Media Kit ENDS DECEMBER 31, 2018
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1 Media Kit ENDS DECEMBER 31, 2018
2 First published in 2007, the Diving Almanac & Book of Records is the only compilation of such diverse and far-ranging information on the world diving community. It is meant to showcase the accomplishments of underwater explorers, scientists, engineers, freedivers and adventurers since Man first plunged into the sea more than six millennia ago. The Diving Almanac & Book of Records is a 100% FREE web publication fully compatible with all computers, tablets and mobile devices. There are no hidden fees and there is no need to register. ONE-OF-A-KIND reference As a free publication and the only central body of information on diving records, diving history, and diver biographies ever assembled, the Diving Almanac is a unique reference for every diver and instructor in the world. If you are a manufacturer, resort, liveaboard, travel agency, school, or an online business looking for a worldwide audience seeking knowledge not available anywhere else, the Diving Almanac is a strategic and effective location to advertise your product. Guaranteed exposure! Because our main advertising banner is always visible, and because it rotates every 5 seconds, your product gets as much exposure on a weekly basis as you would get from a booth at a trade show, i.e. during an average 4-minute visit, your ad is seen at least four times by all of our readers, but for only a fraction of the cost of tending a booth at a convention centre. Exposure is the key to generating sales, and effective and repeated visibility for your product is what you get when you advertise in the Diving Almanac. he definitive reference for all divers - DeeperBlue.com
3 Praise for the Diving Almanac P I erhaps the best single reference ever published for divers. Undercurrent Magazine t s the best reference on diving. Ever. The Diving Almanac should be in the possession of every diver on the planet it s that good, that interesting, and that entertaining. Pacific Pro Dive A fantastic reference, will be regularly used by myself and the team. Dive Pacific Magazines he Diving Almanac is the world s first almanac for the diving community and is a must have for all underwater enthusiasts. John Chatterton, Dive Portal his piece of work may well become a musthave. Phil Nuytten, Publisher, DIVER Magazine he Diving Almanac is the Best in Our World. Gene Muchanski, Dive Industry Association E very diver or ocean enthusiast needs this! Thank you Jeffrey Gallant for all of your hard work in putting together such a comprehensive and historically valuable record of accomplishments! Bruce Cantrell, World record holder O F V horoughly interesting, nice job and long needed for our industry. Jack Chalk, Captain Don s Habitat (Bonaire) ur industry needs quality, relevant publications like the Diving Almanac. This truly is the most complete diving reference in the world. Zendive or the diver who s looking to learn more about the world of diving, you can t go wrong with the Diving Almanac. Willy Volk, X-Ray Magazine ery much impressed! What wonderful material! Great work! Rodrigo Coluccini, Editor, Deco Stop Magazine
4 About the Editor Jeffrey Gallant, M.Sc., started diving in He has since led research and training missions around the world, including in Canada where he is a scientist with the Greenland Shark and Elasmobranch Education and Research Group. Among other accomplishments, Jeffrey was trained as an aquanaut in Romania in 1995 (L.S.-1 Laboratory), he dove with Équipe Cousteau aboard the windship Alcyone in 1999, he was elected a Fellow of the Explorers Club (FI, 2010), and he was awarded the Queen Elizabeth II Diamond Jubilee Medal in recognition of his contributions to underwater science and exploration in As a award-winning photographer, author and scientist, Jeffrey has contributed to many dive publications, science journals, as well as television and film documentaries on sharks and diving, including Discovery Channel, National Geographic, and the BBC. He has been a contributing editor of Vancouver-based DIVER Magazine since He currently lives in Drummondville, Québec, where he is a college teacher. Renowned Contributors and Advisors Over the years, many recognised scuba divers, freedivers, record-holders, artists