POOL TOUR SPONSORSHIP PROSPECTUS

Transcription

1 POOL TOUR SPONSORSHIP PROSPECTUS

2 WHAT IS THE GO DIVE NOW POOL? HOW DOES IT WORK? Event attendees have the exciting opportunity to try scuba diving in the shallow Go Dive Now Pool with locally-based diving professionals guiding them while they use state-of-the-art diving equipment. For Sponsors, the Go Dive Now Pool is a great opportunity to gain exposure and brand recognition from affluent adults with the money and time to travel. The Go Dive Now Pool Tour is a year-round, nationwide program that enables targeted potential diving customers to try scuba diving in the warm, safe confines of a four-foot deep swimming pool under professional supervision. The Go Dive Now Pool travels throughout the U.S., making appearances in locations and during large-scale events which already attract potential customers who fit the same affluent demographic profile targeted by the diving industry. Leading up to each event, local media outlets are contacted to help draw media attention to the event and the Go Dive Now Pool itself. P o o l P a rti ci pa nt s a re P rovi ded wi t h Everythi ng They Ne e d to Try Sc uba Diving! Participants are provided with everything they need to take advantage of this short but life-changing experience and even have access to dressing rooms, towels and hair dryers! 2

3 As a Go Dive Now Pool Tour Sponsor, Everyone Can See Your Logo and/or PRODUCT PLUS as a Sponsor, you ll receive a contact list that includes every participant from this unique experience. Participants register for the event on site, which provides an accurate database of potential customers. The Go Dive Now Pool Tour has been in existence for more than ten years, and has brought the interactive experience to over 250 venues with thousands of participants during that time. As a Sponsor, YOUR COMPANY can receive exposure through media coverage of the Go Dive Now Pool! Click here (or visit to see a sample of the large cities and events the Pool will be visiting in the coming year, samples of past television exposure, and samples of past radio/print/online media exposure. HOW CAN YOUR COMPANY BENEFIT FROM THIS HIGHLY VISUAL PROMOTIONAL TOOL? TWO KINDS OF EXPOSURE! 1. On Site Event Exposure: At the events you ll reach consumers who are ready to purchase. News reporter broadcasts LIVE from the Go Dive Now Pool at the Houston Downtown Aquarium. VIEW THIS & ADDITIONAL COVERAGE 2. Media Coverage: The Go Dive Now Pool regularly draws television, radio and print coverage. In 2015, the Go Dive Now Pool reached more than 4.2 million viewers through television broadcast alone. Join the other Sponsors to reap the benefits of low-cost exposure with an exciting and visual edge. BASED ON SOLID CONSUMER RESEARCH, THE GO DIVE NOW POOL APPEARS AT EVENTS WHICH REACH THE OPTIMAL TARGET AUDIENCE FOR THE RECREATIONAL DIVING COMMUNITY. THE TARGET AUDIENCE PROFILE: Participant's Age: Mean: 33, Median: 30 Gender: Males: 65%, Females: 35% Annual Household Income: 64.4% make between $100,000 & $150,000 Occupation: 53.6% are Managerial/Technical/Professional Education: 59.2% completed college or grad school Home Ownership: 91.9% own their home Marital Status: 75.9% are married Presence and age of children: 23.7% have kids between 11 and 17 3

4 GO DIVE NOW Sponsorship SUMMARY BE VISIBLE! There are a variety of different sponsorships available to meet your advertising needs. BENEFITS TITLE SPONSOR Recognition as Title Sponsor on all print materials Pool side hanging banner (3 x5 ) Pool stage banner recognition (3 x3 ) PLATINUM Pool side hanging banner (2 x2 ) GOLD SILVER Pool stage banner recognition (1 x1 ) Pool stage banner recognition (6 x6 ) Pool stage banner recognition (2 x2 ) Pavillion area signage (1 x1 ) Pavillion area signage (6 x6 ) Registration area signage (2 x2 ) Logo recognition on Trailer (1 x1 ) Logo recognition on Trailer (6 x6 ) Logo recognition on Trailer (2 x2 ) Link to website and brief product Link to website and brief product description on GoDiveNow.com description on GoDiveNow.com Link to website and brief product Logo recognition on Trailer (3 x3 ) description on GoDiveNow.com Registration area signage (3 x3 ) including prefered link to 2016 participants Company Logo Placement and Advertisement: :30 second video promotion on GoDiveNow.com Exclusive web banner, company information and link to website on GoDiveNow.com Separate product information page on GoDiveNow.com Full page color ad in DEMA Show 2016 Directory Participant Mailing Lists sent to Sponsor monthly Lists: for 12 months unlimited usage Kiosk display of literature or product in pool area (2 sides) Lists sent to Sponsor monthly for 12 months unlimited usage Kiosk display of literature or product in pool area (2 sides) Lists sent to Sponsor monthly for 6 months unlimited usage Kiosk display of literature or product in pool area (1 side) Literature distribution in attendee bags at pool events Literature distribution in attendee bags at pool events Lists sent to Sponsor monthly for 6 months unlimited usage Kiosk display of literature or product in pool area (1 side) Product or service Product Exhibiting demonstrated or announced Opportunities: once per day at each event as applicable Complimentary 10 x10 exhibit space at DEMA Show 2016 Kiosk display of literature or product in pool area (2 sides) Marketing Materials Distribution: Marketing Analysis: Media Access: Product or service demonstrated or announced once per day at each event as applicable Complimentary 10 x10 exhibit space at DEMA Show 2016 Lifestyle segmentation and media analysis up to 30,000 customer records Media access when representative attends events and media present Lifestyle segmentation analysis up to 5,000 customer records Media access when representative attends events and media present 4

