CHICAGO BLACKHAWKS SPONSORSHIP OPPORTUNITIES

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Kenneth Dalton
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1 CHICAGO BLACKHAWKS SPONSORSHIP OPPORTUNITIES

TABLE OF CONTENTS 1 THE BENEFITS OF CORPORATE SPONSORSHIP 2 BLACKHAWKS TROPHY CASE 5 CHICAGO BLACKHAWKS RETIRED NUMBERS 6 FAN DEMOGRAPHICS AND TEAM FACTS 8 IN-ARENA BRANDING 11 SCOREBOARD FEATURES 12

2 TABLE OF CONTENTS 1 THE BENEFITS OF CORPORATE SPONSORSHIP 2 BLACKHAWKS TROPHY CASE 5 CHICAGO BLACKHAWKS RETIRED NUMBERS 6 FAN DEMOGRAPHICS AND TEAM FACTS 8 IN-ARENA BRANDING 11 SCOREBOARD FEATURES 12 BLACKHAWKS IN-ARENA & OUT-OF-ARENA PROMOTIONS 16 VIRTUAL SIGNAGE 17 BLACKHAWKS TV 18 RADIO 19 PRINT 20 WEBSITE & MOBILE 21 SOCIAL MEDIA 22 CHICAGO BLACKHAWKS SPECIAL EVENTS 26 CHICAGO BLACKHAWKS CHARITIES 27 YOUTH HOCKEY PROGRAMS 28 RETAIL PROMOTIONS & ON-PREMISE ACTIVATION 30 RETAIL PROMOTION OPPORTUNITIES 31 HOSPITALITY 32 CHICAGO BLACKHAWKS EXPERIENCES 34 STANLEY CUP PLAYOFFS 38 UNITED CENTER ADVERTISING

3 THE BENEFITS OF CORPORATE SPONSORSHIP Associate your brand with one of the most popular and recognizable logos in sports. Reach an upscale, affluent audience with an average annual household income of over $100,000. Highest income per capita of all major sports leagues. Consistent advertising campaign covering Q1 and Q4 (October April). Turn-key, impactful programs customized to meet your goals and objectives. Provides a great platform to connect with consumers during their leisure time. Immerse your brand in an environment that the consumer is most passionate about: Blackhawks hockey. Sponsorship sends a message that your brand is strong and vibrant and that you are continuing to invest in it. BENEFITS OF CORPORATE SPONSORSHIP // SPONSORSHIP OPPORTUNITIES 1

