U.S. Residential Swimming Pool Market

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1 U.S. Residential Swimming Pool Market Year Ending 2016 After six years of modest gains, inground pool construction posted a healthy increase of over 10% during 2016 Similarly, aboveground pools gained some 9% after declining sales the past two years The pool equipment, chemicals and service aftermarket continues to show generally steady gains But how will ecommerce and emerging consumer technologies shape the near future? U.S. Residential Swimming Pool Market (YE 2016) 2017 P age 1

2 About Pkdata Pkdata is a market research firm that has tracked the swimming pool and hot tub industry since We continuously survey pool products manufacturers, distributors, builders, retailers, service professionals and of course consumers. Our research findings are frequently cited in industry trade journals as well as leading newspapers, magazines, and broadcast media. To date, the firm has completed over 400 pool and hot tub studies. Pkdata s clients are the leading manufacturers in the swimming pool and hot tub industry as well as various channel constituents including builders, retailers and distributors. The firm also serves as market research counsel to the industry s trade organization, the Association of Pool and Spa Professionals. We frequently act as market advisors to outside investment institutions and have been called upon to assist with merger and acquisition due diligence. Pkdata publishes numerous reports regarding the state of the pool and hot tub industry. For more information, please visit our website or contact us at PoolPracticeDirector@pkdata.com. P.K. Data, Inc Shiloh Road, Suite 114 Alpharetta, GA (P) (F) Copyright 2017 P.K. Data, Inc. All rights reserved. Printed in the United States of America. The information contained in this document is the exclusive property of P.K. Data, Inc. This work is protected under United States copyright law and other international copyright treaties and conventions. No part of this work may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying or recording, or by any information storage or retrieval system, except as expressly permitted in writing by P.K. Data, Inc. All requests should be sent to: Copyright Administrator, P.K. Data, Inc., 5975 Shiloh Road, Suite 114, Alpharetta, GA The information contained in this document is subject to change without notice. P.K. Data, Inc., Pkdata and Compass are trademarks, service marks or registered trademarks of P.K. Data, Inc. in the United States or certain other jurisdictions. Other companies and products or services mentioned herein may be trademarks, service marks, or registered trademarks of their respective mark owners. U.S. Residential Swimming Pool Market (YE 2016) 2017 P age 3

3 Need more numbers? Pkdata has tracked the swimming pool and spa industry since Since then we have completed over 400 studies involving builders, dealers, distributors, and of course pool and spa owners. We have dozens of the most current datasets available at the region, state, DMA and MSA levels. We can conduct custom market research better than anyone else because of our long experience in fielding even the most difficult subgroups in both B2B and B2C modalities. And we have participated in numerous engagements on behalf of mergers and acquisitions within the pool/spa space. Whatever your swimming pool market information needs, we have it, or we can get it. U.S. Residential Swimming Pool Market (YE 2016) 2017 P age 71

