urbanathletes obstacles CITIES

Transcription

1 Chicago New York San Francisco

2 urbanathletes obstacles CITIES

3 GOING INTO its the Men s Health URBANATHLON is a three-city event series comprised of 9.5- to 11- mile endurance races that incorporate city landmarks and urban obstacle courses set on the streets of three of the largest cities in the U.S. CHICAGO NEW YORK SAN FRANCISCO

4 2013 COurse Highlights - Longer and more challenging course routes including new obstacle locations

5 - Plastic Barricades and Police Barricade Combo - Cargo Net and Traffic Cones with Poles Combo - Police Barricades and Tire Stutter Step Combo - marine Hurdles and Police Barricade Combo - Stair Climb - Monkey Bars and Parallel Bars Combo - Tire Stutter Step and Plastic Barricade Combo - Over, Under, Through - Taxis and Buses to Chain Link Crawl to Wall Finish - Cargo Net and Tire Field Combo

6 Post race, the excitement continued at the Men s Health URBANATHLON Festivals, with DJ sets, food and drink, fitness challenges and tons of stuff from our sponsors to demo, sample and take home. 21,250 Total Attendees in 2012 Chicago 9,250 New York 7,500 San Francisco 4,500 Highlights: - 20-Foot DJ Tower - Rock Climbing Wall - Beer Garden New! San francisco Festival location AT&T Park

7 Median Age: 31 Median HHI: $125,670 80% Male 20% Female 50 States and Over 13 countries represented Source: Men s Health 2012 Urbanathlete Database

8 545,430,174 MEDIA impressions delivered in 2012 ABC 7 NEWS ABC NEWS CHICAGO AD AGE CHICAGONOW.COM EXAMINER.COM EXPLORECHICAGO.ORG GOOD DAY CHICAGO GOODMORNINGAMERICA.COM HEALTHY HOLLYWOOD METROMIX CHICAGO MIN MPA DAILY NEWS ROUNDUP MUDANDADVENTURE.COM NBC NEW CITY NEW YORK POST NEW YORK TIMES NJ STAR LEDGER NYPOST.COM NYTIMES.COM PAGE SIX RED EYE CHICAGO RUNNING IN SAN FRANCISCO SAN FRANCISCO CHRONICLE SF GATE SFGATE.COM THE HERALD-NEWS TIME OUT NEW YORK TIMEOUT.COM WCBS WEATHER CHANNEL WEEKEND FOX & FRIENDS WNBC S NEW YORK LIVE YAHOO! NEWS Wake Up with Al Weather Channel, 10/24/12 Unusual Workout Foods Weekend Fox & Friends, 9/19/12 New York Live WNBC, 10/25/12

9 expand brand awareness among a target audience of 25,000+ Urbanathletes and spectators past sponsors include HUGO BOSS Tissot Subaru REI Gillette Hilton HHonors Kumho Tires OtterBox Miller64 Emergen-C Six Star Pro Nutrition Gatorade Jeep

10 sponsorship opportunities Men s Health is currently seeking local and national partners for the 2013 URBANATHLON. LOCAL sponsorship Reach a target audience of active influencers with a footprint at the URBANATHLON post-race festival. Details: 10x10 tent within post-race festival Branded signage Recognition as a local sponsor on MensHealthURBANATHLON.com Rotating P.A. Announcements Opportunity to provide gift for top finishers Commitment: Contact info@menshealthurbanathon.com with inquiries NATIONAL SPONSORSHIPS Men s Health will work with you to design a category exclusive sponsorship that will generate excitement for your brand, encourage purchase, and create a relationship with these active, health-minded consumers. Commitment*: Contact your Men s Health sales representative or Sarah.Springborn@rodale.com for a custom proposal today. *Please note: Advertising commitment and sponsorship fee will apply.

11 beneficiary charity The Men s Health Mission supporting the Challenged Athletes Foundation Goal: To fund a running prosthetic leg for a deserving challenged athlete in each race city s region Results: $30,000 raised for CAF in 2012 and more than $230,000 to date Racers who ran for the Men s Health Mission received: CAF-branded technical training T-shirt, water bottle and race belt Personalized fundraising web page Motivational s leading up to the event Access to one-on-one fundraising assistance from CAF staff Invitation to pre-race gathering with participating challenged athletes and fellow supporters Opportunity to race alongside inspirational challenged athletes Chance to win awesome incentive prizes About the CAF: It is the mission of the Challenged Athletes Foundation (CAF) to provide opportunities and support to people with physical disabilities so they can pursue active lifestyles through physical fitness and competitive athletics. The CAF believes that involvement in sports at any level increases self-esteem, encourages independence and enhances quality of life.

12 @MHUrbanathlon Phenomenal event, def had a blast & glad to cross it off the bucket list. Planning to see y all in NYC next year! - Jake I ve done all the obstacle races but this one is by far the most competitive... Waiting patiently for Urbanathalon to come to Toronto, but until then, New York here I come. - Daniel The Chicago course was fantastic. Tons of enthusiastic volunteers were great. It was very well done! - Mike What s great about this race is the combination of testosterone, of health, of bromance, and having all of these things collide on a beautiful day in November. - Billy Bush of Access Hollywood Live and The Billy Bush Show Is it too early to start training for next year ;-) want to do the whole thing instead of a relay this time! #gobig - Jessica Such a cool experience to be part of the Men s Health Urbanathlon!! 10-mile obstacle course in 1 of the country s coolest cities! #sanfran WHAT S NEXT?!! - Neda W. ABOUT THE URBANATHLON I did way better this year than last. It was so fun and I really challenged myself to run like crazy and get over or under every obstacle, with some great help from the volunteers. This is my fave race every year! - Nicole R. My first event in this obstacle race fad that has become so big. CitiField was surreal running on the field. Awesome. Overall...a great time. Ready for 2013!! - Slate B.

13 In 2013, the Men s Health Urbanathlon will be hosted in 25 cities across 6 continents URBANATHLON in Germany ,000 runners - 115,000 Festival Attendees - Global sponsors included Gillette, Hugo Boss, Tissot, Reebok, Gatorade, Subaru, Hyundai Sydney, Australia Brisbane, Australia Melbourne, Australia Sao Paulo, Brazil China Zagreb, Croatia Hamburg, Germany Korea Amsterdam, Netherlands Rotterdam, Netherlands Manila, Philippines Lisbon, Portugal St Petersburg, Russia Belgrade, Serbia Singapore City, Singapore Johannesburg, South Africa Barcelona, Spain Istanbul, Turkey London, UK Kiev, Ukraine URBANATHLON in Mexico URBANATHLON in Germany URBANATHLON in Germany NOTE: International locations and calendar are subject to change. URBANATHLON in Ukraine

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