HITS CORPORATE PROFILE

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1 ESI Photography HITS CORPORATE PROFILE Taking Equestrian Events to the Next Level

WHO WE ARE HITS is the preeminent horse show management company in the United States. Riders from 60 countries show at our six venues on 1,400 total acres dedicated to equestrian sports.

2 WHO WE ARE HITS is the preeminent horse show management company in the United States. Riders from 60 countries show at our six venues on 1,400 total acres dedicated to equestrian sports. From the excitement of world class competitions, to developmental series, HITS offers something for everyone. The six HITS circuits produce 56 weeks of hunter jumper horse shows annually with an unmatched national presence. Coast-to-coast sponsors are rewarded with record media coverage, attendance, and customer impressions a value proposition no other horse show company in America can offer. THOMAS STRUZZIERI HITS President & CEO Who We Are Where We Are What We Are Our Triple Crown Our Major Events Our Team We Get Results What We Mean to the Community Industry Demographics Who Loves Us Why Sponsor? Sponsorship Levels Official Sponsors Who Covers HITS Our Facilities Our Vendors Our Exhibitors Our Spectators HITS Endurance Corporate Profile Who We Are Where We Are Photo Collage Who We Are 1

WHERE WE ARE 56 Weeks of Horse Shows Coast-to-Coast The HITS season runs for 56 weeks during the year, and collectively offers up to $13 Million in prize money.

3 WHERE WE ARE 56 Weeks of Horse Shows Coast-to-Coast The HITS season runs for 56 weeks during the year, and collectively offers up to $13 Million in prize money. With locations strategically located throughout the United States (Thermal, CA; Ocala, FL; Tucson, AZ; Culpeper, VA; Saugerties, NY; and Chicago, IL) HITS hosts riders from around the world. The national footprint of HITS Horse Shows allows for marketing campaigns that reach a broad and diverse clientele. Where We Are 2

4 WHAT WE ARE est January-March Thermal, CA + 8 weeks + $3 Million in Prize Money + 2,500 horses per week + Longines FEI World Cup TM + USHJA Hunter Derby est December-March Ocala, FL + 12 weeks + $3 Million in Prize Money + 2,000 horses per week + Two new shows in Dec. + Furusiyya FEI Nations Cup TM + USHJA Hunter Derby est February-March Tucson, AZ + 6 weeks + $400,000 in Prize Money horses per week est April-October Culpeper, VA + 6 weeks est $1 Million in Prize Money May-September horses per week Saugerties, NY + 9 weeks + $3 Million in Prize Money + 2,500 horses per week + HITS Championship + FEI 5* rated classes + USHJA Hunter Derby est May-September Chicago, IL est November Thermal, CA + 2 weeks + $500,000 in Prize Money + 13 weeks + Project $3 Million in Prize Money + Project 2,000 horses per week + USEF & FEI Special Competitions being Planned + 1,500 horses per week + FEI 5* rated classes + USHJA Hunter Derby What We Are 3

OUR TRIPLE CROWN HITS produces three of the richest show jumping events in the world: the AIG $1 Million Grand Prix in Thermal, California; the Great American $1 Million Grand Prix in Ocala, Florida;

5 OUR TRIPLE CROWN HITS produces three of the richest show jumping events in the world: the AIG $1 Million Grand Prix in Thermal, California; the Great American $1 Million Grand Prix in Ocala, Florida; and the series-ending Saugerties $1 Million Grand Prix CSI-5*, in Saugerties, New York forming the HITS Triple Crown of Show Jumping. Elite riders from around the world will compete for $3 Million in prize money. Our Triple Crown 4

