ABOUT. WHEN & WHERE October 22 nd, 2011 Location: Venice Bl. & Dell 9am: Morning Ride 11am: Rally 6pm: Wrap

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1 Venice Vintage Motorcycle Rally 4 Sponsorship Opportunities

2 ABOUT WHEN & WHERE October 22 nd, 2011 Location: Venice Bl. & Dell 9am: Morning Ride 11am: Rally 6pm: Wrap WHAT Celebrating the passion & preservation of vintage motorcycles, the Venice Vintage Motorcycle Club (VVMC) invites enthusiasts from all walks of biker life to ride down and attend our 4 th vintage motorcycle rally. While walking by 100 s of machines, one will be likely to see a museum quality Vincent next to a ratted out Harley chopper, vintage café racers facing off a zero electric bike. The day s activities include a morning ride, food & beverages, rockin live tunes, photo booth, a raffle with $1000 s in prizes, & vintage bike judging with the opportunity to win bragging rights & awesome prizes. The rally will end the day with an after party at a local venice establishment. This is a free event open to the public aiming to bring awareness to the vintage motorcycle scene and to enjoy a fantastic community driven Saturday afternoon. WHY The Venice Vintage Motorcycle Rally is a prime opportunity for sponsors to target affluent, savvy, well-educated, charitable and local minded groups. Vintage motorcycles are becoming extremely popular, especially in Southern California. By educating, engaging and introducing products and services to your ideal audience in this intimate and relaxed atmosphere, sponsors can successfully promote positive brand awareness and loyalty to influential consumers and trendsetters. Plus, it s just so darn COOL!!! FREE ADMISSION EXPECTED ATTENDANCE

3 THE BENEFITS Showcase Your Brand Market your brand at the event in a way that lives up to the promise of your brand s product and image. Together, we will integrate a memorable marketing strategy designed to showcase your brand s aesthetics in an authentic and integrated way. Engage Your Target Audience Engage and build relationships with targeted trendsetters passionate about motorcycles, community, local happenings, custom trends and being in the know in a relaxed environment. Go Viral Take advantage of viral cross promotion through the VVMC s vast network of partners and vendors, including bike clubs, races & events, custom builders and retailers. Watch your fan base grow. 8 out of 10 people who participate in event marketing tell others about their experience (JMorton). Because the Venice Vintage Motorcycle Rally engages its audience through grassroots, viral and social media platforms, you re ensured an experience that will create exponential buzz and word-of-mouth, on and off line. Support the Local Community Associate your brand with the support of Venice and Los Angeles, its local artists, designers and bike culture. Feel great knowing that a percentage of proceeds will benefit local charities. The VVMR is sponsored by the Venice Chamber of Commerce and is supported by a grant from the Venice Neighborhood Council. Enjoy the Spotlight Enjoy media coverage and web presence via a dedicated event website and social media marketing, as well as from official media sponsors. Be involved in a grassroots and viral promotional campaign including city wide street teams in the weeks leading up to the event and a targeted ad campaign. Event Location Through months of work & red tape the VVMC was able to secure a public lot where the Venice Farmer s Market is usually held on Friday mornings. Just west of Abbot Kinney Bl. in between north & south Venice Bl.

4 ABOUT THE EVENT FOLLOWING THE AMAZING SUCCESS OF LAST YEAR S EVENT Thousands of spectators, hundreds arriving on the best of Southern California s vintage, custom and modern motorcycles will participate in and witness: AHRMA Vintage Racing Exhibit Through the network of AHRMA, a special invitation will be extended to the racing community to bring down their prize vintage racing bikes for a special exhibit that is not seen outside of racing events or motorcycle museums. VVMR Photo Booth Come entice the paparazzi with free, fun and spontaneous photos throughout the day of you, your friends, and your bike! Morning Bike Ride With the VVMC leading the pack, the morning ride will parade through Venice and Santa Monica before heading up the coast for a cruise in malibu. There will be a pit stop to refresh and roundup more bikers, and then it is back to the rally for the afternoon s festivities. Vintage Bike Judging The first three rallies brought an average over 600 bikes per event with people riding in from Sebastopol to San Diego. You ll be sure to see some extreme rarites and classy customs. Award plaques and prizes will be given to the winner in an array of categories, not to mention bragging rights for the year! Retro Pin-up Girl Contest Betty Paige? Marilyn Monroe? Sandra Dee? Dress up as your favorite pin-up girl for the chance to win fabulous prizes and be named Queen of the Rally Live Entertainment Local country, rock & folk musicians will keep the masses entertained all day long! Host Bar & Delicious Grub The official bar of the rally, hosted by FADE Events, will be pouring for the thirsty masses all day. World class barbecue and gourmet food trucks will be keeping everyone full.

5 ATTENDEES DEMOGRAPHICS Affluent Average Income > $60,000 45% income > $100,000 Well Educated 75% college graduates 40% post-graduate education Baby Boomers / Gen-Xers 50% years old 25% 50 years + CHARACTERISTICS - Geeks, Tech-ies and mechanically minded -Smart Do It Yourself mentalities -Strong fashion sense -Unique, eclectic and creative -Represents the cultural diversity of Los Angeles - Word of Mouth marketers -Dedicated and loyal to brands -Works as a professional in areas such as entertainment, media & real-estate -Environmentally aware and green -Educated with college degree or higher -Charitably minded Taken as a group, AHRMA members represent nearly $60 million in annual motorcycle-related spending (and that doesn't include race entries or travel).

