FREE WEBINAR TV & OTT TRENDS IN CEE 21/06/2018. Presenter Sa Eva Nébié Research Analyst Dataxis Language: English
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1 FREE WEBINAR 21/06/2018 Presenter Sa Eva Nébié Research Analyst Dataxis Language: English
2 DATAXIS Global Offices based in Europe, Americas and Africa Research Leader in Market Intelligence of the Pay TV and Telcos in emerging markets, including Latin America Events NexTV Series and Future Ad Series conferences hosted in Miami, Mexico, Sao Paulo, Buenos Aires, Bogota, Berlin and Mauritius Media NexTV News Latin America, Brazil and Africa 2
3 DATAXIS RESEARCH Dataxis provides its clients with an online intelligence service Offices in Berlin, Buenos Aires & Mauritius Reliable, up-to-date and in depth key performance indicators, statistics and forecasts Our service includes: Databases on 4play market: TV, Broadband, Wireless & Telephony Data by country and operator including mid and small size operators Free and unlimited online inquiry service Complete operator's profiles 3
4 COUNTRIES SPECIFICITIES CENTRAL AND EASTERN EUROPE CHARACTERISTICS CEE COUNTRIES - 22 countries o 14 new countries o 8 Ex-USSR countries o 7 ex-yougoslavia countries 20 18/0 6/21 TV & O TT TR E N D S IN C E E 4
5 COUNTRIES SPECIFICITIES 12 COUNTRIES IN THE EUROPEAN UNION EU AND CEE - EU: 56% population of CEE - Eurozone: 7% population of CEE 20 18/0 6/21 TV & O TT TR E N D S IN C E E 5
6 COUNTRIES SPECIFICITIES ECONOMIC CHARACTERISTICS GDP-/-CAPITA-CEE ! current-usd GDP-GROWTH-RATE-EUROPE % 5% Slovenia Estoni a Lit huania Hungary 4% 4% 3% Poland Romani a Mo nt e neg r o Ma c e do nia Bosnia and Her zegovi na Georgi a Ar menia 3% 2% 2% 1% 1% Cent r al- Eur ope- and the-b altics Eur opean- Uni on Mol dova Thousands 0%!1% source: World Bank!1% source: World Bank Catch-up ongoing with other European countries Persistent disparities within countries in the region 6
7 COUNTRIES SPECIFICITIES DEMOGRAPHIC DECLINE POPULATION8EUROPE millions HOUSEHOLDS8EUROPE millions Millions Millions % 30% 50 28% 27% CEE8 count r ies Ot her 8 Eur opean8 co unt ri es CEE8 count r ies Ot her 8 Eur opean8 co unt ri es Disposable income limited by slow economic development Restricted addressable markets in terms of size because of declining demographics 7
8 TELEVISION HOUSEHOLDS IN CEE STEADY3GROWTH3IN3PAY3TV3HOUSEHOLDS TV3HOUSEHOLDS3CEE Millions Millions Pay3 TV FTA3 TV No 3TV3 HH TV penetration reaching between 93% and 99% of the total number of households Slow disappearance of free-to-air options 8
9 PAY TV SUBSCRIBERS MOSTLY CABLE, DTH AND IPTV PAY4TV4IN4CEE million4subscribers Millions DTH Cabl e I PTV OTT 4TV DTT M M DS 35 million Pay tv subscribers in 2018 Significant growth driven by IPTV expected in the next years 9
10 PAY TV REVENUES LOW INCOME COMPENSATED BY A SIGNIFICANT MARKET SIZE PAY4TV4REVENUES4BY4ACCESS4TECHNOLOGY4CEE million4euros PAY4TV4REVENUES4EUROPE4Q %4revenues4in4euros Millions % % Cabl e4tv 4Reven ues I PTV4R evenues DTH 4r evenues DTT4 r evenues CEE Ot her 4 Eur opean4 co unt ri es Pay TV revenues amounting to 3,8 billion euros in 2017 Most part of the market captured by DTH operators 10
11 LOW ARPU WIDE DIFFERENCES BETWEEN COUNTRIES ARPU.BY.ACCESS.TECHNOLOGY.CEE euros ARPU.L GDP./.CAP euros DTT. ARPU I PTV.A RPU Cabl e.a RPU DTH.AR PU GD P./. hab Lin ear. (GDP. /.hab) ARPU going from 1-2 to 20 Higher DTH ARPU underlying the dominance in revenues 11
