China Ski Industry White Book

Transcription

1 China Ski Industry White Book (2017 Annual Report) Benny Wu (Wu Bin) & Wei Qinghua

2 China Ski Industry White Book 2017Annual Report Preface Time flies in the blink of an eye! Now we are introducing already the third edition of the White Book, in the same rush and with the same uneasy feeling. I sincerely thank you all for having high expectation on the White Book, and also I am sorry for collecting data in the most primitive way. Each time only at the last moment we can decide whether a piece of data should be used or not in order to accurately reflect the situation. What does ski mean to China? What do Chinese skiers look like? How do Chinese ski resorts differ? Where shall Chinese ski industry go from here? As the 2022 Winter Olympics is approaching, the world is wondering and so am I. We are all waiting for answers that are known to exist. Snow keep falling and transforming, and people keep moving. There are passers-by and there are returnees. When the ground is blanketed by snow, all will be settled with peace and that is how future looks like in my eyes. In 2017, I choose to return, to return to the most original and true feeling, to return to the place where I started from. In 2018, we shall start the journey again with courage and inspiration, with belief and firm determination. Never forget your mission and never forget where you started from. This is the mark left by the era in the snow. Let s have a bright vision of the future and go for it Winter is coming, so is the great era that belongs to us.

3 We would like to take the opportunity to express sincere gratitude to every industry insiders for offering data that makes White Book as accurate and objective as possible, and also thank following teams for joining in the White Book research work: the research team led by YIN Zhenhua of Beijing Carving Ski, Beijing Mountain Development & Antaeus Ski, China Mobile Chongli Company, A Complete Collection of China Ski Resort, Huaxuezoo, GOSKI, Huabei, Ledian Ski, China Ski Industry Alliance, Longzhixun Consulting, Reuters, etc. In the end, I specially thank all leaders of district committee and district government led by WANG Biao, secretary of district committee, ZHAO Zan, district head from Chongli District, Zhangjiakou City, and people offer opinions and suggestions on White Book. Your seriously reading, criticizing, correction and advises have been be very helpful. And I also would like to thank ISPO Beijing APSC and Mr. Laurent Vanat from Swiss for offering public issuing platform for the White Book. / / vanat.ch/publications.shtml International report on Snow & Mountain Tourism Overview of the key industry figures for ski resorts published annually by Mr. Laurent Vanat has been served as a guidance on methodology for this report. Share makes values. Benny Wu (Wu Bin) President of Beijing Carving Ski Sports Development Co., Ltd. Jan. 25, 2018

4 China Ski Industry White Book 2017Annual Report Content Foreword Legal Notice Overview & Key Data Chapter I Ski Resort 1. Number & Distribution 2. Classification Statistics of Ski Resorts 3. Facilities Statistics 4. Ski Resort Software Facilities 5. Four-season Ski Places Chapter II Skier 1. Number & Distribution of Skiers 2. Skier Features: Mobile Internet Data 3. Skier Equipment Market Summary Appendix: Index Chart Brief Introduction to the Authors 3

5 Legal Notice The report was authored by Mr. Wu Bin (Benny Wu), co-written by Mr. Wei Qinghua. All text, images, tables are protected by copyright laws and by Chinese regulations relating to intellectual property. These reports are free for the public, and all included information can be quoted with proper citation of source This report is compiled from public domain information, with text and data copyrighted by the original publishers. In this report, part of the data is based on industry interviews, market surveys and other data were obtained from the analysis results, research methods and data collection by limiting the scope of the sample selection. This data can not fully reflect the real market situation. Please use discretion. The author of the report and associates does not bear any legal responsibility for the accuracy of reported data. If the above statement is violated, the authors will retain its right to pursue the relevant legal liability. Wu Bin (Benny Wu) Contact:

6 Key Data Figure 0-1: Statistics of China Ski Resorts and Skier Visits No. of Ski Resorts with Aerial Lift No. of Ski Resorts No. of Skier Visits (10K) Note: The No. of ski resorts and skier visits in the report includes indoor ski resorts, but with the exclusion of dry ski and simulative ski equipment, etc.. Table 0-1: Key Data of 2017 Report Growth Amount Growth Rate Ski Resorts in Total % Ski Resorts with at least one Aerial Lift % Skier Visits (10K) % Aerial Lifts % Magic Carpet % Snowmakers % Groomers % Note:The report has reviewed and amended the missed part of aerial lifts in China Ski Industry White Book 2016 Annual Report. 1

