XXVII International Tennis Tournament. October 15 23, 2016 Olympic Stadium, Moscow

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1 XXVII International Tennis Tournament October 15 23, 2016 Olympic Stadium, Moscow

2 CONTENTS Tournament information 1.1. History 1.2. Players list 1.3. Winners and runners-up 1.4. Honoured guests 1.5. Attendance 1.6. Light show 1.7. Special opportunities 2. Advertising and PR 2.1. TV coverage 2.2. Adverts on TV and in cinema 2.3. Outdoor advertising 2.4. Radio and print mass media 2.5. Internet 2.6. Social media 3. Stadium 3.1. VIP area 3.2. Entertainment and food court 3.3. On site advertising 4. Social programmes 5. Special events Partners 7. Contacts

3 HISTORY OF THE TOURNAMENT 03 Kremlin Cup by Bank of Moscow is the 1 st International Tennis Tournament in the history of Russia st ATP Tournament with USD prize money in Russia 1996 Moscow Ladies Open Tournament changed name to Kremlin Cup 2000 combined WTA and ATP Tournament 2012 Kremlin Cup was renamed to Kremlin Cup by Bank of Moscow 2015 Tournament turned 26 years old

EXCITING PLAYERS LIST 04 133 players from 35 countries participated in the Tournament in 2015 The top seeded Men s players (ATP Rankings as of October 12) Marin Cilic (Croatia, #12) Roberto Bautista

#50) The top seeded Women s players (WTA Rankings as of October 12) Lucie Safarova (Czech Republic, #7) Flavia Pennetta (Italy, #8) Carla Suarez Navarro (Spain, #13) Karolina Pliskova (Czech

4 EXCITING PLAYERS LIST players from 35 countries participated in the Tournament in 2015 The top seeded Men s players (ATP Rankings as of October 12) Marin Cilic (Croatia, #12) Roberto Bautista Agut (Spain, #23) Viktor Troicki (Serbia, #24) Philipp Kohlschreiber (Germany, #31) Pablo Cuevas (Uruguay, #35) Borna Coric (Croatia, #40) Joao Sousa (Portugal, #45) Mikhail Kukushkin (Kazakhstan, #50) The top seeded Women s players (WTA Rankings as of October 12) Lucie Safarova (Czech Republic, #7) Flavia Pennetta (Italy, #8) Carla Suarez Navarro (Spain, #13) Karolina Pliskova (Czech Republic, #15) Irina-Camelia Begu (Romania, #25) Anna Karolina Schmiedlova (Slovakia, #26) Kristina Mladenovic (France, #27) USD total Tournament prize money, including: USD women s Tournament WTA Premier 700 USD men s Tournament ATP World Tour 250

2015 WINNERS AND RUNNERS-UP 05 The triumph of

three of four titles were won for the first time

Kasatkina & E. Vesnina (RUS) / I.-C. Begu & M.

5 2015 WINNERS AND RUNNERS-UP 05 The triumph of Russian tennis players at the Tournament in 2015: three of four titles were won for the first time since 2007 Women s Singles: S. Kuznetsova / А. Pavlyuchenkova (RUS) Men s Singles: М. Cilic (CRO) / R. B. Agut (ESP) Women s Doubles: D. Kasatkina & E. Vesnina (RUS) / I.-C. Begu & M. Niculescu (ROU) Men s Doubles: А. Rublev & D. Tursunov (RUS) / R. Albot & F. Cermak (MDA / CZE)

6 HONOURED GUESTS 06 Thomas Bach Naina Yeltsina Dmitry Medvedev Valentina Matvienko Bjorn Borg

Number of spectators ATTENDANCE GROWTH 07 30 000 25 000 20 000 15 000 10 000 5 000 0 8 370 8 780 8 870 8 925 8 580 6 625 7 085 8 135 8 775 8 450 8 500 5 950 4 850 8 240 6 345 6

