6,500+ Attendees! Great Deals ON Bikes. March 3-4 CenturyLink Field Event Center. Washington s Premier Cycling & Outdoor Event. seattlebikeshow.

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1 March 3-4 CenturyLink Field Event Center Sat. 9am - 6pm Sun. 9am - 5pm Great Deals ON Bikes AND Outdoor Gear Washington s Premier Cycling & Outdoor Event 6,500+ Attendees! seattlebikeshow.com Thank you to our sponsors! ALFA ROMEO SEATTLE

Mark Your Calendar for Next Year s Show! February 16-17 2019 Stay up-to-date on new sponsors, show activites and more at seattlebikeshow.

.. 8-9 Event Owned, Managed & Marketed By Varsity Communications, Inc. News & Magazine Radio & Television Advertising Internet Print Advertising Plus Event Photos.

2 Mark Your Calendar for Next Year s Show! February Stay up-to-date on new sponsors, show activites and more at seattlebikeshow.com Table of Contents Event Overview... 3 Golf Show Summary Quick Facts Event Features Event Sponsors... 6 Exhibitors & Floor Plan... 7 Marketing & Promotions Event Owned, Managed & Marketed By Varsity Communications, Inc. News & Magazine Radio & Television Advertising Internet Print Advertising Plus Event Photos For more information contact, show producer Kirk Tourtillotte toll free at x104 or kirk@varsitycommunications.com 2 seattlebikeshow.com 2018 Seattle Bike and Outdoor Show

Overview The Seattle Bike and Outdoor Show is the can t-miss event of the year, featuring the best of biking and outdoors with more than 75 exhibitors, a stand out line-up of speakers & presenters,

Bike and outdoor enthusiasts can take advantage of amazing deals on merchandise from vendors from throughout the Northwest; test out top new bikes in a test ride area (there s one for kids, too!

3 Overview The Seattle Bike and Outdoor Show is the can t-miss event of the year, featuring the best of biking and outdoors with more than 75 exhibitors, a stand out line-up of speakers & presenters, and the lowest prices of the year on the latest and greatest in all things bikes and outdoors! Bike and outdoor enthusiasts can take advantage of amazing deals on merchandise from vendors from throughout the Northwest; test out top new bikes in a test ride area (there s one for kids, too!); enter to win our Bike Giveaway Bonanza; climb our rock wall, enjoy an action-packed performance by the renowned Ride & Glide Professional BMX Stunt Team; and much, much more! Quick Facts Show Owner Varsity Communications, Inc. Phone (888) Date March 3-4, 2018 Site CenturyLink Field Event Center Attendance Avg. 6,500+ Exhibits Media Exposure $100,000 Campaign Ticket Prices Adults: $12, Under 12 Free Sponsors Welcoming, 6 Presenting, 2 Supporting, 2 Patron Host Hotel Silver Cloud Hotel - Seattle Stadium 2018 Seattle Bike and Outdoor Show seattlebikeshow.com 3

Event Features KIND Performance Ring BMX performances took place

Rock Climbing Wall all weekend with the opportunity to win prizes.

the opportunity to test their bike skills on the Pump Track.

at the Show were able to test the bike on our all-new test track.

a cold one at our Michelob Ultra beer garden.

kids and adults were able to test their bike riding skills on an

4 Event Features KIND Performance Ring BMX performances took place throughout the weekend at our Performance Ring drawing large crowds to watch. Ascending Adventures Rock Climbing Wall Attendees were able to scale the Rock Climbing Wall all weekend with the opportunity to win prizes. Evergreen Mountain Bike Alliance Pump Track Bike enthusiasts were given the opportunity to test their bike skills on the Pump Track. The Seattle Time Bike Test Ride Area Everyone looking to purchase a bike at the Show were able to test the bike on our all-new test track. Michelob Ultra Beer Garden Adult attendees were able to cool off and get a cold one at our Michelob Ultra beer garden. Wheel Lab Mountain Bike & Kids Bike Area This was a fun zone area where kids and adults were able to test their bike riding skills on an obstacle course. KZOK Main Stage Speakers Presentations took place all weekend long from a variety of speakers with cycling & outdoor interests. 4 seattlebikeshow.com 2018 Seattle Bike and Outdoor Show

The Seattle Bike & Outdoor Show attracts an audience of eager and dedicated consumers interested in not just seeing what s new but trying it out and BUYING!