7 Chapter I Ski Resort 1. Number & Distribution 1.1 Number & Distribution of Current Ski Resorts In 2017, the number of ski resorts in China have increased by 57 (including indoor resorts), with a total up to 703. That is a growth rate of 8.82%. Among those 57 resorts that were recently added, 20 of them have aerial lifts. At the end of 2017, there are 145 resorts with aerial lifts, out of 703 in total national wide. Figure 1-1: No. of Ski Resorts Figure1-2: Distribution of China Main Ski Resorts with Aerial Lifts No. of Ski Resorts No. of Ski Resorts with Aerial lifts 703 Ski resorts are distributed in 27 provinces, autonomous regions and municipalities, among which Heilongjiang Province takes the top rank with a number of 124. See Table 1-1 for details. 2

8 Table 1-1: China Ski Resorts Distribution (By Province) Rank Province 2017 Ski Resort Number 2016 Ski Resort Number 2017 Newly-increased Ski Resort Number 1 Heilongjiang Shandong Xinjiang Hebei Shanxi Henan Jilin Liaoning Inner Mongolia Shaanxi Beijing Gansu Zhejiang Jiangsu Chongqing Tianjin Ningxia Sichuan Guizhou Hunan Qinghai Hubei Anhui Yunnan Guangxi Fujian Guangdong Total

9 Only Hong Kong, Macao, Taiwan, Shanghai, Jiangxi, Xizang and Hainan have not established ski resorts yet among 34 provincial administrative regions, a situation that is the same as last year Hebei province added 12 new ski resorts --- the largest increase among all provinces. As above mentioned, the number of ski resorts and skier visits include indoor ski resorts, while with the exclusion of artificial ski resorts like dry skiing and ski simulators, etc., and skier visits due to that. There are 9 recently opened indoor ski resorts among the newly-added 57 ski resorts. At the end of year 2017, number of indoor ski resorts opened in China has reached 21. Figure 1-3: Statistics of Indoor Ski Resorts Operated in China In addition, based on public information, there are 19 indoor ski resorts that have the planning and design completed and are in the process of construction, 11 among which will start operation in 2018, and others are to be in operation in Among indoor ski resorts that are in operation, Harbin Wanda Yuxue Leyuan is the most representative one, which has been officially in business since Jun. 30, 2017 and is the biggest indoor ski resort in the world. It has made the achievement of having 200 thousand skier visits in 2017 alone. 4

10 Table 1-2:Operated Indoor Ski Resorts in 2017 Province Name of Indoor Resort City Opening Date 1 Guangdong Alps Snow World Shenzhen Inner Manchuria, Dayongshan Mongolia Inner Mongolia Beijing Qiaobo(Beijing) Shunyi, Beijing Zhejiang Qiaobo(Shaoxing) Shaoxing, Zhejiang Henan Funiushan Luoyang, Henan Hunan Ruixiang Snow World Liuyagn, Hunan Guangxi Glacier Century Ski Resort Laibin, Guangyi Hunan Three bear ice Kingdoms Changsha, Hunan Hebei Xibuchagnqing Shijiazhuang, Hubei Zhejiang Wencheng Swan Castle Ski Resort Wenzhou, Zhejiang Shanxi Qinlingsiji Ankang, Shanxi Hebei Four seasons Ski Resort Handan, Hebei Chongqing Xiannushan Chongqing Zhejiang Qingtianleyuan Lishui, Zhejiang Hunan Taohuaxueyuan Changde, Hunan Hebei Qingqingsiji Handan, Hebei Heilongjiang Harbin Wanda Yuxue Harbin, Heilongjiang Guizhou Libo Ice World Theme Park Libo, Guizhou Guizhou Zunyisida Happy Valley Zunyi, Guizhou Guizhou Qiyuangu 21 Anhui Ma anshan Qidiqiaobo Anshun, Guizhou Ma anshan, Anhui

11 1.2 Number and Distribution of Ski Resorts Planning and Design Projects Table 1-3 summarizes the planning and design projects of ski resorts signed by the major domestic planning and design institutes in the past two years, which also reflects the activity of the ice and snow industry in Hebei Province. The number of projects in Hebei is 18, accounting for 28% of the total sample. Table 1-3 Distribution of Major Planning and Design Projects in China No. Provence Number of Projects 1 Hebei 18 2 Shanxi 5 3 Gansu 5 4 Inner Mongolia 5 5 Sichuan 3 6 Xinjiang 3 7 Jilin 3 8 Hubei 3 9 Hunan 2 10 Ningxia 2 11 Shanxi 2 12 Beijing 2 13 Chongqing 2 14 Guizhou 2 15 Others 7 Total Classification Statistics of Ski Resorts Based on the actual situation of the ski resorts in China, ski resorts are grouped by three different perspectives: the core target groups, the vertical drop and the area of the ski slopes. The statistics are presented below: 2.1 Classification by core target group If classified by core target group, the domestic ski resorts is divided into three categories: one-time experience ski resorts, day trip ski resorts and destination resorts. The proportion of these three kinds of snow resorts in all snow fields is 75%, 22% and 3% respectively. 6

