DEAR SPORTS LOVERS DEMO PROFILES

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2 DEAR SPORTS LOVERS DEMO PROFILES NOTHING GETS SOUTH AFRICANS MORE EXCITED THAN THE PROSPECT OF A RUGBY WORLD CUP AND WITH THE 2015 TOURNAMENT BEING HOSTED IN THE UK IN SEPTEMBER, RUGBY WORLD CUP IS SURE TO DOMINATE ALL MEDIA! THE MERE LOCATION OF THE WORLD CUP COULDN T BE MORE FAVOURABLE IN TERMS OF BROADCAST TIMES AND COVERAGE. SuperSport is going BIG and Rugby World Cup plans include 4 x specific support shows, major international stars to anchor shows and world class studios in both London & Randburg. In the history of SuperSport, the quality and scale of the 2015 Rugby World Cup broadcast promises to be unprecedented. But to kick off the World Cup flavor for 2015, there s Cricket World Cup hosted in Australia & New Zealand in February. Cricket unlike most other sports, attracts a substantial female audience. Be creative with your media planning and don t rule out the Cricket World Cup for brands that target both genders. As Africa s leading sports content provider, opportunities for our advertisers go way beyond a single event. The huge variety of content across over 10 dedicated channels has allowed SuperSport to grow and continue to attract new audiences. Driven by DStv Compact, sports like soccer is flying and in this past season the highest ratings on the SuperSport platform was from local soccer. That s no small achievement given the likes of the FIFA World Cup in Brazil. More than 2 million DStv Adults tuned into SS4 during the MTN Top 8 to Yours in sport, PATRICK & THE EXTENDED SPORTS TEAM catch the derby between Kaizer Chiefs and Orlando Pirates. While live events demand the biggest ratings and the most attention, our commercial offering has diversified to include individual channel packages on SS1, SS2, SS3 & SS4. It s now possible to target a specific sport genre or demographic cost effectively using these packages. These Run of Station buys offer substantial reach and great value and should really be used to bolster almost every DStv campaign is the year for sports fans. Let us bring them to you & CONTENT Rugby, Golf BOUQUET Premium Only CONTENT Cricket, Cycling, Tennis, Motorsport BOUQUET Premium Only CONTENT European Football Leagues BOUQUET Premium & Compact CONTENT PSL BOUQUET Premium & Compact CONTENT Overflow Sport BOUQUET Premium Only CONTENT Sports News & Live Updates BOUQUET Premium, Compact, Light & Easyview GENDER AGE RACE LSM GENDER AGE RACE LSM GENDER AGE RACE LSM GENDER AGE RACE LSM GENDER AGE RACE LSM GENDER AGE RACE LSM MALE 58% FEMALE 42% % % % % WHITE 75% COLOURED 18% INDIAN 1% BLACK 6% LSM % MALE 57% FEMALE 47% % % % % WHITE 59% COLOURED 17% INDIAN 9% BLACK 14% LSM % MALE 63% FEMALE 37% % % % % WHITE 11% COLOURED 29% INDIAN 6% BLACK 73% LSM % MALE 61% FEMALE 39% % % % % WHITE 7% COLOURED 4% INDIAN 2% BLACK 87% LSM % MALE 57% FEMALE 43% % % % % WHITE 54% COLOURED 14% INDIAN 6% BLACK 26% LSM % MALE 60% FEMALE 40% % % % % WHITE 18% COLOURED 16% INDIAN 7% BLACK 60% LSM % Source: Telmar Programmes 01 Jun 12 Oct 2014 DSTVi Supersport Channels DEMO PROFILES 01

