AVERAGE ISSUE READERSHIP OF NEWSPAPERS AND MAGAZINES

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1 AVERAGE ISSUE READERSHIP OF NEWSPAPERS AND MAGAZINES The following table gives the latest readership figures for newspapers and magazines from SAARF AMPS Jan-Dec 12. Over and above the thousands of readers and percentages of the total adult population for each publication, the table also indicates the range (both in percentages and thousands) in which the true readership figure lies, with a statistical certainty of 95%. Let us look at two examples: Example 1 - Beeld (daily) - 441,000 readers, 1.3% of total adults AMPS Jan-Dec 12. The table indicates that there is a range of plus or minus 0.14%; and plus or minus 49,000 readers. This means that we can be 95% certain that the true value of Beeld lies somewhere in the range ( % to %, that is, 1.16% to 1.44%) or (441,000 49,000 to 441, ,000, that is, 392,000 to 490,000 readers). Example 2 Daily Sun 5,554,000 readers, 15.9% of total adults AMPS Jan-Dec 12. The table indicates that there is a range of plus or minus 0.45%; and plus or minus 158,000 readers. We can, therefore, be 95% certain that the true range of Daily Sun lies in the range ( % to %, that is, 15.45% to 16.35%) or (5,554, ,000 to 5,554, ,000, that is, 5,396,000 to 5,712,000 readers). It is important to bear these ranges in mind when comparing readership from one survey to another. The readership figures for AMPS Jul 11-Jun 12 also have a range of possible values, and only when there is no overlap between the AMPS Jul 11-Jun 12 and AMPS Jan-Dec 12 ranges, is the readership figure in the one survey significantly different from the other survey with a 95% degree of statistical certainty. In the table, the publications with readership that differs significantly between AMPS Jul 11-Jun 12 and AMPS Jan-Dec 12 are indicated as follows: + indicates a significant increase # indicates a significant decrease In the case of the two examples, Beeld readership is essentially the same between the two years because the range for Beeld in AMPS Jul 11-Jun 12 (1.07% to 1.33%) overlaps with the range for Beeld in AMPS Jan-Dec 12 (1.16% to 1.44%). In the case of Daily Sun readership, there is an overlap between the two years (15.74% to 16.66% in AMPS Jul 11-Jun 12) and (15.45% to 16.35% in AMPS Jan-Dec 12); therefore there is no statistical difference between them.

2 PAGE 1 DAILY NEWSPAPERS BEELD BURGER BUSINESS DAY CAPE ARGUS CAPE TIMES CITIZEN DAILY DISPATCH DAILY NEWS DAILY SUN DAILY VOICE DFA HERALD ISOLEZWE MERCURY NEW AGE & PRETORIA NEWS SON SOWETAN THE STAR THE TIMES VOLKSBLAD THE WITNESS ANY "AMPS" DAILY NEWSPAPER

3 PAGE 2 WEEKLY NEWSPAPERS BURGER (SAT) CITY PRESS (SUN) ILANGA LANGESONTO (SUN) INDEPENDENT ON SATURDAY ISOLEZWE NGESONTO (SUN) ISOLEZWE NGOMGOIBELO (SAT) MAIL & GUARDIAN (FRI) NAWEEK BEELD (SAT) POST (WED) PTA NEWS WEEKEND (SAT) $$ RAPPORT (SUN) SATURDAY DISPATCH SATURDAY STAR SOCCER LADUMA (WED) SON OP SONDAG SONDAG # SUNDAY INDEPENDENT SUNDAY SUN SUNDAY TIMES # SUNDAY TRIBUNE SUNDAYWORLD SUPER SATURDAY CITIZEN $$ UMAFRIKA (FRI) VOLKSBLAD (SAT) WEEKEND ARGUS SATURDAY # WEEKEND ARGUS SUNDAY WEEKEND WITNESS (SAT) WEEKENDPOST (SAT) THE ZIMBABWEAN (THURS) $$ ANY "AMPS" WEEKLY NEWSPAPER

4 PAGE 3 BI-WEEKLY NEWSPAPERS ILANGA (MON/THU) MONTHLY NEWSPAPERS THE TEACHER VUK'UZENZELE # ANY "AMPS" MONTHLY NEWSPAPER # ANY "AMPS" NEWSPAPER WEEKLY MAGAZINES AUTO TRADER.CO.ZA DRUM FARMER'S WEEKLY FM (FINANCIAL MAIL) FINWEEK HEAT # HUISGENOOT LANDBOU WEEKBLAD MOVE! PEOPLE TIME VROUEKEUR YOU ANY "AMPS" WEEKLY MAGAZINE FORTNIGHTLY MAGAZINES KUIER & TVPLUS # ANY "AMPS" FORTNIGHTLY MAGAZINE #

