TDN WEEKEND 2018 MEDIA KIT

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1 2018 MEDIA KIT

2 JUNE 2018 WHY YOU SHOULD TAKE HEADING TO ASCOT? ACACIA COURTNEY We ve got a HEADLEY & PRICE BELL PUB A DAY ARE STEWARDS OF THE LAND SERIOUSLY for you ADELPHI HOTEL SARATOGA S IS OPEN FOR BUSINESS MIKE SMITH HAS THE LAST WORD TDN is a monthly companion to the Thoroughbred racing industry s leading investment publication, the Thoroughbred Daily News. While each day s TDN informs its legion of high-net-worth racehorse owners everything they need to know to manage their investments, TDN Weekend is a more leisurely read: a leisure and lifestyle magazine published in an elegant digital format for Thoroughbred owners on the go.

3 AFFLUENCERS The TDN s global network of high-end Thoroughbred affluencers are devoted to the product. TDN clients include: The ruling families of Dubai and Qatar Owners of companies like the House of Chanel and Kendall-Jackson wines Heirs to some of the top American fortunes Eight of the top Forbes billionaires North America s single largest landowner These devoted readers open the TDN multiple times per day, and the TDN Weekend several times per month, allowing advertisers unparalleled access. I ve read the TDN every morning since I bought my stallion Trippi from Ocala Stud some 10 years ago and took him back to South Africa. The TDN covers every jurisdiction that is of interest to me. GAYNOR RUPERT, South Africa s Drakenstein Stud Farm Forbes Billionaire, TDN Advertiser

$DEMOGRAPHICS 55% MALE \ 45% FEMALE 27.5% 33.5% 15.5% 12.5% 5.$

4 DEMOGRAPHICS 55% MALE \ 45% FEMALE 27.5% 33.5% 15.5% 12.5% 5.5% 5.5% AGE % of total sessions Qatar s Sheikh Fahad is both a TDN reader and advertiser. Racing Post photo. TECHNOLOGY 48% mobile 33% desktop 19% tablet MOBILE DEVICES iphone 61% ipad 34% Other 5% TDN

5 DISTRIBUTION Distributed monthly to: TDN s 16,000 subscribers Breeders Cup s 200,000 nominators and fans HorseRaces Now s 268,000 subscribers Available on homepage of Equibase (1m+ users)

6 READER PROFILE $20+ MILLION INVESTED IN THE SPORT Owns racehorses Owns three or more homes Highly educated Travels extensively for work, business and to see his or her horses race Interacts with the TDN several times a day, and advertises their horses for sale with us Advertises their stallions with us TDN Sheikh Mohammed, the ruler of Dubai, and his wife Princess Haya are the TDN s third-largest advertisers. Racing Post photo.

PROMINENT READER-ADVERTISERS TDN clients aren t just readers; we are their number-one choice to advertise their horses.

advertiser Sheikh Mohammed, Ruler of Dubai, TDN s third-largest advertiser B.

Billionaire founder of VitaminWater Sheikh Fahad and Joaan al Thani, member, ruling family of Qatar Alain and Gerard Wertheimer, owners, House of Chanel Barbara Banke,

7 PROMINENT READER-ADVERTISERS TDN clients aren t just readers; we are their number-one choice to advertise their horses. Kenny Troutt, Founder, Excel Communications, Forbes Billionaire, TDN s largest advertiser John Magnier, Owner, Sandy Lane Resort, Forbes Billionaire, TDN s second-largest advertiser Sheikh Mohammed, Ruler of Dubai, TDN s third-largest advertiser B. Wayne Hughes, Forbes Billionaire founder of Public Storage, TDN s fourth-largest advertiser Bobby Flay, celebrity chef Kirsten Rausing, Forbes Billionaire Mike Repole, Billionaire founder of VitaminWater Sheikh Fahad and Joaan al Thani, member, ruling family of Qatar Alain and Gerard Wertheimer, owners, House of Chanel Barbara Banke, owner, Kendall-Jackson wines William S. Farish, Standard Oil and Lane s End Farms John Malone, North America s largest landowner Khalid bin Abdullah, Saudi Royal Family, Owner, 1% Chase Manhattan Bank Andrew Rosen, Founder and CEO, Theory and Helmut Lang Earle Mack, former Ambassador to Finland George Soros, investor

The TDN to me is like the Wall Street Journal to someone in finance.