3 THE FIRST RUGBY WORLD CUP WAS HELD IN 1987, HOSTED BY AUSTRALIA AND NEW ZEALAND WHO PUSHED FOR THE TOURNAMENT TO BE APPROVED. Since the first tournament, 6 others have been held at four-year intervals. The most recent tournament was held in New Zealand in 2011, and was won by the New Zealand All Blacks. HISTORY OF THE RUGBY WORLD CUP 1987 HOST Australia, New Zealand FINAL VENUE Eden Park OF TEAMS 16 PARTICIPANTS Invitation MATCHES PLAYED 32 WINNER New Zealand RUNNER-UP France 1995 HOST South Africa FINAL VENUE Ellis Park OF TEAMS 16 PARTICIPANTS 52 MATCHES PLAYED 32 WINNER South Africa RUNNER-UP New Zealand 2003 HOST Australia FINAL VENUE Telstra Stadium OF TEAMS 20 PARTICIPANTS 80 MATCHES PLAYED 48 WINNER England RUNNER-UP Australia 2011 HOST Wales FINAL VENUE Edan Park OF TEAMS 20 PARTICIPANTS 93 MATCHES PLAYED 48 WINNER New Zealand RUNNER-UP France 1991 HOST Britian, France, Ireland FINAL VENUE Twickenham OF TEAMS 16 PARTICIPANTS 32 MATCHES PLAYED 32 WINNER Australia RUNNER-UP England 1999 HOST Wales FINAL VENUE Millennium Std OF TEAMS 20 PARTICIPANTS 65 MATCHES PLAYED 41 WINNER Australia RUNNER-UP France 2007 HOST France FINAL VENUE Stade de France OF TEAMS 20 PARTICIPANTS 91 MATCHES PLAYED 48 WINNER South Africa RUNNER-UP England 2015 The 2015 Rugby World Cup is scheduled to be the eighth Rugby World Cup, the quadrennial rugby union world championship, hosted by England from 18 September to 31 October Twickenham Stadium will host the final. 02 INTRODUCTION History of the Rugby World Cup 03

4 360 DEGREE VIEW BROADCAST TERRITORIES DIGITAL Complimenting Television, SuperSport s Web, tablet and mobile properties keep viewers in touch with the world of Sport 24/7. OUT OF HOME PLATFORMS Through technology and mobile innovation viewers can now watch sport anywhere, anytime, any place. Live sport viewing is enhanced through mobile and it s common place in stadiums all around SA. LINEAR VIEWING We still offer traditional marketing oppertunities through TV commercials and sponsorship elements like billboards, bumpers, squeeze backs and stings. CATCH UP We also provide sponsorship opportunities around CatchUp highlights and Live-streaming on request. If you cannot watch the game on your TV set, SuperSport offers multiple platforms for you to stay in touch and get the score. Tailor-made sponsorship opportunities allow you access to these invaluable consumers. TIME SHIFT The vast majority of sport viewing is live. Time shifted viewing doesn t really affect sport. 6 HIGH DEFINITION For picture clarity and an enhanced sport experience there is nothing like HD. 1 DIGITAL 6 HIGH DEFINITION 2 OUT OF HOME PLATFORMS 5 TIME SHIFT 4 CATCH UP 3 LINEAR VIEWING SUPERSPORT Angola Benin Botswana Burkina Faso Burundi Cameroon Central African Republic Chad Cote Divoire Democratic Republic of Congo Djibouti Eritrea Ethiopia Gabon Gambia Ghana Guinea Kenya Liberia Madagascar Malawi Mali Mauritania Mozambique Namibia Niger Nigeria Republic of the Congo Rwanda Senegal Sierra Leone Somalia South Africa Sudan Tanzania Togo Uganda Zambia Zimbabwe Lesotho DEGREE VIEW Viewer Contact Points Supersport AFRICAN BROADCAST TERRITORIES 05

5 SA S & TERRITORIES SA S & BOUQUETS 200 SS Round Up - SOUTH Sports News 24/7 AFRICA REST OF AFRICA NIGERIA 201 Rugby and Golf SouthERN Africa 202 Cricket SouthERN Africa 203 International SouthERN Football Africa HD DSTV PREMIUM DSTV EXTRA DSTV COMPACT DSTV FAMILY DSTV ACCESS DSTV EASYVIEW SUPERSPORT BLITZ SUPERSPORT 1 X X X X X SUPERSPORT 2 X X X X X SUPERSPORT 3 X X X SUPERSPORT 4 X X X SUPERSPORT 5 X X X X X SUPERSPORT 6 X X X X X SUPERSPORT 7 X X X X X SUPERSPORT 8 X X X X X SUPERSPORT 9 X X X Primary Channel for SouthERN the South African PSL Africa 208 SouthERN Africa Secondary Channel for European Football, Tennis, European & PGA Golf 209 E36B/ROA/NIG SouthERN Africa Primary Channel for Motorsport, Athletics, ATP & WTA Tennis, Boxing, Swimming and NBA Channel 210 SA/ROA/LES SOUTH AFRICA REST OF AFRICA Secondary Channel for Tennis, 7 s Rugby, Boxing, Running, Overflow for Golf, Cycling, Ice Hockey Athletics, Basketball, Swimming, Motorsport 221 SUPERSPORT SELECT X X X SUPERSPORT MAXIMO X X X X X STANDARDIZATION OF SPORTS PACKAGES SouthERN