Travel Demand. Dr. Susan Handy TTP 282 Intro Seminar 10/6/17
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1 Travel Demand Dr. Susan Handy TTP 282 Intro Seminar 10/6/17
2 From last time What s it all about? What is the goal we re trying to achieve?
3 Meeting transportation needs, given constraints, while minimizing negative impacts
4 Why do people travel?
5 Derived Demand Demand for travel is derived from demand for participating in activities Travel as the means to the end
6
7 Ways We Characterize Demand Purpose Time of day Mode Sector Trips Miles work, non-work peak, off-peak drive alone, carpool, transit, bike, ped passenger, freight person trips, vehicle trips person miles travelled (PMT), vehicle miles travelled (VMT)
8 Demand as Patterns vs. Behavior What is the mode share? Why do you make the choices you do?
9 Demand vs. Volume $ D S S latent demand V V Vol
10 Disutility of Travel Demand for travel is derived from demand for participating in activities Travel as the means to the end Then travel is something we want to minimize
11 But is that the only reason people travel -- to get somewhere in particular?
12 Optional Driving In a survey of 1763 household in 8 Northern California neighborhoods in 2003 How frequently do you go driving with no particular destination in mind? At least once per month At least once per week 43.7% 24.7% Source: Cao, et al., 2008.
13 What gives travel positive utility? Escape Exercise, physical/mental therapy Curiosity, variety-, adventure-seeking; conquest Sensation of speed or even just movement Exposure to the environment, information Enjoyment of a route, not just a destination Ability to control movement skillfully Symbolic value (status, independence) Buffer between activities, synergy with multiple activities Credit: Pat Mokhtarian
14 Derived demand..intrinsic demand why does it matter? Necessary travel (driving) Optional travel (driving) People would like to minimize (but not eliminate) this People do not want to minimize or eliminate this Accommodate it Make it possible to do less of it Accommodate it? Discourage it?
15 Trends in Travel Demand
16 2016 NHTS results coming soon!
17
18
19 Have we reached peak driving?
20 Annual VMT per Capita in U.S. (VMT = vehicle miles traveled) 12,000 10,000 8,000 Why did it level off? 6,000 4,000 2, Source: Bureau of Transportation Statistics, U.S. Census
21 Source: Garceau et. al., 2014 It s the economy, right? VMT vs. GDP 14,000 12,000 10,000 8,000 6,000 4,000 2,000 - VMT per capita GDP per capita (2009$) ,000 50,000 40,000 30,000 20,000 10,000 0
22 Or other factors? Income Fuel prices Traffic congestion Aging population Regional migration Back-to-the city Smartphones Others
23 Another way to look at it How do we as individuals and households make choices about travel? How and why are these choices changing?
24 Travel Behavior Theory: How do people make decisions about their daily travel? For example How did you get to school today and why?
25 Nested choices Long-term Choices Lifestyle Residential Location Mid-term Choices Driver s license Auto ownership Short-term Choices Trip frequency Trip destination Mode choice
26 Choice process Set of choices available Drive alone Shared ride Bus Rail Bicycle Walk Skateboard Qualities of choices available Cost Time Comfort Safety Value placed on different qualities Cost vs. Time vs. Comfort vs. Safety Knowledge, perceptions Needs, Constraints
27 Changes in all cells Choice Sets Choice Qualities Value of Qualities Long-term Choices Mid-term Choices Short-term Choices
28 Changes in all cells Choice Sets Choice Qualities Value of Qualities Long-term Choices Mid-term Choices Short-term Choices
29 Expanding Traveler Choice B Bike Sharing
30 Bike sharing 45 operations in the U.S. as of Jan 2015 Transit complement or substitute? Equity of access?
31 Micro-transit on demand e.g Bridj, Chariot, Leap Competing with public transit? Getting people out of their cars?
32 Macro-transit on schedule e.g. Google buses, Megabus Competing with public transit? Impacts on neighborhoods?
33 Car access without ownership Car-sharing Transportation Network Companies Owners getting rid of cars? Non-owners driving when they otherwise wouldn t?