SIX-TIME STANLEY CUP CHAMPIONS 1934 1938 1961 2010 2013

4 SIX-TIME STANLEY CUP CHAMPIONS BLACKHAWKS TROPHY CASE // SPONSORSHIP OPPORTUNITIES

5 CALDER MEMORIAL TROPHY LADY BYNG MEMORIAL TROPHY JAMES NORRIS MEMORIAL TROPHY LESTER PATRICK TROPHY WILLIAM W. JENNINGS TROPHY OUTSTANDING ROOKIE SPORTSMANSHIP AND GENTLEMANLY CONDUCT OUTSTANDING DEFENSEMAN OUTSTANDING SERVICE TO HOCKEY IN THE U.S. GOALTENDER ON TEAM WITH FEWEST GOALS ALLOWED 1936 Mike Karakas 1938 Carl Dahlstrom 1955 Ed Litzenberger 1960 Bill Hay 1970 Tony Esposito 1983 Steve Larmer 1991 Ed Belfour 2008 Patrick Kane 2016 Artemi Panarin 1936 Elwin Romnes 1943 Max Bentley 1944 Clint Smith 1945 Bill Mosienko 1964 Ken Wharram 1965 Bobby Hull 1967 Stan Mikita 1968 Stan Mikita 1963 Pierre Pilote 1964 Pierre Pilote 1965 Pierre Pilote 1982 Doug Wilson 1993 Chris Chelios 1996 Chris Chelios 2010 Duncan Keith 2014 Duncan Keith 1967 James Norris 1969 Bobby Hull 1972 James D. Norris 1975 Thomas N. Ivan 1976 Stan Mikita 1978 William W. Wirtz 1985 Arthur M. Wirtz 2011 Bob Pulford 1991 Ed Belfour 1993 Ed Belfour 1995 Ed Belfour 2013 Corey Crawford Ray Emery 2015 Corey Crawford BILL MASTERTON TROPHY FRANK J. SELKE TROPHY JACK ADAMS AWARD MARK MESSIER LEADERSHIP AWARD TED LINDSAY AWARD PERSEVERANCE, SPORTSMANSHIP AND DEDICATION TO HOCKEY BEST DEFENSIVE FORWARD COACH OF THE YEAR OUTSTANDING LEADERSHIP OUTSTANDING PLAYER AS JUDGED BY NHLPA 1970 Pit Martin 2004 Bryan Berard 1986 Troy Murray 1991 Dirk Graham 2013 Jonathan Toews 1983 Orval Tessier 2015 Jonathan Toews 2016 Patrick Kane HART MEMORIAL TROPHY ART ROSS TROPHY GEORGES VEZINA TROPHY CONN SMYTHE TROPHY MOST VALUABLE PLAYER 1946 Max Bentley 1954 Al Rollins 1965 Bobby Hull 1966 Bobby Hull 1967 Stan Mikita 1968 Stan Mikita 2016 Patrick Kane SCORING LEADER 1943 Doug Bentley 1946 Max Bentley 1947 Max Bentley 1949 Roy Conacher 1960 Bobby Hull 1962 Bobby Hull 1964 Stan Mikita 1965 Stan Mikita 1966 Bobby Hull 1967 Stan Mikita 1968 Stan Mikita 2016 Patrick Kane OUTSTANDING GOALTENDER 1932 Charles Gardiner 1934 Charles Gardiner 1935 Lorne Chabot 1963 Glenn Hall 1967 Glenn Hall Denis Dejordy 1970 Tony Esposito 1972 Tony Esposito Gary Smith 1974 Tony Esposito 1991 Ed Belfour 1993 Ed Belfour MOST VALUABLE PLAYER IN THE PLAYOFFS 2010 Jonathan Toews 2013 Patrick Kane 2015 Duncan Keith PRESIDENTS TROPHY MOST POINTS DURING REGULAR SEASON BLACKHAWKS TROPHY CASE CLARENCE S. CAMPBELL BOWL WESTERN CONFERENCE CHAMPIONS BLACKHAWKS TROPHY CASE // SPONSORSHIP OPPORTUNITIES 3

6 WITH A 2-1 VICTORY OVER THE MONTREAL CANADIENS ON JANUARY 14, 2016, JOEL QUENNEVILLE TALLIED HIS 783 RD CAREER VICTORY, GIVING HIM THE SECOND-HIGHEST WIN TOTAL IN NHL HISTORY. 4 SPONSORSHIP OPPORTUNITIES

7 CHICAGO BLACKHAWKS RETIRED NUMBERS CHICAGO BLACKHAWKS RETIRED NUMBERS // SPONSORSHIP OPPORTUNITIES 5

8 WIN RANKINGS FROM TO REGULAR-SEASON WINS POSTSEASON WINS TOTAL WINS RANK TEAM WINS RANK TEAM WINS RANK TEAM WINS 1. PITTSBURGH CHICAGO CHICAGO CHICAGO PITTSBURGH PITTSBURGH WASHINGTON BOSTON BOSTON SAN JOSE LOS ANGELES SAN JOSE BOSTON VANCOUVER WASHINGTON 397 LARGEST HOME MARKET NHL FAN BASE Through the NHL Postseason % OF CHICAGO % OF NEW YORK % OF LOS ANGELES % OF DETROIT % OF BOSTON THEN (2007) vs. NOW (2016) Source: Nielsen Scarborough Local Market Studies R1, 2016 PERCENTAGE OF EACH GROUP THAT WERE/ARE BLACKHAWKS FANS: % MARKET: 50 % +446 % 13 % MEN: 59 % +367 % 6 % WOMEN: 41 % +600 % 8 % HISPANICS: 41 % +408 % 7 % MINORITIES*: 39 % +459 % AGES 18-34: +331 % 11 % 47 % *NON-WHITE ADULTS Source: Nielsen Scarborough Local Market Studies R1, FAN DEMOGRAPHICS AND TEAM FACTS // SPONSORSHIP OPPORTUNITIES