Africa Overflow Live Events from SS1, SS2, SS5, SS6 and SS7 African Football E36B and General Sport Channel REST OF AFRICA NIGERIA Primary Channel for Varsity Sport (excl SOUTH AFRICA Rugby), School Sport and Netball LESOTHO General Sporting SOUTH Channel, focused AFRICA Portugese market REST OF AFRICA EXCL NIGERIA PACKAGE S PLAY OUT COST # SPOTS SPOT RATE VALUE DETAILS CHAMPIONS WEEKEND CHAMPIONS WEEKDAY SS 1, 2, 3, 4, SS Blitz SS 1, 2, 3, 4, SS Blitz SD/HD SD/HD R R R R 882 R R All are now 2 weeks (1 week still available) - All cost R All are SD/HD where HD is broadcast FANATICS 2 WEEKS SS 2, 4, 5, 6, 7 SD/HD R R 682 R SS BLITZ SS Blitz SD R R R PACKAGE S PLAY OUT COST # SPOTS SPOT RATE VALUE DETAILS SUPERSPORT 1 SS1 SD/HD SD/HD R R R This gives brands who want SUPERSPORT 2 SS2 SD/HD SD/HD R R R to be associated with sport: - Greater flexibility SUPERSPORT 3 SS3 SD/HD SD/HD R R R More package options SUPERSPORT 4 SS4 SD/HD SD R R R Opportunity for better targeting 06 SOUTH AFRICAN Channels & Territories Standardization of SPORTS PACKAGES 07

6 OUR GUIDE TO SPORTS PLANNING THE POWER OF SPORTS AND THE EFFECT OF WORLD CUPS ON AUDIENCES... The FIFA Soccer World Cup was held from 12 June to 13 July 2014 in Brazil. The effect to SuperSport s overall share of audience was substantial during this period. OPTIONS AVAILABLE TO ADVERTISERS & MARKETERS INCLUDE: SPONSORSHIP (Events, leagues programs, content or segments) Rights agreements determine the scope of these partnerships and global partners get 1st option on broadcast opportunities. Sponsorships are an effective way to create associations with key media events/ channels and used well, they are incredibly powerful. Integrated sponsorships across platforms not only help build and leverage brands but they can be used effectively to drive sales as well. ANNUAL SPORTS COMMITMENTS More and more clients are investing significant portions of their budgets in sport and through annual deals, they are able to maximize returns/ value. These deals can sit across sports disciplines or can be more specific. They are tailored to suit client s needs where additional benefit is derived based on the level of investment. EVENT PACKAGES Major events are packaged and made available to the industry on a first come first served basis. Sports commitments however take preference and these clients get 1st access to events. Packages offer between 20 50% AV and always include a digital element through exposure on SuperSport com. Only if packages are not completely sold out are events sold on a loose spot basis. Full package bookings will always pre-empt part or half package bookings. Packages for events can only be booked for one duration. RUN OF STATION PACKAGES Targeting sports fans and largely a male audience, these packages offer massive value and exposure across the SuperSport platform. The Champions option gives you high exposure on the 4 biggest SuperSport channels while the Fanatics package focuses on high frequency across all channels. Building reach & frequency is now easy and with close to 90% benefit levels, this option is a great booster for any male targeted campaign. Planners need to be aware of big events and the effect these have on SuperSport audiences when planning and projecting on channel packages. MAGAZINE SHOW, LOOSE SPOT OR TIME BAND BUYS Client commitments discount applies unless packaged. TAILORED PACKAGES We are happy to tailor packages across all sporting disciplines/ events although these are pre-emptable. NB! Broadcast partners preclude direct competitors from taking event TVC packages. SUPERSPORT % SHARE OF AUDIENCE LSM 5-8 Adults LSM 8-10 Adults LSM 8-10 AVERAGE AUDIENCE BETWEEN MARCH & OCTOBER 2014 Mzanzi Magic SuperSport 3 Universal SuperSport 4 kyknet SuperSport 1 SuperSport 2 MNET Action MNET Africa Magic Movies Mzanzi Wethu Mzanzi Bioscope Discovery TLC SuperSport Blitz VIEWERS IN 000 6,2 8 14,7 4 WEEKS PRIOR DURING SWC 17, S SPORT S WE CAN EXPECT MAJOR AUDIENCE SHIFTS FOR THE RUGBY WORLD CUP IN SEPTEMBER SPORTS PLANNING Guide SPORTS POWER 09

