2011 NICA Corporate Sponsorship Program Momentum Partners Campaign. Updated: October 2010

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1 2011 NICA Corporate Sponsorship Program Momentum Partners Campaign Updated: October 2010

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3 Graph showing projected national growth of NICA ridership in the next five years. NICA, Huge Success in 2010! In September, at the 2009 Interbike trade show, NICA announced its vision for establishing high school mountain bike racing leagues across the country with the mantra Coast to coast by 2020! By March, the NorCal League kicked off its eleventh season of racing with 38 teams and 600 riders. Just one week later, the SoCal League kicked off its second season of racing, completing NICA race production training, with 18 teams and 200 riders. And this September, the Colorado League, with support from NICA race production training staff launched its first season of racing with 16 teams and over 150 riders. At this year's Interbike, NICA will announce the selection of three new projects; we will develop Leagues in Washington, Texas, and Minnesota, continuing the long established trend of exponential growth. NICA Five Year Development Plan Phase I ( ) Washington, Texas, Minnesota Phase II ( ) Wisconsin, Sierra, Georgia, New York Phase III ( ) North Carolina, Oregon, Arizona, Pennsylvania, Vermont, Utah Phase IV ( ) Ten more states by 2020 National Interscholastic Cycling Association Page 3 of 14

4 At Drake High School the mountain bike program is larger than the football program with more than 60 riders on the team. -Charlie Kelly, NICA Parent NICA in 2015 In five years NICA will have grown to include chapter leagues across the United States with a five-year plan to launch an additional 20. Each chapter league averages around 10 teams an average of 15 riders per team with riders per league. Total NICA ridership climbs to over 5,000 riders with larger leagues in California, Washington, Colorado, New York and North Carolina swelling with more than 600 riders each. Total NICA registered membership is more than 14,000 strong with roughly 5,000 athletes, 2,000 coaches, 3,200 volunteers, and 4,000 families. NICA athletes are increasingly entering collegiate, Olympic and professional level cycling programs and establishing successful domestic and international cycling careers. NICA has established high school mountain biking as a mainstream sport alongside football, soccer, and baseball in high schools throughout much of the country. Map showing projected national growth of new NICA Legaues in the next five years. National Interscholastic Cycling Association Page 4 of 14

5 Every public and private high school in the Marin County, California now has a mountain bike team. NICA Vision Develop high school mountain biking coast-to-coast by 2020, as well as: Promote athlete skills development, excellence, teamwork, professionalism and respect for the community and the environment; Promote the sport of mountain biking and the benefits of mountain biking as a healthy, low impact, outdoor recreational lifestyle; Provide national leadership and governance through comprehensive policies, rules and guidelines to establish fair rules of play and codes of conduct; Provide comprehensive Coaches Training and Licensing program to establish and maintain national standards and best practices; NICA Mission The National Interscholastic Cycling Association (NICA) is the National Governing Body for grades 9-12 interscholastic mountain biking. NICA was established to foster the development of high quality competitive crosscountry mountain biking programming for High School aged athletes. NICA provides leadership, governance and program support to promote the development of Interscholastic Mountain Biking Leagues throughout the United States. Provide comprehensive risk management guidelines for mountain bike programming to establish and maintain national standards and best practices; Provide technical assistance and support for League formation, team formation, races, camps and special events; Provide successful models of League development, sustainable fiscal growth, and corporate and individual donor development; Advocate for the environmental conservation of natural areas and parklands, mountain bike trail access, and the development of sustainable trail systems. National Interscholastic Cycling Association Page 5 of 14