5 Title Sponsorship: $35,000 The Go Dive Now Pool Tour Title Sponsor is an exclusive, one-company sponsorship. This sponsorship level receives exposure at every one of the locations, and during each event, as well as during possible media coverage. The Title Sponsor also receives logo recognition on various hardware components of the Go Dive Now Pool, such as the trailer and stage for the pool. SPONSORSHIP SPECIFICATIONS: 01. Sponsor identified in all print materials provided to press and consumers as Title Sponsor (e.g., Go Dive Now Pool sponsored by ABC Company ). 02. Opportunity for media interview when representative present at events. 03. Company receives an evaluation of current customer lifestyle segmentation and media analysis data for up to 30,000 customer records value: $7,000 - $30, x 5 Pool side banner (banner provided by Sponsor) x 3 Logo on pool stage banner (banner provided by Go Dive Now Pool) x 3 Participant registration area signage (signage provided by Sponsor) x 3 Logo on Go Dive Now Pool trailer for visibility during travel (logo sticker provided by Sponsor), providing exposure to thousands of potential customers between events. 08. Opportunity for Sponsor representative to be present at 2-sided kiosk display of Sponsor-provided products or company literature as part of pool area. 09. If applicable, product may be demonstrated or announced once per day at each event. 10. Sponsor-provided advertising materials on product or service may be included in promotional bags for each attendee that tries diving in the Go Dive Now Pool may include catalog, promotional DVD or other materials provided by Sponsor. 11. Placement of up to :30 second video commercial on GoDiveNow.com (video provided by Sponsor) for calendar year of Sponsorship x 60 pixel website banner ad, including link to Sponsor home page (exclusive placement) and separate product page on GoDiveNow.com. 13. Distribution of Sponsor s electronic catalog or advertising materials (pdf or appropriate format) through links to Go Dive Now Pool participants during Sponsorship year. 14. Sponsor receives mailing lists monthly including each person that tried diving in the Go Dive Now Pool at each event. List provided in excel or similar program spreadsheet. Mailing list is provided for 12 months of unlimited usage. 15. Complimentary 10 x10 exhibit space for DEMA Show in Sponsorship year (exhibit space only). 16. Full page color ad in DEMA Show directory in Sponsorship year. 17. Literature distribution in DEMA Show attendee bags in Sponsorship year (literature provided by Sponsor).