34 Ride-Sharing e.g. Über, Lyft, etc. Reducing car ownership? Competing with transit? Single or shared rides?
35 Ride-Sharing Shared Rides e.g. Über Pool, Lyft Line, etc. User willingness? Feasibility in rural areas?
36 Individually owned cars? Shared cars individually used? Shared cars with shared rides?
37 Changes in all cells Choice Sets Choice Qualities Value of Qualities Long-term Choices Mid-term Choices Short-term Choices
38 Are the Millennials different? Example 1: Allison Example 2: Hannah
39 Driver s License Trends Difference in licensing between 1995 and 2011 by age Source: Steve Polzin, presentation for Shifts in Travel Behavior: Where are We Going and How Do we Know? Tenth Annual Travel Data User Forum Transportation Research Board, 2015.
40 Ride Sharing Has used Über, Lyft, or other service as of % 80% 70% 60% 50% 40% 30% 20% 10% 0% Baby Boomers (50 to 68) Gen Xers (34-49) Millennials (<34) Source: Alemi, Pike, Palm, and Handy, forthcoming analysis of 2014 San Francisco Voter Survey
41 Bicycling culture /08/22/fashion/riding-awayfrom-a-bar-crawl-with-citibikes.html 013/10/12/nyregion/insickness-and-in-healthlong-after-the-bike-is-dueback.html Riding away from a bar crawl In Sickness and in Health, Long After the Bike Is Due Back
42 Percent Biking Last Week vs. I like riding a bike Percent strongly disagree disagree neutral agree strongly agree Source: Xing, Buehler, and Handy, 2008; see other UC Davis bicycling studies
43 Smartphones and travel Flexibility in activities Flexibility in travel Productive travel time
44 What about skateboards and e-skateboards? See dissertation by Kevin Fang
45 Driver s License Trends Difference in licensing between 1995 and 2011 by age Source: Steve Polzin, presentation for Shifts in Travel Behavior: Where are We Going and How Do we Know? Tenth Annual Travel Data User Forum Transportation Research Board, 2015.
46 Choice Sets Choice Qualities Quality Value Long-term Choices Mid-term Choices Short-term Choices Implications for VMT?
47 How do choices stack-up?
48 What substitutes for what?
49 Will new options generate new travel?
50 VMT in the future? The aggregate trends discussed do not allow us to forecast with any certainty the car use that we can expect in the future. Goodwin and Van Dender, ,000 10,000 8,000 6,000? 4,000 2,
51 Things we can influence Set of choices available Qualities of choices available Value placed on different qualities
52 Changing the Relative Utilities Utility Factor Decrease Utility of Driving Increase Utility of Alternatives Time Congestion Improved transit service Network gaps filled Cost Pricing Increased subsidies Convenience e.g. Remote parking Support facilities Comfort e.g. Cell phone ban Improved design Crime prevention
53 Tipping the balance If the options are good enough If driving is bad enough
54 Challenge: US resistance to driving impediments 007/07/11/london-releasesits-fifth-annual-congestionpricing-study/ log/2004/09/23/no-carday/ Pricing Restrictions
55 Travel Demand Forecasting
56 INPUTS? Land use data Network The 4-Step Model see ECI251! Trip Generation 4-STEPS? Trip Distribution Mode Split Assignment OUTPUTS? Volumes LOS
57 Behavior re. Technology
58 Individually owned cars? Shared cars individually used? Shared cars with shared rides?
59 The Segway There s talk among tech insiders that it could be bigger than the PC. [Inventor Dean] Kamen says it will be to the car what the car was to the horse and buggy. - Wall Street Journal 9/27/10
60 Technology as a social construct Technology does not act as a kind of traffic policeman that is distinct in nature from the traffic it directs. Wiebe Bijker, The Social Construction of Technological Systems Technological development should be viewed as a social process, not an autonomous occurrence. Wiebe Bijker, Of Bicycles, Bakelites, and Bulbs
61 Technological innovations - a threat and an opportunity How do we as a society push their development and their use toward sustainability? Going Driverless
62 Next week: Supply Side - who does what
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