BOARD OF DIRECTORS MEETING JUNE 2018

Transcription

1 BOARD OF DIRECTORS MEETING JUNE 2018

2 COMMUNITY RELATIONS

3 2 ND ANNUAL KISSIMMEE CARES GOLF CLASSIC Celebration Golf Club May 9, Players (25% increase from inaugural year) 24 participating sponsor companies $19,700 secured in sponsorships

4 PLAYERS

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6 SPONSORS Meliá Orlando Suite Hotel at Celebration Embassy Suites Orlando-Lake Buena Visa South Medieval Times Dinner & Tournament Kenney Communications

7 Park Inn by Radisson Destination MCO Transportation Fun-Spot Kissimmee Caribe Cove Resort

8 SPECIAL OLYMPICS FLORIDA OSCEOLA COUNTY

9 SPECIAL OLYMPICS FLORIDA OSCEOLA COUNTY

10 3 rd Annual Kissimmee Cares Golf Classic National Travel & Tourism Week, May 5-11, 2019 Tentative date: Wednesday, May 8, 2019 RFPs sent to courses in August for venue selection Charitable partner will have an application process

11 PRESIDENT & CEO REPORT

12 STRATEGY KEY Grow and Diversify the Tourism Economy Through Marketing Grow and Diversify the Tourism Economy Through Sales Enhance Industry Partner Engagement Ensure EK s Brand Promise is Executed Ensure Cost Effective and High Performing Operation

13 BY THE NUMBERS PARTNER INVESTMENTS OCTOBER THRU APRIL FY 17/18 MAY FY17/18 YTD TOTAL REVENUE $192,288 $4,871 $197,159 IN-KIND $193,143 $29,540 $222,683 CO-OP MARKETING $659,960 $79,320 $739,280 FY 17/18 PRIVATE FUNDS $1,159,122

14 BY THE NUMBERS: MONTHLY TDT COLLECTIONS April TDT Collections ($5.4M vs. $5.1M) increased 5.6% y/y Hotel/Motel 35.5% Vacation Homes 59.4% RV Park/ Campgrounds 1.0% Timeshare 4.1%

15 BY THE NUMBERS: FY TDT COLLECTIONS TDT Collections ($35.6M vs. $30.3M) increased 17.4% y/y Vacation Homes 48.9% Hotel/Motel 46.1% Timeshares 3.9% RV Parks/Campgrounds 1.0%

16 BY THE NUMBERS: TDT COLLECTIONS YEAR/YEAR Source: Osceola County TDC $7,000,000 $6,726,954 $6,500,000 $6,000,000 $5,500,000 $5,000,000 $4,500,000 $4,000,000 $3,500,000 $3,000,000 $2,500,000 $4,175,545 $4,966,763 $4,324,123 $5,032,259 $4,982,497 $5,437,105 $2,000,000 OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEPT 2017/ / / /15

17 BY THE NUMBERS: VISITOR PROFILE

18 INDUSTRY PARTNER RELATIONS

19 BY THE NUMBERS: INDUSTRY PARTNERS CATEGORY PARTNERS Places to Stay 226 Things to Do 173 Dining 178 Meeting Services 176 Out of Business (as of May 31) 7 Partners Shopping 29 Sports Facilities 9 Transportation 65 Visitor Services 4 TOTAL

20 NEW PARTNERS Champion Villas Property Services Places to Stay GOGO Charters Orlando Getting Around NEW PARTNERS Master Vacation Homes National Charter Bus Orlando Solo Event Planning Places to Stay Getting Around Meeting Services Swag, LLC Meeting Services

21 FLORIDA FIRE FROGS INDUSTRY EVENT

22 IPW

23 PRE-IPW ROYAL WEDDING EVENT

24 IPW Denver, Colorado May U.S. Travel Association s IPW is the leading international inbound travel trade show driving $4.7 billion in future travel to the United States. EK had major exposure 5th Annual International Marketing Retreat 4 exclusive delegation receptions UK/Canada Dutch Brazilian Swiss Luncheon Sponsorship with Universal Orlando Resort More than 250 appointments

25 EK PARTNERS Champions World Resort Clarion Suites Maingate CLC World Resort & Hotels Gatorland Global Resort Homes Grand Orlando Resort at Celebration Legacy Vacation Club Magic Village Orlando International Airport Melià Orlando Suite Hotel at Celebration Ocean Beds Old Town Kissimmee Seralago Hotel & Suites Maingate East Westgate Resorts Wild Florida Airboats & Gator Park

