5TH WOMEN EXECUTIVES IN MEDIA (WEM) MEETING PROGRAMME

Transcription

1 5TH WOMEN EXECUTIVES IN MEDIA (WEM) MEETING PROGRAMME 7-8 FEBRUARY 2018 YLE, HELSINKI Hosted by Finnish Broadcasting Company

2 STAY #EBUwomen Women Executives in Media Group:

3 We are pleased to welcome you to the fifth annual Women Executives in Media (WEM) meeting. This year s reunion offers the opportunity to: Discuss the importance of sport in our modern societies, the presence and role of women in sport in particular Debate sport as a personal development tool and a natural guide to enhance one s leadership Discuss the relationship between sport and the media from a women s perspective: are PSM doing a good job? We hope that you will pick up ideas and best practices to take home and further develop your professional business. Thank you for making WEM such a great success! We wish you a pleasant and fruitful stay in Helsinki. Nathalie Labourdette WEM Secretary Head of EBU Academy WE THANK THE YLE ORGANIZING COMMITTEE Marit af Björkesten, Director, Svenska Yle Gunilla Ohls, Director, HR, Communications and Strategy Riitta Pihlajamäki, Head of Current Affairs Tarja Bonde Jensen, Head of Studio and Directors Yle News, project coordinator WEM 2018

4 Dear Ladies, We at the Finnish Broadcasting Company Yle are looking forward to welcoming you to Helsinki next week! Yle s core values are reliability, independence and respect for everyone. One of Yle s strategic choices is to foster a sense of community by listening to, involving and bringing different people together. We at Yle aim to produce content that reflects the diversity of Finnish society and the everyday lives of different people through content that reflects them, their experiences and their lives. A natural part of this is promoting gender equality in the media and throughout society at large. The fifth WEM meeting will focus on women and sport. Sport is a sector where gender parity still falls short; women are significantly under-represented in management, administration and coaching. Especially in decision-making and leadership positions, there are still few women. Female athletes have fewer opportunities of turning professional and they earn only a fraction of what their male colleagues earn. All this also affects sports coverage, which is often male-dominated. This is why we invite you to join us in discussing why this is an issue and what can be done to remedy it. As public service media we have a role to play and we have already tested a few ideas! We are proud to offer you a programme that brings together journalists and leaders in the sports sector to discuss issues concerning women and sport. On Wednesday night we ourselves will get active at the garden oasis Allas Sea Pool in the heart of Helsinki. Enjoy the outdoor pools and saunas or disco dancing! The keynote address will be given by Tuija Brax, Secretary General of the Finnish Heart Association and a former member of parliament. Afterwards there will be the opportunity to relax with some cocktails and get to know your colleagues from around Europe.

5 On Thursday, we will gather at the Niemi Centre at Hartwall Arena, where we will have the privilege to listen to a keynote address from Tarja Halonen, so far the only woman to have been elected President of Finland. She is internationally acknowledged for her continuous contributions to gender equality and sustainable development. After the president s speech we will hear from the female athletes themselves. In a moderated panel discussion, former top athletes will share their experiences and views. The Olympic Committee and the Ministry of Culture & Education will also have a say. Then we will move on to a more interactive session concentrating on the role of PSM. You will hear about the approaches adopted in Sweden and Finland and have the opportunity to enlighten us on the situation in your own organizations and countries. On Friday afternoon we will visit the Yle Olympic Games studios built exclusively for the Winter Olympics in Pyeongchang. For more detailed information on the timetable and speakers, please consult the attached programme. We look forward to seeing you in Helsinki! With best regards, Gunilla Ohls Director, HR, Communications & Strategy

6 6 5th Women Executives in Media (WEM) meeting WOMEN AND SPORT Moderator: Hanna Visala, News Anchor, Producer, Yle 7 FEBRUARY EXPERIENCE SPORTS 15:45 16:00 ARRIVAL OF LADIES AT ALLAS SEA POOL, CLEAN TECH SHOWROOM Address: Allas Sea Pool, Katajanokanlaituri 2A, Helsinki 16:00 17:00 WELCOME Gunilla Ohls, Director, HR, Communications & Strategy, Yle Introduction to the afternoon activities HOW WOMEN SHOULD TAKE CARE OF THEIR HEALTH Keynote by Tuija Brax, Secretary General of the Finnish Heart Association, former minister and member of parliament 17:00 18:00 ACTIVITY OF CHOICE Each lady will have the choice between two activities: 1. Sauna and outdoor pool swimming Enjoy the garden oasis in the heart of Helsinki with a large pool area and magnificent saunas 2. Disco dance lesson Get your groove on with Pekka Katainen, dance teacher and former Finnish show dance champion Please note! Participants are requested to bring suitable clothing (either a swimsuit or comfortable indoor clothing, depending on the activity chosen) 18:30 21:00 EVENING COCKTAIL AT ALLAS SEA POOL

7 Women and Sport 7 8 FEBRUARY WOMEN AND SPORT 08:45 09:15 ARRIVAL OF LADIES AND MORNING COFFEE AT HARTWALL ARENA Address: Hartwall Arena, Niemi Center (4th floor), Areenankuja 1, Helsinki 09:30 10:00 WELCOME MESSAGE AND INTRODUCTION Cilla Benkö, Director General SR, member of the EBU Executive Board and Gunilla Ohls, Director, HR, Communications & Strategy, Yle 10:00 10:30 WOMEN AND SPORT: KEYNOTE ADDRESS Tarja Halonen, former president of the Republic of Finland Including a moderated Q&A session 10:30 11:30 WOMEN AND SPORT, FROM WOMEN ATHLETES PERSPECTIVE Moderated panel talk with: Tiina Kivisaari, Director, Sports Division, Ministry of Education & Culture Sari Kuosmanen, Project Manager for Leadership education for women, Finnish Olympic Committee Laura Lepistö, former competitive figure skater, the most successful Finnish single skater of all time Anne Mäkinen, football coach, former top footballer and the first Finnish professional woman footballer Tanja Poutiainen-Rinne, former alpine ski racer, the most successful Finnish alpine skier of all time 11:30 11:45 Coffee break 11:45 12:45 PSM AND SPORTS COVERAGE: BRANDS, AUDIENCES, GENDER AND EXCELLENCE Moderated panel talk with: Panu Pokkinen, Head of Yle Sports and Åsa Edlund Jönsson, Head of SVT Sports Followed by a joint discussion with the participants

8 8 5th Women Executives in Media (WEM) meeting 12:45 Bus transportation to Yle 13:00 LUNCH AT YLE, RESTAURANT PASILA 10 Address: Yle, Studiotalo, Uutiskatu 5, Helsinki 14:00 15:00 VISITING YLE OLYMPIC GAMES STUDIOS - FIRST DAY OF THE WINTER OLYMPICS 2018 With Kristiina Kekäläinen, producer and sport reporter, Marko Krapu, executive producer for Yle News, and Vesa Rämet, producer for Yle Sports 15:00 15:30 CONCLUSIONS AT RESTAURANT PASILA 10 Gunilla Ohls, Director, HR, Communications & Strategy, Yle 15:30 End of the WEM 2018 meeting

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