12 Table 1-4: Classification of Ski Resorts by Target Group Type of Ski Resort Per. Target Attributes Resort Feature Consumer Characteristics Cases Poor One-time Experience Ski Resorts 75% Sightseei ng/experi ence Guests Turist facilitate, only intermediate trails. Near scenic or More than 90% onetime experience; stay 2 hours. Snow world; Bird s nest cities. Little vertical Day Trip Ski Resorts 22% Local / Regional Guests Sportive; Tourist drop, in suburban areas, all kinds of Mainly road trip; stay 3~6 hours. Nanshan; Jundushan; Vanke-Shijinglong trails. considerable LakeSonghua scale trails, (Vanke); Destination Resorts 3% Destination Guests Vacation; Sportive; Tourist well accommodati ons and overnight visitors; stay more than 1 day. Changbaishan (Wanda); Beidahu; Yabuli; auxiliary Wanlong;Fulong; facilities. Yunding;Taiwoo; Based on the above classification, the statistics of ski resorts with aerial lifts shows that: Among those 145 ski resort with aerial lifts, 17 of them are destination resorts, accounting for 11.7%; 107 of them are day trip ski resorts, accounting for 73.8%; and 21 of them are one-time experience ski resorts, accounting for 14.5%. Figure 1-4:Classification of Ski Resorts by Target Group 14.50% 11.70% Destination Resorts 73.80% Day Trip Ski Resorts One-time Experience Ski Resorts 7

13 2.2 Classification by Vertical Drop The vertical drop of the ski resort is an important indicator for the resource-scale of a ski resort. According to the actual vertical drop of the trails in the ski resorts, we classify the domestic ski resorts according to the following three categories: the number of the ski resort with more than 300 meters vertical drop-trails is 24 (Figure 1-5), vertical drop of meters is 138, and vertical drop of less than 100 meters is 543. The proportion of the classified snow resorts according to the vertical drop is shown in Figure 1-5. Figure1-5: Classification of Ski Resorts (By Vertical Drop) vertical drop>300m, 2.99% vertical drop m, 19.63% vertical drop>300m vertical drop m vertical drop<100m vertical drop<100m, 77.38% Table 1-5: The List Resorts Get Vertical Drop over 300m Resorts Vertical drop(m) Location 1 Altay Yexue Park Xinjiang 2 Changbaishan-Tianchi 900+ Jilin 3 Yabuli(high mountain) 885 Heilongjiang 4 Beidahu 870 Jilin 5 Shangri-la 662 Yunnan 6 Vanke Lake Songhua 600 Jilin 7 Wanlong 580 Hebei 8 Xinjiang Silkroad 580 Xinjiang 9 Yabulin Sun Mountain 540 Heilongjiang 10 Taiwoo 510 Hebei 8

14 11 Wanlong 480 Hebei 12 Meilingu 480 Inner Mongolia 13 Genting 420 Hebei 14 Daihai 468 Inner Mongolia 15 Jiangjunshan 405 Xinjiang 16 Funiushan 400 Henan 17 Tianqiaogou 392 Liaoning 18 Wanda-Changbaishan 380 Jilin 19 Dolomiti Mountain Resort 323 Hebei 20 Cuiyunshan Yinhe 315 Hebei 21 Vanke Shijinglong 310 Beijing 22 Mao ershan 308 Heilongjiang 23 Baolongshan Fenghuangling 304 Gansu 24 Changchengling 300 Hebei As shown in the above table, among 22 ski resorts with a vertical drop of more than 300 meters: of which 7 are located in Hebei province (all settled in Chongli), 4 are located in Jilin, 3 in Heilongjiang, 3 in Xinjiang, 2 in Inner Mongolia, 1 in Liaoning, Henan, Yunnan, Gansu and Beijing respectively. The developed ski resorts with the first two vertical drop are all natural snow resort without ropeways. Those resorts Rely on mobile devices, such as snowmobile, groomer (snowcat) and helicopters to help the skiers to reach top of the mountain. The other 22 resorts all have cableways. 2.3 Classification by Area of Slopes Area of slopes is another important indicator to measure the size of the ski area. In 2017, besides newly built snowfields, the existing snow fields such as Beidahu, Miaoxiangshan in Changchun, Wanlong, Fulong and Genting in Chongli, have also stepped up the expansion of the resort. 9