6 OUR MAJOR EVENTS FEI Nations Cup February 2015, 2016 & 2017 Ocala, FL HITS Ocala has been selected to host the prestigious FEI Nations Cup CSIO4*, for the third year in a row. This is the only FEI Nations Cup Final qualifier in the United States. Spanning five days of competition, Nations Cup Week at HITS Post Time Farm hosts several notable classes in the FEI Jumper Division. Including the $100,000 City of Ocala Grand Prix and the $100,000 FEI Nations Cup. Eight nations compete, seeking a place at the FEI Nations Cup Final in Barcelona, Spain to become the world team champion. Longines FEI World Cup Jumping Thermal February 2016, 2017 & 2018 Thermal, CA The HITS Coachella Desert Circuit hosts one of only 14 qualifying legs of the Longines FEI World Cup TM Jumping North American League in the United States, Canada, and Mexico and will do so again in 2017 and The FEI World Cup qualifying week at HITS Desert Horse Park includes three days of international jumping competition culminating in the $100,000 FEI World Cup qualifier class. The world s top horse and rider partnerships will be vying to qualify for the famed FEI World Cup TM Finals to be held in Omaha, Nebraska in HITS Championship September Annual Saugerties, NY The HITS Championship hosts the final leg of the HITS Triple Crown, the Saugerties $1 Million Grand Prix CSI-5*. Other keynote events include the Black Barn $250,000 Junior/Amateur- Owner Jumper Prix, as well as the crown jewels of the hunter discipline, the Diamond Mills $500,000 Hunter Prix Final and the Platinum Performance $100,000 Hunter Prix Final. New in 2015 was the Stal Hendrix Pre-Green Futurity which offered young hunters the spotlight and boasted a guaranteed $25,000 purse, plus addbacks from all nominated horses. Our Major Events 5

OUR TEAM Sponsorship & Advertising Inquiries CHRIS MAYONE Corporate Sponsorship Chris@HitsShows.com 845.246.8833 SCOTT REYNOLDS Corporate Sponsorship Scott@HitsShows.com 845.246.8833 SIRI DUPONT-HURLEY Administrative Coordinator - Balmoral Park Siri@HitsShows.

7 OUR TEAM Sponsorship & Advertising Inquiries CHRIS MAYONE Corporate Sponsorship SCOTT REYNOLDS Corporate Sponsorship SIRI DUPONT-HURLEY Administrative Coordinator - Balmoral Park Siri@HitsShows.com MEAGAN ATKINS Vendor Coordinator Meagan@HitsShows.com JONATHAN VIOLA Facility Rental Coordinator Jonathan@HitsShows.com Our Team 6

placements, plus discounts and special offers from HITS

HITS customers and equine enthusiasts via emails to

Promotional Material Official Prize List 70,000

85,000 impressions annually Instagram 29,300 Followers

Scoreboard Displays, PA Announcements, 100,000 show

8 WE GET RESULTS Online HITS Website 1.3 Million impressions annually HITS Champion s Kit Ad placements, plus discounts and special offers from HITS Sponsors, Vendors and Advertisers distributed through a new digital marketing tool. This platform strategically targets more than 20,000 HITS customers and equine enthusiasts via s to HITS customer list and more broadly via HITS website and social media outlets. Webcasts Live Stream & VOD 250,000 views annually Promotional Material Official Prize List 70,000 distributed annually Social Media Facebook 32,080 Followers 1.4 million impressions annually Twitter 11,800 Followers 85,000 impressions annually Instagram 29,300 Followers On-Site Branding Vendor Space, Signage, Custom Jumps, Scoreboard Displays, PA Announcements, 100,000 show attendees annually Special Events Title Sponsorship, Class Sponsor, Presenting Sponsor, Receptions, Brand Recognition Direct Mail 52,000 promotional postcards sent to exhibitors annually We Get Results 7

WHAT WE MEAN TO THE COMMUNITY The Sport Management Research Institute (SMRI) conducted a study in 2014, concluding the HITS Ocala Winter Circuit gave the local Florida economy a $94 Million boost.

indicated they purchased real estate in Marion County It was an honor to be recognized by the Florida Sports Foundation for the 2015 HITS Ocala Show Circuit which presented over $3 Million in Prize

9 WHAT WE MEAN TO THE COMMUNITY The Sport Management Research Institute (SMRI) conducted a study in 2014, concluding the HITS Ocala Winter Circuit gave the local Florida economy a $94 Million boost. FEI Photographer Scott Miller The HITS Effect + The event(s) directly created 850 jobs and another 82 indirectly + More than 85% of HITS visitors plan on returning to Ocala + 20% of HITS visitors indicated they purchased real estate in Marion County It was an honor to be recognized by the Florida Sports Foundation for the 2015 HITS Ocala Show Circuit which presented over $3 Million in Prize Money, the FEI Nations Cup TM and the second-annual Great American $1 Million Grand Prix. We look forward to continuing these legacies for years to come. Thomas Struzzieri HITS President & CEO + Average annual household income for HITS attendees in Ocala was $224, ,000 hotel rooms, rentals, time-shares and RV campgrounds were used in the ten weeks of the HITS Ocala Winter Circuit + Average size of a HITS visitor group was 8 people + Average weekly tourism related expenditure was $2,391 per party What We Mean to the Community 8