6 Project Leagues selected by NICA for full league development, receive a comprehensive range of NICA services to ensure successful league development. These leagues have access to all of the available NICA Resources, Staff and Services that are provided through the National Organization which includes organizational development, website and registration services, event production support, accounting, payroll, etc. Project Leagues include; SoCal and Colorado. Chapter Leagues selected by NICA for Chapter League incorporation, receive a comprehensive range of benefits and have access to all of the available NICA Resources, Staff and Services which includes organizational development, website and registration services, accounting, payroll, etc. These mature leagues have their own executive director and operate as a separate incorporated organization, in compliance with NICA standards and policies. Chapter Leagues include; NorCal. The NorCal League is the best run League, of any sport, I ve ever seen. -Robert Ramierez, NICA Parent NICA League Development Program NICA Leagues are selected for development through a competitive bid process. Selected leagues go through three stages of development; Emerging League, Project League, and Chapter League. The deadline for League development Bids is in August with new Leagues announced each year in September. For more information on how to start a new league and the League Development Program please visit Emerging Leagues selected by NICA for initial league development, receive a range of NICA services to develop the needed public awareness, support, funding and momentum to become a Project League. These leagues have access to specific NICA Resources and Services and are enrolled in line with the NICA strategy for forming new Leagues. Emerging Leagues include; Texas, Washington, and Minnesota NICA League Logos NorCal, SoCal, Colorado, Texas and Washington. National Interscholastic Cycling Association Page 6 of 14

7 equipment. 57% of League families reported that their child s participation in the League got one or both parents back on their bikes. 90% of League families know which companies sponsor the League. 88% of League families are more likely to purchase brands that support the League. The League is great, whole families are getting on bikes, we see this becoming viral at the family level. Michelle Diaz, Advocacy Director, Specialized Bicycles 68% of League families purchased a new bike for their child because of their participation in the League. 73% of League families will purchase one or more bikes for themselves or other family members in the next three years. NICA by the Numbers Data from the 2009 NICA Online Parent Survey League families spent approximately $750,000 on cycling equipment for their children this year. 50% of the League families will purchase a new bike this year. League families spent approximately $1,250,000 on cycling equipment for their family this year. 63% of League families spent more than $1,000 this year on cycling equipment. 15% of League families spent more than $5,000 this year on cycling Family incomes as reported in 2009 NICA Online Parent Survey. National Interscholastic Cycling Association Page 7 of 14

8 NICA Website ( NICA Online Impressions ~ 85,000 hits / 37,000 unique visitors NICA Website NorCal Website SoCal Website NICA Communications Snapshot ~ 750,00 Impressions* NICA Produced Event Impressions ~ 50,000+ Races and Camps: 17,000+ Participants Races ~ 11,000 participants (riders, families, coaches, spectators) Camps ~ 250 participants (riders, coaches) Coaches Clinics ~ 160 participants (coaches) Leaders Summit ~ 200 participants (coaches) Fundraisers: 3,700+ Participants Film Screenings ~ 3,000+ participants CycleFest Weekend ~ 600+ total participants Chileno Valley Cycling Classic ~ 200+ participants NICA Electronic Newsletter Impressions ~ 132,000+ NICA News- 22,000 impressions NorCal Singletrack Times- 80,000 impressions SoCal Singletrack Times- 30,000 impressions NICA Outreach Event Impressions ~ 200,000+ Sea Otter Classic ~ 40,000+ participants Vans Warped Tour ~ 40,000+ Participants Tour of California ~ 20,000+ participants USAC Nationals ~ 20,000+ participants Interbike ~ 30,000+ participants *NICA Communications Snapshot compiled from data collected in National Interscholastic Cycling Association Page 8 of 14