and organisations have contributed their talent and expertise to the Diving Almanac, including the Divers Alert Network, and the Historical Diving Society. Diving Safety Officer during an expedition in Greenland 2014 WORLDWIDE AUDIENCE January 1 to May 31, 2018 (Excludes admins) Number of page views: 95,250 Average visit duration: 4 minutes Typical day: Number of visitors (24 hours): 815 Return visitors: 20% return vs. 80% new visitors Number of page views: 1,010 Average visit duration: 5 minutes READERSHIP United States 39% Canada 13% United Kingdom 9% Australia 3% Germany 2% Italy 2% France 2% Rest of the world: 30% DEVICE TYPES Mobile: 54% Desktop: 37% Tablet: 9% REFERRERS Social media: 38% Search engines: 32% Direct: 28% Referrals from websites: 2%
5 SPECIFICATIONS Colour: RGB Format: PDF, JPG, TIFF, PNG Copy: 150 dpi or better Bleed/Margin: None (screen size) Deadline: None Frequency: Yearly Duration: Ad insertion is for a period of 365 days. The ad will be removed after one full year unless renewed. You may replace the ad with a new design as often as you like, and at no extra cost. Hyperlink: Ad is linked to the client s website. Clicking or tapping on the ad opens a new browser window to view the client s website. Placement: Sidebanner and horizontal ads rotate every 5 seconds. The sidebanner is a sticky ad that is visible at all times. Payment: Full fee must be received via PayPal before insertion. [S] MARKETING Ongoing promotion via social media, advertising in mainstream publications, and attendance at diving events and trade shows such as DEMA and Beneath the Sea. CONTACT Thomas Leszkiewicz Phone: sales@divingalmanac.com Website: ADVERTISING RATES [S] SIDEBANNER VERTICAL ($2,000 USD per year) 600 pixels wide x 1000 pixels high Visibility: The vertical sidebanner is always visible (sticky banner) and randomly rotates every 5 seconds. [H] HORIZONTAL ($1,000 USD per year) 1500 pixels wide x 550 pixels high Visibility: The horizontal banner, which is posted on key pages throughout the website, also randomly rotates every 5 seconds. It is visible between content sections as the reader scrolls. [H]
6 Insertion order Date: ADVERTISER Company: Address: Country: Contact: Phone: Website: Advertising Terms and Conditions In the following, Publisher refers to Porbeagle Press, Inc., the owner of The Diving Almanac & Book of Records, and Advertiser refers to the name of the advertiser listed on this insertion order. Ad Specifications: See previous page. Acceptance: Publisher reserves the right to decline any advertisement, or to discontinue any advertising in the case of copyright infringement or other legal concerns. The word advertisement will be printed at the top of advertisements which, in the opinion of Publisher, may be confused with articles. Publisher does not endorse the products and/or services in ads. Advertisers are responsible for all content of ads, and also assume responsibility for any claims made against them. Payment: Payment is due in full before insertion. Payments for a renewal term must be received on or before the date of renewal to avoid any interruption in the ad run. Payment in USD is made via PayPal. Simply type the following address on the PayPal payment page and ensure the currency is set to USD: sales@divingalmanac.com. AD SIZE SIDEBANNER (S) HORIZONTAL (H) COST $2000 USD $1000 USD QTY DURATION One (1) year One (1) year Liability: Advertiser and advertising agency agree to indemnify, defend, and hold harmless Publisher for any and all liability for content (including text, illustrations, representatives, sketches, maps, trademarks, labels, or other copyrighted matter), or advertisements published, or the unauthorized use of any person s name or photography arising from Publisher s reproduction and publishing of such advertisements pursuant to the advertiser s or agency s order. Signature: Your signature confirms your acceptance of the terms of payment and terms and conditions of the advertising agreement on this page. Client s signature: Date: Publisher or representative s signature: Date: Porbeagle Press Inc Saint-Jacques St., Drummondville, QC, Canada J2B 7V info@divingalmanac.com Authorised sales representatives: Jeffrey Gallant Thomas Leszkiewicz Rosemary Lunn
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