15 Area of Slopes (Hectare) Table 1-6: Number of Resorts by Area of Slopes (2017) Number of Ski Resorts > <5 536 Total 703 Ski Resort (Area of Slopes, more than 30 Hectare) Altap Yexue Park Changbaishan Vanke Songhuahu Wanlong Beidahu Genting Wanda Changbaishan Taiwoo Fulong Yabuli Sun Yabulin Tiwei Taibai aoshan Sichouzhilong Jiangjunshan Dolomiti Mountain Resort Yulongwan Nanshan Langyashan Baidengshan Cuiyunshan Yinhe Taiziling Funiushan Xilingshanxue Wujinshan Lining Qishan Baolongshan Fenghuangling Daihai Yuyang At the end of 2017, there are 28 snow resorts with area of slopes of more than 30 hectares, accounting for 3.98% of the total snow fields. The list of resorts is shown in Table 1-6. It is estimated that the total area of domestic ski slopes will be around 3,500 hectares. 10

16 Among them, the total number of ski slopes in the table listed 28 resorts will account for more than 40%. The total length of the domestic trails is more than 1000 km, and the total length of the trails of the above listed 28 ski resorts exceeds 500 km. 3. Facilities Statistics 3.1 Statistics of Elevating Facilities: Aerial Lifts & Magic Carpets Elevating facilities determine the operational efficiency of the ski resort, and it s the most important part for any resort. Nowadays the elevating facilities in China are mainly aerial lifts and magic carpets. Is there any aerial lifts in the ski resort and how many aerial lifts? is an important KPI indicator that measures the size and efficiency of the ski resort Aerial Lifts Figure 1-6: Aerial lifts in Ski Resorts (2017) No. of Ski Resorts with Aerial Lifts No. of Aerial Lifts At the end of 2017, the total number of operating aerial lifts in domestic ski resorts is 236, distributed in 145 ski resorts. Hebei, Heilongjiang, Jilin list on the top three with the number of 46, 39, 37 respectively. In the meantime, three provinces built 122 aerial lifts in total, accounting for 51.69% of all aerial lifts. 11

17 Table 1-7: Distribution of Aerial Lifts in Ski Resorts (2017) Province Number of Aerial Lifts Number of Ski Resorts with Aerial Lift 1 Hebei Heilongjiang Jilin Liaoning Beijing Xinjiang Inner Mongolia Shanxi Gansu Shandong Shaanxi Sichuan Henan Yunnan Chongqing Guizhou Hubei Tianjin 1 1 Total The number of detachable lifts reflects the scale and efficiency of the snow field. In the past three years, the domestic detachable lifts have been developing rapidly, from 26 in 2015 to 48 in 2017, and the number of ski resorts with detached ropeways has also increased from 10 to

18 Figure 1-7: Detachable Lifts in Ski Resorts (2017) No. of Ski Resorts with Detachable Lifts No. of Detachable Lifts Figure 1-8 shows the relationship between the number of imported and domestic detachable lifts in the past three years. Obviously, the development of the domestic detachable is taking a high speed, increased from 2 in 2015 to 15 in Figure 1-8: Number of Imported and Domestic Detachable Lifts ( ) Domestic Detachable Lifts Imported Detachable Lifts There are 48 detachable lifts in China totally. 18 detachable lifts are located in Hebei province, which are distributed in 6 snow parks and all concentrated in Chongli District of Zhangjiakou. 18 detachable lifts are in Jilin province and distributed in 5 13

19 ski resorts. 6 detachable lifts are in Heilongjiang province and distributed in 3 snow resorts. Two were also built in each following province (Shaanxi, Inner Mongolia and Xinjiang). (Notes: in this statistics, only the lifts for skiing are considered, not the lifts for transport.) Figure 1-9: Distribution of Detachable Lifts by Province (2017) Xinjiang Inner Mongolia Shaanxi Heilongjiang Jilin Hebei Table 1-8: Quantitative Rank of Detachable Lifts in China (2017) Resorts 2017 Province 1 Vanke-Songhua Lake 6 Jilin 2 Wanda-Changbaishan 5 Jilin 3 Wanlong 5 Hebei 4 Beidahu 4 Jilin 5 Genting 4 Hebei 6 Taiwoo 3 Hebei 7 Fulong 3 Hebei 8 Yabuli Tiwei 3 Heilongjiang 9 Changbaishan 2 Jilin 10 Cuiyunshan-Yinhe 2 Hebei 11 Yabuli MCR 2 Heilongjiang 12 Taibai-Aoshan 2 Shaanxi 13 Liangcheng-Daihai 2 Inner Mongolia 14 Miaoxiangshan 1 Jilin 15 Dolomiti Mountain Resort 1 Hebei 16 Maoershan 1 Heilongjiang 17 Silkroad 1 Xinjiang 18 Jiangjunshan 1 Xinjiang Total 48 14