In fact, I don t wait until the next morning. I read it before I go to bed. I read it the second time in the morning.

ANDREW ROSEN, Founder and CEO, Theory and Helmut Lang TDN TESTIMONIALS Coming from the financial services industry, I

8 The TDN to me is like the Wall Street Journal to someone in finance. It s an amazing idea to be able to read everything that s going on in horse racing every single day. In fact, I don t wait until the next morning. I read it before I go to bed. I read it the second time in the morning. There s so much information there, it s good to read twice. ANDREW ROSEN, Founder and CEO, Theory and Helmut Lang TDN TESTIMONIALS Coming from the financial services industry, I read the Wall Street Journal every day, I read the Financial Times every day, and I m fortunate being in the equine business that I have TDN. Best writers, best news, on time, international and global. I love it. SCOTT HEIDER, Pacific Realty

ANTONY BECK, owner, Gainesway Farm and Graham Beck Wines of South Africa, TDN Advertiser TDN TESTIMONIALS

9 I check the TDN each day to monitor how the progeny of Gainesway stallions are progressing and to find out what is happening in the world of racing. It s genuine global news. ANTONY BECK, owner, Gainesway Farm and Graham Beck Wines of South Africa, TDN Advertiser TDN TESTIMONIALS Ding! Every night the sound of my favorite from TDN letting me know what s going on in the world of Thoroughbred racing. BO DEREK, actress

10 GLOBAL REACH TDN Readers live in 172 countries and territories. The world s major racing countries-- the US, UK, Canada, Ireland, Australia, France, Japan, Argentina, the United Arab Emirates and New Zealand lead the way.

11 The Game Plan - A monthly profile of a Thoroughbred owner detailing his game plan for success in the Thoroughbred industry, and what their life is like away from the track. JUNE 2016 Editor s Pick - A review of a new restaurant or club in a popular racing or Thoroughbred sales destination FEATURES Newsmakers - A Q and A with a racing newsmaker on a topical issue that affects racehorse owners. The Last Word - A light feature that asks an elusive subject unusual questions in an attempt to reveal something about their personality. Destinations - A monthly horse-racing travel piece. Recommendations on where to stay, where to eat and what to do. THEORY S ANDREW ROSEN talks horses SID FERNANDO takes us to PALMA UBERCHEF JASON ATHERTON WESLEY WARD has The Last Word A guide to ROYAL ASCOT CAR PARK PICNICS GINA HARDING on getting ready for the BIG DAY LIZZIE S HATS TDN

12 AD SIZES & RATES MULTIPLE-INSERTION DISCOUNTS: Discounts for regular spreads: 1x $5,000 2x $8,000 3x $11,000 4x $14,000 5x $16,000 2-Page Spread Inside front spread: $6,000 Standard spread: $5,000 Specs: w x h RGB, 300ppi, no gutter Press quality PDF, Single pages Discounts for preferred position (inside front cover) spreads: 1x $6,000 2x $10,000 3x $14,000 4x $17,000 5x $20,000 Full Page Ad $2,500 Specs: w x h RGB, 300ppi, no gutter Press quality PDF

13 EDITORIAL CALENDAR August, 2018 Virginia s Historic Audley Farm Kentucky Downs and Nashville Laura Jane Lyon Sculptor Philip Blacker Super-Trainer Chad Brown September, 2018 The Tuscany Edition Siena s Palio Staying at La Foce Truffle Hunting in San Gimignano Monteverdi Tuscany Sassicaia Winery October, 2018 The New ParisLongchamp Picnicking on Keeneland s The Hill Glamping in the Grand Canyon Louisville s Omni Hotel November, 2018 Investing in Wine Texas Crude Energy s Peter Fluor The Guerlain Family s Stud Farm in Normandy

14 GET IN TOUCH SUE FINLEY Publisher Thoroughbred Daily News 60 Broad Street, Suite 100 Red Bank, NJ (o) (m)

TDN WEEKEND 2018 MEDIA KIT

TDN WEEKEND 2018 MEDIA KIT 2018 MEDIA KIT is a new monthly companion to the Thoroughbred racing industry s leading investment publication, the Thoroughbred Daily News. While each day s TDN informs its legion of highnet-worth racehorse