7 BRAND EMBODIMENT CONSIDERATIONS ON SPORT SPONSORSHIP BE DIFFERENT, BE BOLD and align your brand with renowned properties on Supersport Help Promote a positive perception of your product & BUILD BRAND HEALTH The alignments may have POSITIVE EFFECT on your brand equity through effective messaging and engagement Sponsorship elements offer you effective tools to help start the CONVERSATION WITH YOUR AUDIENCE! Rights holder partners, sponsors and associates often get exclusivity (including category exclusivity) and will have first option for all sponsorship inventory. SPONSORSHIP KITBAG SPONSORSHIPS ALLOW CLIENTS THE OPPORTUNITY TO LEVERAGE OFF THE SUPERSPORT BRAND AND KEY SPORTING EVENTS. Squeezebacks, stings & tactical association inserts are sold across entire designated league/event periods and not as standalone inventory. i.e. to buy football SQ s you need to purchase the entire season. Football, Rugby, Cricket, Cycling and Tennis sponsorships are in most instances subject to three year agreements. Sponsorship opportunities are renewed on a first option basis and as a result, are often difficult to secure. SQUEEZE BACKS STINGS GAIN AUDIENCE S ATTENTION with these multiple high impact tools: ON SCREEN LOGO BILLBOARD PROMO S STRAPS When requesting sponsorship opportunities be mindful that external restrictions governed by rights agreements could prevent us from accommodating your client. Our agreements with Rights Holders determine the sponsorship elements on offer. FIFA might not allow SQ as an example. For Tactical Associations opportunities - we can create a variety of sponsored content and inserts. These opportunities can be tailored to suit your client s budget and objectives with solutions that include online, mobile and in program activations. 10 BRAND EMBODIMENT & Sponsorship Kitbag Considerations on SPORTS SPONSORSHIP 11

8 JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER VODACOM SUPER RUGBY VODACOM SUPER RUGBY RUGBY CHAMPS 18 September - 31 October HEINEKEN CUP HEINEKEN CUP RUGBY WORLD CUP SIX NATIONS OPENING MATCH ENGLAND V FIJI OUTGOING RUGBY TOUR RUGBY 6 February WALES V ENGLAND 7 February ITALY V IRELAND, FRANCE V SCOTLAND 14 February ENGLAND V ITALY, IRELAND V FRANCE 28 February SCOTLAND V ITALY, FRANCE V WALES 1 March IRELAND V ENGLAND 14 March WALES V IRELAND, ENG. V SCOTLAND 15 March ITALY V FRANCE 21 March ITALY V WALES, ENGLAND V FRANCE February LAS VEGAS SEVENS March HONG KONG SEVENS 4-5 April TOKYO SEVENS 9-10, 16, 17 May GLASGOW SEVENS / LONDON SEVENS 2-6 January SOUTH AFRICA V WEST INDIES 1 February FINAL AUSSIE/INDIA/ENGLAND (ODI) / April WEST INDIES V ENGLAND (TEST) 9, 12, 14, 17, 20, 23 June ENGLAND V NEW ZEALAND (ODI/T20) THE ASHES THE ASHES CRICKET SOUTH AFRICA V WEST INDIES (T20/ODI) 14 February - 29 March CRICKET WORLD CUP 8-12 / 16-20July 1ST 2ND TEST MATCH ENGLAND V AUSTRALIA 6-10 / August 4TH TEST MATCH ENGLAND V AUSTRALIA 03, 05, 08, 11, 13 September ENGLAND V AUSTRALIA (ODI) MOMENTUM ONE DAY CUP CONT. 29 July - 2 Aug 3RD TEST MATCH ENGLAND V AUSTRALIA 27 & 31 August ENGLAND V AUSTRALIA (ODI/T20) 17 January - 08 February AFRICAN CUP OF NATIONS 18 / 19 April FA CUP SEMI FINAL 1 & 2 30 May FA CUP FINAL April UEFA LEAGUE QUARTER FINAL 1ST LEG 5-6 May UEFA LEAGUE QUARTER FINAL 1ST LEG 6 June