12 LOW ARPU REASONS EXPLAINING THE ARPU S LOW LEVEL 3 CAUSES - Economy - Piracy - Pay-TV definition 20 18/0 6/21 TV & O TT TR E N D S IN C E E 12
13 MARKET STRUCTURE FRAGMENTED MARKET TV#OPERATORS#IN#CEE number#of#operators TV#OPERATORS#MARKET#SHARE#IN#CEE %#subscribers <20K# subscr iber s >20K# subscr iber s <20K# subscr iber s >20K# subscr iber s Many small cable and FTTB/H operators Market consolidation possible 13
14 MARKET STRUCTURE MARKET DOMINATED BY PANEUROPEAN GROUPS OPERATORS CHARACTERISTICS companies - 78% originated from CEE - Representing 62% of subscribers MARKET' SHA RE'BY 'GR OUP' HQ %'subscribers 62% 0% 20% 40% 60% 80% 100% CEE Ot her ' Eur opean' co unt ri es RO W 51% MARKET' SHA RE'BY 'TYPE' OF CO MP ANY %'subscribers 0% 20% 40% 60% 80% 100% Paneur op ean'gr oup Investment'fund Nat i onal' c om pany Go ve rnm ent ' owned Publ icl y'l ist ed Numerous CEE companies holding a significant market share in terms of subscribers Paneuropean companies subscribers accounting for half of the market 14
15 TELECOM OPERATORS MOBILE MARKET HIGHLY CONCENTRATED MOBILE(MARKET(SHARE(CEE %(subscribers Others Deutsche( Telekom Orange(Group Tele2(Group Turkcell( Holdings(Group Telekom( Austria(Group Veon(Group Play(Poland PPF Vodafone( Group MTS(Group Top 10 operators accounting for 78% of the total subscribers in the region Market led by Deutsche Telekom, Orange and Veon 15
16 TELECOM OPERATORS ADVANCED BROADBAND DEPLOYMENTS FIXED>BROADBAND>PENETRATION>CEE %>population BROADBAND>MARKET>SHARE>CEE %>subscribers Est onia Hun gary Bel ar us Eur ope Slo venia Bul gar ia Lithuan ia Latvia Cr oat ia Slo vakia Rom ani a Serbia Montenegro Macedoni a Mold ova Czech> Republ ic Pol and Ukr ai ne Geo rgi a Bosni a Ar m enia Al bani a 0% 5% 10% 15% 20% 25% 30% 35% 40% Others Deutsche> Telekom Telekom>Slovenije Calik>Holding Liberty>Global Digi> Communications Orange Veon Telia United Telekom>Austria NG A NO N> NGA High level of broadband penetration Numerous operators serving customers accross CEE 16
17 MARKET STRUCTURE CONVERGENCE MEDIA - TELECOMS 1P/2P/3P/4P&operators among operators with 20K+&subscribers 1P&operators in&cee among operators with 20K+&subscribers & Q3 2015& Q4 2016& Q1 2016& Q2 2016& Q3 2016& Q4 2017& Q1 2017& Q2 2017& Q3 2017& Q4 2018& Q1 0 Number of&1p&operators Internet&Service Mobi le& Servi ce Pay& TV&ser vi ce Tel ephony& servi ce Sales and acquisitions accelerating among telecoms and media operators Multiple play becoming crucial to attract and retain customers 17
18 OTT MARKET SNAPCHOT Q Millions SVOD(MARKET(CEE subscribers VIDEO(MARKET(REVENUES(CEE(2017 %(revenues(in(euros ( Q1 2016( Q2 2016( Q3 2016( Q4 2017( Q1 2017( Q2 2017( Q3 2017( Q4 Net f li x Nas per s Am azon Megogo Ot her ( ac tor s Di git al (vi deo(r ent al Dow nl oad(t o( own SVO D(m arket Steady growth observed in SVOD market Overall limited OTT market in pay and free segments 18
19 Q&A 19
20 Dataxis events Africa - Mauritius - May 2 nd, 3rd & 4 th Latin America Miami November 1 st & 2nd Argentina Buenos Aires May 16 th & 17 th Colombia & Andean Bogota June 7 th Mexico Mexico City September 26 th & 27 th Brazil Sao Paulo November 28 th & 29 th CEE & DACH Berlin November 29 th & 30 th 20
21 Thank you for your participation For more information, visit our website Sa Eva Nébié, Follow us 21
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