20 3.1.2 Magic Carpet Figure 1-10: Number and Length of New Magic Carpet in Ski Resort (2017) New Magic Cargets Length of New Magic Carpets (100m) Figure 1-11: Number and Length of Operated Magic Carpet in Ski Resort (2017) No. of Operated Magic Carpet Length of Operated Magic Carpets (100m) The data of magic carpet is from Daowo, Yahao and some other major domestic suppliers. Until 2017 there are totally 1076 magic carpets in operation in China, 15

21 including the new 226 magic carpets in The total length of the magic carpets in China is about 157 km. 3.2 Facilities Statistics: Grooming Machines, Snow Guns Groomers According to the statistics, the total number of groomers in domestic ski resorts is about 485. In 2017, the number of new groomers in China was 75, slightly lower than the 80 in Among them, 48 new groomers were imported, a significant decline year on year. The data comes from the main suppliers of groomers. Figure 1-12: New Groomers in Ski Resorts (2017) No. of Newly Increased Imported Used Groomers No. of Newly Increased Domestic Groomers No. of Newly Increased Imported Groomers Trading Partners Table 1-9: China Imports Statistics(Groomers) Number (1-11) Total Italy Germany Canada U.S.A Others Quote: China Customs, Beijing Longzhixun Information Consulting Company This report quoted the China custom s data for the first time, which is related to the imported groomers (Table 1-9). The data indicates that the main original places of imported groomers are Italy, Germany, Canada, America, etc.. 16

22 3.2.2 Snowmakers 1500 Figure 1-13: New Snowmakers in Ski Resorts (2017) In 2017, there are 1420 new snowmakers in the whole country. The total number of Snowmakers is about 6,600. Among them, domestic snow machines accounted for about 15%. 3.3 Facilities Statistics: Rental Skis Figure 1-14:China Imports Statistics(Skis & Bindings) 140, , , , , Skis Bindings (kg) 40, , Quote: China Customs, Beijing Longzhixun Information Consulting Company 17

23 Based on the import data from China Customs, the import quantities of bindings are growing with a high speed, and at the same time, the imports of each type of skis are in the significant decrease, which can also reflect the significant increase of domestic skis. According to the information provided by main international ski suppliers, the international brands have a steadily development from the view of rental skis in snow parks. In 2017, the number of imported rental skis, which were newly put into the market, is more than 50 thousand pairs, including a leasing project, which was implemented by a famous big company in cooperation with the snow parks. The whole number of rental skis from the market is more than 600 thousand pairs, and the average number in each snow field is close to 900 pairs. 60, , , , , , Figure 1-15: New Rental Skis in Ski Resorts (2017) 18

24 4. Ski Resort Software Facilities 4.1 Information Management: isnow Snow and Ice Enterprise Cloud Service 2017 isnow Snow and Ice Enterprise Cloud Service Ski Resorts Distribution 2017 isnow Snow and Ice Enterprise Cloud Services Products Proportion Training Camp 5% Hotel 5% Others 9% Coach 14% Ticket 67% Ticket Coach Training Camp Hotel Others 19

25 2016 isnow Snow and Ice Enterprise Cloud Service User Analysis 2017 isnow Snow and Ice Enterprise Cloud Service User Analysis 27% 49% 51% 73% Mobile Payment Cash + Card Payment Mobile Payment Cash + Card Payment 20

26 4.2 Big Data Analysis and Services: Chongli Mobile Data Report (Authorized by the Chongli Government) Analysis of visitors in Chongli (10 thousand) Analysis of Visitors Flow from Hebei Province in Chongli (10 thousand) Analysis of Visitors from Other Provinces in Chongli (10 thousand) Ø Over 70% stay 1-2 days, less than 30% stay over 3 days. Visitors staying over 3 days are mainly in surrounding area. 1.29% 1.12% 12.19% 1.64% 2.02% 2.96% 4.46% 6.67% April 2017 Stay Duration in Chongli Analysis 14.21% 53.44% Stay Longer than 3 days User Analysis Hebei Tianjin Others Beijing Inner Mongolia 21

