BOARD OF DIRECTORS MEETING. September 2018

Transcription

1 BOARD OF DIRECTORS MEETING September 2018

2 PRESIDENT & CEO REPORT

3 BY THE NUMBERS PARTNER INVESTMENTS OCTOBER-JULY FY 17/18 AUGUST FY 17/18 YTD TOTAL REVENUE $266,894 $184,780 $451,674 IN-KIND $312,349 $8,228 $320,577 CO-OP MARKETING $740,700 $56,800 $797,500 FY 17/18 PRIVATE FUNDS $1,569,751

4 TDT COLLECTIONS YEAR OVER YEAR $7,000,000 $6,726,954 $6,500,000 $6,000,000 $5,500,000 $5,000,000 $4,500,000 $4,000,000 $4,175,545 $5,032,259 $4,966,763 $4,982,497 $4,324,123 $5,437,105 $5,425,437 $5,161,605 $4,414,211 $3,500,000 $3,000,000 $2,500,000 $2,000,000 OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEPT Sources: Osceola County Tax Collector 2017/ / / /15

5 BY THE NUMBERS: MONTHLY TDT COLLECTIONS July TDT Collections ($5.4M vs. $4.9M) increased 9.08% y/y Sources: Osceola County Tax Collector

6 BY THE NUMBERS: YTD TDT COLLECTIONS YTD TDT Collections ($50.6M vs. $43.8M) increased 15.41% y/y Sources: EK Research Department

7 DESTINATION HEALTH INDICATORS JULY 2018 HOTEL/MOTEL Y/Y PERCENT CHANGE VACATION HOME Y/Y PERCENT CHANGE OCCUPANCY 72.2% 1.4% 62.8% 1.2% ADR $ % $ % REVPAR $ % $ % Sources: Smith Travel Research, AirDNA

8 INDUSTRY PARTNER RELATIONS

9 BY THE NUMBERS: INDUSTRY PARTNERS CATEGORY PARTNERS Places to Stay 218 Things to Do 175 Dining 179 Meeting Services 192 Out of Business (as of August 31) 2 Partners Shopping 29 Sports Facilities 11 Transportation 64 Visitor Services 4 TOTAL 872

10 NEW PARTNERS 7D Dark Ride Adventure Things to Do Adult Literacy League Meeting Services Allegra and Signs Now Meeting Services Arcade City Orlando Things to Do NEW PARTNERS Audio Visual Management Boys and Girls Club of Central Florida Meeting Services Meeting Services Candyland Designs Co. Dining Carey International, Inc. Early Learning Coalition of Osceola County Expo, Inc. Getting Around Meeting Services Meeting Services

11 NEW PARTNERS Froggers Grill and Bar Dining H5 Promotions, Inc. Habitat for Humanity Greater Orlando and Osceola County Heart of Florida United Way Meeting Services Meeting Services Meeting Services NEW PARTNERS MAC Production Group, Inc. Malabar Indian Restaurant and Bar Manor Professional Wrestling and Dinner Theater Palazzo Lakeside Hotel an Ascend Collection Tapa Toro Tapas Bar and Paella Pit Meeting Services Dining Things to Do Places to Stay Dining Taverna Opa Total New Partners: 20 Dining

12 UPCOMING INDUSTRY EVENTS

13 INTERNATIONAL & DOMESTIC SALES

14 August Air Canada Vacations Amazing Race FAM In partnership with Air Canada, EK brought 34 Florida expert travel agents from every single Canadian province and three Canadian trade media to take part in the 2018 Air Canada Race in Kissimmee, Florida The FAM had a series of challenges, mostly active, but also some that required a bit of creativity, originality, and plain old teamwork In peak season, Air Canada offers up to five flights per day in the Toronto market, and 65 gateway connectors across the country

15 Reunion Resort: Host Pegasus: Transportation Air Canada Vacations Amazing Race FAM Day one: Foot golf at Reunion Resort Orlando Tree Trek Adventure Park Dinner at the Island Grove Winery Day two: Universal Studios Scavenger Hunt Third & final day: The group went to Disney's Hollywood Studios Closing dinner at Discovery Cove

16 LA CITA DE LAS AMERICAS Ft. Lauderdale - September 4-6, 2018 Latin America's key travel decision makers gather for prematched appointments, seminars, and social functions 30 sets of appointments EK partners participating: Melia Orlando Resort, MaxFlight Helicopter Services, Magic Village, Oak Plantation Resort, Omni Orlando Resort at Championsgate, Global Resort Homes, Wild Florida, Clarion Suites Maingate, Fairfield Inn Kissimmee-Celebration, Restel, S.A., Ramada Kissimmee Gateway, Majestic International & Encore Resort.

17 Dream Destinations is a preferred Mexican tour operator for the Disney, Universal and SeaWorld theme parks EK promotes monthly training webinars to 400+ travel agents around the country On this occasion, it was decided to conduct a Live broadcast in Kissimmee instead of the traditional webinars Partners participating: Medieval Times, VHC Vacations Homes, Wild Florida, Disney not-so-scary Halloween Party, MargaritaVillage, Sea World, Encore Resort at Reunion. Melia Resort, Fun Spot America, Kobe Japanese Restaurant & Pegasus Transportation

18 DIGITAL MARKETING

19 Days ANALYTICS AND INCREMENTALITY Monthly LOS for Exposed/Unexposed Length of Stay % Objective 4 Determine incremental impact % nc of digital touchpoints on length 3 of stay for Kissimmee visitors Results Incremental LOS for in-state visitors stronger than out-ofstate for summer months % +13% +11% May June July Unexposed - OUS Exposed - OUS Unexposed - FL Exposed - FL Source: Experience Kissimmee March Detailed Analytics. (2018, August). Net Conversion.