6 Platinum-level Sponsorship: $20,000 SPONSORSHIP SPECIFICATIONS: 01. Opportunity for media interview when representative present at events. 02. Company receives an evaluation of current customer lifestyle segmentation data for up to 5,000 customer records value: $5, x 2 Logo on pool stage banner (banner provided by Go Dive Now Pool) x 2 Participant registration area signage (signage provided by Sponsor) x 2 Logo on Go Dive Now Pool trailer for visibility during travel (logo sticker provided by Sponsor), providing exposure to thousands of potential customers between events. 06. Sponsor identified in press materials as appropriate. 07. Opportunity for Sponsor representative to be present at 2-sided kiosk display of Sponsor-provided products or company literature as part of pool area. 08. Sponsor-provided advertising materials on product or service may be included in promotional bags for each attendee that tries diving in the Go Dive Now Pool may include catalog, promotional DVD or other materials provided by Sponsor. 09. Brief product/service description, including link, to Sponsor home page on GoDiveNow.com. 10. Sponsor receives mailing lists monthly including each person that tried diving in the Go Dive Now Pool at each event. List provided in excel or similar program spreadsheet. Mailing list is provided for 12 months of unlimited usage. GOLD-level Sponsorship: $12,500 SPONSORSHIP SPECIFICATIONS: x 1 Logo on pool stage banner (banner provided by Go Dive Now Pool) x 1 Logo on pavilion-area signage x 1 Logo on Go Dive Now Pool trailer for visibility during travel (logo sticker provided by Sponsor), providing exposure to thousands of potential customers between events. 04. One-sided kiosk display of Sponsor-provided products or company literature as part of pool area. 05. Sponsor-provided advertising materials on product or service may be included in promotional bags for each attendee that tries diving in the Go Dive Now Pool may include catalog, promotional DVD or other materials provided by Sponsor. 06. Brief product/service description, including link, to Sponsor home page on GoDiveNow.com. 07. Sponsor receives mailing lists monthly including each person that tried diving in the Go Dive Now Pool at each event. List provided in excel or similar program spreadsheet. Mailing list is provided for 6 months of unlimited usage. SILVER-level Sponsorship: $7,500 SPONSORSHIP SPECIFICATIONS: x 6 Logo on pool stage banner (banner provided by Go Dive Now Pool) x 6 Logo on pavilion-area signage x 6 Logo on Go Dive Now Pool trailer for visibility during travel (logo sticker provided by Sponsor), providing exposure to thousands of potential customers between events. 04. One-sided kiosk display of Sponsor-provided products or company literature as part of pool area. 05. Brief product/service description, including link, to Sponsor home page on GoDiveNow.com. 06. Sponsor receives mailing lists monthly including each person that tried diving in the Go Dive Now Pool at each event. List provided in excel or similar program spreadsheet. Mailing list is provided for 6 months of unlimited usage. 6

7 DEMA Member Equipment Manufacturer Sponsor: GEAR In exchange for equipment for use in the pool, Member manufacturer s receive: SPONSORSHIP SPECIFICATIONS: x 6 Logo on Go Dive Now Pool trailer for visibility during travel, providing exposure to thousands between events x 6 Logo on signage in the Go Dive Now Pool Tour pavilion area. 03. Individual listing and link (in alpha order) on GoDiveNow.com. 04. May participate in a marketing review of their most recent customer lists (up to 1,000 customers) using AnySite/PSYTE marketing information system. 05. Recognition at DEMA Show in Sponsorship year. DEMA MEMBER Category Sponsorship: $5,000 Certification and Training Organizations Category Sponsor (2), Destination Category Sponsor (2), Equipment Category Sponsor (2), Publication or Consumer Show Category Sponsor (1) SPONSORSHIP SPECIFICATIONS: x 1 Logo on pool stage banner (banner provided by Go Dive Now Pool) x 1 Logo on pool tour pavilion-area signage x 1 Logo on Go Dive Now Pool trailer for visibility during travel (logo sticker provided by Sponsor), providing exposure to thousands of potential customers between events. 04. Sponsor-provided advertising materials on product or service may be included in promotional bags for each attendee that tries diving in the Go Dive Now Pool may include catalog, promotional DVD or other materials provided by Sponsor. 05. Brief product/service description, including link, to Sponsor home page on GoDiveNow.com. 06. Optional: May provide equipment and promotional material used during interviews or viewing by television or print audience (media exposure is at the discretion of media outlet and is not guaranteed). 7

8 DEMA Member Dive Shows Sponsorship: $7,500 Interested in utilizing the pool and pool staff at a special event not listed? DEMA makes the pool available to DEMA Member companies for a fee that includes all the items needed to make your pool event successful. In addition to the pool, included are: SCUBA EQUIPMENT: 30 Complete Sets of state of the art diving equipment provided by equipment Sponsors. More than 40 wetsuits to keep customers warm; women s and men s accommodating all sizes of patrons. More than 40 scuba masks and fin pairs accommodating all sizes of patrons New Chammyz brand towels. Hair dryers. Private changing/dressing areas. BROADCAST EQUIPMENT: Underwater camera with BNC connectors. Full face mask with full audio capability including XLR outputs. DIVING STAFF: Pool Manager on site 24 hours during length of event. Staff member is a Certified Diving Instructor, also certified in Rescue and CPR/First Aid. Your company can arrange to have local retailers provide professional staff. All participating dive centers must be DEMA members. Contact us for details.

