Texas Trophy Hunters Association 2017 Media Kit

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1 MARTY BERRY PHOTO

2 Texas Trophy Hunters Association 2017 Media Kit Texas Trophy Hunters Association (TTHA) is recognized as The Voice of Texas Hunting. We are a membership-based organization that also offers a full media portfolio to meet your advertising needs. TTHA delivers results for you through print, television/video, tradeshows, multiple digital media channels, and art production. The Journal of the Texas Trophy Hunters consistently outsells the competition on the newsstand and Trophy Hunters TV is a top rated and multi-award winning program. Texas is BIG and we can get you into thousands of hunting camps across this great state of ours. Texas continues to be a leader in license sales and hunting-related expenditures. Grow your business through extensive media channels and our membership. Our current advertisers are very pleased with their success. You cannot argue with 42 years of success! We connect you with your customer! Let us develop a custom advertising package and media materials to help grow your business. We are ready to serve you! Thank you, Karl Kinsel, Chief Executive Officer Texas Trophy Hunters Association Follow Us Online: Facebook Twitter YouTube Linkedin Tumblr Instagram 1

3 Hit Your Target Market Hunters in Texas and across the United States greatly support the economy. Their support and spending helps to employ people in many industries. Through retail spending and license sales, hunters drastically impact local economies in a positive way. Hunting expenditures reach totals of nearly $34 billion annually across the United States. We will help you capture part of that annual spending and reach this audience. BUYING POWER! Texas ranks #1 in sportsmen spending; $6.6 billion 2 annually Texas deer hunters spend in excess of $2.3 Billion annually 2 TTHA Member Demographics Audience Overview 72% / 28% Male/Female 41 Median Age $86,440 Median HHI 78.9% Attend/Graduated College 49.4% Own Hunting Property 46.1% Lease Hunting Property or Use an Outfitter Age Breakdown 35.5% % % 55+ Household Income Breakdown 69.1% HHI $50, % HHI $75, % HHI $100,000+ Texas ranks #1 in resident sportsmen: 2.6 million 2 Texas ranks #1 in resident hunters: 1.14 million 2 The majority of our members are college graduates with a median household income of $86,440 Texans spend 20.3 million days in the field and woods 2 Texas attracts 341,000 nonresident sportsmen each year 2 1 Texas Trophy Hunters Independent Market Research. 2 U.S. Department of the Interior, Fish and Wildlife Service and U.S. Department of Commerce. U.S.Census Bureau National Survey of Fishing, Hunting and Wildlife-Associated Recreation. 2

4 Premier Sponsorship Texas Trophy Hunters Association and our Premier Sponsors are truly business partners. Together, we develop strategic initiatives to increase brand awareness and effectively communicate your value proposition to the consumer. Once an agreement is reached, that s when the real effort begins. We work throughout the year to develop value-added programs at no additional cost. Our vast internal resources have often saved our partners more money than they originally invested in sponsorship. Plus, Premier Sponsorship provides category exclusivity for television programming. Texas Trophy Hunters Gives You Complete Multimedia Benefits Recognized as The Official (Category Exclusivity) of The Texas Trophy Hunters Association One-time access to the TTHA membership file for direct marketing campaigns* Logo on all applicable membership direct mail pieces including, but not limited to, renewal notices Social Media Presence TTHA Premier Sponsor Benefits One (1) full 30-second television commercial Opening and closing television commercial billboards Product used in episodes of Trophy Hunters TV Two (2) full-page, four-color advertisements in each print issue of The Journal of the Texas Trophy Hunters magazine (6 issues) and Digital Journal SPONSORS INCLUDE: Product reviews in the print and digital version of The Journal of the Texas Trophy Hunters Hunters Extravaganza: 10x40 or 20x20 booth space-prime location, Logo on two show banners, Mention in some media buys, 75 VIP tickets, shared sponsorship of the Annual Deer Competition Logo and web link on all pages of the TTHA website and placement on the Sponsors Page Sponsorship recognition in the monthly e-newsletter and social media Use of the TTHA brand and other trademarks * All marketing pieces must be pre-approved by Texas Trophy Hunters Association. Customized packages are available. More than just Sponsors For more information contact Texas Trophy Hunters Association (210) Sponsors are actually our genuine partners in our mission to grow and lead the charge for outdoor education, outreach and advocacy. We are committed to utilizing our complete media portfolio to generate greater product and service awareness for our sponsors brands, translating into value added return for each of their advertising dollars. Texas Trophy Hunters Association The Voice of Texas Hunting. Karl Kinsel, CEO, Texas Trophy Hunters Association 3