9 NICA Media Snapshot ~ 36 Million Impressions Print Impressions ~ 1,500,000+ USA Today, Mountain Bike Championship, Stepping-stone to Bigger Races Sports Illustrated, The Bike Team VeloNews, High School Champs Crowned in CA. *Bicycling, NorCal High School Mountain Biking League Bike Magazine, 7 Reasons Why There s Hope For Riding In America Mountain Bike Action, Getting Schooled Roseville Press Tribune, Prep Pedaling Popularity Climbs Mountain Bike Action, Earn a Letter in Mountain Biking Press Democrat, Casa Mountain Bikers Compete in First High School State Championship Marin IJ, With national goals in view, San Rafael s Curtis focuses on NorCal Woodcreek News, It s mountain bike race season for WHS Simi Valley Acorn, Competitive Mountain Bike Team Gets Things Rolling The Union Newman leads Miners mountain bikers at Folsom Lake Monterey Herald, Ride Cowboys Ride Pedal Pushers, The Mountain Goat Challenge, Fort Ord, Monterey Marin IJ, MCAL Teams Represented Well in Monterey League Radio Impressions ~ 12,000,000+ KQED Radio Forum with Michael Krasny: Klunkerz *Media Snapshot compiled from 2009 data. NorCal High School Mountain Biking League in Bicycling Magazine* Television Impressions ~ 12,000,000+ *ABC 7 News, Marin High School Students Turn To Mountain Biking Instead of Traditional Sports NorCal High School Mountain Biking League on the evening news.* Advertising Impressions ~ 10,000,000+ *Mikes Bikes Ad Campaign I am Mike because my employer supports my race league. AC Transit Bus Billboard NorCal High School Mountain Biking League billboards on AC Transit busses* Online Impressions ~ 500,000+ BikeMag.com, California Mountain Biking Surges in Popularity MTBR.com, NorCal High School Mountain Bike Series Starts at Fort Ord DirtRag Blog, California High School Mountain Bike Championships BikeRadar.com, Online auction begins for NorCal MTB League YouTube NICA Channel, 20+ Videos, 6,000+ Viewers National Interscholastic Cycling Association Page 9 of 14

10 Platinum Level Sponsors $100,000* Annual Sponsorship Platinum Level Sponsors receive a comprehensive package of benefits from Logo placement online on the NICA and all League Website Home Pages, to race day Start/Finish Gantrys, Awards Podiums and Race Number Plates, to year round communications on NICA and League enewsletters, to the NICA Leaders Jerseys and NICA annual achievement awards. Together these benefits create a powerful impression that reflects the level of support our strongest corporate partners provide. Platinum Level Sponsors are also enrolled in the Establishing Partners Program. (3-Year Annual Sponsorship Commitment) Gold Level Sponsors $60,000* Annual Sponsorship Gold Level Sponsors receive a select package of benefits including high visibility Logos on all League Start/Finish Gantrys, Award Podiums and NICA Rider Jersey. In addition, Gold Level Sponsors receive all of the benefits and a 10% larger logo on promotional materials, than Silver Level sponsors. (3-Year Annual Sponsorship Commitment) 2011 NICA Momentum Partners Campaign A year ago NICA was just an idea, now it is the new paradigm. Without the strong support and financial commitment from our Founding National Sponsor, Specialized and Establishing Partners SRAM, Trek, and Easton Foundations, NICA would still be just an idea. The new paradigm is, managing the momentum exponential growth. The 2011 Momentum Partners Campaign will provide critical funding to help ensure the coordinated growth of new leagues across the country for the next three years and inspire the next generation of riders, their families, coaches and communities. 98% of parents say the know what companies support the league. 88% say they support those brands with their purchases NICA Online Survey Silver Level Sponsors ~ $30,000* Annual Sponsorship Silver Level Sponsors enjoy all of the benefits of Bronze Level Sponsors plus additional booth space, number of banners displayed at NICA race events and a 10% larger logo on promotional materials. (3-Year Annual Sponsorship Commitment) Bronze Level Sponsors ~ $15,000* Annual Sponsorship Bronze Level Sponsors receive a range of benefits from Logo with a link on the NICA Website Sponsors Page, to Listing in our monthly NICA enews, to Logo placement on various promotional materials including the official NICA T-Shirt. Bronze Sponsors also receive; 10 x10 booth space and 2 banners displayed at all NICA race events, unlimited usage of NICA Photo/Video Media and Official NICA Sponsor Logo in Sponsor Marketing. (3-Year Annual Sponsorship Commitment) *Total Annual Sponsorship (50% Cash and up to 50% Product Services) National Interscholastic Cycling Association Page 10 of 14

11 NICA Sponsorship Benefits Overview Core Sponsorship Benefits included in sponsorship packages. National Interscholastic Cycling Association Page 11 of 14