5 PAGE 4 MONTHLY MAGAZINES AFRICA GEOGRAPHIC AMAKHOSI ANIMALTALK BABA & KLEUTER BICYCLING BIKE SA MAGAZINE BONA # CAR CARAVAN & OUTDOOR LIFE CLEO ## ## ## ## ## ## ## ## COMPLEAT GOLFER & CONDE NAST HOUSE & GARDEN COSMOPOLITAN DESTINY & DRIVE OUT / WEGRY ELLE MAGAZINE ENTREPRENEUR ESSENTIALS FAIRLADY FARMING SA ## ## ## ## ## ## ## ## FHM FINESSE FOOD & HOME ENT FRESH LIVING (PICK 'N PAY) GETAWAY GLAMOUR GO! / WEG! GOLF DIGEST GQ SA & HOME / TUIS HOUSE AND LEISURE HUSTLER IDEAS / IDEES KICKOFF ** LEEF MET HART & SIEL LEISURE WHEELS

6 PAGE 5 MONTHLY MAGAZINES (cont ) LIG LIVING AND LOVING LONGEVITY & LOSLYF MAMAS & PAPAS MARIE CLAIRE MEN'S HEALTH NAG NATIONAL GEOGRAPHIC NOSEWEEK & O' THE OPRAH MAGAZINE SA PCFORMAT POPULAR MECHANICS PROPERTY READER'S DIGEST SA REAL ROOI ROSE RUNNER'S WORLD SA COUNTRY LIFE & SA GARDEN / SA TUIN ## ## ## ## SA GARDEN & HOME SA HOME OWNER SA HUNTER/JAGTER & SA INDIA ## ## ## ## ## ## ## ## SA RUGBY MAG SA4X SARIE SEVENTEEN SHAPE MAGAZINE ## ## ## ## SOUL SPEED & SOUND SPORTS ILLUSTRATED SA STYWE LYNE/TIGHT LINES $$ SUCCEED TASTE (WOOLWORTHS) THE GARDENER MAG TOPBILLING ## ## ## ## ## ## ## ##

7 PAGE 6 MONTHLY MAGAZINES (cont ) TOPCAR TRUE LOVE DIE TUINIER TYDSKRIF & WEGSLEEP WOMAN&HOME WOMEN'S HEALTH YOUR YOUR FAMILY ANY "AMPS" MONTHLY MAGAZINE SIX-WEEKLY MAGAZINES SALTWATER GIRL MAGAZINE ** ZIGZAG ** ## ## ## ## ## ## ## ## ALTERNATE MONTHLY MAGAZINES AFRICA BIRDS & BIRDING ## ## ## ## ## ## ## ## DEKAT # DESTINY MAN ELLE DECORATION GOOD TASTE HABITAT & HQ (HORSE QUARTERLY) HYPE SARIE KOS STUFF WEIGH-LESS YOUR BUSINESS YOUR PREGNANCY ANY "AMPS" ALTERNATE MONTHLY MAGAZINE # QUARTERLY MAGAZINES AA TRAVELLER HUISGENOOT TEMPO NATIONAL GEOGRAPHIC TRAVELLER SA PERSONAL FINANCE ANY "AMPS" QUARTERLY MAGAZINE

8 PAGE 7 ANY "AMPS" MAGAZINE # ANY "AMPS" NEWSP./MAGAZINE SUBSCRIBER MAGAZINES PREMIUM/COMPACT # M (M-NET) MAGIC (M-NET) REALITY BY SANLAM ANY "AMPS" SUBSCRIBER MAGAZINE # (excl. store magazines) STORE MAGAZINES ACKERMANS CLUB/KLUB CLICKS CLUBCARD EDGARS CLUB/KLUB JET CLUB # BEARES CLUB (Beares/Lubners) # ELLERINES CLUB (incl. FurnCity \ Savells Fairdeal\TownTalk Furnishers) FURNITURE CITY CLUB GEEN & RICHARDS CLUB CLUB A (better living (Morkels/Russells), Bradlows modern living,electric Express, Joshua Doore) $$ CLUB B ( Barnetts, Price 'n Pride) $$ CLUB (Foschini Group) $$ SPORTS CLUB (Foschini Group) $$ BEST HOME & ELECTRIC CLUB / LEWIS CLUB $$ # INSPIRATIONS MAGAZINE (MILADY'S) $$ ANY "AMPS" STORE MAGAZINE #

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