9 CHICAGO BLACKHAWKS FAN PROFILE CHICAGO FANS ATTENDEES % OF DMA MEDIAN AGE MEDIAN HHI MEDIAN HOME VALUE COLLEGE GRAD + 1+ CHILDREN IN HHLD 46 $ 56,600 $ 215, % 39 % 50 % 10 % $ 77,250 $ 100,000 $ 246,600 $ 275, % 45 % 37 % 38 % Source: Nielsen Scarborough Chicago Release R1, 2016 AT THE GATE RANKED # 1 IN NHL ATTENDANCE THE PAST EIGHT SEASONS NHL BLACKHAWKS 21,860 ATTENDANCE PER GAME 16,954 13,319 17, NHL SEASON Source: SportsBusiness Journal Archives CHICAGO BLACKHAWKS FANS ARE MORE LIKELY TO: BUY A NEW CAR INVEST BUY A HOUSE OR CONDOMINIUM HAVE A 401k TRAVEL DOMESTICALLY OWN A CAT OR DOG BUY FLOWERS POSSESS A COLLEGE SAVINGS PLAN PURCHASE A MAJOR APPLIANCE BUY A COMPUTER HAVE A SECOND HOME VOLUNTEER TRAVEL INTERNATIONALLY SPEND $200 A WEEK AT THE GROCERY STORE BELONG TO A HEALTH CLUB DONATE TIME OR MONEY TO ENVIRONMENTAL CAUSES MAKE A PURCHASE AT A CONVENIENCE STORE WATCH MOVIES BUY CLOTHES EAT AT A STEAKHOUSE VOTE (COMPARED TO THE CHICAGO DMA) Source: Nielsen Scarborough Local Market Studies R1, 2016 FAN DEMOGRAPHICS AND TEAM FACTS // SPONSORSHIP OPPORTUNITIES 7

10 IN-ARENA BRANDING ON-ICE PROJECTION SEE YOUR NAME IN LIGHTS, ON THE BLACKHAWKS ICE, AS YOUR BRAND WILL BE SHOWCASED IN CONJUNCTION WITH THE IMPACTFUL GAME INTRODUCTION VIDEO THAT REACHES FANS BEYOND THOSE IN THE STANDS. 8 IN-ARENA BRANDING // SPONSORSHIP OPPORTUNITIES

The LED signage provides a great complement to all scoreboard features, public address announcements and

11 LOWER LEVEL LED BOARD ADVERTISING Located around the arena bowl on the lower level, 360-degree exclusive messaging rotates throughout each Blackhawks game during game action. The LED signage provides a great complement to all scoreboard features, public address announcements and on-ice promotions. UPPER LEVEL LED Illuminated sponsor animation advertising that dominates the in-arena bowl area. IN-ARENA BRANDING // SPONSORSHIP OPPORTUNITIES 9

DASHERBOARDS Dasherboards surround the ice surface and reach a sold-out United Center crowd (over 21,860 fans/game) while receiving an average of 12 minutes

With Chicago Blackhawks television ratings up over 233 percent from the 2008-09 season, dasherboards add an impactful element to your marketing mix.

12 DASHERBOARDS Dasherboards surround the ice surface and reach a sold-out United Center crowd (over 21,860 fans/game) while receiving an average of 12 minutes of television visibility during each broadcast. With Chicago Blackhawks television ratings up over 233 percent from the season, dasherboards add an impactful element to your marketing mix. PLAYER TUNNEL Your brand is aligned with the teams as they enter the ice from the locker rooms. This high profile location (behind both player benches) enables eye catching in-arena exposure which extends to the television audience. 10 IN-ARENA BRANDING // SPONSORSHIP OPPORTUNITIES

GAME TIME EXPOSURE Sponsorship of four of the eight LED panels of the main scoreboard

MULTI-PLATFORM COMMUNICATION An interactive TV timeout feature gives your company the

13 SCOREBOARD FEATURES Entertain fans and incorporate your brand and message during a break in the action. Bring your brand to life with high-impact motion graphics that draw the attention of a captive audience. GAME TIME EXPOSURE Sponsorship of four of the eight LED panels of the main scoreboard provides continuous messaging throughout game action. MULTI-PLATFORM COMMUNICATION An interactive TV timeout feature gives your company the opportunity to entertain fans and reach them in numerous ways. BREAK IN THE ACTION EXPOSURE In-game messaging allows your company to reach a captive audience in an emotional environment (in conjunction with a game card to encourage retail traffic). SCOREBOARD FEATURES // SPONSORSHIP OPPORTUNITIES 11