5 That s right! It s time for the 29th annual Seattle Bike & Outdoor Show. This is your chance to see the latest and greatest in bikes, outdoor, accessories, services and travel ideas in a new, more accessible venue, CenturyLink Field Event Center. The Seattle Bike & Outdoor Show attracts an audience of eager and dedicated consumers interested in not just seeing what s new but trying it out and BUYING! BONUS: As a bonus for exhibitors this event is now partnered with the The Seattle Golf Show and ALL attendees will have access to the Seattle Bike & Outdoor Show. This adds potential new customers to your business. That s as many as 15,000 potential customers! 2018 Seattle Bike and Outdoor Show seattlebikeshow.com 5

Complimentary Event Tickets Sponsorship of Interactive Area On-Site Display Space ALFA

Website PA Announcements During the Show Complimentary Event Tickets Event Signage

& Link on Show Sponsor or Co-Sponsor of a Show Activity 6 seattlebikeshow.

6 Sponsors Presenting Sponsor Benefits Logo on Print, Radio & TV Materials Airborne Event Signage Logo & Link on the Show Website PA Announcements During the Event Complimentary Event Tickets Sponsorship of Interactive Area On-Site Display Space ALFA ROMEO SEATTLE Supporting Sponsor Benefits Logo on Print Media Logo & Link on Show Website PA Announcements During the Show Complimentary Event Tickets Event Signage Co-Sponsorship of Interactive Area On-Site Display Space Patron Sponsor Benefits Logo & Link on Show Website PA Announcements During the Show Complimentary Event Tickets Event Signage Sponsor or Co-Sponsor of a Show Activity 6 seattlebikeshow.com 2018 Seattle Bike and Outdoor Show

7 Exhibitors & Floor Plan STROOM STROOM 0' 5 Puetz Retail Center 80' KP/ LD 417 DOOR 1 3D Wood Maps ABUS Mobile Security ACTIVE Skin Repair Aer Lingus Alfa Romeo of Seattle Alpine Air Adventures Alpine Hut American Lung Association Anheuser-Busch Arizona Office of Tourism Ascending Adventures Baydo s RV Center Bike & Barge Holland Tours Bike Works Bikie Girl Bloomers BikeGlow DOOR 9 Bob s Freakin Nuts Brilliant Reflective Cascade Bicycle Club Cero Bikes Chef s Cut Real Jerky Co. Clallam County Parks 611 Co-Motion Cycles Cycle Oregon Elkins DIY EVELO Inc Evolve Creative Flatbike, Inc 724 Full Speed 624 Ahead G&O Family Cyclery Great Falls 533 Montana Tourism Putting 733 Gustoblende Challenge 50' Gutter Helmet by Harry Helmet Heritage Distilling Co. Imperfect Produce instent, Green River SIMCollege Jerry Baker Memorial Velodrome JLB Investments-Hidow Kato Enterprises KIND Snacks King County 553 Parks Kryptonite Liberty Lake 662Rotary 563 Macro Plastics Inc. 1st Tee PGA Puetz + Tour Links Short Game 459-8" 565 GOLF ENTRANCE DOOR MEGS, LLC (DBA CannabisBasics) New World ebikes North 48 Bicycles Northwest Recumbent Cycles Nuun Hydration Oregon Bicycle Constructors Assoc. Orfos, LLC Outbound Rigs Adventure Rentals Outdoors NW PacWesty Peloton Picky Bars PIM Electric Bikes Primal Wear Propella Electric Bikes Rack CONCESSIONS & Road DOOR Track ' Alfa Romeo 80' Main Stage " ' ' 12' 50' RV's Pump ' 70' ' DOOR 2 BIKE/OUTDOOR ENTRANCE Rad Power Bike REN Cycles Risse Racing Roadnoise RRAD (Run, Ride & Dig) Seattle E-Bike Seattle Electric Bike Selle Anatomica SENA Silverstar Mountain Resort Smith Brothers Farms SpringFree Trampoline Step Forward of Oregon Sunshine Coast Tourism Super Jock n Jill Supérieur Electrolytes Sweet Spot Skirts T-Squared Industries LLC Tannus Tires RESTROOM RESTROOM OCCIDENTAL AVENUE PARKING ENTRANCE The Wave Foundation The Seattle Times Ti Cycles Fabrication TLC Laser Eye Centers Torklift Central Tonik Vacation Internationale Vashon Adventures VoltBike Voya Financial Advisors Washington County Visitors Association WS Department of Fish & Wildlife Whatcom Events Wheel Lab Wyndham Vacation Ownership Zentek Clothing Company 2018 Seattle Bike and Outdoor Show seattlebikeshow.com 7 KEY ' Performance Area '-7" 11'-8" 18'-1" 3' 32' '-7" DOOR ' 11'-1" 15' ' '-9" SEC 12' ' 28' Kids/Mtn Bike 60' Test Area 18'-6" 90' N 7'-5" UTILITY UTILITY UTILITY VOLUNTEER ENTRANCE 11'-7" SOUTH ROYAL BROUGHHAM WAY DOOR I Seattle, 201 Ce Ce DATE( SHOW N Dim x x x x x x x x x x x x x x x x 50'x 50'x Cus Cus Cus Cus Tota FILE NA

