98.7 The Bull Target Audience + Stats

Transcription

1

2 98.7 The Bull Target Audience + Stats The Bull to Portland in person with our huge inflatable Bull along with our fleet of wrapped vehicles. Everywhere we go, listeners see a spectacle, driving attention to all of our Bull owners with fun swag and stunts throughout the market! is the #1 New Country Station in Oregon. The station is targeted musically and promotionally for the year males and females reaching over 205k Facebook followers.

3 98.7 The Bull Target Audience + Stats 383,000+ Weekly listeners Hosts Tony, Jake and Jenn, Danny Dwyer, MoJoe and Cassidy Live&Local Studios in Downtown PDX Consistency Strong and consistent with Adults Acquisition Listeners are more likely to purchase in many categories: beer, grocery spend, shopping online, frequent diners, Starbucks and gaming consoles. +66% Of listeners attended college +40% Of listeners earn $75k + 205,000+ Followers on Facebook, the largest of any other station in Portland Community RoZone at the Rose Festival, Live Studio concerts & events, Moda Center ticketed events, ticket stops, pre-concert parties, Oregon State Fair, the Molalla Buckaroo rodeo, Clark County Fair, Terrapin Events, CMA/ACM Broadcasts, the Danny Dwyer Golf Invitational and St. Jude Radiothon. Scarborough R1 2017: Mar16-Feb17 *18+ Nielsen recent 3-month average

4 98.7 The Bull Target Audience + Stats Target Audience Adults in mid thirties to early forties Over 53% of the audience falls in the A25-54 demo 49% male /51% female Secondarily effective with A25-34 & A % have a college degree or more and over 35% have some college Over 59% are homeowners 40% of the audience earns an income of $75k+ 63% work full or part-time and over 19% are retired Scarborough R1 2017: Mar16-Feb17 *18+ Nielsen recent 3-month average

5 98.7 The Bull Target Audience + Stats The Bull Listeners Are in the Market to Buy Plans to buy a mattress (next 12 mos). Index 168 Snowboarding. Index 154 Shopped at New Seasons (last 7 days). Index 149 Nordstrom Rack (last 3 mos). Index 147 Game Console in home. Index 136 Ate at Taco Bell (last 30 days).index 134 Starbucks (last 30 days). Index 132 Vodka (drank in last 30 days). Index 132 Bought clothes online (last 12 mos). Index 126 Used a traffic app (last 30 days). Index 126 Shopped at IKEA (last 12 mos). Index 131 Netflix. Index 125 Owns a dog. Index 116 Source: Nielsen Ratings Tapscan Mar16-Feb17 *18+ Nielsen recent 3-month average, market average 100

6 98.7 The Bull Personalities Tony, Jake and Jenn The Morning Bull Ride, Weekdays 5am-10am Jake Byron Jake is going on his 11 th year at The Bull he started on The Bull Street Team in 2004, and eventually convinced the bosses to let him be on air, where he s been ever since. The Bull was his first job right out of college, and with any luck, it ll be his last. Jenn Hayes Oregon born and raised! Well, not exactly... My parents were United States Air Force and stationed in San Antonio, TX so that s where I was born. We moved here to Oregon when they retired when I was 5. So, basically born and raised! I left Oregon after graduation from Oregon State University and have been moving around the country pursuing this radio dream ever since but now I m back and couldn t be more excited about it. I m married. No kids and no pets... I know, I know, I know. We ll eventually get there! I love being outdoors (camping, fishing, hiking and being at the lake). I also love being active whether that be dancing, working out... just get moving! And I can definitely be a girly girl - clothes, hair, makeup... love it! Did I mention I also love the F word? Food... obviously! I love eating it, cooking it and talking about it. This explains the above interest in being active and working out! So excited to be with you each weekday morning on The Bull and I look forward to meeting you at events and shows! Tony Tony left his private counseling practice in 1998 to begin a career in radio. Yes after his parent paid for him to get a Bachelor's Degree from West Virginia State University and a Master's Degree from Marshall University he chose to become a DJ. His parents were THRILLED! Tony is also an ordained minister, and actually attended a Baptist seminary until discovering he would not be allowed to drink beer. He quickly became a Methodist. He has worked for top rated morning shows in many amazing cities like Dallas, Miami, Seattle. and now makes his home in Beaverton with his Great Dane, Patsy Cline. He has three children who he hopes are saving for his retirement. Tony s one regret is that he is not someone else.

