AVERAGE ISSUE READERSHIP OF NEWSPAPERS AND MAGAZINES
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1 AVERAGE ISSUE READERSHIP OF NEWSPAPERS AND MAGAZINES The following table gives the latest readership figures for newspapers and magazines from SAARF AMPS Dec 14. Over and above the thousands of readers and percentages of the total adult population for each publication, the table also indicates the range (both in percentages and thousands) in which the true readership figure lies, with a statistical certainty of 95%. Let us look at two examples: Example 1 - Beeld (daily) - 416,000 readers, 1.1% of total adults AMPS Dec 14. The table indicates that there is a range of plus or minus 0.13%; and plus or minus 48,000 readers. This means that we can be 95% certain that the true value of Beeld lies somewhere in the range ( % to %, that is, 0.97% to 1.23%) or (416,000 48,000 to 416, ,000, that is, 368,000 to 464,000 readers). Example 2 Daily Sun 5,256,000 readers, 14.0% of total adults AMPS Dec 14. The table indicates that there is a range of plus or minus 0.43%; and plus or minus 160,000 readers. We can, therefore, be 95% certain that the true range of Daily Sun lies in the range ( % to %, that is, 13.57% to 14.43%) or (5,256, ,000 to 5,256, ,000, that is, 5,096,000 to 5,416,000 readers). It is important to bear these ranges in mind when comparing readership from one survey to another. The readership figures for AMPS Jun 14 also have a range of possible values, and only when there is no overlap between the AMPS Jul 14 and AMPS Dec 14 ranges, is the readership figure in the one survey significantly different from the other survey with a 95% degree of statistical certainty. In the table, the publications with readership that differs significantly between AMPS Jun 14 and AMPS Dec 14 are indicated as follows: + indicates a significant increase # indicates a significant decrease In the case of the two examples, Beeld readership is essentially the same between the two years because the range for Beeld in AMPS Jun 14 (0.97% to 1.23%) overlaps with the range for Beeld in AMPS Dec 14 (0.97% to 1.23%).In the case of Daily Sun readership, there is an overlap between the two years (13.77% to 14.63% in AMPS Jun 14) and (13.57% to 14.43% in AMPS Dec 14); therefore there is no statistical difference between them.
2 PAGE 1 DAILY NEWSPAPERS BEELD BURGER BUSINESS DAY CAPE ARGUS CAPE TIMES CITIZEN DAILY DISPATCH DAILY NEWS DAILY SUN DAILY VOICE DFA HERALD ISOLEZWE MERCURY NEW AGE (TNA) PRETORIA NEWS SON SOWETAN THE STAR THE TIMES VOLKSBLAD THE WITNESS ANY "AMPS" DAILY NEWSPAPER
3 PAGE 2 WEEKLY NEWSPAPERS BEELD (SAT) BURGER SATERDAG CITY PRESS (SUN) ILANGA LANGESONTO (SUN) INDEPENDENT ON SATURDAY ISOLEZWE NGESONTO (SUN) ISOLEZWE NGOMGQIBELO (SAT) MAIL & GUARDIAN (FRI) POST (WED) PTA NEWS WEEKEND (SAT) $$ RAPPORT (SUN) SATERDAG VOLKSBLAD SATURDAY CITIZEN SATURDAY DISPATCH SATURDAY STAR SOCCER LADUMA (WED) SON OP SONDAG SONDAG ## ## ## ## ## ## ## ## ## ## ## ## SUNDAY INDEPENDENT SUNDAY SUN SUNDAY TIMES SUNDAY TRIBUNE SUNDAYWORLD WEEKEND ARGUS SATURDAY WEEKEND ARGUS SUNDAY WEEKENDPOST (SAT) WEEKEND WITNESS (SAT) THE ZIMBABWEAN (THURS) $$ ANY "AMPS" WEEKLY NEWSPAPER