27 Provinces Amount (person) Beijing 148,862 Inner Mongolia 32,070 Tianjin 9,890 Shanxi 9,455 Liaoning 6,816 Shandong 6,812 Henan 5,999 Shanghai 5,249 Guangdong 4,980 Jiangsu 4,052 22

28 4.3 Ski Instructor Training Certification(Data Sorted Out by ZHANG Yan of Magic Ski School Up to the end of 2017, ski instructors in China engaged in ski teaching work are about 20 thousand, among which ski instructors holding ski social sports instructor certificate issued by General Administration of Sport of China and Ministry of Personnel totals up to 9,177 and accounts for 46%. In addition, obtaining all kinds of ski instructors association license of overseas countries becomes a trend, like USA PSIA Canada CSIA New Zealand NZSIA UK Austria and Japan, etc.. In 2017, more than 900 people got ski instructor license issued by overseas entities, and it was 700, 300 in 2016 and 2015 respectively. 5. Four-season Ski Places 5.1 Dry Ski As an alternative of ski, dry ski resort has come a long way in recent years in China. Jianfeng Dry Ski is a main supplier of China dry ski. According to data provided by Jianfeng Dry Ski, the operated Jianfeng Dry Ski Resorts have reached 21 up to the end of The Operated Jianfeng Dry Ski Resort Number

29 The Annual Growth Number of Dry Skier Visits (Source from Chengdu Four Season Ski Resort) 45, , , , , , , , , The Annual Growth Number of Dry Skier Visits Besides Jianfeng Dry Ski, dry ski products of other brands all developed fast, for example, Jisu Dry Ski has 10 ski resorts established and in business. Meanwhile, there are 5 to be established. 5.2 Indoor Ski Simulative Training Resort Taking Xueleshan Club as an example, LeSki Club has already had 12 indoor ski training centers opened in Beijing with 28 simulative ski equipment in operation. It is estimated that there will be 140 thousand skier visits in full year. Xueleshan has employed 59 snow sport instructors. 24

30 Chapter II Skier 1. Number & Distribution of Skiers 2000 Figure 2-1: Skier Visits & Skier Number No. of Skiers (10K) No. of Skier Visits (10K) In 2017, how many people have skied? As research and calculation showed in the report, skier number is about 12.1 million in all 17.5 million skier visits. It has raised 6.8% compared to million in Among that, account for one-time experience people has decreased from 77.8% in 2016 to 75.2%. In 2017, ski time by person has rised from 1.33 in 2016 to

31 Table 2-1: Distribution of Skier Visits (By Province) Province Rank Ski Resort Number Skier Visits (10K) Ski Resort Number Skier Visits (10K) Rank Heilongjiang Hebei Beijing Jilin Shanxi Shandong Zhejiang Henan Xinjiang Inner Mongolia Liaoning Shaanxi Sichuan Gansu Tianjin Jiangsu Hunan Chongqing Guizhou Hubei Ningxia Qinghai Anhui Guangxi Yunnan Fujian Guangdong Total Rank of growth amount of skier visits(10k+): Hebei, Heilongjiang, Jilin, Guizhou, Shanxi, Shannxi, Zhejiang, Jiangsu. Among that, Hebei increased by 540 thousand due to newly-increased 12 ski resorts;heilongjiang increased by 380 thousand due to Harbin Wanda Yuxueleyuan. Xinjiang has decreased 130 thousand due to safeguard stability. 26

32 2. Skier Features: Mobile Internet Data It is the ultimate mission of our practitioners to draw a picture of Chinese skiers from many dimensions. The report continues to unite relatively active partners in the country, providing multi- dimensional analysis reports from their own perspectives. 2.1 HUAXUEZOO( 滑雪族 ) Report a) HUAXUEZOO( 滑雪族 ) Users Source by Province HUAXUEZOO( 滑雪族 ) Users Source Shaanxi 3% Sichuan 5% Others 15% Beijing 23% Shandong 4% Henan 7% Jilin 6% Heilongjiang 13% Hebei 18% Liaoning 6% b) HUAXUEZOO( 滑雪族 ) Portrait and Analysis Gender Analysis Male Female Mobile Terminal Analysis 5% 1% 19% 47% 53% 75% 27 IPhone Android WP7 Unknown