14 BLACKHAWKS IN-ARENA & OUT-OF-ARENA PROMOTIONS IN-ARENA AND OUT-OF-ARENA PROMOTIONS ARE SECOND TO NONE WHEN IT COMES TO INTERACTION BETWEEN A BRAND AND BLACKHAWKS FANS. BOOTH DISPLAYS, GAMEDAY GIVEAWAYS AND FAN PARTICIPATION GAMES, EACH WITH A UNIQUE HOCKEY-RELATED THEME, ENTERTAIN FANS DURING BREAKS IN THE ACTION AND GIVE CORPORATIONS THE CHANCE TO DIRECTLY PROMOTE THEIR BRAND IN AN INTERACTIVE, FAN-FRIENDLY WAY. 12 BLACKHAWKS IN-ARENA & OUT-OF-ARENA PROMOTIONS // SPONSORSHIP OPPORTUNITIES

15 GAMEDAY GIVEAWAYS GAMEDAY GIVEAWAYS PROVIDE IMMEDIATE GRATIFICATION FOR FANS WHEN THEY RECEIVE THEIR HIGH-QUALITY GIVEAWAY ITEM. SPONSORS RECEIVE A GAMEDAY GIVEAWAY PROMOTIONAL CAMPAIGN WHICH INCLUDES THE FOLLOWING SUPPORT: TELEVISION ANNOUNCEMENTS Sponsor will receive one in-game promotional announcement during each of the three games preceding the giveaway on Comcast SportsNet or WGN-TV s Blackhawks broadcasts. RADIO ANNOUNCEMENTS Sponsor will receive one live promotional announcement during each of the three games preceding the giveaway on the Blackhawks WGN Radio network. INTERNET/PUBLICATIONS Sponsor s giveaway will be highlighted in all Blackhawks digital media and publications, including: Blackhawks Magazine game program Pocket schedules chicagoblackhawks.com Facebook and Twitter PUBLIC ADDRESS ANNOUNCEMENTS In-arena promotion of the sponsor giveaway will include one public address mention during each of the three home games preceding the giveaway. SCOREBOARD ANNOUNCEMENTS Sponsor giveaway will be promoted on our video scoreboard once during each of the three home games prior to the giveaway. OUTDOOR MARQUEE SIGNS Sponsor giveaway will be promoted on a rotating basis prior to the giveaway on the United Center s outdoor LED panels. BLACKHAWKS IN-ARENA & OUT-OF-ARENA PROMOTIONS // SPONSORSHIP OPPORTUNITIES 13

CONCOURSE DISPLAYS Opportunity to capture data,

integrated into the lively and fun Blackhawks

INTERMISSION ENGAGEMENT An intermission feature

16 CONCOURSE DISPLAYS Opportunity to capture data, showcase product or provide special offers during pregame and intermissions. ON-ICE PROMOTIONS A sponsor s brand can be integrated into the lively and fun Blackhawks game intermissions. INTERMISSION ENGAGEMENT An intermission feature entertains fans before the players hit the ice and helps your company build brand relevance among an upscale, affluent audience. 14 BLACKHAWKS IN-ARENA & OUT-OF-ARENA PROMOTIONS // SPONSORSHIP OPPORTUNITIES

17 THE CHICAGO BLACKHAWKS HAVE 15.8 MILLION FANS, #1 IN THE NHL AMONG U.S. FANS Source: Repucom SponsorLink US, November 2015 SPONSORSHIP OPPORTUNITIES 15

Chicago Blackhawks television ratings are up over 27 percent from the 2009-10 Stanley Cup season, providing incredible exposure

AN AVERAGE OF 147,000 FANS PER GAME WATCHED CHICAGO BLACKHAWKS TELEVISION BROADCASTS IN THE 2015-16 REGULAR SEASON AS COMCAST

18 VIRTUAL SIGNAGE Cutting-edge technology allows your brand to stand out during all home game broadcasts on Comcast SportsNet Chicago or WGN-TV Channel 9. This fresh and original messaging can be changed on short notice. Chicago Blackhawks television ratings are up over 27 percent from the Stanley Cup season, providing incredible exposure for your brand through virtual signage. AN AVERAGE OF 147,000 FANS PER GAME WATCHED CHICAGO BLACKHAWKS TELEVISION BROADCASTS IN THE REGULAR SEASON AS COMCAST SPORTSNET AND WGN TELEVISION AVERAGED A 4.2 HH COMBINED RATING. #1 Source: IN AVERAGE HOME MARKET VIEWERSHIP AMONG U.S. NHL TEAMS & IN COVERAGE OF ESPN S SPORTSCENTER AMONG ALL NHL TEAMS Repucom SponsorLink US, Season 16 VIRTUAL SIGNAGE // SPONSORSHIP OPPORTUNITIES

