Made Local, Going Global: Bike Friday Dealers now in 19 states, 20 countries
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1 Bike Friday Dealer Newsletter April 2009 Made Local, Going Global: Bike Friday Dealers now in 19 states, 20 countries News * Clues * Shop Reports The "tikiters" of Indonesia make a pilgrimage to Obama's former elementary school, SD Besuki Mentang, organized by BF Jakarta Dealer Iwan Tenggono of Onebikes. Stories like this make engaging content for your Bike Friday Dealer Page. Is your page up to date? Welcome to the first Bike Friday Dealer Newsletter for 2009! Please scan this collection of valuable tips and inspiration from our worldwide dealer and community network. NEW! Beginning in April, 2009, the Gal Friday of Bike Friday, Nicole Tiffany (that's me) will be your Sales Administrator. I'll be available to support you and your Bike Friday Sales Rep in helping your business grow! I'll be giving you a call soon to introduce myself and let you know how I can help. You can Bike Friday Sales contact me at Bike Friday by calling or ing Administrator Nicole Tiffany keeps me at nicolet@bikefriday.com CHECK YOUR DEALER PAGE Is your BF Dealer Page up-to-date and compelling, like that of Test Ride Dealer OneBikes, Indonesia? The BF site gets lots of traffic BF dealers in the loop: here she is riding with customers at Lon Haldeman's annual Arizona Desert Camp '08.
2 thanks to our content-rich site that people say "makes them late for work" - that means prospects will look for your page. If you have news or stories you'd like to add to your page, them to nicolet@bikefriday.com News from the Friday Factory New Speeding tikit starting at $2,098. A tikit causes excitement wherever it goes, especially when co-designer and British Hour Record Holder Rob English is in the saddle. Contact us for more details. MULTIMEDIA: Rob places 12/104 bikes in the Manayunk Hill Climb in Philly. News from Bike Friday Dealers Hutch's did 3 weekends' work in 3 hours! Hutch's Bicycles, Eugene, held a Best of the Northwest Event featuring local bicycle industry manufacturers, 500 attendees - and sold 7 Bike Fridays - even though they're right in Bike Friday's own back yard! "It was about bringing people to meet their makers", quipped shop owner Len Schvaneveldt. MULTIMEDIA: This Little tikit Went to Market featuring Len. Hutch's Bike Friday Sales Rep Walter offers this tip: Advertise in every avenue possible, and make it fun so that people off the street are drawn to it. Did we say, get your Dealer Page up to snuff? When we added Kirk's Bike Shop, Ramona, CA, to our Dealer page, within one hour, they had a prospect walk in the door, citing that page. Our Longmont, CO dealer High Gear Cyclery wrote, "I just talked with a prospective customer on the phone who's interested in BF and was looking at our page on the BF website. Thanks for putting such a good page together and helping people connect with us and BF."
3 1 man, 1 closet-sized shop, #1 Dealer in the USA, 2008 You don't have to be big... David Lam of folding bike specialty store BFOLD, Manhattan, was last year's biggest selling BF USA dealer, ranking 4th in the world below Japan, Germany, Taiwan and Korea. He sold over 75 Bike Fridays single handedly. His secret? Listening to what people need, and selling them precisely that bike. VIDEO: How David sells the right folding bike to the right person Every Dealer Has a Story: Wally Parcels of BF Dealer BikeFactory, Honolulu, once sold his own original collapsible travel bicycle, watch video. Stories like this make compelling content for your Bike Friday Dealer Page. Is yours up to date? An Electrifying Friday! Keep hearing people asking for a motorized bicycle? Bikefold, Laguna Beach, CA is adding Bionx electric assist motors to Bike Fridays. Read about it. Bike Friday Dealer Roadshow gives Colorado dealers a boost An attendee came in and bought 2 Crusoes the next day, says Buzz Feldman of High Gear Cyclery, after hosting the Bike Friday Adventure Film Festival. So just what happened on a Friday in Denver and Boulder? See below... WELCOME new dealers Urban Bike - Houston, TX Kirk's Bike Shop - Ramona, CA Bikefold - Laguna Beach, CA Boost your Friday business with our Dealer and Club Roadshow BF's Customer Evangelist, Lynette Chiang, travels the world kick-starting and connecting BF dealers and Bike Friday Clubs with her unique What Do You Do On a Friday? roadshow. Our records show that shops launched in
4 this way become best-selling BF dealers. We co-ordinate a BF Club ride and presentation/filmfest starting and ending at your shop, notifying contacts on our 35,000-member database within your area. Here's an example of the kind of we send out. You provide simple refreshments, a powerpoint projector, screen and notify your community. Contact Nicole Tiffany for more information on setting up a show. CASE STUDY: Read about the launch of Velosport, Berkeley, CA, now one of our best-selling dealers VIDEO: An ice-breaker currently used to open the event, showing the speed of the tikit's hyperfold compared to other folding bikes. Bike Friday Community News Forget sex - fame sells! Many people, including most bike shop staff aren't aware that a) BF co-founder Alan Scholz designed the famous Burley Child Trailer and b) some of the world's most serious cyclists own and ride Bike Fridays. Study this list of Famous Fridays and feel free to drop names when needed. VIDEO: Bike fit guru Andy Pruitt talking about his Pocket Rocket. ARTICLE: Lon Haldeman and PACTOUR on a Friday. Bike Fridays for all riders great and small Read inspiring stories highlighting how MANY different groups of riders have found that Bike Fridays fit their life - and their size!: ARTICLE: A Little Wheel Goes A Long Way SOME USEFUL LINKS ON BIKEFRIDAY.COM Encourage your staff to browse the information below, so they may quickly learn to communicate to prospects about the wide world of Bike Friday. Most useful are marked (*) Bike Friday on YouTube Boaties *BF Clubs *BF Dealers Blog Commuting Events Calendar *Famous Fridays Factory Tour FAQ *Folding/Packing Friday Friendly Tour Companies Gearing Kids Mission Service Guide *Press Pilots *Racing/Tri *Reviews - from Customers Seniors Special needs - dwarfs, otherly abled *Trailer system *Tandems *tikit Travel Stories *Videos on YouTube Women and Petites Yak! List where the most enthusiastic BF owners connect More links like this Until next issue... thank you for being part of the Bike Friday mission,
5 Nicole Tiffany, Bike Friday Sales Administrator BIKE FRIDAY. PERFORMANCE THAT PACKS West 11th Ave Eugene, OR, 97402, USA Phone Fax click here, and reply "nein danke". Let us know if you'd like to be taken off mail, or both. The magic code for this newsletter is 1564
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