4 Table of Figures Charts CHART 1: NEW RESIDENTIAL INGROUND POOL CONSTRUCTION, CHART 2: CHANGE IN NEW RESIDENTIAL INGROUND POOL CONSTRUCTION, CHART 3: TOTAL VALUE OF NEW RESIDENTIAL INGROUND POOL CONSTRUCTION, CHART 4: NEW ABOVEGROUND POOL SALES, CHART 5: CHANGE IN NEW ABOVEGROUND POOL SALES, CHART 6: TOTAL DOLLAR VALUE OF NEW ABOVEGROUND POOL SALES, CHART 7: RESIDENTIAL INGROUND POOL INSTALLED BASE, CHART 8: ATTRITION AS A PERCENTAGE OF NEW RESIDENTIAL POOL CONSTRUCTION, CHART 9: ABOVEGROUND POOL INSTALLED BASE, CHART 10: ATTRITION AS A PERCENTAGE OF NEW ABOVEGROUND POOL SALES, CHART 11: RESIDENTIAL POOL EQUIPMENT RETAIL VALUE, CHART 12: CHANGE IN THE VALUE OF RESIDENTIAL POOL EQUIPMENT RETAIL VALUE, CHART 13: TOP TEN STATES BY PERCENTAGE OF TOTAL POOL EQUIPMENT SALES CHART 14: RESIDENTIAL INGROUND POOL PUMP AND FILTER SALES, CHART 15: TOP TEN STATES BY PERCENTAGE OF TOTAL PUMP AND FILTER SALES CHART 16: SUPPORTING PRODUCT SALES, CHART 17: SALES OF ACCESSORY PRODUCTS, CHART 18: RESIDENTIAL POOL AFTERMARKET VALUE AT RETAIL, CHART 19: RETAIL VALUE OF RESIDENTIAL POOL CHEMICALS, CHART 20: PERCENT TREATABLE WATER BY CATEGORY, CHART 21: RELATIVE MIX OF RETAIL DOLLARS BASED ON CHEMICAL TYPE FOR RESIDENTIAL POOLS, CHART 22: RESIDENTIAL POOL EQUIPMENT AFTERMARKET RETAIL VALUE, CHART 23: RESIDENTIAL INGROUND POOL PUMP AFTERMARKET SALES, CHART 24: RESIDENTIAL INGROUND POOL FILTER AFTERMARKET SALES, CHART 25: INGROUND AND ABOVEGROUND AUTOMATIC POOL CLEANER AFTERMARKET SALES, CHART 26: INGROUND POOL HEATER AFTERMARKET SALES, CHART 27: SALT CHLORINE GENERATOR AFTERMARKET SALES, CHART 28: SALES OF ACCESSORY PRODUCTS, CHART 29: POOL SERVICE MARKET, CHART 30: FREQUENCY OF POOL SERVICE AMONG REGULAR USERS CHART 31: NEW AND EXISTING SINGLE-FAMILY HOME SALES, CHART 32: CONSUMER CONFIDENCE SENTIMENT VS. INGROUND POOL CONSTRUCTION, CHART 33: U.S. UNEMPLOYMENT RATE VS. INGROUND POOL CONSTRUCTION, CHART 34: U.S. SINGLE-FAMILY HOUSING STARTS VS. INGROUND POOL CONSTRUCTION, CHART 35: REAL PER CAPITA DISPOSABLE INCOME VS. INGROUND POOL CONSTRUCTION, CHART 36: REAL PERSONAL CONSUMPTION EXPENDITURES PER CAPITA VS. INGROUND POOL CONSTRUCTION, CHART 37: PRODUCER PRICE INDEX VS. INGROUND POOL CONSTRUCTION, CHART 38: HOMEOWNERSHIP RATE VS. INGROUND POOL CONSTRUCTION, CHART 39: CHANGE IN NEW INGROUND POOL SALES, CHART 40: SHARE OF INSTALLED BASE OF INGROUND POOLS, CHART 41: CHANGE IN NEW ABOVEGROUND POOL SALES, CHART 42: SHARE OF INSTALLED BASE OF ABOVEGROUND POOLS, CHART 43: INGROUND AND ABOVEGROUND POOL OWNERS: AGE OF HEAD OF HOUSEHOLD CHART 44: INGROUND AND ABOVEGROUND POOL OWNERS: HOUSEHOLD INCOME (000) CHART 45: INGROUND AND ABOVEGROUND POOL OWNERS: HEAD OF HOUSEHOLD EDUCATION ATTAINMENT CHART 46: INGROUND AND ABOVEGROUND POOL OWNERS: HEAD OF HOUSEHOLD OCCUPATION CATEGORY CHART 47: INGROUND AND ABOVEGROUND POOL OWNERS: AGE OF HOME CHART 48: INGROUND AND ABOVEGROUND POOL OWNERS: HOME MARKET VALUE (000) CHART 49: POOL OWNERS: WHERE PRIMARILY SHOP FOR POOL EQUIPMENT, CHART 50: POOL OWNERS: WHERE PRIMARILY SHOP FOR POOL CHEMICALS, CHART 51: INGROUND POOL OWNERS WHO HAVE CHANGED THEIR PRIMARY SOURCE OF POOL SUPPLIERS (%) CHART 52: INGROUND POOL OWNERS: SOURCE OF INFORMATION FOR POOL PRODUCTS U.S. Residential Swimming Pool Market (YE 2016) 2017 P age 72

5 Maps MAP 1: RESIDENTIAL PUMP AND FILTER SALES BY STATE ($M), MAP 2: SUPPORTING AND ACCESSORY PRODUCT SALES BY STATE ($M), MAP 3: DISTRIBUTION OF POOL SERVICE HOUSEHOLDS BY STATE MAP 4: DISTRIBUTION OF POOL SERVICE COMPANIES BY STATE MAP 5: INSTALLED BASE OF RESIDENTIAL INGROUND POOLS BY STATE, MAP 6: NEW RESIDENTIAL INGROUND POOL CONSTRUCTION BY STATE, MAP 7: NEW INGROUND POOL CONSTRUCTION, BY REGION, MAP 8: INSTALLED BASE OF RESIDENTIAL ABOVEGROUND POOLS BY STATE, MAP 9: NEW RESIDENTIAL ABOVEGROUND POOL SALES BY STATE, MAP 10: AVERAGE LENGTH OF POOL SEASON BY MARKET (MONTHS) MAP 11: TOTAL VALUE OF THE POOL PRODUCTS AFTERMARKET BY MARKET ($M) MAP 12: TOTAL POOL STORES BY MARKET MAP 13: TOTAL TREATABLE RESIDENTIAL POOL WATER BY MARKET (MILLION GALLONS) MAP 14: PERCENT OF INGROUND POOL HOUSEHOLDS USING A POOL SERVICE BY MARKET (%) MAP 15: TOTAL POOL CHEMICAL RETAIL SALES BY MARKET ($M) MAP 16: AVERAGE ANNUAL TEMPERATURE ZONE MAP 17: MAP OF U.S. CENSUS REGIONS U.S. Residential Swimming Pool Market (YE 2016) 2017 P age 73