4 PAGE 3 BI-WEEKLY NEWSPAPERS ILANGA (MON/THU) MONTHLY NEWSPAPERS THE TEACHER VUK'UZENZELE ANY "AMPS" MONTHLY NEWSPAPER ANY "AMPS" NEWSPAPER WEEKLY MAGAZINES AUTO TRADER.CO.ZA DRUM FARMER'S WEEKLY FINANCIAL MAIL FINWEEK $$ GRAZIA SA HEAT HUISGENOOT LANDBOU WEEKBLAD MOVE! PEOPLE TIME VROUEKEUR YOU ANY "AMPS" WEEKLY MAGAZINE FORTNIGHTLY MAGAZINES KUIER TVPLUS ANY "AMPS" FORTNIGHTLY MAGAZINE
5 PAGE 4 MONTHLY MAGAZINES AMAKHOSI ANIMALTALK BABA & KLEUTER BICYCLING BIKE SA MAGAZINE BONA CAR CARAVAN & OUTDOOR LIFE COMPLEAT GOLFER CONDE NAST HOUSE & GARDEN COSMOPOLITAN DESTINY DRIVE OUT / WEGRY ELLE MAGAZINE ENTREPRENEUR ESSENTIALS FAIRLADY FHM ## ## ## ## ## ## ## ## FINESSE FOOD & HOME ENTERTAINING FORBES AFRICA FRESH LIVING (PICK 'N PAY) GETAWAY GLAMOUR GO! / WEG! GOEIE HUISHOUDING / GOOD HOUSEKEEPING GOLF DIGEST GQ SA HOME / TUIS HOUSE AND LEISURE HQ (HORSE QUARTERLY) HUSTLER IDEAS / IDEES KICKOFF LEEF MET HART & SIEL
6 PAGE 5 MONTHLY MAGAZINES (cont ) LEISURE WHEELS LIG LIVING AND LOVING LONGEVITY LOSLYF $$ MAN MAGNUM MAMAS & PAPAS MARIE CLAIRE MEN'S HEALTH NAG NATIONAL GEOGRAPHIC NOSEWEEK O' THE OPRAH MAGAZINE SA ## ## ## ## PCFORMAT ## ## ## ## ## ## ## ## POPULAR MECHANICS READER'S DIGEST SA $$ REAL ## ## ## ## ## ## ## ## RIDE $$ ROOI ROSE RUNNER'S WORLD SA4X SA COUNTRY LIFE SA GARDEN & HOME SA HOME OWNER SA INDIA SA JAGTER/HUNTER SA RUGBY MAG SARIE SEVENTEEN ## ## ## ## ## ## ## ## SOUL ## ## ## ## ## ## ## ## ## ## ## ## SPEED & SOUND STUFF STYWE LYNE/TIGHT LINES $$ SUCCEED ## ## ## ## ## ## ## ## ## ## ## ## TASTE (WOOLWORTHS) THE GARDENER MAGAZINE
7 PAGE 6 MONTHLY MAGAZINES (cont ) TOPCAR TOPGEAR SA TRUE LOVE DIE TUINIER TYDSKRIF WEGSLEEP WOMAN&HOME WOMEN'S HEALTH YOUR FAMILY ANY "AMPS" MONTHLY MAGAZINE SIX-WEEKLY MAGAZINES ELLE DECORATION ** SALTWATER GIRL ## ## ## ## ## ## ## ## ## ## ## ## ZIGZAG ALTERNATE MONTHLY MAGAZINES CSA $$ DEKAT DESTINY MAN GOOD TASTE HABITAT HYPE INTIEM SARIE KOS WEIGH-LESS YOUR BABY YOUR BUSINESS YOUR PREGNANCY ANY "AMPS" ALTERNATE MONTHLY MAGAZINE QUARTERLY MAGAZINES AA TRAVELLER PERSONAL FINANCE ANY "AMPS" QUARTERLY MAGAZINE
8 PAGE 7 ANY "AMPS" MAGAZINE ANY "AMPS" NEWSP./MAGAZINE SUBSCRIBER MAGAZINES DSTV M $$ MAGIC REALITY BY SANLAM ANY "AMPS" SUBSCRIBER MAGAZINE (excl. store magazines) STORE MAGAZINES ACKERMANS BEARES CLUB (Beares/Lubners) CLICKS CLUBCARD EDGARS CLUB/KLUB EDGARS CLUB MAN ELLERINES CLUB (Fairdeal\TownTalk Furnishers) FURNITURE CITY CLUB GEEN & RICHARDS CLUB JET CLUB # INSPIRATIONS MAGAZINE (MILADY'S) $$ $$ $$ $$ ## ## ## ## ## ## ## ## ANY "AMPS" STORE MAGAZINE
AVERAGE ISSUE READERSHIP OF NEWSPAPERS AND MAGAZINES
AVERAGE ISSUE READERSHIP OF NEWSPAPERS AND MAGAZINES The following table gives the latest readership figures for newspapers and magazines from SAARF AMPS Jan-Dec 12. Over and above the thousands of readers
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