CEV Beach Volleyball. Corporate Design Basic Guideline. Design Guideline. 01 // CEV Corporate Identity : // Corporate Design : 06

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1 CEV Beach Volleyball Corporate Basic Guideline Guideline 01 // CEV Corporate Identity : // Corporate : // Event : // Communication : 34 Opportunities overview : 38

2 2 3 Corporate Basic Guideline 01. CEV Corporate Identity 02. Corporate 03. Event 04. Communication CEV Logo 04 Corporate Color System Court Layout Social Media Basic Color Scheme 06 Official Competition Court Layout 20 Social Media Platforms 34 CEV Partners Color Scheme 08 Net & Net Bands 22 Social Media Promotional Hashtags 36 Competition Logo Net Post Paddings & Referee Chair Advert 24 CEV Beach Basic Competition Logo 10 CEV Flags 26 Joint Competition Logo 12 CEV Beach Volleyball Uniforms Opportunities Overview 38 Promotion Boards & Backdrops 30 Marketing Material 14 Awarding Ceremony Banners On The Court 16 Podium 32 CEV Partners Promotion Logos & Banners CEV CEV Publications Confédération Européenne de Volleyball 488, route de Longwy, L-1940 Luxembourg Luxembourg office@cev.lu Telephone: Fax: All necessary files incl. graphics are available for downloading on the CEV ftp server: ftp://nftp.cev.lu Username: CEV_marketing Password: 4marketing2010 Folder:.../CEV marketing/downloads/ BEACHVOLLEYBALL COMPETITIONS/*.*

3 4 5 CEV Logo 01 // CEV Corporate Identity Institutional version Promotional version CEV identification markers x 1.25x The CEV logo should never appear smaller than 25 mm in width, in order to guarantee a good visibility on the print material. The correct dimension of the CEV logo has to be always adapted to the purpose and character of print material which is going to be used. The CEV logo consists of the initials CEV, the volleyball symbol - the stylised ball - that is always located above the logotype, and the blue background rectangle. The logo is only to be used in the vertical format shown below and must be presented at least one size bigger then any other logo. The CEV logo must be printed on all official material (print material, merchandizing articles, banners, etc.) produced by the organiser. The colour version (CEV initials + volleyball symbol + blue rectangle) must be used on all background colours. Any other use of the logo needs special approval of CEV prior printing. The CEV logo shall always be used in colour. Please use it in black and white only if absolutely necessary. On white/black backgrounds, the positive B&W or negative W&B logo can be used. Please use these versions only if absolutely necessary (i.e. for applications that will be copied or faxed such as score sheet, official forms etc.). Utilization of this version has to be approved by CEV prior to production and printing. If the respective Version of the CEV identification markers is not specified the Organiser has to always consult the CEV which Version shall be used.

4 // Corporate Corporate Color System. Basic Color Scheme Certain colors cannot be expressed within a particular color model in some PC (colors can be out of gamut). It means some colours can be expressed in the RGB/ CMYK color space but cannot be expressed in the CMYK/RGB color space. This is the reason why the color presentation in RGB color space in some computers may distinguish from CMYK or Pantone colours. CEV Logo Pantone 2738 c CMYK RGB Pantone 130 c CMYK RGB Pantone process yellow CMYK RGB CEV Campaign Logos Pantone 1797 c CMYK RGB Pantone 354 c CMYK RGB Both compaign logos have to be displayed on coloured background always with the white

5 8 9 Corporate Color System. CEV Partners Color Scheme Certain colors cannot be expressed within a particular color model in some PC (colors can be out of gamut. It means some colours can be expressed in the RGB/ CMYK color space but cannot be expressed in the CMYK/RGB color space. This is the reason why the color presentation in RGB color space in some computers may distinguish from CMYK or Pantone colours. MIKASA 02 // Corporate Pantone 109 c CMYK RGB Pantone 1797 c CMYK Pantone Reflex Blue c CMYK DENIZBANK / SBERBANK Pantone 287 c CMYK RGB Pantone 193 c CMYK RGB Pantone PMS 349 CMYK RGB Note: Certain colors cannot be expressed within a particular color model in some PC (colors can be out of gamut. It means some colours can be expressed in the RGB/CMYK color space but cannot be expressed in the CMYK/RGB color space. This is the reason why the color presentation in RGB color space in some computers may distinguish from CMYK or Pantone colours.