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27 EXPERIENCE KISSIMMEE S SPONSORED IPW LUNCHEON

28 EXPERIENCE KISSIMMEE S SPONSORED IPW LUNCHEON

29 EXPERIENCE KISSIMMEE S SPONSORED IPW LUNCHEON

30 EXPERIENCE KISSIMMEE S SPONSORED IPW LUNCHEON

31 IPW 2018 Represented Experience Kissimmee during 2018 IPW Media Marketplace Met with over 50 domestic and international journalists Hosted a soiree for Brazil s top 10 journalists and influencers Hosted 16 journalists from Canada, UK, and Germany at EK s luncheon table

32 DIGITAL MARKETING

33 Days ANALYTICS AND INCREMENTALITY Monthly LOS for Exposed/Unexposed Length of Stay % +1% +11% Objective 4 Determine incremental impact of 3.5 digital touchpoints on length of stay 3 for Kissimmee visitors Results Seasonality more evident post- Spring Break/Easter across origins % +7% +15% 0 Feb Mar Apr Unexposed - OUS Exposed - OUS Unexposed - FL Exposed - FL Source: Experience Kissimmee March Detailed Analytics. (2018, May). Net Conversion.

34 DATA COLLECTION General Data Protection Regulation All efforts live across international and domestic origins International visitors more than twice as likely to set preferences vs. domestic visitors Source: GDPR Policy Notice and Consent Link. (2018, May). BlueConic.

35 SOCIAL MEDIA

36 SOCIAL MEDIA INSTAMEET 101 WEBINAR Our first Social Media Webinar took place June 7th 38 EK Partners registered A total of 25 partners joined us

37 SOCIAL MEDIA VACATION MOMINATION

38 SOCIAL MEDIA VACATION MOMINATION

39 SOCIAL MEDIA VACATION MOMINATION

40 MEETING SALES

41 MEETING SALES SUCCESS May 2018 Leads Sent Requested Rooms Leads Sent YOY , % FISCAL YTD Leads Booked Contracted Rooms Leads Booked YOY ,607 37%

42 2021 Southeast Building Conference Gaylord Palms Resort and Convention 2,300 Total Room Nights 2024 AESA Annual Conference Omni Orlando Resort at ChampionsGate 2,600 Total Room Nights 2020 CIC Institute Embassy Suites by Hilton Orlando Lake Buena Vista South 41 Total Room Nights

43 SALES ACTIVITIES Industry Insights May 8, Boston, Massachusetts 50 CD Associates & Industry Partners Networking Event May 8, 2018 Atlanta, GA 30 meeting planners 20 industry partners FSAE Power Luncheon May 16, 2018 Tallahassee, FL 65 planners and industry partners Capital Events Tradeshow May 15, 2018 Tallahassee, FL 30 planners 3 hotel partners

44 SALES ACTIVITIES Certificate Program & Destination Fam May 15-17, planners, 4 EK staff, 1 partner

45 COMMUNICATIONS

46 MATADOR NETWORK Matador is the world s largest independent travel publisher, with over 8 million unique monthly visitors Experience Kissimmee partnered with Matador and travel influencers Roamaroo to produce written and video content

47 3 Incredible Ways to Experience Kissimmee, Fla., as a Family Publication: Matador Network Readership: 1,571,250 Social Shares: 6,975 El Orlando Eye cambió de nombre y ahora se llama ICON Orlando TOP ARTICLES Publication: El Sentinel Readership: 1,836,176 Social Shares: 86 Kissimmee, Florida Publication: My Beautiful Adventures (Blog) Readership: 2,708 Social Shares: 69

48 PR EFFORTS Influencer and Media Visits Dopes on the Road Ireland AM Kids are a Trip Kara Franker Luxury Travel (Mexico) Jose Sandoval Multimedios Eisa (Mexico) Rodrigo Caise Wandering Wagars Press Releases Experience Kissimmee Highlights Tourism's $6 Billion Economic Impact

49 KEYUPCOMING EVENTS MPI WEC Indianapolis, IN June 2-5 Mexico Sales Mission June Meeting Sales Team Training June Military Reunions Network Education Summit Washington, DC June 23-27, 2018 FSAE Annual Florida - July Cvent Connect Las Vegas, NV July Marketing Summit Embassy Suites LBV South September 7, 2018 Annual Meeting TBD October 19, 2018

50 THANK YOU