19 BLACKHAWKS TV Become a part of Emmy Award winning Blackhawks TV. In addition to the ability to produce commercials for your brand, Blackhawks TV also creates video content that is utilized with sponsor sweepstakes. BLACKHAWKS TV // SPONSORSHIP OPPORTUNITIES 17

20 RADIO All Blackhawks home and away games (82 total plus playoffs) are broadcast on the Blackhawks flagship radio station, WGN AM-720. Blackhawks play-by-play creates a positive foreground environment to ensure top-of-mind awareness for your products or services. An ongoing campaign for the entire season will translate into stronger recall. The Blackhawks can record and provide a Blackhawks radio personality to produce your commercials. Expand trade area by complementing an in-arena sponsorship with a Blackhawks radio sponsorship on WGN s 50,000-watt signal. Chicago Blackhawks radio reaches an average cume audience of 1.86 million fans 18+ according to The Media Audit. 18 RADIO // SPONSORSHIP OPPORTUNITIES

your products and their association with the

21 PRINT BLACKHAWKS MAGAZINE PROGRAM AD Full-page, four-color advertisement promoting your products and their association with the Blackhawks. CONCOURSE BANNERS Have your brand showcased larger than life through exposure on the Chicago Blackhawks concourse banners displayed as fans enter the United Center. POCKET SCHEDULES Be seen throughout the Chicagoland area on the back of Chicago Blackhawks pocket schedules. PRINT // SPONSORSHIP OPPORTUNITIES 19

WEBSITE & MOBILE Blackhawks fans from Chicago and around the world receive the most up-to-date news, stats and

Fans may also purchase tickets, enjoy special promotions and enjoy all-access Blackhawks TV video content.

4 MILLION UNIQUE VISITORS PER MONTH ACROSS ALL DIGITAL PLATFORMS.

OVER 1 MILLION VIDEO STARTS PER MONTH ACROSS ALL DIGITAL PLATFORMS.

22 WEBSITE & MOBILE Blackhawks fans from Chicago and around the world receive the most up-to-date news, stats and schedules 24 hours a day across the Blackhawks official digital platforms. Fans may also purchase tickets, enjoy special promotions and enjoy all-access Blackhawks TV video content. EXCLUSIVE ADVERTISING OPPORTUNITIES ON THE HOMEPAGE AND INTERNAL WEBPAGES OVER 1.4 MILLION UNIQUE VISITORS PER MONTH ACROSS ALL DIGITAL PLATFORMS. OVER 118 MILLION PAGE VIEWS IN ACROSS ALL DIGITAL PLATFORMS. OVER 1 MILLION VIDEO STARTS PER MONTH ACROSS ALL DIGITAL PLATFORMS. ELECTRONIC NEWS Weekly and gameday newsletters allow sponsors to reach Blackhawks fans where they live and work. Place your branded message into our popular newsletters, alongside news, contests and other exciting content. RED & WHITE NEWSLETTER OVER 31,000 SUBSCRIBERS GAMEDAY NEWSLETTER OVER 22,000 SUBSCRIBERS 20 WEBSITE & MOBILE // SPONSORSHIP OPPORTUNITIES

SOCIAL MEDIA Social media provides sponsors the opportunity to reach fans faster, at a higher frequency and in higher numbers than ever before.