6 10 11 Basic Competition Logos Competition Logo CEV Beach Volleyball The use of the CEV Competition logo is mandatory. The Competition Logo is the official symbol of the competition and can only be presented in its colour version. The black plain or gray versions can be used only in very special cases and always after approval of CEV SATELLITE Laholm CEV Beach Volleyball European Championship Masters BADEN MASTERS Competition Beach Volleyball Logo color The Competition Logo cannot be translated into the local language. It must remain always in English. FINAL CEV U18 / U20 / U22 Beach Volleyball European Championship U20 The blue versions can be used only on the white background. x) in all other cases contact CEV U18 U22 RGB CEV Beach Volleyball European Championship Final CMYK The respective location of the event has to be incomporated into the logo The Organiser may use the Competition symbol only for editorial purposes in non-commercial articles about the Competition / event and as a part of the marketing, dressing and promotional material. x) The respective location of the event has to be incomporated into the logo The dimension of the competition logo can be changed on a pro rata basis only, in side ratio. CEV Beach Volleyball Satellite CEV Beach Basic Competition Logos CONTINENTAL CUP Youth Pantone 312 c 02 // Corporate The black versions can be used only with the white background when all other logos are presented in the same way. Basic Competition Logos overview SATELLITE Mersin 2017 SATELLITE Larnaca SATELLITE Siofok CONTINENTAL CUP Youth Laholm 2017 SATELLITE 2017 Vaduz 2017 Göteborg SATELLITE SATELLITE 2017 Kharkiv U FINAL 3x U22 SATELLITE BADEN MASTERS 2017 x U20

7 // Corporate Competition Logo Joint Competition Logo The Organiser has the right to design a joint competition logo as a part of the common Competition logo. This organiser s part shall be made up by the organiser in close cooperation with CEV and the following rules have to be applied: The logo consists of 2 inseparable parts: a) Official CEV competition logo (described above) b) Respective specific logo made up by the organiser Both parts have to be solely and always be presented together in one block. The organiser s part of the competition logo has to be placed above the CEV competition logo. The dimension of the competition logo is allowed to be changed on a pro rata basis only, in side ratio. The final version of the common competition logo must be agreed by CEV. CEV part (Competition Identifier) It is composed of the CEV logo and the competition title stripe. The CEV logo (only the colour version) dimension is setting the proportions of all other parts of the Competition logo. The ratio cannot be changed or anyhow modified. Respective specific logo part made by the organiser The biggest part of the Competition logo is the Organiser s part which can be created by the Competition Organiser. This artwork section can display graphics and text and is subject to consent of the CEV Office before the logo will be officially presented. Besides the graphics, the Venue, Country, Date, Gender or any other useful information can be displayed. It is not recommended to repeat the title of product. Organiser s part 3x CEV s part (CEV logo with Competition title) FINAL 3/4 1/4 Samples from previous editions round corner FINAL right-angled corner round corner

8 14 15 Promotion 02 // Corporate Marketing Material A marketing material can take many forms from handouts to films and must be agreed upon the CEV before printing or publishing. Only hi-res logos can be used and must be displayed in conformity with the following basic rules: The inserted graphic has to include: 1. The official CEV logo 2. The official Competition logo and the official Competition Title 3. Logos of all official CEV partners as specified further 4. The CEV Fair Play and Green Way logos 5. Organiser s logo Logos have to be presented according to the following hierarchy: The Organiser shall produce and use the following printed materials: 1. The backdrop 2. The competition Title banner 3. The accreditation cards 4. The entrance tickets / invitations (if ticketing is applied) The Organiser may produce and use other printed (poster, brochure, flyers, etc.) and digital materials. Before producing and using them, the Organiser shall submit to the CEV, for approval, each, any and all printed and digital materials related to the CEV competition by sending samples via mail or the CEV ftp server. 1st row: CEV Sponsors / suppliers 2nd row: National sponsors 3rd row: National suppliers Example of the poster from Jurmala Another samples from previous editions