7 98.7 The Bull Personalities Danny Dwyer Middays 10am 3pm Born & raised In Southern California, Danny made his way into country music by working for a few different radio stations in Southern California (KZLA, KHAY, and KTPI) before moving to the Great Northwest and becoming part of an exclusive team at The Bull. Danny has been the official Man On The Street for The Bull and The Waking Crew, and he has also been a team player for the past 12 years at The Bull. Having done everything from mornings to traffic, Danny has long been considered a major champion of the station and considers himself lucky to move to such a beautiful part of the country and say he s from the Northwest. In addition to his work at The Bull, Danny also works for Portland s KATU where you can catch him covering traffic for Portland AM Northwest. When Danny s not on the radio, he loves to spend time with his wife Kimmy and his children Austin, Alexis, and Tanner engaging in sports such as bowling, fishing, motorcycle riding, golfing, baseball, and jet skiing, or camping on the beautiful Oregon Coast, Tillamook and SW Washington.

8 98.7 The Bull Personalities MoJoe PM Drive 3pm 7pm So I m the guy you hear weekday afternoons on 98.7 The Bull! I m from the Great Northwest & have three amazing young kids (two girls & a boy). I love going to movies & concerts, snowboarding, biking, camping and exploring the great outdoors! Did I mention I m a music junkie? Seriously, I m a walking musical encyclopedia! Oh, and I have an unhealthy obsession with food. That fuels my latest mission to consume the finest offerings from restaurants in and around Rose City.

9 98.7 The Bull Personalities Cassidy Quinn 7pm 12am Keeping the country party going til Midnight! Catch me, Cassidy Quinn, keeping you entertained with the best Country Music every weeknight from 7pm-Midnight. I am also a vlogger and social media addict!

10 98.7 The Bull Website Website 98.7TheBull.com

11 KINK Hot Sheet 98.7 The Bull Digital Assests Streaming spots Streaming player banner Video pre-roll :15 Wall Paper 300 x 250 in content Station mobile applications Social Media Sweepstakes Platform Text messaging Winning Weekend Concert Pre-sales Facebook contesting Video Channels Station mobile applications Programmatic- Retargeting- Search Targeting

12 98.7 The Bull Hot Sheet MONDAY - FRIDAY 5a 10a 10a 3p 3p 7p 7p 12a 12a 5a Tony, Jake and Jenn Danny Dwyer MoJoe Cassidy Quinn Trinity COUNTRY MUSIC LEADER The Bull has played country in Portland for nearly 30 years, and is a nationally recognized heritage country station. Listeners in the Nashville of the Northwest, indulge in the biggest hits and artists in country music. We also foster connections to our community, provide safe listening experiences for the whole family and host engaging promotions ,000 Facebook followers - CMA ACM Radio Station of the Year Portland Music Awards Radio Station of the Year SPONSORABLE EVENTS St. Jude Radiothon The Bull Santa Jam Bull LIVE Sessions Birthday Club Friends and Neighbors Run Like Hell DIGITAL ADVERTISING :15 video pre-roll in streaming player Display banner ads run of site or geo-targeted Text campaign and mobile advertising newsletters to The Bull community opt-in users Facebook contests, Social Media Sweepstakes Platform, Twitter, Instagram Female 51% Gender Male 49% Home Ownership Own 57% Age 18.20% 18.10% 17.00% 16.60% 18.60% 12% Income $100k % $75k-$100k 15.30% $60k-$75k 18.70% $35k-$50k 18.20% $25k-$35k 10.00% <$25k 14% Scarborough R1 2017: Mar16-Feb17 *18+ Nielsen recent 3-month average