23 SOCIAL MEDIA Social media provides sponsors the opportunity to reach fans faster, at a higher frequency and in higher numbers than ever before. 50 % 57 % 47 % 60 % 48 % 59 % OF CHICAGOLAND SOCIAL MEDIA USERS ARE BLACKHAWKS FANS Source: Scarborough Release (Base Accessed Internet Past 30 days in Chicago DMA) SOCIAL MEDIA INTEGRATION Reaching fans through social media (complemented by website and in-arena elements) to promote a sweepstakes or launch a new initiative gives a sponsor consistent and multifaceted exposure to Blackhawks fans. 3,000,000 FOLLOWERS 1,600,000 FOLLOWERS 1,000,000 FOLLOWERS OVER 41 MILLION INTERACTIONS ACROSS TWITTER, FACEBOOK, INSTAGRAM AND SNAPCHAT DURING SEASON SOCIAL MEDIA // SPONSORSHIP OPPORTUNITIES 21

CHICAGO BLACKHAWKS SPECIAL EVENTS BLACKHAWKS CONVENTION HELP CELEBRATE THE RICH HISTORY AND TRADITION OF ONE OF THE ORIGINAL SIX NHL FRANCHISES BY BECOMING A SPONSOR OF THE BLACKHAWKS CONVENTION.

24 CHICAGO BLACKHAWKS SPECIAL EVENTS BLACKHAWKS CONVENTION HELP CELEBRATE THE RICH HISTORY AND TRADITION OF ONE OF THE ORIGINAL SIX NHL FRANCHISES BY BECOMING A SPONSOR OF THE BLACKHAWKS CONVENTION. THE CONVENTION PROVIDES AN ENVIRONMENT FOR YOUR PRODUCTS OR SERVICES TO CREATE A DIALOGUE WITH CONSUMERS AS THEY ROAM THE CONVENTION FLOOR AND MEET BLACKHAWKS LEGENDS AND CURRENT SUPERSTARS. 22 CHICAGO BLACKHAWKS SPECIAL EVENTS // SPONSORSHIP OPPORTUNITIES

25 CHICAGO BLACKHAWKS SPECIAL EVENTS // SPONSORSHIP OPPORTUNITIES 23

26 TRAINING CAMP FESTIVAL F E S T L I V A Kick off the season in style by becoming a sponsor of the sold-out Blackhawks Training Camp Festival held each September. Your brand will be showcased in front of thousands of die-hard fans as they watch Chicago Blackhawks players vie for a spot on the team. 24 CHICAGO BLACKHAWKS SPECIAL EVENTS // SPONSORSHIP OPPORTUNITIES

27 ILLINOIS HIGH SCHOOL HOCKEY CHAMPIONSHIPS Support youth hockey in the community while reaching youth and families at the Illinois High School Hockey Championships, held at the United Center. CHICAGO BLACKHAWKS SPECIAL EVENTS // SPONSORSHIP OPPORTUNITIES 25

RAISING MONEY & AWARENESS THROUGH CHARITABLE EVENTS DONATIONS BASED ON HOCKEY ACHIEVEMENTS

28 RAISING MONEY & AWARENESS THROUGH CHARITABLE EVENTS DONATIONS BASED ON HOCKEY ACHIEVEMENTS DONATIONS TIED TO RETAIL PROMOTIONS Aligning with Chicago Blackhawks Charities offers corporate sponsors the valuable opportunity to associate their brand with a top-flight charitable organization while helping to improve lives in the community. CHICAGO BLACKHAWKS CHARITIES TAP INTO THE LOYALTY AND PASSION OF THE BLACKHAWKS FAN BASE AND ASSOCIATE YOUR BUSINESS WITH AN ON- OR OFF-ICE BLACKHAWKS COMMUNITY INITIATIVE. 26 CHICAGO BLACKHAWKS CHARITIES // SPONSORSHIP OPPORTUNITIES

TOTAL ILLINOIS HOCKEY PARTICIPATION 32K TOTAL PARTICIPANTS 30K 28K 26K 24K 22K 08-09

BLACKHAWKS YOUTH HOCKEY INITIATIVES TEACH THE MOST EFFECTIVE SKILL DEVELOPMENT

29 TOTAL ILLINOIS HOCKEY PARTICIPATION 32K TOTAL PARTICIPANTS 30K 28K 26K 24K 22K YEARS YOUTH HOCKEY PROGRAMS CHICAGO BLACKHAWKS YOUTH HOCKEY INITIATIVES TEACH THE MOST EFFECTIVE SKILL DEVELOPMENT TECHNIQUES AVAILABLE TO YOUNG PLAYERS TODAY. YOUTH HOCKEY PROGRAMS // SPONSORSHIP OPPORTUNITIES 27

