THE ROAD IS THE STADIUM THE WORLD RIDES IN RICHMOND RICHMOND. Special Event Packages 2015 UCI Road World Cycling Championships

Transcription

1 THE ROAD IS THE STADIUM THE WORLD RIDES IN RICHMOND RICHMOND Special Event Packages 2015 UCI Road World Cycling Championships

2 2015 UCI ROAD WORLD CHAMPIONSHIPS September In September 2015, the UCI Road World Championships return to the U.S. for the first time in over 25 years! 1,000 of the world s best men, women and junior cyclists will chase 12 rainbow jerseys across the 9-day event! This event is much more than a bike race. Fans are treated to festivals, live music, expositions, community participation events and much more from throughout the city of Richmond. THE SUPERBOWL IS SMALL FRIES COMPARED TO THIS CYCLING EVENTS DRAW MORE THAN JUST FANS, SPECTATORS AND CURIOUS ON-LOOKERS; they pull audiences from across numerous demographics because most are free and open to the public! 75+ NATIONS 450,000 + ON-SITE SPECTATORS 400+ HOURS OF LIVE GLOBAL TV From branding with bulletins, promotions with posters, to fan interaction through social media on digitals, marketing opportunities are highly customizable to specifically meet the goals and objectives of your clients products and services. WE ARE WHERE THE FANS ARE! This sport s pinnacle event presents an unparalleled opportunity for cycling, outdoor and lifestyle-oriented brands to interact with a targeted demographic! 300m ESTIMATED GLOBAL VIEWERS

3 MEN S ELITE TIME TRIAL PACKAGE The Men s Elite Time Trial course begins 20 miles north of Richmond at Kings Dominion, Virginia s premier amusement park in Hanover County. Lamar s Men s Elite Individual Time Trial package features highly visible locations throughout Richmond along the 32.9-mile course, as well as units located within blocks of fan zones, hotels and festivities. MIDDLE OF COURSE The Men s Elite Time Trial Package includes: - 9 highly visible poster locations - 1 digital poster with technological capabilities - 543,000 Average Weekly Impressions BEGINNING OF COURSE AREAS OF COVERAGE: Route 301 Laburnum Avenue Lombardy Avenue END OF COURSE West Brookland Park Blvd Chamberlain Avenue West Broad Street West Grace Street East Canal Street 4-week Campaign Cost Per Day: $535 Total Investment: $15,000 (includes cost of materials) West Cary Street

4 MEN S ELITE TIME TRIAL PACKAGE Fan Zone

5 TEAM TIME TRIAL PACKAGE The Team Time Trial course starts in Henrico County at Lewis Ginter Botanical Garden, travels through downtown Richmond, loops around Route 5, and ends back in downtown. Lamar s Team Time Trial package provides excellent coverage at highly visible locations near the 24.1-mile course, as well as units located within blocks of fan zones, hotels and festivities. BEGINNING OF COURSE The Team Time Trial Package includes: - 14 poster locations - 2 digital posters with technological capabilities - 743,400 Average Weekly Impressions AREAS OF COVERAGE: East Canal Street West Cary Street West Grace Street Main Street Route 1 West Broad Street Hermitage Road North Blvd Williamsburg Road 4-week Campaign Cost Per Day: $707 Total Investment: $19,800 (includes cost of materials) Brook Road

6 TEAM TIME TRIAL PACKAGE Fan Zone

7 TIME TRIAL CIRCUIT PACKAGE The 9.3 mile Time Trial Circuit course is a challenging, fan-friendly, inner-city course, looping through downtown and across the James River. This is a great opportunity to reach large concentrations of fans who would be more spread out during other events. The package features four highly visible units close to the start and finish lines, as well as units within blocks of fan zones, expos, entertainment, hotels and attractions in Downtown Richmond. The Time Trial Circuit Package includes: - 16 poster locations - 810,600 Average Weekly Impressions AREAS OF COVERAGE: North Boulevard West Broad Street Hermitage Road West Grace Street East Canal Street West Cary Street Semmes Avenue Commerce Road Bainbridge Road Hull Street Jefferson Davis Highway 4-week Campaign Cost Per Day: $685 Total Investment: $19,200 (includes cost of materials) Mayos Bridge

8 TIME TRIAL CIRCUIT PACKAGE Fan Zone

9 ROAD CIRCUIT PACKAGE Our Road Circuit package is a great way for a budget conscious advertiser to reach thousands of cycling enthusiasts in town for the Worlds. With 9 units targeting cyclists and spectators along the 10-mile technical Road Circuit course, as well as locations near fan zones and hotels in Downtown Richmond, this set of posters covers a highly trafficked area of Richmond during cycling s pinnacle event. The Road Circuit Package includes: - 7 poster locations - 450,900 Average Weekly Impressions AREAS OF COVERAGE: West Broad Street North Boulevard Hermitage Road East Canal Street West Cary Street West Grace Street 4-week Campaign Cost Per Day: $300 Total Investment: $8,400 (includes cost of materials)

10 ROAD CIRCUIT PACKAGE Fan Zone