Society for the Promotion of Japanese Animation (SPJA)
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1 2017 海外イベント合同説明会
2 Society for the Promotion of Japanese Animation (SPJA) Director of Industry Relations 松田あずさ * 事業開発 ( プログラミング ゲスト スポンサーシップ ) * Account Management * Liaison with Japanese partners * Contents acquisitions for Entertainment Dept. * Guest acquisitions for Entertainment Dept.
3 Founded in 1992 Started in college club at UC Berkeley HQ in Santa Ana, CA Non-Profit 501(c)(6) trade organization Produce 16 Events per year Owns several conventions Anime Expo Cosplay Expo Anime Conji Project Anime (B2B)
4 2016 IN REVIEW
5 Attendee Growth Exhibitor Growth Programming Growth Impressions PERFORMANCE OF AX 2016
6 SECTION HEADER #1
7 SECTION HEADER #1
8 SECTION HEADER #1
9 SECTION HEADER #1
10 WHAT CAN YOU DO AT ANIME EXPO?? Programming Guest / Talent Participations Interactive Events Main Events Entertainment Hall Gaming Cosplay Exhibit Hall Artist Alley
11 PROGRAMMING PANELS SCREENING WORKSHOP INTERACTIVE SPACES Industry Keynotes Fan Discussions Educational Lectures Kid-Friendly Panels Guest/Talent Spotlights Anime Classics Latest & Greatest Series Premieres Arts & Crafts Cosplay Tutorials Model Building Demos Writing Workshops Cultural Demos Karaoke AXDance egaming Tabletop Gaming
12 GUEST / TALENT PARTICIPATION CONCERTS DEMOS & LIVE DRAWINGS AUTOGRAPHS MEET & GREET PERFORMANCES CHARITY AUCTION CONTRIBUTIONS
13 INTERACTIVE EVENTS AMV s AXDANCE BUTLER CAFE GAMESHOWS KARAOKE LOUNGE 21 MAID CAFE MANGA LOUNGE NIGHT CAFE QUIET ROOM ** SPONSORSHIP PARTIES/DJ PERFORMANCES/MAID CAFÉ COLLABORATIONS
14 MAIN EVENTS CONCERTS FASHION SHOW OPENING & CLOSING CEREMONIES EVENT VENUES SPECIAL EVENTS CHARITY AUCTION PETREE HALL (LACC) CAPACITY: 2000 HALL B (LACC) CAPACITY: 3400 THE NOVO CAPACITY: 2400~ MICROSOFT THEATRE CAPACITY: 7000
15 ENTERTAINMENT HALL ART egaming COSPLAY COMMUNITY STAGE Art Show Studio Exhibits Live Art Interactive Art Walls Arcade egaming(pc/console) Tabletip Gaming (located in Kentia Hall) Photo Sets Repair Station Cosplay Senpai Concerts with Fans in a More Intimate Performance (Past Performers include MICHI and Dancing Dolls)
16 ENTERTAINMENT HALL PREVIOUS ACTIVATIONS STUDIO EXHIBIT VEHICLE DISPLAY FIGURE DISPLAY PACHINKO DEMO HISTORY OF VIDEO 15 th Anniversary Exhibit by P.A.Works featured a variety of artwork and other items used in over 15 anime productions. Groups and individuals showed off their cars and motorcycles full of love and passion for their favorite characters. Good Smile Company showed their 500 Nendoroid Exhibition, which was displayed for the first time in North America at Anime Expo. Attendees were able to try out pachinko machines for the first time in the U.S. GAMING EXHIBIT Complete collection of 100+ gaming consoles ranged from iconic classics to one-hitwonders to currents hits.
17 GAMING ARCADE CONSOLE/PC MOBILE TABLETOP VR PAST PARTICIPANTS TABLE TOP egaming - Bushiroad - Bandai Namco - Cascade Games - IBuyPower - Cryptozoic - NIS America - Force of Will - Riot Games - Japanime Games - Sega - Konami
18 COSPLAY MASQUERADE One of Anime Expo s longstanding traditions, running for over 20 years, the Masquerade is a cosplay and performance competition with one of the largest cash prizes in the country. AX Masquerade is one of our most famous events with many event sponsorship opportunities to present their brand to a very targeted and engaged audience. KEY INFO * people watch Masquerade each year * Prizing sponsorship opportunities * Longer activation (pre-con announcements, ticket sales, program guide placement, and exposure during the show.
19 COSPLAY SETS & PHOTO OPPORTUNITIES COSPLAY Over 10 professionally-built sets for photo opportunities Additional photo opportunities include professional portrait services, purikura, and unique branded photo stations. SENPAI PROGRAM COSPLAY REPAIR CENTER GATHERINGS Cosplay is for EVERYONE!! Working with Cosplayers who believes and supports our mission are invited to come and promote fun, passion and acceptance within the Cosplay community through panels and discussions. Plenty of seating and supplies to help attendees touch up or mend their cosplay at no cost to them. Hosted by the fans themselves cosplay gathering in AX16
20 EXHIBIT HALL
21 500+ Artist Participations 80,000+ attendee interaction throughout the event Opportunity for targeted distribution and promotion Connect with artist influencers Discover new talents ARTIST ALLEY
22 MARKETING OPPORTUNITIES Interior and exterior banners Shuttle wraps/colum wraps Party sponsor Graphics: Escalators, stairs, door entrance, floors etc. Rooms: Manga Lounge, Main Events Room, Quiet Room Events: Fashion Show, Masquerade, Maid/Butler Café Premier Fan Experience Concerts egaming Artist Alley Hotel Key Cards For more information: Mobile App Contact: Digital Signage Program Guide Ads Lanyards Attendee bags
23 SEE YOU AT AX 2017 VENUE Los Angeles Convention Center 1201 S. Figueroa St, Los Angeles, CA DATES June 30 to July 4 AX WEBSITE
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28 THANK YOU! AZUSA MATSUDA
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