9 Individual Event Host Sponsor Sponsors can choose to sponsor a specific, one-time event that makes the most sense for the Sponsor. Contact us for details on sponsoring single events. T-shirt Sponsor : $12,500 The t-shirt Sponsor receives exclusive logo visibility from the Go Dive Now Pool Tour and also receives long term exposure for the event as shirts are worn more than one time. T-shirt design must be approved prior to distribution. T-shirt Sponsor is responsible for shirts, printing and shipment to each event. Sponsor to provide approximately 5,000 8,000 shirts. Bag Sponsor: $12,500 The bag Sponsor receives exclusive logo visibility from the Go Dive Now Pool Tour and also receives long term exposure for the event as bags are used more than one time. Bag design must be approved prior to distribution. Bag Sponsor is responsible for bags, printing and shipment to each event. Sponsor provides approximately 5,000 8,000 bags. Store Sponsors: $250 Participating DEMA Member stores can get even more exposure at Go Dive Now Pool Tour events by becoming a store-level Sponsor. Sponsor stores receive: Store signage displayed in the registration area and on the pool deck. Store contact information distributed to all participants, including business cards. Store name mentioned in media interviews where applicable. Area to talk to potential scuba students after they try diving. Direct mailings to participants from DEMA including store Sponsor recognition. 9

10 Build-Your-Own Package Sponsorships The listed sponsorship options meet the requirements of about 90% of our Sponsors. However, you may have a project or promotion that requires special arrangements. An example is rolling out a consumer product that appeals to the target customer for the Go Dive Now Pool. No problem. Contact us at (858) for details. WARNING: CATEGORICAL EXCLUSIONS THE FOLLOWING SPONSOR MATERIAL IS INAPPROPRIATE FOR DEMA AND THE GO DIVE NOW POOL AND WILL NOT BE ACCEPTED UNDER ANY CIRCUMSTANCES (THIS LIST IS FOR ILLUSTRATIVE PURPOSES AND DOES NOT INCLUDE ALL TYPES OF EXCLUDED MATERIAL): Tobacco of any kind Weapons of any kind Alcohol, except wine or beer Illicit drugs Pornography/adult content/adult themes Gambling Political entities or messages that express a political view about a matter of public importance or opposes/supports a political candidate (lobbyists, political advocacy groups, etc.) Material promoting religious conversion or religious participation Material that violates laws, rules or regulations (slander, libel, etc.) Material that is disguised as editorial content Material promoting violence or advocating against any organization, person or animal (public, private, or protected) Material promoting pyramid or multi-level marketing schemes Sponsorship messages for certain video games Sponsorship message from direct competitors as defined by DEMA and Go Dive Now Sponsorship messages promoting human body parts for transplant purposes Sponsorship messages offering products made from the fur or hide of animals included on endangered species lists Sponsorship messages offering the sale of knock-offs, counterfeits or replicas of nationally advertised merchandise Sponsorship messages for radar detectors or other devices that are designed to enable motorists to evade traffic safety or anti-speed laws 10

11 Some Technical Notes What s Provided? POOL EQUIPMENT» Pool Size 20 x 30 x 4 deep, from Splash Super Pool» Floor Space: Typically the floor space area is approximately 40 x 60' (floor plan can be adjusted as needed). SCUBA EQUIPMENT» 30 complete sets of state of the art diving equipment provided by equipment Sponsors.» More than 40 wetsuits to keep customers warm; women s and men s accommodating all sizes.» More than 40 scuba mask and fin sets accommodating all sizes.» New Chammyz brand towels.» Hair dryers.» Private changing/dressing areas. BROADCAST EQUIPMENT» Underwater camera with BNC connectors.» Full face mask with full audio capacity including XLR outputs. POOL & DIVING STAFF» Pool manager on site 24 hours during length of event. Certified Diving Instructor, also certified in Rescue and CPR/First Aid.» Two to four professional retail dive stores providing staffing, including:» Certified Professional Diving Instructors» Certified Professional Divemasters/Dive Leaders.» Logistics staffing both genders for changing booths.» Registration and safety control. 11

12 BECOMING A GO DIVE NOW POOL TOUR SPONSOR IS A UNIQUE AND EFFECTIVE WAY TO GENERATE EXPOSURE FOR YOUR BRAND! CONTACT INFORMATION DEMA, The Diving Equipment & Marketing Association 3750 Convoy Street, Suite 310 San Diego, CA Toll Free: (800) 862-DIVE Phone: (858) GoDiveNow@DEMA.org