RETAIL PROMOTIONS & ON-PREMISE ACTIVATION RETAIL PROMOTIONS The

focus on increasing store traffic and incremental product sales, and

Leverage player appearances, team merchandise, road trips or a VIP

30 RETAIL PROMOTIONS & ON-PREMISE ACTIVATION RETAIL PROMOTIONS The Blackhawks offer a wide variety of customized retail promotions that focus on increasing store traffic and incremental product sales, and producing measurable results. Leverage player appearances, team merchandise, road trips or a VIP experience as incentives for your consumers. 28 RETAIL PROMOTIONS & ON-PREMISE ACTIVATION // SPONSORSHIP OPPORTUNITIES

31 LOGO RIGHTS Co-brand with the Blackhawks logo and marks to help build brand awareness, differentiate from the competition and reinforce your association with one of the most popular teams in sports. RETAIL PROMOTIONS & ON-PREMISE ACTIVATION // SPONSORSHIP OPPORTUNITIES 29

rights to build attention-getting campaigns to

32 RETAIL PROMOTION OPPORTUNITIES IN-GAME PROMOTION CARDS Help drive retail traffic and increase select product sales. STANDING OUT IN A CROWDED CONSUMER AREA Use branded shelf talkers to create product differentiation and engage consumers in a cluttered retail environment. PLAYER APPEARANCES A Blackhawks player appearance can help kick off a sweepstakes promotion or give a sponsor s products or services exposure to Blackhawks fans. ACTIVATION AT RETAIL LOCATIONS Leverage logo rights to build attention-getting campaigns to generate leads and awareness of your products and services. 30 RETAIL PROMOTION OPPORTUNITIES // SPONSORSHIP OPPORTUNITIES

HOSPITALITY The Blackhawks offer first-class hospitality at the United Center s clubs

panoramic views of the United Center and can be rented on a per-event basis.

BANQUET PARTIES A perfect venue for an all-inclusive, pregame reception for up to 100

The Blackhawks can provide a former player or a Blackhawks ambassador for autographs

33 HOSPITALITY The Blackhawks offer first-class hospitality at the United Center s clubs and banquet facilities, each with a different feel and ideally suited for many types of events. GAMEDAY RENTAL SUITES Our 20-, 40- or 80-person gameday rental suites provide exquisite panoramic views of the United Center and can be rented on a per-event basis. The all-inclusive packages provide memorable, turn-key and easy corporate entertaining. BANQUET PARTIES A perfect venue for an all-inclusive, pregame reception for up to 100 guests. The Blackhawks can provide a former player or a Blackhawks ambassador for autographs and photos. KETEL ONE CLUB & CHICAGO STADIUM CLUB Provide a memorable dining experience for your key customers and prospects at the United Center. Exceptional food and service simplifies your pregame dining needs. HOSPITALITY // SPONSORSHIP OPPORTUNITIES 31

prior to a Blackhawks game or on a non-gameday.

34 CHICAGO BLACKHAWKS EXPERIENCES SPONSOR VIP SKATES Provide your clients (or your clients children) with a once-in-a-lifetime experience skating on the United Center ice as part of a private practice prior to a Blackhawks game or on a non-gameday. Receive expert coaching by a Blackhawks coach or a member of the Blackhawk Alumni Association. 32 CHICAGO BLACKHAWKS EXPERIENCES // SPONSORSHIP OPPORTUNITIES

SEASON & GROUP TICKETS Season tickets provide a great entertainment vehicle

Preferred seating locations are available for corporate sponsors.

select Blackhawks games without having to commit to the full season.

discuss the game minutes before faceoff, sit in the exclusive seats between

35 SEASON & GROUP TICKETS Season tickets provide a great entertainment vehicle for catering to key clients and employees. Preferred seating locations are available for corporate sponsors. A group ticket package allows you to bring your employees or key clients to select Blackhawks games without having to commit to the full season. VIP EXPERIENCES Receive VIP credentials and meet with the head coach to discuss the game minutes before faceoff, sit in the exclusive seats between the player benches, or watch the Chicago Blackhawks warm up from their bench. CHICAGO BLACKHAWKS EXPERIENCES // SPONSORSHIP OPPORTUNITIES 33

36 STANLEY CUP PLAYOFFS WHILE YOUR GUESTS ENJOY ATTENDING THE EXCITING PLAYOFF GAMES, YOUR BRAND WILL RECEIVE WEBSITE, IN-ARENA, TELEVISION AND RADIO EXPOSURE AS THE CHICAGO BLACKHAWKS PURSUE THE COVETED STANLEY CUP. 34 STANLEY CUP PLAYOFFS // SPONSORSHIP OPPORTUNITIES

