USA Water Polo. Partnership Opportunities

Transcription

1 USA Water Polo Partnership Opportunities Gold Medal London 2012

2 Welcome to USA Water Polo The National Governing Body (501c3) for the sport of water polo in the United States, under the auspices of the United States Olympic Committee (USOC) Home of the 2012 Olympic Gold Medal-winning US Women s Water Polo Team! Hosts of the single largest Water Polo tournament in the World: Junior Olympics Comprised of 500+ sanctioned clubs, 600+ sanctioned tournaments and events & nearly 40,000 members throughout the US

3 USA Water Polo & You Providing Access to desirable, loyal consumers Demonstrated sponsor loyalty Affluent and Elite Unique profile USAWP membership comprises approximately 40% of all US water polo participants Creating Brand Awareness and Identification through a credible, attractive brand affiliation that transcends the sport and an association with the best : Olympic Champions!

4 Reaching Key Consumers A wealthy membership, with 76% of families with Household Income greater than $100,000 (48% greater than $150,000) HHI 7% 6% GENDER 48% 11% 15% < $50,000 $50,000 - $74,999 $75,000 - $99,999 $100,000 - $124,999 $125,000 - $149,999 $150, % 59% male female 13% A large base of youth players (79% 18 and under) with which to create early brand awareness, adoption and loyalty and a coolness factor! AGE 6% 5% 23% 11% 4% 3% 3% % %

5 Who are Purchase Influencers All of the US looks to California to set trends in fashion and style and 77% of USA Water Polo players are in California! 11% 7% GEOGRAPHIC DISTRIBUTION 6% California West (non-california) Central East 76% WATER POLO ATTRIBUTES: TOUGH, INSPIRATIONAL, WORLD -CLASS, COMPETITIVE, PATRIOTIC, ENDURANCE, UNIQUE, CALIFORNIA LIFESTYLE, SPORTSMANSHIP, COOL, FIT, PREPPY, DEDICATED, STRONG, FIERCE, PRIDE, HEALTHY, DRIVEN, EXCELLENCE, ACHIEVEMENT

6 And Partner Loyal Water Polo participants are loyal to sponsors: 74% are more than likely to purchase products from USA Water Polo sponsors! 9% 15% 17% Very likely Likely Not likely Not at all likely 59% According to a USOC survey: Among year olds, 34% are more likely to use a sponsor brand, if they sponsor the Olympics PURCHASE INTENT Harris Interactive reports: Consumers are 23% more likely to purchase products & services from companies who fund the training of Olympic hopefuls

7 Leveraging the Appeal of a unique Sport According to a 2012 US Olympic Committee poll, water polo holds great appeal for the general American public 30% 25% 24% 24% 26% 20% 15% 15% 10% 5% 0% NHL USA Water Polo NBA NCAA Percent of Respondents interested in each sports property

8 Our Elite Athletes in media

9 Advertising and POS Such as Athleta Grand Opening signage; Holiday Inn USA Today advertising; Stemilt in-store apple bin displays; and Aquahydrate print ads

10 Co-marketing Such as American Pistachio packaging; American Pistachio, Pro-form Mouthguards, and Barefruit Snacks convention displays; and Jamba Juice website

11 and Appearances For example, for American Pistachios (at Annual Meeting), Barefruit Snacks (at Natural Products Expo),Pro-form Mouthguards (at American Dental Association Show), and Katin (at Fred Segal) and Athleta store visits

12 and More Appearances For example, for REUSE Jeans (retail visit); Beachside Produce (PMA trade show); IHG (trade show); 24 Hour Fitness (Kaiser Get Fit Festival); Simon Property Group (Mall visits); with US Soccer

13 Our Olympic Connection Water Polo was the first team sport added to the Olympic Program (men, in 1900); women s Water Polo was added in 2000 Consumers associate the following Goodwill statements with sponsors of Olympic teams (vs all other sports, both professional and amateur) Make it possible for athletes to train and compete Care about the country Dedicated to excellence Leaders in their industry Are good corporate citizens Are modern and innovative Deserve my business Have better products

14 Incredible Participant Activation Member Events & Programs Junior Olympics (9,000+ ages 9 20) Championship & Challenge Divisions Masters Nationals (1,200+ ages 21 60) TYR Champions Cup (360 ages 12 14) Rock-Tober Classic (360 ages 10 12) US Open of Water Polo (480+ ages 18+) Olympic Development (1,800 ages 14 17) Splashball (nationwide program, ages 5-9) US Leagues (nationwide program, ages 9 60)

15 the Opportunity to Make Your Presence Known

16 Example (2014) National Championship Schedule Event Date Location ODP Championships March 8-9, 15-16, 22-23, Masters Nationals June 6-8 Irvine, CA Irvine, CA; Moraga, CA; Salt Lake City, UT; Dallas, TX US Open July Pomona, CA Junior Olympics July 26 - Aug 3 Stanford, CA Rock-Tober Classic October Mesa, AZ TYR Champions Cup November 7-10 Houston, TX

17 Direct Participant Communication (print) 40,000+ Membership packets distributed annually, including sponsor-related member benefits brochure National Magazine (SkipShot) 28,000+ circulation (quarterly distribution, de-duped for multi-member households) 84% active readership 3x pass-along rate, resulting in 112,000 effective readership

18 Direct Participant Communication (digital) Official website Nearly 60,000 unique visits per month 162,000 page views per month Facebook : 62,000+ fans; 74% are considered active users by facebook Twitter : 20,000+ followers YouTube: 250+ videos top viewed by 19,000+; 654,300+ cumulative views; 1,800+ subscribers Pinterest; Instagram; Vine; Google+ Monthly enewsletter: 43,600+ opt-in subscribers Ustream Channel - live & archived video Online Event Webcasts, in conjunction with teamusa.org the USOC s website ; UniversalSports.com; and Sky TV Bi-weekly Podcasts on itunes

19 A Centralized Organization, with Local Connections 11 Zones 500+ Sanctioned Clubs 600+ Sanctioned Events Clinics Leagues ( and global recognition!)