8 Marketing & Promotions Print Newspaper & Magazine Seattle DMA The Seattle Times 20 total print/tablet ad messages over 3 weeks for Bike/Adventure, show messages. Outdoor NW Magazine 2 full pages over 2 issues on Bike and Adventure Shows. The Seattle Times Digital 1.2 million ads targeted at Bike, Outdoor, Golfers Television & Radio Advertising Television Entire Seattle DMA 70+ TV ads CNN, Discovery, Travel Channel 50 ads on Bike/Adventure Show 2 weeks. Primetime Olympics Advertising on spots with largest rating. Radio Entire Seattle DMA 400+ radio spots SPORTS Radio KJR 130 spots driving Golf and Bike/Outdoor Shows 2 weeks KZOK FM 60 spots driving Golf and Bike/Outdoor Shows two weeks. JACK FM 50 spots driving Golf and Bike/Outdoor Shows two weeks. CBS Sports Radio Seattle 50 spots driving Golf and Bike/Outdoor Shows two weeks. ESPN Radio SEATTLE 70 spots leading up to the show on Golf and Bike/ Outdoor. NPR KUOW 25 spots in AM/PM shows on Bike/Outdoor Show. ENTERCOM Radio Seattle 70 spots driving Bike/Outdoor Show on all music formats. Additional E-Marketing Digital Campaign / Ads & Messaging Via Partnerships Show ads, campaigns and show messages with: KJR, KZOK, ESPN, Seattle Times, Heritage and 20+ great Bike/Outdoor partners! Show E-lists 6+ times newsletters to 5,000. The Stranger 2 big reaches on Bike/Outdoor Shows this week to all Stranger opt-ins Evergreen Mountain Bike Alliance reach to 26,000 members. Cascade Bicycle Club Braking News 3 Bike/ Outdoor Shows features to 80,000 per reach. Washington Trails Association Feature send out to 80,000 on Bike/Outdoor Shows. AARP Seattle Big reach out to all AARP members on Golf and Bike/Outdoor shows. Live Promo and Coverage Seattle Sounders In-game jumbotron ad 3/1 and 3/4 and ticker newsletter KJR, KZOK, ESPN SEATTLE, ENTERCOM all doing ticket promos live on air. LIVE TV coverage this week driving golf show at Interbay. Social Media 2 months leading up show. Major focus 30 days out to all show followers. Daily engagement with followers for shows, programming and sponsors. 8 seattlebikeshow.com 2018 Seattle Bike and Outdoor Show

Mail Invites March 3-4 CenturyLink Field Event Center

for 3 weeks at all over Seattle direct mail Bike sent.