5 Trophy Hunters TV Advertising Opportunities Texas Trophy Hunters Association will work with you to develop an affordable and effective television media package. Our programming airs 5 times weekly, 52 weeks annually, and follows the TV show Bone Collector on Tuesday nights and Sunday afternoons. Tuesday 5pm CST/6pm EST & Sunday 1:00pm CST/2:00pm EST Call us to develop your strategic program today. Combine your media package to include print, website and more for additional savings! For more information contact Eric Lewis at (210) or eric@ttha.com 4

6 Journal Advertising The Journal of the Texas Trophy Hunters is in its 42nd year as a leading outdoor publication. As a magazine that covers the yearround hunting opportunities that Texas has to offer, you ll find articles on whitetail and mule deer, feral hogs, aoudad sheep, turkey, predators and exotic species, amongst others. Let us show you why The Journal of the Texas Trophy Hunters is referred to as The Voice of Texas Hunting, and how loud that voice speaks through every issue. The Proof Is In The Facts! The Journal outsells the top outdoor titles on Texas newsstands. The Journal is sold on newsstands across the U.S. Our magazines are considered keepsakes and provide advertisers impressions long beyond the publication date. The oldest and most recognizable hunting publication in the state of Texas. For information on advertising in The Journal: Debbie Keene deborah@ttha.com Luke Murray luke@ttha.com Karl Kinsel karl@ttha.com The Journal Outsells The Top Outdoor Titles with 41% Market Share On Texas Newsstands 5

7 Here are just some of the BIG stores that sell The Journal 6

8 2017 Editorial Calendar January/February Features What Deer Hunting Means to Texas How to Make a Deer Hunter WMA Series-Kerr WMA Hunting Alaska: What You Need To Know Coues Whitetails Wintertime Predators Guns For Winter Doves Big South Texas Bucks Product Features ATV Roundup with Accessories March/April Feature Don t Put Away Your Guns Yet Spring Turkeys WMA Series-Engeling WMA Panhandle Rio Grandes Antler Development-All Species South Texas Bucks Spring Food Plots Alaska Hunts for the Budget Minded Hogs Product Features Predator Calls May/June Features Texas Deer Contest Results WMA Series-Chapparal WMA Springtime Coyotes Palo Duro Aoudads Staying Sharp In Late Spring Deer Management Plinking Working with Landowners Hunting Safe & Legal in Alaska Product Features Crossbow Roundup July/August Features Scouting for Pronghorns WMA Series-Black Gap WMA Summer Coyotes Practice for Doves Latest Deer Research Big Texas Whitetails Kodiak Black Tails-Thrifty Hunts Product Features Spotting Scopes & Bino Rundown September/October Features 2016 hunting forecast WMA series-wmas in The Rio Grande Valley Texas Dove hunting Trophy Buck Management Aleutian caribou Pronghorns Hunting with the Mrs. Chasing Panhandle whitetails Antlers-High vs. Wide Falling leaves & bobcats Product Features Compound bow roundup November/December Features TTHA Deer Competition Results South Texas Bucks Panhandle Mule Deer Hill Country Whitetails WMAs on the Texas Gulf Coast Annual Texas Trek from Alaska DNA of Carmen Mountain and Coues Deer Improving Buck Quality Product Features Riflescopes Rifles for Texas TTHA Digital Journal INCREASE your impact with The Digital Journal. As an innovator in the outdoor industry, TTHA is pleased to provide additional ways to reach your customer! The Journal is available digitally through the Zinio newstand, a crossplatform newstand available on both Android and Apple ios tablets and phones. When you purchase ad space in the print version, we provide additional digital impressions at no additional cost. 7