9 // Corporate Promotion Examples of banners x) Banners On the court All banners have to be placed on the positions indicated on the court layout description. The Organiser has to produce and fix on the correct positions the following panels: 1. CEV banners 2. DenizBank or Sberbank banners (depending on the country - further information to be requested to CEV) 3. Mikasa banner 4. Social media promotional banners 5. Other banners All banners have to be produced with the dimension of 300 x100 cm. BeachVolleyball FIND US AT facebook.com/cevolleyball instagram.com/cevolleyball The banner has to be printed on heavy, waterproof non-transparent material and fixed properly stretched on the support. x) The final design of banners will be available on the ftp server for downloading. For more information see also page 20 of this document.

10 // Corporate CEV Partners Promotion Logos & Banners Artworks used for banners placed on the court Artworks used for all other print and digital promotional material Promotion on the playing court: The Organiser has to produce and fix on the correct positions the following panels: DenizBank or Sberbank banners (depending on the country - further information to be requested to CEV) Mikasa banner All banners have to be produced with the dimension of 300 x100 cm. Promotion in all print and digital material: A marketing material must be displayed following hires logos of CEV partners as specified in this guideline: The banner has to be printed on heavy, waterproof non-transparent material and fixed properly stretched on the support. DenizBank or Sberbank banners (depending on the country - further information to be requested to CEV) Mikasa Sports every day logo Sberbank logo has to be used: 1. For all CEV Beach Volleyball Satellite tournaments ; 2. For all other beach volleyball tournaments played in the following countries : Albania, Belarus, Czech Republic, Estonia, Latvia, Poland, Russia, Serbia, Slovenia and Ukraine. DenizBank logo has to be used for all other tournaments and countries.

11 20 21 Court layout 2017 COURT LAYOUT CONFIGURATION - CENTRE COURT Note: The particular content of all CEV positions will be specified in court layout available on the CEV ftp server. Flags of participating countries CEV flag CEV flag 03 // Event ALL COMPETITION Flags of participating countries Official Competition Court layouts 2017 COURT LAYOUT CONFIGURATION - SIDE COURTS CEV PARTNERS TIME OUT AREA Panel size: 3.0m x 1m CEV or CEV sponsors banners: positions 3,6,9,12,16 (tbc) Competition Title banner: position 10 TIME OUT AREA: 100% CEV (tbc) 22 SCORER 21 TIME OUT AREA ALL COMPETITIONS The centre court and all side courts layout s have to comply with the valid competition regulations in terms of technical, organisational and commercial aspects. The diemensions, arrangements and commercial rights distribution on the centre court as well as on side court(s) are displayed on the drawings presented in this guideline: SCOREBOARD Confédération Européenne de Volleyball, All rights reserved The particular content of all CEV positions will be specified in the respective court layout available on the CEV ftp server. CEV flags Promoter and sponsors flags INFLATABLE SPECTATORS INFLATABLE SCOREBOARD Panel size: 3.0m x 1m CEV or CEV sponsors banners: positions 3,9,12,16 2nd row: Optional (In case the second row is used CEV reserves the positions 28,31,38 and 41 (tbc)) Court manager 23 8 SPECTATORS Competition title SCOREBOARD TIME OUT AREA 8 CEV PARTNERS 22 SCORER Accredited seats / VIP seats 11 BEACHV CEV 12 PARTNERS LLEYBALL 13 Press seats Athletes seats Technical facilities VIP Lounge Sponsors area Press center Athletes facilities MIKASA banner: position 7 Competition Title banner: positions 10 (if 2nd row is not used), 34 & 35 and scorer table (if 2nd row is used the positions have to be confirmed) 21 TIME OUT AREA CEV PARTNERS INFLATABLE SPECTATORS INFLATABLE Promoter and sponsors flags TIME OUT AREA: 100% CEV Flags of participating countries: not mandatory for Satellite events. 3rd row: optional CEV flags 2017 Confédération Européenne de Volleyball, All rights reserved