INDUSTRY DEMOGRAPHICS Successful + $102 billion economic impact + Average age 34-54 + College educated + High net worth + Corporate leaders + Travelers + 9.2 Million horse owners + 14.

10 INDUSTRY DEMOGRAPHICS Successful + $102 billion economic impact + Average age College educated + High net worth + Corporate leaders + Travelers Million horse owners Million ride annually + 85% female participants + Charity oriented Impactful + Decision makers + 66% college graduates + 33% post-graduate degrees + 38% have net worth >$500,000 + Average income >$185,000 + Average 30 hotel stays annually + Average 16 flights per year + Horses valued in Billions + Unisex competitions Influential + Trend setters + Purchasing power + World travelers + Multicultural + Animal lovers Demographic Source: United States Equestrian Federation Industry Demographics 9

11 WHO LOVES US AIG has had the pleasure of working as a title sponsor with HITS for a long time. We (AIG) understand that horse ownership is a life passion for owners, riders, trainers and family members. It is gratifying to bring new insurance solutions that allow them to preserve this exciting lifestyle with complete peace of mind. DAVID HUBBARD Vice President, AIG Great American has been a supporter of HITS for over 20 years. During that time we have seen exceptional growth. The addition of new venues has given Great American nationwide exposure. With continued new and innovative opportunities, HITS presents Great American an excellent opportunity to promote its brands and services. KEN STANDLEE President Equine Division, Great American HITS national footprint allows Purina to contribute and support equestrians from coast to coast. Purina s long time partnership with HITS allows us to provide high quality feed that is unique and specifically designed to bring out the best performance in our equine partners. JAIME BROCKETT Sales Specialist, Purina Animal Nutrition Who Loves Us 10

12 WHY SPONSOR? ADVERTISING Unique branding opportunities with a pre-qualified audience LIVE STREAM ON-DEMAND VIDEO Live streaming of select Grand Prix with logo wrapping around video display (Advertising video embed available) AWARDS CEREMONY Participation in trophy / ribbon ceremonies in arena for class winners PRESS RELEASE ADVERTORIAL RELEASE to all major media outlets (local, national & international) DIRECT MAIL & Access to HITS mail house enabling sponsors to communicate directly to customer via direct mail or electronic communications 70,000 BRANDED JUMP Original Custom Jump PRODUCT PLACEMENT Sponsor product & promotional material made available in VIP areas SCOREBOARD Logo display in Grand Prix arenas PA ANNOUNCEMENTS Sponsor announcements on public address system daily Rigid & Banner SIGNAGE situated in premium locations throughout show grounds HITS CHAMPION S K I T Ad placement in event-specific, digital goodie bag distributed online to spectators, exhibitors & sponsors PRIZE LIST Ad placement in official competition publication distributed to over customers & exhibitors across the USA WEBSITE Link on the HITS website, which has received more than 7 MILLION visitors since launching in 1998 HOSPITALITY Luxury dining choices with exceptional viewing of Grand Prix arenas reserved tables for VIP client Why Sponsor? 11

13 SPONSORSHIP LEVELS Sponsorship amenities are specifically tailored to meet each company s needs. With 56 weeks of horse shows nationwide, HITS offers a sponsor the ability to create a unique branding opportunity for either a regional or national footprint. DIAMOND $100,000 and Up PLATINUM $30,000 to $99,999 GOLD $10,000 to $29,999 SILVER $5,000 to $9,999 BRONZE Up to $4,999 Sponsorship Levels 12

14 OFFICIAL SPONSORS Diamond Level Platinum Level Official Sponsors 13

With a little luck (brilliant blue skies), a lot of spectators, and many talented riders, Furusiyya FEI Nations Cup day in Ocala did indeed unfold as