7 Number of spectators ATTENDANCE GROWTH Sa Su Mo Tu We Th Fr Sa Su Tournament s day spectators spectators spectators

players as they make their way onto the Centre court this all

8 UNIQUE LIGHT SHOW 08 Special light system, inimitable light show during final days, magnificent show accompanies the players as they make their way onto the Centre court this all capture the public s imagination Players entrance Show during final days

9 GOLDEN OPPORTUNITIES 09 Partners video adverts on the baseline and sideline boards, logos on the court surface this all is unrepeatable opportunities of the Centre court LED ribbon boards and stage lighting at the Tournament

TV COVERAGE 10 3 029 h 38 min 15 sec total broadcast hours on

h 20 min on Russian TV channels 2 639 h 18 min 15 sec on

10 TV COVERAGE h 38 min 15 sec total broadcast hours on Russian and International TV channels in 2015, including: 390 h 20 min on Russian TV channels h 18 min 15 sec on International TV channels homes total potential reach

TV coverage in Russia 11 390 h 20 min total broadcast hours on Russian TV channels in

channel: NTV PLUS 370 h 15 min Russia 2 20 h 5 min Live matches streaming on website 38

11 TV coverage in Russia h 20 min total broadcast hours on Russian TV channels in 2015 (TV broadcasting is increased by 15 h 05 min) Duration of TV broadcasting by channel: NTV PLUS 370 h 15 min Russia 2 20 h 5 min Live matches streaming on website unique visitors watched the matches on the Tournament official website

12 Men s tournament on international TV channels h 5 min total broadcast hours total potential reach (homes) 82 total number of territories Territory Audience & Broadcast hours by Region Duration (hh:mm:ss) Potential reach (homes) Americas 32:25: Europe 276:33: Africa & Middle East TBC Asia-Pacific 59:07: Total 368:05:

13 Women s tournament on international TV channels h 13 min 15 sec total broadcast hours 8.6 m total audience, homes 162 number of broadcast markets Audience & Broadcast hours by Region Continent Audience, homes Broadcast hours (hh:mm:ss) Africa & Middle East :59:57 Asia Pacific :00:52 Central & South America :00:00 Europe :53:43 North America :49:00 Post Tournament :41:13 Digital :48:30 Total :13:15 Audience by Gender 69% 31% 120 Male Female % TV news exposure 5 h 27 min 50 sec total duration of TV News broadcast 1.1 bn total household reach 524 total number of news broadcasts

VIDEO ADVERTS ON TV AND IN CINEMAS 14 13 h 27

Tournament video adverts on TV channels and in

channel Russia 2 7 min 30 sec TV channel Moskva

30 sec TV channel World Fashion Channel 1 h 13

14 VIDEO ADVERTS ON TV AND IN CINEMAS h 27 min 30 sec total broadcast hours of the Tournament video adverts on TV channels and in cinemas Duration of broadcasting by place: TV channel Russia 2 7 min 30 sec TV channel Moskva 24 7 min 30 sec TV channel Moskva Doverie 12 min 30 sec TV channel World Fashion Channel 1 h 13 min 30 sec TV centre Ostankino 13 min 30 sec cinema Luxor 11 h 33 min

OUTDOOR ADVERTISING 15 130 outdoor advertising banners 200 audio adverts in the Moscow Metro 198 video

Poster (size 1,75х1,8 m) 55 City-format (size 1,2х1,8 m) 70 City-board (size 3,7х2,7 m) 2 Banner (size

the Olympic Stadium 1 Banner (size 15х8 m) under the entrance #4 of the Olympic Stadium 1 Audio advert

15 OUTDOOR ADVERTISING outdoor advertising banners 200 audio adverts in the Moscow Metro 198 video adverts on the screens installed in the buses Type of advertising Media plan in 2015 Quantity, pcs. Poster (size 1,75х1,8 m) 55 City-format (size 1,2х1,8 m) 70 City-board (size 3,7х2,7 m) 2 Banner (size 30х2,8 m) under the south entrance of the Olympic Stadium 1 Banner (size 15х8 m) under the entrance #1 of the Olympic Stadium 1 Banner (size 15х8 m) under the entrance #4 of the Olympic Stadium 1 Audio advert close to the Olympic Stadium booking office 1 Audio advert in the Moscow Metro 200 Video advert on the screen in the buses 198