6 MEDIA STRATEGIES -Long Standing Community Relationships -Mainstream Media Coverage -Street Team Flyer Distribution -Blogging & Online Postings (Facebook/Twitter) -Networks of Bike Clubs & Organizations -Large Word of Mouth Network Target Media & Promotional Partners Include: ABC AHRMA American Motorcyclist Angeleno The Argonaut CBS City of Los Angeles Citysearch Classic Racer Cycle News Cycle World Daily Candy KCRW/NPR KTLA LA City Council LA Times LA Weekly Los Angeles Magazine Quick Throttle The Rundown Rider Magazine Santa Monica Daily Press Venice Chamber of Commerce Venice Neighborhood Council Venice Paparazzi Vintage Views Yo! Venice

7 VVMR PRESS The Venice Vintage Motorcycle Rally has been featured in hundreds of online articles, locally & nationally. Our club has been featured in numerous publications and television shows. We have put Venice, California on the map as a haven for vintage motorcycles & riding!

8 CHARITY BENEFICIARY AHRMA The American Historic Racing Motorcycle Association Ltd. is a not-for-profit organization dedicated to restoring and competing on classic motorcycles. With about 5,000 members, AHRMA is the largest vintage racing group in North America and one of the biggest in the world. The association has grown steadily over the years, reflecting the increasing interest in classic bikes. Learn more at PARTIAL PROCEEDS OF THE VENICE VINTAGE MOTORCYCLE RALLY WILL BE DONATED TO AHRMA

9 SPONSORSHIP OPPORTUNITIES I PRESENTING SPONSOR ($7500 ONE AVAILABLE) Prominent brand recognition with corporate logo on the following: 5000 event flyers Event posters* Print advertising* Broadcast advertising* On-Site banner placement in premiere locations * Sponsor page link on Special mention as presenting sponsor in all media releases/press kit Name recognition and corporate logo on all promotional materials for event Special recognition from PA throughout day of event Exclusivity in your industry 10x20 Exclusive Exhibitor Space* PARTNERING SPONSOR ($2000) Corporate logo on the following: 5000 event flyers Event posters* Print advertising* Broadcast advertising* On-Site banner placement* Sponsor page link on Mention in media releases/press kit Name recognition and corporate logo on all promotional materials for event Special recognition from PA throughout day of event 10x10 Exhibitor Space* VENDING SPONSOR ($1000) Corporate logo on the following: 5000 event flyers Event posters Sponsor page link on Mention in media releases/press kit Special recognition from PA throughout day of event 10x10 Exhibitor Space *Starred Items are reserved for cash donors

10 SPONSORSHIP OPPORTUNITIES II RALLY STAGE / BIKE JUDGING SPONSOR ($2500 ONE AVAILABLE) Company name on the following: 5000 event flyers Event posters* Print advertising* Broadcast advertising* Banner placement on STAGE where all music, announcements & judging occurs* Exclusive recognition during bike judging* Sponsor page link on Mention as stage sponsor in all media releases/press kit Name recognition and corporate logo on all promotional materials for event Recognition from PA throughout day of event Your branding will be present in all photos taken at the stage, the main attraction RALLY PHOTO BOOTH SPONSOR ($2000 ONE AVAILABLE) Company name on the following: 5000 event flyers Print advertising* Broadcast advertising* Banner placement on VENICE PAPARAZZI PHOTO BOOTH* Sponsor page link on Mention as photo booth sponsor in all media releases/press kit Name recognition and corporate logo on all promotional materials for event Recognition from PA throughout day of event Your banner will be in every photo taken at the photo booth MORNING RIDE SPONSOR ($1500 ONE AVAILABLE) Company name on the following: 5000 event flyers Print advertising* Broadcast advertising* Banner placement on STREET* Official logo on route map* Sponsor page link on Mention as morning ride sponsor in all media releases/press kit Name recognition and corporate logo on all promotional materials for event Recognition from PA throughout day of event Announce the departure of the ride We expect bikes on this ride *Starred Items are reserved for cash donors

11 SPONSORSHIP OPPORTUNITIES III IN-KIND DONATIONS Rally wide benefits and exposure equivalent to the dollar value of approved donations, including, but not limited to: Beverages Alcoholic Beverages Non-Alcoholic Ice & Coolers Printing Services Advertising Signage / Banners Lighting Live Music Stage, Sound, PA Portable Restrooms / Sinks T-Shirt / Printing Tables / Chairs Tents Trophies Step and repeat RAFFLE PRIZES Minimum Value $100 We can custom design a package to fit your company s specific needs. Please ask!

12 Brady Walker VVMR Executive Producer ABOUT THE RALLY BOARD Brady Walker is executive producer of the rally & rides a 1968 Triumph TR6C Dual Sport custom. He is a community activist and has been a producer for Carnevale! Venice Beach & the Venice Beach Music Fest. His extensive production knowledge has helped organize three successful rallies. CONTACT Shannon Sweeney is the fearless leader and co-founder of the Venice Vintage mc as well as co-producer for the rally. He owns and operates SS Classics, a vintage Honda repair shop, and cruises on a classic 1976 Triumph Bonneville. It was a late night at the Stronghold when he and Brady had the vision for the rally the rest is history! Jeff Verges is a co-founder of the Venice Vintage MC and co-producer & media coordinator for the rally. He owns Electric Soap, a visual design company, and lends his talent to the rally s poster designs & website layout. He can usually be found leading the pack on his 1974 Honda CB750 Café.