12 22 23 Court Layout The net s horizontal upper and lower bands are produced and designed as specified further. 03 // Event Net & Net Bands Upper and lower net bands design with CEV logo 330 mm 25 mm 53 mm 46 mm 82 mm 46 mm 53 mm 25 mm 25 mm All parts of the net, i.e. the upper and lower net bands, the net mesh, the net ends as well as post paddings have to be produced strictly according to the relative agreement. The net is m long and 1 m (+/- 3 cm) wide, placed vertically over the axis of the center of the court. The CEV reserves the right to modify the design of the net bands and any advertisable net parts to enhance the visibility of CEV s partner(s) on the centre court. 330 mm 330 mm 25 mm 25 mm All nets for the centre and side courts have to be produced by the Organiser according to the offical layout alternating CEV and Organisers logos on both upper and lower net bands adopted by 50 % for CEV and 50 % for Organiser x). Optionally the Organiser can arrange 4 net bands (attached between the net and the post) with logos on the front and back if the production is arranged by the Organiser. In case the Organiser decides to use this opportunity all 4 net side bands have to arranged according to the drawing displayed below: 2 upper net side bands reserved for CEV. (The content will be communicated in due time). 2 lower net side bands with Organiser s partner logo 2016 CEV U18 Beach Volleyball European Championship x) In case used for Advertising The official layout of the upper and lower net bands (alternating 50 % CEV, 50% Organizer) Organiser Organiser Organiser Organiser Organiser Organiser Organiser Organiser Organiser Organiser Organiser Organiser Organiser Organiser Organiser Organiser Organiser Organiser Organiser Organiser

13 // Event Court Layout 50% Organiser Identification of upper part of the net pole advertising is 50 % of the total advert area. Net Post Paddings and Referee Chair Advertisings Net Post Padding Advertising: Alternating 50 % CEV and 50 % Organiser according to the Layout described in the guideline x). Referee chair Advertising: Alternating 50 % CEV and 50 % Organiser according to the Layout described in the guideline x ). Although the design alternating has to be adopted by 50/50, the Organiser can freely propose the final logos allocation, which has to be approved by CEV. The real visibility Background recommended in the official beach volleyball brand blue colour (Pantone 312 C or CMYK )) 50% CEV / Competition logo 50% of the identification area alternating has to be adopted by 50/50 and the Organiser can freely propose the final logos allocation, which has to be approved by CEV. Free logos alternating xx) 50% ORGANISER (Pantone 312 C or CMYK )) 50% CEV (content to be confirmed) x) In case used for Advertising xx) has to be approved by CEV Any Identification put in the UPPER part of the referee chair advertising cannot exceed 50% of the total advertising c 50 % a 50 % b The area cannot be bigger than the area matching formula : CEV advert area = 0.5* ((a * b) / 2)

14 // Event Court Layout (1000 mm) CEV Flags 1000 mm The CEV Flags shall be produced and displayed in the vertical hoisting with the height of 3 m and width of 1 m. Any other way of hoisting and dimension shall be approved by CEV prior producing. x mm Drop-Flags The CEV logo shall be displayed always at the right angle and as big as possible. The hoisting and dimesion shall be approved by CEV prior producing mm a) x mm Institutional version Promotional version If the respective Version of the CEV logo used for flag is not specified the Organiser has to always consult the CEV, which Version shall be used.