RADIO AND PRINT MASS MEDIA ADVERTISING 16 150 audio adverts on the radio Silver Rain 30 seconds Tournament audio adverts were broadcasted on the radio station from September 14, 2015 till October 16,

16 RADIO AND PRINT MASS MEDIA ADVERTISING audio adverts on the radio Silver Rain 30 seconds Tournament audio adverts were broadcasted on the radio station from September 14, 2015 till October 16, h 15 min total broadcast hours. 29 full-colour page with Tournament advertisement in print mass media Tournament advert pages were placed in the following editions: Bolshoi Sport, BOSS, Kompaniya, Russian pioneer, Sport-Express, CityMagazine, FHM, Junior Tennis, Spear s, Tennis Weekend, Yachts, Nstyle, Millionaire, Top Flight, etc.

INTERNET 180864 17 Official Tournament website

ru was visited by more than 250 000 unique

2015. Unique users visits 5063 4443 4294 5935

was organized on the following websites:

ru, championat.com, fashiontime.ru, finparty.

17 INTERNET Official Tournament website was visited by more than unique Internet users from January 2015 till October Unique users visits Advertising campaign was organized on the following websites: avtomobili.ru, banki.ru, bolshoisport.ru, championat.com, fashiontime.ru, finparty.ru, gotennis.ru, posta-magazine.ru, snob.ru, sport-express.ru, sportbox.ru, the-challenger.ru, 2do2go.ru, etc.

5 482 Tournament references on the websites of the mass media from August 17, 2015 till November 17, 2015 18 Classification of mass media with Tournament references by the level of released

18 5 482 Tournament references on the websites of the mass media from August 17, 2015 till November 17, Classification of mass media with Tournament references by the level of released publications 13% International media 65% Federal media 22% Regional media Classification of mass media with Tournament references by industry Business and society references, pcs Life style and glamour 86 Authority 113 Sport Other 38

19 Vedomosti Kommersant 1 st channel Urgant show People talk Harper s Bazaar Spletnik

SOCIAL MEDIA 20 kremlincup bmkc_2015 kremlincup_ru

the first time in Russia was used the application,

20 SOCIAL MEDIA 20 kremlincup bmkc_2015 kremlincup_ru kremlincup_by_bm was used Twitter Mirror at sports events. Players took selfies by tapping the screen after the match on court. The photo is sent out to the social networks For the first time in Russia was used the application, which allow to record a short-form video and sent out to the networks Twitter Mirror Vine app

21 STADIUM CAPABILITIES 21 The Tournament is held in the sports complex Olympic Stadium in Moscow over the past 26 years. Size of the Tournament arena 126 х 90 m Ceiling height 24 m

VIP AREA 22 7 courts, including 3 practice courts 14 000 seating capacity on all tribunes 3 restaurants (players

22 VIP AREA 22 7 courts, including 3 practice courts seating capacity on all tribunes 3 restaurants (players lounge, VIP hospitality area, commercial restaurant) 24 partners booths Approximately 300 spotlights illuminate the VIP area

23 Partners booths Arena layout 23 VIP hospitality area Bank of Moscow residence Northern corridor Screen Tournament office Players lounge Practice court Commercial restaurant Court #3 Court #2 Centre court Court #1 Southern corridor

24 ENTERTAINMENT AND FOOD COURT 24 A variety of activities for children and adults: mini tennis court smash corner table hockey and soccer ping pong face painting and others 14 cafes in the public area

25 ON SITE ADVERTISING Car display on the Centre court 25 Speed serve and match time displays Logos on the line umpires and ball kids clothing Branded players area

26 Logos on side-court and end-court banners Logos on the top tier Video adverts on the ribbon boards, on the big screens at the Centre court, on the big screen in the VIP area Display booths and showcases Posters and roll-ups Logos on the backdrops