20 Appealing National Team Events Exhibition Series (men and women) Trial Series (men s) Futures 50 (women s) Fisher Cup (men s) Holiday Cup (women s)

21 And Key Partner Rights 13 of the top female water polo players in the world (#1 ranked team in the world) 13 of the top male water polo players in the world (#4 ranked team in the world) A portfolio of athlete rights and access opportunities to create a significant splash in the US market!

22 Benefits Framework Bronze Silver Gold Overall Benefits: Category Exclusivity / Official Status Use of USAWP logo for advertising, media and promotional use Licensing rights (logo use, athlete image use, online sales, advertising, packaging, product)* Annual Sponsorship Measurement Report Discounts on Replica National Team Merchandise Entitlement of a National Award (e.g., Coach of the Year) Print Media: SkipShot Quarterly Magazine full color advertising ¼ page ½ page full page Event Programs for National Championship Events ¼ page ½ page full page Inclusion in Member Benefit Brochure (to 40,000 members) Logo on other printed materials, such as media guide, event posters, flyers, brochures, etc. Branded magazine feature / content (e.g., kid s column; athlete interviews; centerfold; etc) Digital Media: usawaterpolo.org presence sponsor page and frame link logo/link logo/link logo/link Rotation in sponsor promo box (140x120 pixels) in monthly newsletter Article in newsletter (guaranteed minimum times per year) Integration into USAWP social media (facebook, twitter) Dedicated blast to all opt-in recipients 1/yr 2/yr Branded online feature / content area or video second ad units in online video content (new features weekly) On screen graphics and second ad units in online event broadcasts Radio advertising in Podcasts *additional royalties may apply

23 Benefits Framework Bronze Silver Gold Events: Logo placement on 3.5 x 10 banners at all National Events PA announcements at all National Events (guaranteed minimum) Right to set up booth or other interactive element at all National Events Logo on Roster Cards at National Team events & other collateral, posters, etc. GA Tickets to all National Team Events Promotional giveaways / coupon & collateral distribution / sampling rights / registration packets VIP Tickets (special seating area or Deck Passes; hospitality opps) to National Team Events Honorary Ball Drop and / or Honorary Captain at a National Team event 1/yr Branded T-shirts on ballkids, staff, and/or volunteers Athletes/Coaches: Athlete & Coach appearances (speeches, autograph signings, clinics, meet & greets, etc) 4/yr 8/yr Use of National Team athlete images (promotions, advertising, etc) Logo on National Team Warm Ups Autographed items for sponsor promotional use Grassroots: Right to sample / distribute special offers via periodic gift bag opportunities Right to access database for direct mail via third party mailing house Standalone brand/product information included in 40,000 membership packets Integration into grassroots membership programs (e.g., club banners, marketing materials, etc)

24 Benefits Framework Bronze Silver Gold Publicity: Dedicated Press Release announcing partnership Logo on Press Conference Backdrop Annual Golf Tournament: Samples / Coupons in gift bags; product in Auction Playing spots 2 4some Logo on product (such as hat, golf shirt, golf balls, carts, etc.) Tee Sign Hole Activity / Contest Hospitality: Invitations to awards banquets, fundraiser dinners, etc. Annual Hall of Fame Induction Dinners 2 seats 1 table 2016 Olympic Games tickets and hospitality (2013 & 2015 World Championships also) Television: First right of refusal on discounted advertising units in any national cable television broadcasts First right of refusal on discounted graphic elements in any national cable television broadcasts Advertising units in any live webcasts Graphic billboards / other elements in any live webcasts Custom in-webcast feature content National Training Center: Permanent signage at existing facility in Los Alamitos First right of refusal for Founding Sponsor level at new National Training Center Custom Programs for sales / traffic building: Dedicated USAWP account rep to develop custom programs to exceed your objectives

25 Benefits Framework Bonus Concepts: Branding on banners distributed to 500+ clubs placed in 500+ pool facilities nationally Integration into High School member programs (national rankings; fundraiser banners) Entitlement of National Championship Events (e.g. Prep School Championship; Rock-tober)*** Entitlement of National Team Exhibition Tour Logo on Goal Frames or Pool Bottoms Branding on National Team Autograph Cards Video pre-roll ads in online videos Branded online video series Let s talk about what else we can do together! ***entitlements additionally include: inclusion in all event-related media and publicity, logo on event tickets, branding on all results postings and event coverage online and in print, branding on any trophies, incorporation into event logo, placement on eventspecific merchandise, look elements (such as banners, tents, and floating pool signs)

26 JOIN US! Contact: Jen Rottenberg CMO office mobile