15 BADEN MASTERS BADEN MASTERS BADEN MASTERS BADEN MASTERS BADEN MASTERS Country code x 3 cm per code Uniforms Manufacturer Logo max. 20 cm sq Competition Logo 6 cm width GER SPONSOR PLAYER S NAME Player Number 2.5 x 5.5 cm Fair Play Logo 2.8 x 6 cm max. 90 cm sq max. 56 cm sq Organiser s Sponsor GER SPONSOR PLAYER S NAME Manufacturer Logo Uniforms produced by the Organiser Player s Sponsor(s) Mandatory for CEV Beach Volleyball Championship Final & Masters. 03 // Event Country code 6 x 3 cm per code Organiser s Sponsors max. 95 cm sq CEV Beach Volleyball Uniforms Manufacturer max. 20 cm sq POLO SHIRT Fair Play Logo 2.8 x 6 cm Organiser s Sponsors max. 95 cm sq The polo shirts have to be produced in 4 different colours, one for each of the following categories: Referees, Organiser, CEV Officials and Line judges / Scorers. The Organiser has the right to place sponsors logos on both polo shirt s sleeves. The maximal dimension of all logos cannot exceed 95 cm 2 per sleeve. The final layout must be sent to CEV for approval before printing and producing. All positions and dimensions have to be observed as specified on the drawing shown in this document. All positions and dimensions have to be observed as specified in this guideline. CEV Beach Volleyball Men s Uniform Manufacturer Logo max. 20 cm sq Competition Logo 8 cm width Organiser s Sponsor max. 300 cm sq See regulations Manufacturer Logo GER SPONSOR PLAYER S NAME Player Number 8 x 6 cm 8 x 10 cm Country code 8x12 cm Fair Play Logo 3.9 x 8.5 cm Player s Sponsor(s) GER SPONSOR PLAYER S NAME Manufacturer Logo max. 20 cm sq Competition Logo 6 cm width Manufacturer Logo Organiser s Sponsor max. 300 cm sq SPONSOR Player Number 2.5 x 5.5 cm Fair Play Logo 2.8 x 6 cm CEV Beach Volleyball Men s Uniform Manufacturer Logo max. 20 cm sq Competition Logo 8 cm width Organiser s Sponsor max. 300 cm sq GER PLAYER S NAME GER max. 90 cm sq max. 56 cm sq Organiser s Sponsor Player s Sponsor(s) Fair Play Logo 3.9 x 8.5 cm GER SPONSOR PLAYER S NAME The Organiser has to produce the uniforms in minimum 2 different colours per player. No country codes are needed for the Player Number Qualification phase. 8 x 6 cm 8 x 10 cm Country code *) For CEV Beach Volleyball Championship 8x12 cm GER Final, it is mandatory to print the name on the shorts. Organ max Competition Logo width 8.5 cm SAMPLE BADEN MASTERS correct wrong Player s Sponsor(s) Uniforms not produced by the See regulations Organiser Players are requested to bring their own uniforms in 2 different colours according to the diagram below. Respective information for each event will be communicated in the event s Practical info. Manufacturer Logo SAMPLE BADEN MASTERS Both competition and Fair Play logos have to be put on uniforms with the white stripe and transparent background. *) *) *) NF or Athlete s Sponsor

16 // Event Boards & Backdrops A specimen of the backdrop for 2017 CEV Beach Volleyball European Championship Baden Masters Results Board & Backdrop The official competition backdrop must be present during the entire respective competition, mainly (but not limited) for: Technical meeting (if organised) Press conference Mixed zone Awarding Ceremony and layout of the official competition backdrop cannot be changed or anyhow modified except positions belonging to the Organiser. The final look of the backdrop must be sent to CEV for the approval before printing or producing. The backdrop material to be used must be a MAT (unpolished or non shiny) surface in order to avoid extreme reflecting in the TV camera or on the pictures taken. NF = Organiser Sticker frame size: 30x15 cm Backdrop size: 300x180cm Sticker size: 28 x13 cm Backdrop colour: Pantone 2738 c / CMYK Distance between sticker: 2cm each

17 32 33 Awarding ceremony 03 // Event Podium A three level podium has to be used for the awarding ceremony. The highest level in the centre for the winners, lower level on their right for silver medalists and the lowest platform for bronze medalists on the left of gold medalists platform. Awarding ceremony CEV Beach Volleyball European Championship Jurmala Masters The Organiser is allowed to adapt slightly the final dimension of the podium depending on the current specific conditions of the event. In any case the final layout and look of the podium has to be approved by CEV before printing and producing. The respective layout of the podium is available for downloading on the CEV ftp server. Width: 360 cm Hight: 60, 50, 40 cm 2017 CEV EUROPEAN FINAL Jurmala - LATVIA Jurmala - LATVIA 2 1 3