UEFA CHAMPIONS LEAGUE FINAL SOCCER GOLF April UEFA QUARTER FINAL 2ND LEG May UEFA QUARTER FINAL 2ND LEG BARCLAYS PREMIER LEAGUE BARCLAYS PREMIER LEAGUE BARCLAYS PREMIER LEAGUE BARCLAYS PREMIER LEAGUE ABSA PREMIERSHIP ABSA PREMIERSHIP ABSA PREMIERSHIP ABSA PREMIERSHIP 30 May - 20 June 14 June - 5 July 17 October - 8 November MTN 8 FIFA U-20 WORLD CUP CONCACAF GOLD FIFA U-17 WORLD CUP TELKOM KNOCKOUT US PGA CONT. US PGA CONT. US PGA CONT. EUROPEAN PGA CONT. EUROPEAN PGA CONT. EUROPEAN PGA CONT February 5-8 March April May June July August 8-10 October 3-9 November JHB OPEN TSHWANE OPEN US MASTERS (1ST MAJOR) PGA CHAMPIONSHIP US OPEN (2ND MAJOR) THE OPEN US PGA PRESIDENTS CUP WGC: HSBC CHAMPIONS NEDBANK GOLF CHALLENGE 26 February - 1 March AFRICA OPEN March TELKOM PGA 27 April - 3 May WGC: ACCENTURE MATCH PLAY WGC: CADILLAC CHAMPS 3-9 August WGC: BRIDGESTONE INVITATIONAL FORMULA ONE FORMULA ONE FORMULA ONE January DAKAR RALLY 22 February DAYTONA March AUSTRALIAN GRAND PRIX 12 April CHINESE GP May SPANISH GP 5-7 June CANADIAN GP 3-5 July BRITISH GP August BELGIUM GP 4-6 September ITALIAN GP 9-11 October RUSSIAN GP 1 November MEXICAN GP MOTORSPORT 29 March MALAYSIAN GP 19 April BAHRAIN GP May MONACO GP June AUSTRIAN GP July GERMAN GP September SINGAPORE GP 25 October USA GP 15 November BRAZILIAN GP 24 May INDY CAR July HUNGARIAN GP 27 September JAPANESE GP 29 November ABU DHABI GP TENNIS 19 January - 01 February AUSTRALIAN OPEN TENNIS 24 May - 7 June ROLAND GARROS 29 June - 12 July WIMBLEDON 31 January - 19 February IAAF INDOOR PERMIT 22 February TOYOKO MARATHON 6-8 March EUROPEAN INDOOR CHAMPS 3-4 April TWO OCEANS MARATHON 03 May PRAGUE MARATHON July IAAF WORLD YOUTH CHAMPIONSHIPS August WORLD CHAMPIONSHIPS 27 September BERLIN MARATHON 1 November NEW YORK MARATHON 21 March IAAF WORLD CHALLENGE 12 April PARIS MARATHON 16 May BEIJING MARATHON ATHLETICS 22 March ROME MARATHON 20 April BOSTON MARATHON 30 May STOCKHOLM MARATHON 28 March IAAF WORLD CROSS COUNTRY CHAMPS 26 April LONDON MARATHON QATAR ATHLETIC SUPER GP - DOHA 15 May - 11 September IAAF DIAMOND LEAGUE 15 May - 11 September IAAF DIAMOND LEAGUE CYCLING UCI TRACK WORLD CHAMPS March ABSA CAPE EPIC 4-26 July TOUR DE FRANCE

9 RUGBY LOCAL SOCCER INTERNATIONAL SOCCER EVENT TIMING ESTIMATED SPOTS ONLINE IMPRESSIONS: SUPERSPORT.COM MOBILE IMPRESSIONS SUPERSPORT.MOBI SAVING ESTIMATED PACKAGE COST VODACOM SUPER RUGBY Feb - Aug (TBC) % R February % R March % R April % R May % R June % R July - Aug % R VODACOM CUP Mar - May % R ABSA CURRIE CUP Aug - Oct % R August % R September % R October % R FNB VARSITY CUP Feb - Apr % R CASTLE RUGBY CHAMPS Aug - Oct (TBC) % R OUTGOING TOUR November % R IRB SEVENS Oct 15 - May % R SIX NATIONS Feb - Mar % R RUGBY WORLD CUP Sept - Oct % R DID YOU KNOW? 2011 World Cup Rugby in New Zealand was broadcast in very unfavourable SA viewing times but still attracted over 9 million viewers. The current/previous (2013/2014) season has a total viewership of 51 million (all rugby tournaments). Rugby is the 2nd most watched sport across all adults, ranking number one when looking at higher LSM s, (amps 2014 main branded BA). Increase in viewership year on year is 19%. Event Timing Estimated Spots Online Impressions: Supersport.com Mobile Impressions SuperSport.mobi Saving Estimated Package Cost ABSA PREMIERSHIP Jan - Dec % R February % R March % R April % R May % R August % R September % R October % R November % R December % R MTN 8 Aug - Sept % R TELKOM KNOCKOUT Oct - Dec % R NEDBANK CUP Mar - May % R DID YOU KNOW? The most popular sport on the globe, with SA viewers choosing the SuperSport platform to get their soccer fix. The biggest leagues (BPL, PSL, UEFA) attract over 85 million throughout the season (duplicated viewership). Event Timing Estimated Spots Online Impressions: Supersport.com Mobile Impressions SuperSport.mobi Saving Estimated Package Cost ENGLISH PREMIER LEAGUE Jan - Dec % R January % R February % R March % R April % R May % R August % R September % R October % R November % R December % R FA CUP Jan - May % R January % R Feb - May % R UEFA CHAMPIONS LEAGUE Feb - Dec % R February % R March % R Apr - May % R August % R September % R October % R November % R December % R RUGBY Rates Sport is unpredictable and the above cannot be guaranteed. Sport is unpredictable and the above cannot be guaranteed. Sport is unpredictable and the above cannot be guaranteed. Rates SOCCER 15

10 WORLD CUP CRICKET CRICKET Event Timing Estimated Spots Online Impressions: Supersport.com Mobile Impressions SuperSport.mobi Saving Estimated Package Cost ICC CRICKET WORLD CUP Feb - Mar 49 ODI s (98 Spots) % R DLF INDIAN PREMIER LEAGUE Apr - May 76 Matches (76 Spots) % R SRI LANKA VS SA May - June 3 Tests (15 Spots per test) % R BANGLADESH VS SA Jul - Aug 2 Tests (15 Spots per test) % R ODI s & 1T20 (10 Spots) % R CHAMPIONS LEAGUE Sept 15 Matches % R ENGLAND VS AUS (ASHES TOUR) Jul - Sep 5 Tests (15 Spots per test) % R ODI s 2 T20 s (17 Spots) % R INDIA VS SA Oct - Nov 3 Tests (15 Spots per test) % R ODI s & 2T20 (23 Spots) % R SA VS ENGLAND Dec - Feb 4 Tests (15 Spots per test) % R ODI s & 2T20 (17 Spots) % R DOMESTIC ONE DAY CUP Nov - Dec 18 ODI s (54 Spots) % R T20 s (3 Spots) % R Event Timing Estimated Spots Online Impressions: Supersport.com FULL PACKAGE OPTIONS Saving Estimated Package Cost PACKAGE 1-98 (2 Spots per day per ODI) % R PACKAGE 2-49 (1 Spot per day per ODI) % R MONTHLY PACKAGE OPTIONS PACKAGE 1 Feb 42 (2 Spots per day per ODI) % R PACKAGE 2 Feb 21 (1 Spot per day per ODI) % R PACKAGE 3 Mar 56 (1 Spot per day per ODI) % R PACKAGE 4 Mar 28 (1 Spot per day per ODI) % R SA & FINALS MATCHES PACKAGE OPTIONS PACKAGE 1-26 (2 Spots per day per ODI) % R PACKAGE 2-13 (1 Spot per day per ODI) % R BIG HITTERS MATCHES PACKAGE OPTIONS PACKAGE 1-44 (2 Spots per day per ODI) % R PACKAGE 2-22 (1 Spot per day per ODI) % R DID YOU KNOW? Almost 7 million people watched the 2011 Cricket World Cup and in 2014, Cricket viewership has since increased by 18%. 16 CRICKET Rates Sport is unpredictable and the above cannot be guaranteed. Sport is unpredictable and the above cannot be guaranteed. Rates CRICKET 17

11 GOLF GENERAL Event Timing Estimated Spots Online Impressions: Supersport.com Mobile Impressions SuperSport.mobi Saving Estimated Package Cost SUNSHINE TOURS Jan/Nov % R THE US MASTERS April % R US OPEN June % R THE OPEN GOLF CHAMPIONSHIP July % R US PGA CHAMPIONSHIPS August % R PRESIDENTS CUP October % R ALFRED DUNHILL LINKS CHAMPIONSHIPS October % R SA OPEN November % R ALFRED DUNHILL CHAMPIONSHIPS December % R NEDBANK GOLF CHALLENGE December % R WORLD GOLF CHAMPIONSHIPS: ACCENTURE MATCH PLAY CHAMPIONSHIP February % R CADILLAC CHAMPIONSHIP March % R BRIDGESTONE INVITATIONAL August % R HSBC CHAMPIONS January % R US PGA TOUR (ESTIMATE 27 EVENTS) EUROPEAN PGA TOUR (ESTIMATE 30 EVENTS) DID YOU KNOW? Monthly % R per tour Monthly % R per tour Golf is a niche sport but it ranks the number 2 sport watched by Men age 35+ LSM 9-10 (AMPS 2014 Main Branded BA) It attracts a high profile audience and is watched by individuals with high spending power. Event Timing Estimated Spots MOTORSPORT Online Impressions: Supersport.com Mobile Impressions SuperSport.mobi Saving Estimated Package Cost DAKAR RALLY January % R FORMULA 1 Mar - Nov % R Mar - May % R Jun - Aug % R Sept - Nov % R