9 2017 Journal Rate Card MARTY BERRY PHOTO Rates Per Issue - Full Color 1X 3X 6X FULL PAGE $2,505 $2,316 $1,950 2/3 PAGE $2,000 $1,856 $1,650 1/2 PAGE $1,622 $1,505 $1,325 1/3 PAGE $1,252 $1,162 $1,025 1/6 PAGE $703 $649 $575 Round-Up $350 Per Issue (Flat Rate) Cover Positions 6X Cover 2 (Inside Front) $3,925 Cover 3 (Inside Back) $3,925 Cover 4 (Outside Back) $4,775 Multiple Page Discounts are available to Advertisers with signed contracts who run two or more Full Page ads in the same issue. 2-3 pages: 10% discount 4-5 pages: 15% discount 6 + pages: 20% discount Special positions (subject to availability) 15% premium. 15% Discount for approved ad agencies who submit press-ready ad by closing date. Classified Advertising (25 words maximum) $40 per issue. A signed contract must be on file to qualify for the 3X or 6X rate. Advertisers without a signed contract will be billed at the 1X rate. Ads included in our digital version as a value added benefit. Rate Policy Effective January 1, Rates guaranteed for length of contract. Advertisers will be short-rated or credited if during their contract period they use an amount of space or number of issues different from the rate at which they have been billed. Rates subject to change without notice. Contract Copy & Regulations TTHA reserves the right to reject or decline to publish, print, sell or exhibit any item TTHA, in its sole discretion, determines to be unsuitable for promotion and/or sale in connection with said standards. Any and all written publications, advertising, and/or products sold by and through TTHA publications and/or at Hunters Extravaganzas or other TTHA sponsored events shall be subject to TTHA standards for the promotion and maintenance of a business environment conducive to positive and traditional family values ( Standards ). Acceptance of advertisements authorizes TTHA to publish the entire contents and subject matter thereof. It is understood that the advertisers and/or advertising agency will indemnify and hold the publisher harmless from and against any loss, expense or other liability resulting from any claims or suits for libel, violation or rights of privacy, plagiarism, copyright infringement and any other claims or suits that may rise out of the publication of such advertisements. Publisher assumes no responsibility for insertion, incorrect key number, incorrect advertisement of or omission of any advertisement. 8

10 Specifications WIDTH DEPTH *FULL PAGE 8 X 10-7/8 DOUBLE PAGE SPREAD 16 X 10-7/8 1/2 PAGE SPREAD 15-1/4 X 4-3/4 Vertical Horizontal WIDTH DEPTH WIDTH DEPTH 2/3 PAGE 4-7/8 X 10 1/2 PAGE 4-7/8 X 7-3/8 7-3/8 X 4-3/4 1/3 PAGE 2-3/8 X /8 X 4-3/4 1/6 PAGE 2-3/8 X 4-3/4 4-7/8 X 2-3/8 ROUND-UP 2-3/8 X 2-3/4 Printing Trim Size & Bleed Four color process/web offset printing on 35 lb. paper. Perfect bound. *Trim Size 8 w x 10-7/8 h. Bleed size 8-1/4 w x 11-1/8 h. All type and live area for Full Pages must be kept at least 1/4 top/bottom and 3/8 left/right inside Trim Size. No Extra Charge for Full Page Bleed ads. Ad Requirements Files must be sent on Disc with High Resolution Color Proof on Publication Grade Stock. Black & White ads must also include Proof. Publisher is not in any way responsible for final representation (color, size, copy, font problems, etc.) of ads not adhering to published specifications. Publisher can produce Color Proof at $40 charge to Advertiser. Files may be sent via by special arrangement. Art must be CMYK, 300 Resolution and Adobe PDF, and must not exceed 5MB in size. Artwork accepted on CD s and DVD s. Ads accepted in version (up to) Adobe Photoshop CS6, Adobe Illustrator CS6, Adobe InDesign CS6. Adobe Photoshop users please include layered Photoshop as well as flattened.eps/.tif file if possible. Do NOT use LZW Compression. Use settings Preview: 8 bits/pixel and Encoding: Binary if saving in.eps format. Illustrator and InDesign files must be saved in.eps format and convert all text to paths. Include all linked images - do NOT embed. Set all colors to CMYK for Color Ads in InDesign as well as imported images. Do NOT name colors (example: Rich Black, Hunter Green, etc.). Colors MUST be named by CMYK percentages (example for Rich Black: 40c 30m 80y 100k). Do not use InDesign specific bold or italic font manipulation. Set all H&J s to No Hyphenation. Include screen and printer fonts with files. All Photoshop images must be CMYK or Grayscale at 300 Resolution. Bitmap for lineart should be set to 1200 Resolution. Use of any programs other than listed or failure by Advertiser to follow Ad Requirements above will incur a minimum $20 and up to the $80 hourly production rate art charge to Advertiser. Advertiser must contact Art Department if other programs are used to see if acceptable. Publisher reserves the right to alter press-ready ads that are incorrect. Advertiser will be billed for alteration work. Production Charges Artwork, including design, typesetting, illustration, photography, photo manipulation will be billed in addition to Advertising Rates. Any changes to existing ads in TTHA archives will be made at a minimum of $20 and up to the $80 hourly production rate. Any photo replacement will be charged accordingly to current price rate. Advertisements to be reproduced in other publications can be made and will be charged to advertiser accordingly. TTHA does not possess a library of photos to be used in ad construction. Art Department Rates GRAPHIC DESIGN/TYPESETTING (per hour)...$80 COLOR AD PROOF, up to 8.5 x 11...$40 FULL PAGE Trim: 8 x 10-7/8 + 1/8 Bleed Safety: 7.25 x 10-3/8 2/3 PAGE 4-7/8 x 10 1/2 VERTICAL 4-7/8 x 7-3/8 SPACE RESERVATION / Closing Dates All press-ready artwork is due by closing date. Placement cannot be guaranteed unless paid. Cancellations not accepted after closing date. Covers non-cancelable for length of contract. Ad agency discount will not be applied to non-press ready copy, or press-ready ads submitted after the published closing date. SPACE CLOSING/ ISSUE RESERVATION DUE DATE January/February September 30 October 7 March/April December 2 December 9 May/June February 3 February 10 July/August April 7 April 14 September/October June 2 June 9 November/December August 4 August 11 Shipping Instructions Send all contracts, insertion orders and related correspondence to: 1/3 HORIZONTAL 4-7/8 x 4-3/4 1/2 HORIZONTAL 7-3/8 x 4-3/4 Texas Trophy Hunters Association 326 Sterling Browning Rd. Ste. 101 San Antonio, TX (210) or (800) Fax: (210) /3 VERTICAL 2-3/8 x 10 1/6 HORIZONTAL 4-7/8 x 2-3/8 1/6 VERTICAL 2-3/8 x 4-3/4 MARKETPLACE 2-3/8 x 2-3/4 9