33 c) HUAXUEZOO( 滑雪族 ) User Equipment Analysis 80% HUAXUEZOO( 滑雪族 ) User Ski Equipment Analysis 70% 60% 50% 40% 67% Snowboards 74% Rent 30% 20% 10% 0% 33% Skis Skis and Snowboards Ratio 26% Carry Rent and Carry Ratio d) HUAXUEZOO( 滑雪族 ) Reading Volume in Snowy Season and Non-Snowy Season Reading Volume in Snowy Season and Non-Snowy Season Season Reading volume Proportion Snowy Season (Jan. - Apr., Oct. - Dec.) 7,652,661 times 65.09% Non-Snowy Season (Apr.- Oct.) 1,937,707 times 34.91% e) HUAXUEZOO( 滑雪族 )User Most Interested Articles Top10 Article Hits Forwarding Volume If I go to Chongli once more, I'm a dog 36,838 2,351 For skiing on Changbai Mountain, I did not go to work for three 36,005 2,333 days Archaeopteryx skiers global trial began to recruit! 30,019 1,665 The most regretful thing in my life was in a cable car with you, 27,053 2,162 but have not got your WeChat Five types of common girls in ski resort 25,654 1,856 In the world the steepest skiing race, the players roll down ski 21,254 1,807 race at the speed of three per second. Is this the Skiing fixator that changes the movement of the 20,851 1,885 Snowboard? Some things to pay special attention when skiing 20,791 2,303 Want to marry a girl like this 20,339 1,587 "Taught girlfriend skiing, we broke up" 19,883 1,534 28

34 2.2 Goski Report As the Goski team and resources have more links to snowboarder, the Goski report reflects more of the features of snowboarder. GOSKI Users Source 2.19% 2.92% 5.01% 2.26% 2.71% 3.75% 7.28% 9.27% 10.70% 39.54% Beijing Liaoning Jilin Hebei Heilongjiang Shandong Xinjiang Guangdong Sichuan Shanghai GOSKI User Characteristics Others, 16.20% Male, % Female, 49.60% Ski, 24.90% Snowboard, 58.90% 29

35 2.3 Ski+HUABEI( 滑呗 ) Report General Information from Ski+HUABEI (2017) Number of Ski Resorts Recorded in Total Number of Ski Resorts Recorded in China Number of Ski Resorts Recorded Aboard Number of Users 373,137 Users Recorded(2017) 96,444 Number of Ski Kilometers Recorded (2017) Number of Ski Kilometers Recorded on Average per User 3,448, Rank TOP 20 Recorded Ski Resorts & Recorded Data from HUABEI (2017) Ski Resorts Recorded Numbers Recorded Total Mileage (Km) Mileage per User (Km) Ski Fall per User (Km) 1 Wanlong , Songhua Lake , Secret Garden Resorts , Beidahu , Yabuli sun mountain , Taiwoo , Wanda-Changba ishan , Dolomiti , Maoershan , Fulong , Silkroad , Nanshan ,

36 13 Miaoxiangshan , Yabuli , Meilin Valley , Changchengling , Huaibei , Wanlong Bayi , Tianqiaogou , Meimengdu , General Information of Ski Clubs from Ski+HUABEI (2017) Number of Registered Ski Clubs 872 number of registered Ski Club Users 48,876 Users per Club 56 Number of Ski kilometers Recorded by Ski Clubs (2017) Number of Ski kilometers per User Recorded by Ski Clubs (km) (2017) 1,624, Rank TOP 20 Recorded Ski Clubs from Ski+HUABEI (2017) Ski Clubs Recorded Numbers Recorded Total Mileage (Km) 31 Mileage per User (Km) Ski Fall per User (km) , Xuefeng , Guangdong , Jilin Xuezhe , Yuanshan , Monuo , Xingyu Outdoor , Yilong 88 35, Tianjin Lingdu , Lingdu , Fenghuaxueyue ,

37 12 Sstyle Xuefeng Outdoor , Daqing DCS , Xuankuzhilv , Changchun Jisu , Panjing Rainbowl , Jiyingzhe , Xian Bingfeng , veneer snowboard , , LEDIAN ( 乐点 ) Report The Proportion of Chinese Ski Enthusiasts' Overseas Destination Selection New Zealand, 3% Korea, 2% Other, 2% Europe ALPS, 20% North America, 18% Japan, 55% New Zealand Korea Other Japan Europe ALPS North America According to the LEDIAN report, the number of Chinese skiers choosing to go skiing in Japan increased significantly, from 48% of the previous year to 55%. Closely after that is Europe, in the ranking of European countries, Switzerland ranks obviously at the top, followed by France, Austria, Italy. 3. Skier Equipment Market Unfortunately, although most manufacturers provide relevant data, the description of skier equipment market is still the weakest part of the report. For most specialized 32