MOTO GP Mar - Nov % R TENNIS Mar - Jul % R Aug - Nov % R AUSTRALIAN OPEN January % R FRENCH OPEN - ROLAND GARROS May - Jun % R WIMBLEDON Jun - Jul % R WIMBLEDON June % R WIMBLEDON July % R CYCLING: TOUR DE FRANCE SUPERSIZE PACKAGE Jun - Jul % R TOUR DE FRANCE - LIVE Jun - Jul % R TOUR DE FRANCE - HIGHLIGHTS Jun - Jul 27 15% R CYCLING: MAJOR EVENTS GIRO D ITALIA May R R CRITERIUM DU DAUPHINE - LIVE Jun - Jun R R LA VUELTA DE ESPANA - LIVE Aug - Sep R R Value DID YOU KNOW? Supersport is the only platform to broadcast tennis and this genre continues to grow and perform well. Wimbledon delivered over 1.8 million viewers and Roland Garros grew viewership by 40% in GOLF Rates Sport is unpredictable and the above cannot be guaranteed. Tailored packages for both the US & European PGA are available on request Sport is unpredictable and the above cannot be guaranteed. Rates GENERAL SPORTS 19

12 NEW MEDIA SUPERSPORT.COM ADVERTISING OPPORTUNITIES: PLEASE CONTACT THE SPACESTATION FOR ADVERTISING OPPORTUNITIES ACROSS WEB, MOBILE AND APP FOR SUPERSPORT.COM: DIGITAL MEDIA ADVERTISING SOLUTIONS SuperSport.com combines the latest in sports news and information with live streaming and video highlights of some of the best sporting action in the world. SuperSport.com ensures that our sports fans have 24/7 access to all the sporting action they need. The website boasts over 1 million unique browsers a month in South Africa, and over 2.5 million internationally, and the mobile website has more than 2 million unique browsers a month. Generating in excess of 40 million page views a month across web, mobile and tablet, SuperSport. com is without a doubt SA and Africa s leading sports destination. In addition to the live streaming and video highlights, there are fantasy games around all major events, gallery pages for fans to send in their pics and videos, as well as resident experts providing columns, Q&A opportunities and tour diaries. Advertising opportunities across web, mobile and tablet include a wide range of executions from The SpaceStation. - Standard banners including Leaderboard, Half Page, Medium Rectangle & Mobile ads - Page takeovers / background branding - Rich media executions - Sponsorship opportunities available across various sporting events and disciplines - Pre and post roll video advertising - Competition sponsorships - Live scoring widget sponsorship - Social media opportunities DEMOGRAPHICS OF THE SUPERSPORT.COM WEBSITE: GENDER Female 0 50 Male 80% AGE Under 20 3% Plus 20% % 16% 13% 23% 28% MONTHLY HOUSEHOLD INCOME Up to R % R6 K - R12 K R12 K - R19 K R20 K - R30 K R30 K - R50 K R50 K - R70 K R70 K + 9% 14% 13% 14% 6% 8% 20 NEW MEDIA 21

13 MATERIAL SPECS TRADING CONDITIONS CONTENT REQUIREMENTS All materials must be supplied in HD 16 x 9. 2:1 interlace component digital videotape system produced in accordance with ITU-R BT x 1080 active lines interlaced at 25 frames per second, 50 fields file delivery Delivery / Audio: HD Cam (HDCAMSR-HDD5 not acceptable) Digital File Delivery (Adstream or MediaMove) DIGITAL 300 X 250 Ad Size Minimum Stereo or Stereo & ultimately 5.1 (Dolby E) Labeling / Countdown Clock: HD and audio specs and general : flighting code, audio, time-code in, production house, client, contact # Material and flighting codes to be supplied at least 7-business days prior to broadcast. THIS DOCUMENT DOES NOT INCLUDE ALL THE EVENTS THAT SUPERSPORT WILL BROADCAST, ONLY HIGH DEMAND EVENTS HAVE BEEN INCLUDED... Due to the demand of some events, advertisers have to make upfront commitments for the year to guarantee acceptance of packages PACKAGES ARE GRANTED FOR HIGH DEMAND EVENTS BASED ON THE FOLLOWING: - Global