18 // Communication Social Media SOCIAL MEDIA PLATFORMS The CEV operates on four social media platforms, namely: YouTube Facebook Twitter Instagram The Organiser is requested to link to these whenever posting or tweeting about the respective CEV Beach Volleyball competition as specified hereinafter: Sport specific accounts: Facebook: Twitter: CEV main accounts: Facebook: Twitter: Instagram: YouTube: From the 2017 Beach Volleyball season, the sport specific accounts on Facebook and Twitter are to be used by all organisers of CEV Beach Volleyball events when communicating on a European level. This way organisers can benefit from an ever expanding on-line audience, as well as making it easier for global fans and followers to know exactly where they need to go to find out information regarding European Beach Volleyball events. The CEV Communications Department will provide instructions to those responsible for social media and grant them temporary access to the accounts for a certain period prior to the event as well as for the duration of the competition. The best content will also be shared on the CEV main accounts. Where deemed necessary, local accounts are to be used to promote the event in the national language, however if these are not already established it is suggested to avoid creating new ones so as to not end up with redundant accounts upon the completion of the competition. The CEV Communications Department should be involved for the duration of the organisation regarding all media plans and actions. Where CEV media officials are appointed to an event, they will join the on-site media team and lead on European wide coverage - leaving the organiser to focus on maximising the promotion on a national, regional and local level. We strongly encourage organisers to focus on generating engaging and visual content, such as photos, graphics and videos. Covering the matches and competition is the minimum that is expected by followers these days, and considerable emphasis should be put onto what happens off the court.

19 // Communication Social Media SOCIAL MEDIA PROMOTION & HASHTAGS What is Hashtag? The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. Hashtags are a way for social media users to tag their posts with keywords, which in turn make them easier for social networks to organise and users to search. The use of hashtags is important to raise the online awareness of the event/activity/sport/topic and have a common word that can be used for tracking all the different type of conversations going on, on social media. The CEV uses these hashtags also to monitor and analyse the online conversation, in order to reply and interact with the fans. The hashtags to include for CEV Beach Volleyball Competitions are the following: 1. For all general communication concerning the CEV Beach Volleyball: #BeachVolleyball 2. For for the men s and women s competitions: #EuroBeachVolleyM and #EuroBeachVolleyW 3. For for all under age groups competitions: #EuroBeachVolleyU18M or W #EuroBeachVolleyU20M or W #EuroBeachVolleyU22M or W 4. All Satellite tournaments: #CEVSatelliteM or #CEVSatelliteW 5. Continental Cup and Youth Continental Cup tournaments: #CEVContinentalCupM or #CEVContinentalCupW In general, the M or W are always added depending on which gender the competition is related to. For more details contact the CEV Communications Department.

20 38 Opportunities Overview Basic Commercial rights CEV Sberbank/ Denizbank Title Denomination Official CEV Partner Product category exclusivity for As per contract 1) Static banners around the centre court (first row) 2) 4 2 Static banners around the side court 1 - Flags 3 - Social media activities yes yes Logos on the Organisers website yes yes Logos on official print and digital material 3) yes yes Logos on communications promoting the event yes yes Logos on tickets and accreditation yes yes Daily Normal tickets yes 4) 10 Daily VIP tickets yes 4) 10 Press release (per day) yes yes Other opportunities: Installing an inflatable Provide branded cheering requisites to spectators Distribute leaflets to spectators Post event report Right to receive a set number of HQ pictures (free to use for non commercial purposes) yes yes 1) Balls, Banking, Sports and casual wear, Cars, Fashion wear, Airlines, Body & healthcare products, Gambling/Betting 2) For more details see the official court layout 3) Logo - with a link to its website - in the sponsors section of the competition website, if applicable. 4) For details see the Organiser agreement