A new Hunter Stadium at HITS Post Time Farm gives high-performance hunter riders a premier location in which to compete during the 2016 HITS Ocala

15 WHO COVERS HITS? Media Partner A collaboration that allows Media Partners access to HITS customer base and for HITS to broadcast its message to a wider audience. With a little luck (brilliant blue skies), a lot of spectators, and many talented riders, Furusiyya FEI Nations Cup day in Ocala did indeed unfold as success. A new Hunter Stadium at HITS Post Time Farm gives high-performance hunter riders a premier location in which to compete during the 2016 HITS Ocala Winter Circuit and beyond. The Florida Sports Foundation has named HITS Ocala Winter Show Circuit, held at HITS Post Time Farm in Ocala, the Best Event of the year in the Small Market Category. Olympian Peter Leone and Wayfarer dominated a challenging field to win Sunday s $100,000 Purina Animal Nutrition Grand Prix. The Fédération Equestre International awarded a CSI 5* ranking to the Saugerties $1 Million Grand Prix. Who Covers HITS? 14

16 OUR FACILITIES The HITS facilities in Thermal, CA; Ocala, FL; Culpeper, VA; Saugerties, NY and Chicago, IL are available to host your next event. Facilities include: Permanent stalls, paddocks, permanent food service, RV sites, ample parking, and state-of the-art ring footing. If you are interested in renting our facilities, please contact Jonathan Viola at THERMAL, CA Flying Horse Photography HITS Desert Horse Park HITS Desert Horse Park is tucked in the Coachella Valley just 30 minutes from the Resort Capital of the World, Palm Springs. The property features 239 spectacular acres, 15 permanent barns with 1,196 stalls, 19 rings (twelve show rings, seven schooling rings, and a large lunging ring/area) RV facilities, VIP facilities for groups up to 1,000 patrons and a dining courtyard. With constant facility updates, the property is always ready for use and provides state-of-the-art amenities. Our Facilities 15

17 OCALA, FL HITS Post Time Farm HITS Post Time Farm in the heart of Florida s horse country boasts 450 rolling acres. The property includes 22 permanent barns, 600 permanent stalls, over 100 turn-out paddocks, 18 rings (twelve show rings, six schooling rings, and a lunging area/ring), and a restaurant. In 2013, the Ocala Horse Properties Stadium was built, giving HITS Ocala a state-of-the-art jumper competition ring. A new Hunter Stadium was built for the 2016 season. Our Facilities 16

CULPEPER, VA HITS Commonwealth Park HITS Commonwealth Park is located just one hour south-west of Washington, D.C. This facility includes 92 beautiful acres, five new permanent barns with 520 stalls,

18 CULPEPER, VA HITS Commonwealth Park HITS Commonwealth Park is located just one hour south-west of Washington, D.C. This facility includes 92 beautiful acres, five new permanent barns with 520 stalls, 10 rings (seven show rings, three schooling rings, and a lunging ring) and a climate controlled food service building. Extensive renovations in 2013 gave HITS Commonwealth Park a new look and features permanent upgrades to the entire facility. Our Facilities 17

19 SAUGERTIES, NY HITS-on-the-Hudson HITS-on-the-Hudson is located in the heart of the Hudson Valley, just two hours north of New York City. Features include 14 permanent barns with over 1,100 stalls, 19 rings (twelve show rings, seven schooling rings, and four lunging areas/rings), stone-walled Grand Prix and Hunter Stadium with berm seating, a permanent VIP Pavilion accommodating 500 patrons, a permanent food service facility with a dining courtyard, and RV sites with full hook-ups and ample parking. Our Facilities 18

20 CHICAGO, IL HITS Balmoral Park HITS Balmoral Park is located just one hour from downtown Chicago and Chicago O Hare International Airport. The property features 200 acres with 1,100 permanent stalls in 23 barns, a state-of-the-art VIP Club, and 10 show rings carved from the infield of the one-mile oval track. The property also features an all-enclosed Grandstand containing 55,622 square feet with seating for up to 4,467 and full kitchen facilities that can serve as a multi-dimensional event space for conventions, expos, music and the arts. Our Facilities 19

OUR VENDORS From riding apparel and horse show necessities to fine art, jewelry and luxury clothing, the Vendor Courtyards at HITS offer quality shopping on-site.