event partners/sponsors - Broadcast sponsors - SuperSport committed advertisers - History of spend - There is no category exclusivity in breaks Advertisers that have conflicting brands to the broadcast sponsor or global event partner to certain events, may be unable to advertise in that event Buying sport packages does not allow client to qualify for their negotiated annual commitment as packages are discounted already All rates are estimates, and include agency commission SuperSport Sponsorship costs always exclude agency commission and VAT Due to the nature of sport, scheduling information can change. If an event is rained out, or ends early, commercials will be placed in early stages of play or in programming that is broadcast during the event time AD FORMATS: GIF / JPG / SWF For all swf files, please use the below clicktag within the actionscript: MOBILE AD SIZES Ad Formats: JPG / GIF on (release) {geturl(_level0. clicktag, _blank );} Max File Size 39kb Sizes: X-Large 305x64 Large 215x34 This document was created based on information that was received from SuperSport scheduling in accordance with sport regulatory rights The package rates quoted in this guide is based on a 30 duration commercial Loose spots will be pre-empted should packages sell out M-Net P-Levels apply to all SuperSport packages All rates quoted in the guide are for SA feed only For special positioning requirements, a 10% loading will be charged Material delivery is 7 days prior to first flighting Package rates are a guide and subject to change! The actual package published just prior to the event will apply DStv Media Sales normal terms and conditions apply FOR BOOKINGS dstvmediasportsbookings@dstvmedia.com 22 MATERIAL SPECS Requirements TRADING CONDITIONS 23

14 MAGAZINE PROGRAMS Programme Channel Day Rate Card Cost RUGBY SUPER RUGBY KykNet Monday 21h00-22h00 R BOOTS AND ALL SuperSport 1 Thursday 20h30-21h30 R CRICKET INSIDE EDGE SuperSport 2 Tuesday 20h00-20h30 R GOLF INSIDE THE PGA SuperSport 2 Wednesday 21h00-22h00 R MOTORSPORT ABSOLUTE FORMULA 1 SuperSport 2 Wednesday 19h30-20h30 R RPM SuperSport 2 Wednesday 20h30-21h00 R TWO WHEELS SuperSport 2 Friday 18h30-19h30 R SOCCER MONDAY NIGHT FOOTBALL SuperSport 3 Monday 20h00-21h00 R PSL BACK PAGES SuperSport 4 Monday 19h00-20h00 R PSL EXTRA TIME SuperSport 4 Monday 20h30-21h30 R PSL, LOVE PSL SuperSport 4 Tuesday 19h00-19h30 R MZANSI LEGENDS SuperSport 4 Tuesday 19h30-20h00 R THURSDAY NIGHT LIVE WITH MARAWA SuperSport 4 Thursday 20h30-21h30 R SPECIAL EVENTS Sport is unpredictable and the above cannot be guaranteed. CONTACTS PATRICK VAN SCHOOR General Manager patrick.vanschoor@dstvmedia.com SALES SKHUMBUZO MOKOENA Account Manager skhumbuzo.mokoena@dstvmedia.com SPONSORSHIPS LEN VAN HEERDEN Account Manager len.vanheerden@dstvmedia.com NABIL ABDOOL Account Manager nabil.abdool@dstvmedia.com KERRY PRINSLOO Sponsorship Implementation Manager kerry.prinsloo@dstvmedia.com SCHEDULING / CONTRACTING / MATERIAL DIGITAL SHAUN CHETTIAR HOD: On Demand shaun.chettiar@dstvmedia.com RESEARCH & PLANNING NICKY GRYLLS nicky.grylls@dstvmedia.com Event Timing Estimated Spots RUGBY Online Impressions: Supersport.com Mobile Impressions SuperSport.mobi Saving Estimated Package Cost 2015 RUGBY WORLD CUP (ENGLAND) Sept - Oct % R CRICKET 2015 ICC CRICKET WORLD CUP ODI (AUS/NZ) SOCCER Feb - Mar 98 Spots % R AFRICA CUP OF NATIONS Jan - Feb % R Sport is unpredictable and the above cannot be guaranteed. FARIDA KHAN-DALIA Scheduling Manager farida.khan-dalia@dstvmedia.com SHAY PILLAY Senior Scheduling Executive shay.pillay@dstvmedia.com 24 SPECIAL Rates CONTACTS 25

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