12 Establishing Partners Establishing Partners are platinum level sponsors that have committed to three consecutive years of sponsorship. Establishing Partners receive special recognition throughout NICA marketing and promotions and have access to additional customized benefits. This level of financial commitment, bottom line, means we will be able to develop more leagues, more teams, more riders and more momentum for the national high school mountain biking movement. It means we will be able to provide more award winning services and programs and plan further into the future. Custom Sponsorship Program Opportunities NICA customized sponsorship programs can be created to leverage and enhance existing corporate marketing programs or to meet the specific advocacy and marketing goals of our partners. To learn more about NICA customized programs and opportunities please contact our sponsorship team. The investment we are asking from our corporate sponsors is nothing less than an investment in the future of our youth and the sport of cycling. -Matt Fritzinger, NICA Executive Director 2010 NICA Establishing Partners We would like to acknowledge our Establishing Partners: Founding National Sponsor, Specialized, SRAM, Easton Foundations and TREK in demonstrating the highest level of commitment and support for the national high school mountain biking movement. NICA Sponsorship Program Sponsorship of NICA will position your company at the epicenter of high school mountain biking and the explosive growth of new riders, teams and leagues across the country. Supporting these young riders and their introduction into the sport of mountain biking will help establishing a strong brand relationship that they will carry with them for the rest of their cycling careers. National Interscholastic Cycling Association Page 12 of 14

13 NICA Contact For general information about the National Interscholastic Cycling Association please visit us online at or give us a call at For additional information about our National Sponsorship Programs and Corporate Partnerships please contact our sponsorship team: Nat Lopes, NICA Development Director or Matt Fritzinger, NICA Executive Director NICA Sponsors and Partners NICA would like to thank our sponsors; Founding National Sponsor Specialized, Establishing Partners Trek, SRAM, Easton Foundations, Supporting National Sponsors Clif Bar, Primal, GU Sports, Mellow Johnny s, Feedback Sports, Shimano, Dirt Rag, Fort Lewis College, CamelBak, Creation Engine, Mountain Bike Action and Fox Racing for their comittment and support of high school mountain bike racing across the country. Our partners; the International Mountain Bicycling Association, Positive Coaching Alliance and USA Cycling for helping us create strong programs and cycling communities. And our Trail Blazer Team; Kozo Shimano, Scott Tedrow, and Charles Moore for their exceptional personal leadership and vision. National Interscholastic Cycling Association 805 Camelia Street Berkeley, California t: f: Matt Fritzinger Executive Director matt@nationalmtb.org t: Nat Lopes Strategic Planning and Development nat@nationalmtb.org t: National Interscholastic Cycling Association Page 13 of 14

14 2010 NICA National Sponsors Sponsorship Terms and Conditions Sponsorship Terms 2011 Momentum Partner Sponsorship agreements are for three year term periods, beginning January 2011 and ending January Limited National Sponsorships agreements are for one year term periods beginning January 2011 and ending January Sponsorship Deadlines The deadline for sponsorships available through the 2011 Momentum Partners Campaign is January 1, Momentum Partners will be announced at a press conference at the NICA Annual Awards Dinner, January 8 th Cash Payment An intial cash payment equal to 20% of the total value of the sponsorship must be made immediately upon execution of the signed sponsorship agreement. Remaining payments can be scheduled monthly, quarterly or on annual basis. Non-Cash Compensation Non-cash compensation in the form of in kind product and/or services is valued at the retail price of that product or service. Non-cash compensation distribution schedule is arranged on per sponsorship basis. Sponsorship Policies All NICA sponsorship agreements require board approval in order to ensure the policies of the organization are upheld. NICA has a policy of non-exclusivity, with the organizational goal of creating the strongest level support for the national high school mountain biking movement and to ensure fair and equitable sponsorship arrangements with all of our valued partners. NICA has a policy prohibiting corporate partnerships with any companies that sell or distribute Alcohol or Tobacco or such products as non-nutritional foods, drinks and/or supplements. National Interscholastic Cycling Association Page 14 of 14