21 OUR VENDORS From riding apparel and horse show necessities to fine art, jewelry and luxury clothing, the Vendor Courtyards at HITS offer quality shopping on-site. Vendors will enjoy the opportunity to showcase their products and services while exhibitors and equestrian enthusiasts will discover new favorite shops for browsing and buying without ever having to leave the show grounds. If you are interested in becoming a vendor, please contact Meagan Atkins at Meagan@HitsShows.com. Our Vendors 20

22 OUR EXHIBITORS The key ingredient to HITS success is the excellence and loyalty of the competitors at our shows. World-class rated FEI events and unmatched prize money permit HITS to count the world s elite riders among its core clientele. The internationally recognized classes allow riders to earn much sought-after FEI ranking points in the United States, without the expense or hassle of traveling to Europe and beyond. In addition to world class riders, HITS focuses on grassroots levels of competition in hunter, jumper and equitation with the Marshall & Sterling Insurance League. The top 600 competitors qualifying at over 1,300 league-sanctioned shows across the United States come together for a five-day National Final in Saugerties, New York, and a Mid-West Final in Chicago, Illinois each September. By offering something for everyone, HITS has the widest array of competitors from across all spectrums of the riding world. HITS is fortunate to see many of its clientele return year-afteryear, as well as many new faces annually. Our Exhibitors 21

OUR SPECTATORS In 2016 over 100,000 people watched our shows in-person nationwide and more than 250,000 viewed HITS Grand Prix via web broadcast or video-on-demand.

23 OUR SPECTATORS In 2016 over 100,000 people watched our shows in-person nationwide and more than 250,000 viewed HITS Grand Prix via web broadcast or video-on-demand. Admission is free for spectators during weekdays and $5 on weekends ($10 for special events) with much of the gate proceeds donated to a local charity. Beautifully groomed show grounds offer numerous viewing vantage points throughout our facilities. From family picnics to class trips, HITS offers a unique outdoor venue. All photography in this document courtesy of ESI Photography, the Official Photographer for HITS, and FEI Photographer Scott Miller. Our Spectators 22

24 ESI Photography Pat Hendrick Photography Captivating Sports Photo ESI Photography HITS ENDURANCE CORPORATE PROFILE Taking Endurance Events to the Next Level

WHO WE ARE HITS Endurance is a division of HITS, Inc., which was formed in 2011 to produce triathlon and running events in locations across the country.

25 WHO WE ARE HITS Endurance is a division of HITS, Inc., which was formed in 2011 to produce triathlon and running events in locations across the country. The HITS Endurance Vision is to provide A distance for everyone, by producing five race distances in one weekend geared to each participant s unique level of training, endurance capacity and personal goals. Events are family-oriented complete with a Health & Wellness Expo. Capstone Photography Who We Are 24

26 WHERE WE ARE 8 Premier Endurance Events Coast to Coast + HITS Triathlon Series - Naples, FL 1st weekend of January + HITS Triathlon Series - Ocala, FL 1st weekend of April + HITS Triathlon Series - Napa Valley, CA 2nd weekend of April + HITS Triathlon Series - Saratoga Springs, NY 4th weekend of June (coming in 2018) + HITS Triathlon Series - Hudson Valley, NY 2nd weekend of July + HITS Triathlon Series - Balmoral Park, Chicago Southland, IL 4th weekend of July (coming in 2018) + Omaha Marathon 3rd weekend of September + HITS Triathlon Series - Palm Springs, CA 1st weekend of December Where We Are 25

27 PHOTO GALLERY Captivating Sports Photo CLIX Portrait Studios Tammy St. Denis Photography HITS Endurance Staff Captivating Sports Photo Captivating Sports Photo Capstone Photography Photo Gallery 26

GREAT LAKES EQUESTRIAN FESTIVAL 2019 SPONSORSHIP OPPORTUNITIES. Flintfields Horse Park Traverse City, Michigan July 3 - August 11

GREAT LAKES EQUESTRIAN FESTIVAL 2019 SPONSORSHIP OPPORTUNITIES Flintfields Horse Park Traverse City, Michigan July 3 - August 11 WE BELIEVE The Great Lakes Equestrian Festival and the Morrissey Management