9am - 5pm Don t miss the Seattle Bike Show AND Outdoor Gear

Test and buy the newest bikes and latest outdoor adventure

BMX performances it s the kickoff weekend to Washington s

So whether you like to bike, hike, climb, kayak or like us

CAMP Biking Hiking Climbing Outdoor Recreation Regional and

Tools / Books / Maps / Gadgets Clothing & Footwear Much

ALFA ROMEO SEATTLE seattlebikeshow.com trailtoadventure.

Includes Seattle Golf & Travel Show CenturyLink Field Event

9am - 5pm 80,000 Square Feet of Bikes & Adventure Gear

Bike Test Track Stunt Jump Team Main Stage Presentations

Event 9am - 5pm Great Deals ON Bikes AND Gear Don t miss

Test and buy the newest bikes and latest BMX performances.

9 Two Shows One Ticket! Bike Hike Camp Climb BIKE Show Posters, On-Site & Direct Mail Invites March 3-4 CenturyLink Field Event Center On-Location Exposure And Direct Mail Posters put up in area for 3 weeks at all over Seattle direct mail Bike sent. HIKE Sat. 9am - 6pm Sun. 9am - 5pm Don t miss the Seattle Bike Show AND Outdoor Gear & Adventure Expo, being held at the same time! Test and buy the newest bikes and latest outdoor adventure gear. Featuring mountain and street bike test tracks and BMX performances it s the kickoff weekend to Washington s outdoor recreation season. So whether you like to bike, hike, climb, kayak or like us all of the above, these are shows you won t want to miss! CAMP Biking Hiking Climbing Outdoor Recreation Regional and International Travel Outdoor Health, Nutrition & Fitness Tools / Books / Maps / Gadgets Clothing & Footwear Much Much More! CLIMB Thank you to our sponsors! ALFA ROMEO SEATTLE seattlebikeshow.com trailtoadventure.com PADDLE March Ticket 3 Shows! Includes Seattle Golf & Travel Show CenturyLink Field Event Center Sat. 9am - 6pm Sun. 9am - 5pm 80,000 Square Feet of Bikes & Adventure Gear Great Deals on Bikes and Gear! Bicycle Giveaway Bonaza Sweepstakes Rock Wall Bike Pump Track Mt. Bike Test Track Stunt Jump Team Main Stage Presentations Kids Zone Spirits, Wine & Beer seattlebikeshow.com trailtoadventure.com Sponsors ALFA ROMEO SEATTLE March 3-4 CenturyLink Field Event Center Sat. 9am - 6pm Sun. 9am - 5pm Great Deals ON Bikes AND Gear Don t miss the Seattle Bike Show! Test and buy the newest bikes and latest gear. Featuring mountain and street bike test tracks and BMX performances. It s the kickoff weekend to Washington s bike season that you won t want to miss! Washington s Premier Cycling Event Highlights This Year Include: New Indoor Bike Test Area New Indoor Mountain Bike Test Area New Kids Bike Ride Zone Bike Pump Track BMX Stunt Team Performance 75+ Exhibitors Michelob ULTRA Beer Garden Main Stage Presentations Retail - Retail - & More Retail SeattleBikeShow.com Thank you to our sponsors! ALFA ROMEO SEATTLE 2018 Seattle Bike and Outdoor Show seattlebikeshow.com 9

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2018 RECAP. Celebrate Golf! Great Deals. Golf Gear. March 3-4. Expanded Show Space In 2019! seattlegolfshow.com. 10,000+ Attendance!

2018 RECAP. Celebrate Golf! Great Deals. Golf Gear. March 3-4. Expanded Show Space In 2019! seattlegolfshow.com. 10,000+ Attendance! Celebrate Golf! March 3-4 CenturyLink Field Event Center Sat. 9am - 6pm Sun. 9am - 5pm 2018 RECAP 10,000+ Attendance! Great Deals ON Golf Gear Expanded Show Space In 2019! seattlegolfshow.com Welcomed