20 DATA COLLECTION Trip Planner Authentication Marketing automation/triggers on web and to solicit account creation Welcome stream s for new accounts Content/product recommendations for existing consented users Phased launch starting Oct. 1 Source: n/a

21 PERSONALIZATION Things To Do Personalization Objective: Determine whether dynamic personalized content on the Things To Do page impacts outbound partner referral rates Primary KPI: Outbound partner referral rate Cells Cell A: Product: Collaborative filtering (35%) Cell B: Product: Top content filtering (35%) Control Cell (30%) Results TBD Launched Sept. 9 Source: n/a

22 COMMUNICATIONS

23 PR EFFORTS 30 Media Hits City & Shore Magazine Osceola News-Gazette Media Visits and Efforts Keryn Means, Walking on Travels Omar Chaparro/EstiloDF, Mexico Lindsay Sutton, UK Press Releases End of Summer in Kissimmee: Labor Day Deals and Events Experience Kissimmee Hosts Amazing Race-Style Competition for Canadian Travel Agents PR Efforts Pitched Air Canada Local Canadian Trade Media Hits: 8 Travel Pulse Canadian Travel Press PAX News

24 TOP ARTICLES Vacation home rentals in Orlando area range from condos to mansions Outlet: Sun Sentinel Readership: 1.2M Social Shares: 95 Kissimmee, feel at home of a millionaire Outlet: Viajes El Financiero Cover feature and two-page spread Readership: 400K Kissimmee s vacation homes come with hotel-like amenities - and commission for agents Outlet: Travel Week Readership: 11K Social Shares: 84

25 DOCTOR MIKE Facing My BIGGEST Fears Scorpions, Spiders, Planes, and More Over 276K views, 21K likes, and 2K comments (and counting!) More than 770K views and 4.8K engagements on his social media channels, which now have over 3.8 million followers combined 11.5K impressions on branded social posts promoting the partnership

26 OMAR CHAPARRO Experience Kissimmee hosted: Omar Chaparro, Mexican celebrity, and family EstiloDF, lifestyle magazine distributed in Mexico City

27 OMAR CHAPPARO RESULTS EstiloDF Magazine Coverage Two-page spread Circulation: 160K UVPM: 837K Social Media Results Impressions: 11.96M Engagement: 144K Video Views: 136K

28 MEETING SALES

29 MEETING SALES SUCCESS Leads Sent AUGUST 2017 Requested Rooms AUGUST 2018 Leads Sent Requested Rooms YOY Leads Sent , ,784 67% FISCAL YTD 2017 FISCAL YTD 2018 Leads Booked Contracted Rooms Leads Booked Contracted Rooms YOY Leads Booked 42 33, ,655-68%

30 December 2018 Patriot Guard Riders Ramada Gateway Comfort Inn Maingate Kissimmee Comfort Suites Maingate East Holiday Inn Orlando SW Celebration Quality Suites Royale Parc Suites Red Lion Hotel Orlando-Kissimmee Maingate Tropical Palms Resort 1,620 Total Room Nights April 2019 Motion Industries South Group Meeting Gaylord Palms Resort and Convention Center 1,800 Total Room Nights May 2020 Furniture First National Buying Group Omni Orlando ChampionsGate 807 Total Room Nights

31 SALES ACTIVITIES August 22-24, 2018 Ponte Vedra Beach, FL Sponsored Planner Room Amenity Hosted Buyer Appointments 130 meeting planners

32 SALES ACTIVITIES Connect Marketplace Salt Lake City, UT August 23-26, one-on-one appointments 6 potential RFP s sourced in next 3-6 months for an estimated 3,405 total room nights through one-on-one appointments 16 potential RFP s sourced in next 3-6 months for an estimated 11,900 total room nights through 2024

33 COMMUNITY RELATIONS

34 PARTNERING WITH CHARITIES Annual Meeting, October 19 th Food Drive to benefit Osceola Council on Aging Attendees are asked to bring non-perishable food Experience Kissimmee Cares Golf Classic, May 8, 2019 Applications were sent to 10 Osceola County nonprofits/charities Experience Kissimmee Cares Task Force reviewed applications Community Hope Center was selected to receive proceeds

35 KEYUPCOMING EVENTS Sept. 22-Oct. 2: Argentina Sales Mission Sept : India Sales Mission Oct : EK China Sales Mission Oct : RTO Orlando, Kissimmee Jan : New York Travel Show Jan : American Bus Association Feb : Connect Orlando Sept 20: MPI Plan Your Meeting, Dallas, TX

36 KEYUPCOMING EVENTS Sept 28: MPI New Jersey Chapter Event Sept 26: PCMA SE Chapter Event Island Grove Winery at Formosa Gardens Sept 29: Experience Kissimmee Family Reunion Workshop- Fun Spot

37 THANK YOU