27 ACTIVITIES FOR PARTNERS 27 A coin toss on the Centre court before the match PRO/AM tournaments for partners and their clients Partners show on the Centre court between the matches

SOCIAL PROGRAMMES 28 Under active social programme of the Tournament, tickets to the matches were given to: children from the charity fund of the Centre Federal district together with Bank of Moscow

28 SOCIAL PROGRAMMES 28 Under active social programme of the Tournament, tickets to the matches were given to: children from the charity fund of the Centre Federal district together with Bank of Moscow Support to children and families in difficult life situations children from the charity fund T-shirts gives a life public and sports schools sports clubs public and sports organizations owners of Muscovite s social card and bank cards issued by Bank of Moscow owners of special invitations that were given in the Bank of Moscow offices owners of the invitations that were sent via SMS

AUDIENCE ATTRACTION 29 In 2015, the long term programme was launched by Tournament together with MOSGORPARK for attracting spectators to the Tournament and tennis popularization Anastasia Myskina and

29 AUDIENCE ATTRACTION 29 In 2015, the long term programme was launched by Tournament together with MOSGORPARK for attracting spectators to the Tournament and tennis popularization Anastasia Myskina and Elena Likhovtseva held the master class within the programme in the Moscow park Sokolniki on September 26, For the first time in master class participated children over the 6 years old and adults at the same time.

ACTIVE CITIZEN 30 Sergey Sobyanin, the Mayor of Moscow started a new project called Active citizen on May 21, 2014 for voting among Muscovites on important issues of the city development.

30 ACTIVE CITIZEN 30 Sergey Sobyanin, the Mayor of Moscow started a new project called Active citizen on May 21, 2014 for voting among Muscovites on important issues of the city development. The number of participants is more than 1,2 million Muscovites. Within the cooperation of the Tournament and the project Active citizen : tickets for the Tournament were played Open hour with Anastasia Myskina for Active citizen participants was held at the Olympic Stadium

31 SPORTS SECTION 31 Sports section is the sports club which aim is to develop and explore maximum number of different kind of sports. Igor Kunitsyn held the master class for participants of the Sports section on October 10, 2015.

32 SPECIAL EVENTS 32 Press conference October 14, 2015, Cabinet Lounge Draw Ceremony October 17, 2015, Olympic Stadium Players Party October 18, 2015, Duran Bar Closing party October 25, 2015, restaurant Vanil

Boris Yeltsin Foundation Award Ceremony 33 14 tennis players under 16

Centre court in 2015 Kids clinic Over 75 young players from 5 to 7 years

33 Boris Yeltsin Foundation Award Ceremony tennis players under 16 years old were awarded by Boris Yeltsin Foundation and Babolat on the Centre court in 2015 Kids clinic Over 75 young players from 5 to 7 years old participated in the master class at the Olympic Stadium on October 24, 2015

34 ACTIVITIES INVOLVING PLAYERS 34 Moscow sightseeing Philipp Kohlschreiber (Germany) and Roberto Bautista Agut (Spain) visited Red Square Players autograph sessions M. Cilic, А. Kuznetsov, А. Pavlyuchenkova, А. Kerber and other players had autograph sessions at the partners booths All Access Hour Angelique Kerber (Germany), Flavia Pennetta (Italy), Lucie Safarova (Czech Republic) met the press at All Access Hour

35 2015 PARTNERS 35

36 2015 MEDIA PARTNERS 36

37 CONTACTS 37 CJSC Kremlin Cup 16/1 Olimpiyskiy Prospekt Tel.: + 7 (495) Fax: +7 (495) kremlincup@russport.ru

OCTOBER 13 21, 2018 OLYMPIC STADIUM. kremlincup.ru kremlincup vtbkc_2017 tennisrussia vtbkremlincup

OCTOBER 13 21, 2018 OLYMPIC STADIUM kremlincup.ru kremlincup vtbkc_2017 tennisrussia vtbkremlincup CONTENTS 2 1. Tournament information 1.1. Players list 3 1.2. Honoured guests 5 1.3. Winners and runners-up