38 channel like street stores, the ski equipment retail market has been in a platform stage without too much change. I would rather share the following two points: Adolescent skiing market has overall launched to which is worth of paying close attention; Ski brand Wed'ze of Decathlon has a strong growth tendency with the annual increase of 30%. Finally, I would like to share the statistics from Magic Ski School by the end of 2017 for reference. Branches and camps of Magic Ski School increased from 3 to 10 with the growth rate of 230%. There are 220 full-time certified coaches and 80 part-time certified coaches with the annual increase of 160%. Teaching staff number is 3100 in 2015, in 2016 and in 2017 with the annual growth of 110%. Teaching income is 9 million yuan with the annual increase of 210%. Teaching repurchase rate is 67%. Teaching conversion rate is 32%, up to the standard of 3 or 4. The summary remains the same: China the biggest beginner ski market in the world! 33

39 Appendix:Index Chart Figure 0-1: Statistics of China Ski Resorts and Skier Visits Table 0-1: Key Data of 2017 Report Figure 1-1: No. of Ski Resorts Figure1-2: Distribution of China Main Ski Resorts with Aerial Lifts Table 1-1: China Ski Resorts Distribution (By Province) Figure 1-3: Statistics of Indoor Ski Resorts Operated in China Table 1-2: Operated Indoor Ski Resorts in 2017 Table 1-3: Distribution of Major Planning and Design Projects in China Table 1-4: Classification of Ski Resorts by Target Group Figure 1-4: Classification of Ski Resorts by Target Group Figure 1-5: Classification of Ski Resorts (By Vertical Drop) Table 1-5: The List Resorts Get Vertical Drop over 300m Table 1-6: Number of Resorts by Area of Slopes (2017) Figure 1-6: Aerial lifts in Ski Resorts (2017) Table 1-7: Distribution of Aerial Lifts in Ski Resorts (2017) Figure 1-7: Detachable Lifts in Ski Resorts (2017) Figure 1-8: Number of Imported and Domestic Detachable Lifts ( ) Figure 1-9: Distribution of Detachable Lifts by Province (2017) Table 1-8: Quantitative Rank of Detachable Lifts in China (2017) Figure 1-10: Number and Length of New Magic Carpet in Ski Resort (2017) Figure 1-11: Number and Length of Operated Magic Carpet in Ski Resort (2017) Figure 1-12: New Groomers in Ski Resorts (2017) Table 1-9: China Imports Statistics(Groomers) Figure 1-13: New Snowmakers in Ski Resorts (2017) Figure 1-14: China Imports Statistics(Skis & Bindings) Figure 1-15: New Rental Skis in Ski Resorts (2017) Figure 2-1: Skier Visits & Skier Number Table 2-1: Distribution of Skier Visits (By Province) 34

40 Brief Introduction to the Authors Benny WU (WU Bin) Benny WU (WU Bin) is the president of Beijing Carving Ski Sports Development Co., Ltd., chief writer of China Ski Industry White Book and the vice chairman of Beijing Ski Association, who has successively served as Chief Strategy Officer of Ice & Snow Business Department of Vanke Group, deputy general manager of Gaoqiu Ice & Snow Department of Operation Center of Beijing Wanda Cultural Industry Group, general manager of Jilin Beidahu Ski Resort, general manager of Hebei Chongli District Dolomiti Mountain Resort, marketing director of Italy Tecnica Group (Beijing) Co., Ltd., executive director of Beijing Snowfavor Sports Products Co., Ltd., etc.. Devoted to promoting the development of China ski industry over a long-term, he has a deep research on international and domestic ski industry. Wei Qinghua Wei Qinghua is the chairman of Beijing Antaeus Ski Resort Investment & Management Co., Ltd., chairman of Zhongxue Zhongyuan (Beijing) Investment Consulting Co., Ltd. Engaged in ski industry for more than 20 years, he focused on exploitation and construction, operation and management, design and consulting, industrial theoretical research of ski resorts. He has successively served as deputy manager of Yabuli Ski Resort, executive general manager of Beijing Nanshan Skiing and Water Skiing Resort, general manager of Wanlong Ski Resort, vice president of Miyuanyunding Ski Resort, chairman of Beijing Zhongxue Zhongyuan Investment Consulting Co., Ltd. He is an international referee with rich competition experience who has gone through the Third Asian Winter Game, many National Winter Games, International University Sports Games. He is also the counselor of Beijing - Zhangjiakou Winter Olympic bidding committee. 35