11 TTHA News and Views is an opt-in newsletter sent directly to over 36,000 opt-in subscribers every month. Featuring news, member stories, community events, and product features our e-newsletter keeps Texas hunters informed. TTHA.COM provides an ever-expanding opportunity to reach your customers, and is now easier to navigate through based on our recently redesigned website. Hunting enthusiasts from all over the world use our website to: Follow the latest news shaping the future of hunting in Texas Track important government affairs concerning hunting, gun ownership and more Find hunting land & ranches for sale or lease, in or out of Texas Find expert hunting guides & outfitters Shop for the latest hunting and outdoor must-have gear 10

12 Digital Ad Rates 1 Digital Advertising Options Banner Ads on TTHA.com Your ad impressions will be viewed by thousands of hunters and outdoorsman who visit our popular site. e-newsletter The second Tuesday of every month, your ad will be sent directly to over 36,000 opt-in subscribers. Choose from a Featured ad or banner ads. Includes a link to your website. 5a THE MARKETPLACE Land & Ranches For Sale A featured property listing on TTHA.COM advertises your listing on our expansive rural real estate network! Guides, Outfitters, Leases We feature your services here to help reach and book more hunters! Must Haves Showcase your product or service in the TTHA.COM gear section, complete with links and videos. Services and Misc. Employment opportunities, land management, announcements, and more. 5 *** Advertising Option 1X 6X 12X Monthly Rate Leaderboard (728x90) 1 $600 $500 $400 2 Top Side Banner (300x250) 2 $300 $275 $225 Bottom Side Banner (300x250) 3 $250 $225 $175 Large Bottom Banner* (800x250) 4 $450 $425 $375 Sponsored Content** 5 $500 N/A N/A Main Slider Add-On 5a $500 Facebook Share Add-On $250 Marketplace $50 $40 $25 e-newsletter Horizontal Banner (600x74) $325 $285 $255 e-newsletter Vertical Banner (160x240) $225 $200 $180 e-newsletter Feature $400 $350 $300 * Home page only ** Sponsored content is archived on the website after cycle for future benefit. ***National Sponsor Exclusive

13 41 YEARS AND STILL GROWING! The Hunters Extravaganzas are the place to launch a new product or service, gather information, and reach out to a targeted demographic. We feature the best in vendors, celebrities, giveaways, attractions, and activities. For additional information: Christina Pittman: (phone) , ( ) Christina@ttha.com or visit HOUSTON FORT WORTH SAN ANTONIO CORPUS CHRISTI The Granddaddy of ALL Hunting Shows! 12

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