RALLY TOWELS Chicago Blackhawks fans use their playoff rally

audience during an intermission through branding or showcasing

37 RALLY TOWELS Chicago Blackhawks fans use their playoff rally towels to cheer on the team at games and then display their souvenirs at home or work. SCOREBOARD EXPOSURE Reach a passionate and spirited playoff audience during an intermission through branding or showcasing one of your commercials. PLAYOFF SWEEPSTAKES Reach fans through the Chicago Blackhawks home page or in person at the playoff games to promote your brand, special offers or a playoff sweepstakes. STANLEY CUP PLAYOFFS // SPONSORSHIP OPPORTUNITIES 35

38 36 STANLEY CUP PLAYOFFS // SPONSORSHIP OPPORTUNITIES

PLAYOFF ON-ICE PROJECTION Be a part of the fanfare during the

ice during the remarkable introduction to the game.

tradition that not only supports the team but also raises money

39 PLAYOFF ON-ICE PROJECTION Be a part of the fanfare during the captivating playoffs with your brand showcased in lights on the ice during the remarkable introduction to the game. BEARD-A-THON Align your organization with the hockey playoff tradition that not only supports the team but also raises money for Chicago Blackhawks Charities. STANLEY CUP PLAYOFFS // SPONSORSHIP OPPORTUNITIES 37

40 38 UNITED CENTER ADVERTISING // SPONSORSHIP OPPORTUNITIES

UNITED CENTER ADVERTISING THE UNITED CENTER IS ONE OF THE PREMIER SPORTS AND ENTERTAINMENT FACILITIES IN THE COUNTRY, AND HOSTS A WIDE RANGE OF EVENTS THAT TARGET

41 UNITED CENTER ADVERTISING THE UNITED CENTER IS ONE OF THE PREMIER SPORTS AND ENTERTAINMENT FACILITIES IN THE COUNTRY, AND HOSTS A WIDE RANGE OF EVENTS THAT TARGET EVERY DEMOGRAPHIC. PUT YOUR COMPANY NAME IN LIGHTS AND EXPOSE YOUR BRAND TO OVER 2.6 MILLION VISITORS EACH YEAR. UNITED CENTER ADVERTISING // SPONSORSHIP OPPORTUNITIES 39

ALL-WORLD LED MESSAGING All-World advertising synchronizes the upper, middle and lower

42 MIDDLE LEVEL LED Eye catching 360-degree LED branding reaches fans during Chicago Blackhawks and Chicago Bulls games. ALL-WORLD LED MESSAGING All-World advertising synchronizes the upper, middle and lower LED boards and the upper and lower LED scoreboard rings to ensure maximum impact with fans. 40 UNITED CENTER ADVERTISING // SPONSORSHIP OPPORTUNITIES

CONCOURSE SIGNAGE Concourse signs are backlit and displayed during each event held at

EXTERIOR RIBBON DISPLAYS Promote your products or services through brilliant LED

one of the largest indoor arenas in North America.

43 CONCOURSE SIGNAGE Concourse signs are backlit and displayed during each event held at the United Center. EXTERIOR RIBBON DISPLAYS Promote your products or services through brilliant LED (video or static) exposure to United Center attendees as well as those traveling past one of the largest indoor arenas in North America. OUTDOOR MARQUEE SIGNAGE The two United Center marquee signs welcome fans to the United Center 24 hours a day, 365 days a year. EXTERIOR WINDOW DISPLAYS Your lustrous LED (video or static) branding will be intertwined with the façade of the vast United Center on a rotating basis, reaching consumers day and night. UNITED CENTER ADVERTISING // SPONSORSHIP OPPORTUNITIES 41

44 To become a member of the Chicago Blackhawks Corporate Sponsorships family, please call CHICAGOBLACKHAWKS.COM Chicago Blackhawk Hockey Team, Inc W. Madison Street Chicago, IL 60612

CHICAGO S BIG TEN TEAM

CHICAGO S BIG TEN TEAM Northwestern Athletics Marketing Partnerships NORTHWESTERN UNIVERSITY Northwestern University was founded as a private institution in 1851 in Evanston, IL, just 12 miles north of