Media Kit 2017 Delivering you an audience of engaged and passionate walkers. HUW KINGSTON

Size: px

Start display at page:

Download "Media Kit 2017 Delivering you an audience of engaged and passionate walkers. HUW KINGSTON"

Juliet Cooper
5 years ago
Views:

1 HUW KINGSTON Media Kit 2017 Delivering you an audience of engaged and passionate walkers.

GREATWALKS.COM.AU DECEMBER 2016_JANUARY 2017 $9.95 NZ $11.95 (Inc GST) PRINT POST APPROVED 100008068 0 2 9 771835 032009 70 GREAT WALKS DECEMBER_JANUARY 2017 WWW.GREATWALKS.COM.AU 71 GREAT DAY WALKS VIC BY BUS & TRAIN Leave the car at home and try these five Victorian walks using public transport.

At the summit there s a 21m lookout tower that gives great views. Large mountain ash and myrtle beech trees make for spectacular scenery.

THE WALK: from Warburton Hwy cross the Yarra and walk up Martyr Rd past the golf course. Head north along a track at the end of Martyr Rd and then follow it east past an old aqueduct.

Head south-east towards some communication towers, then past several lookouts with views of the Yarra to Mt Victoria. A foot track will take you north along the spur and up to Mt Donna Buang.

2 GREATWALKS.COM.AU DECEMBER 2016_JANUARY 2017 $9.95 NZ $11.95 (Inc GST) PRINT POST APPROVED GREAT WALKS DECEMBER_JANUARY GREAT DAY WALKS VIC BY BUS & TRAIN Leave the car at home and try these five Victorian walks using public transport. WORDS_EWAN WYMER PHOTOS_ TOURISM VIC At 1245m, Mt Donna Buang is a hard day s slog but offers great panoramic views of the Yarra Valley, the Dandenongs and all the way to Melbourne on a clear day. At the summit there s a 21m lookout tower that gives great views. Large mountain ash and myrtle beech trees make for spectacular scenery. In winter toboggan runs open to take advantage of the heavy snows, but you should avoid the walk during these months. THE WALK: from Warburton Hwy cross the Yarra and walk up Martyr Rd past the golf course. Head north along a track at the end of Martyr Rd and then follow it east past an old aqueduct. Soon you ll begin a steep climb into lyrebird country and will reach the sealed access road. Head south-east towards some communication towers, then past several lookouts with views of the Yarra to Mt Victoria. A foot track will take you north along the spur and up to Mt Donna Buang. Walk back the way you came. PUBLIC TRANSPORT: take the train from Flinders St station to Lilydale, then catch one of the hourly 683 buses to Warburton, getting off at Scotchmans Creek Road. The last bus back to the city leaves for Lilydale at 8:30pm on a Saturday and 8:10pm on a Sunday. Left: Mt Donna Buang offers views of the Yarra Valley and the Dandenongs. GREATWALKS.COM.AU Day walks Overnighters Multi-dayers $9.95 NZ $11.95 (Inc GST) PRINT POST APPROVED SEE PG 48 AUSTRALIAN RESIDENTS ONLY Outdoor leadership 101 Fitting boots right Great products for 2017 Ultimate gear check list Packing light Great Walks Great Walks is Australia s premier media brand specialising in providing informative and entertaining bush and adventure walking content. Here at Great Walks we have just one goal to enhance our audience s love of the outdoors, and their spirit of adventure. Whether they re social and weekend walkers, or hardcore multi-day hikers, we produce relevant and insightful content to suit all interests and skill-levels. YOU WISH! CHRISTMAS GIFT GUIDE: 30 TOP PRODUCTS AUSTRALIA'S BUSHWALKING MAGAZINE EXCLUSIVE FIRST LOOK! The raw beauty of the WIN A GUIDED WALK TO THE KIMBERLEY OR KAKADU. YOU CHOOSE! Kangaroo Island Wilderness Trail BE A BETTER HIKER Get your best outdoor sleep ever Swap your tent for a hoochie Repair your gear on the go YOU DID WHAT?! A year hiking the Great Dividing Range NEW YEAR, NEW WALKS Big Uluru Trek, Central Deserts Ritchie s Hut, High Country Nightcap Bluff, Northern NSW Mt Rinjani, Lombok TRAINS, TRACKS AND TRAILS Donna Buang, Warburton Time/distance: 7hr/14.3km. Grade: hard. 1 TOP GEAR FOR ALL TRAILS BUMPER ANNUAL EDITION THE ADVENTURE ISSUE GO THE DISTANCE CHALLENGE YOURSELF Great Himalaya Trail Australia s top ten peaks European Alps traverse Great South West Walk PLUS 17 guided wild walks WALKSMART GREAT Tongariro NP, Gondwana Rainforests of Australia, WALKING Flinders Chase NP, Dandenong Range, Torquay to DESTINATIONS Anglesea, Uluru-Kata Tjuta NP, Steavenson Falls

3 Testimonials Simon Tancred, Hidden Italy As a hiker, I think Great Walks is a terrific magazine - very attractive layout, good writing and full of interesting and useful information. I particularly like the reader involvement in the publication which creates a real sense of community. Hidden Italy organises guided and self-guided walking and, as an advertiser, I find Great Walks a very effective vehicle to present our tours. Ben Clark, Business Enterprise Coordinator Three Capes Track Tasmania Parks and Wildlife Service Thanks for your support in our inaugural year of the Three Capes Track. We were really thrilled with the coverage you provided in Elspeth Callender s article for Great Walks, and we ve had many walkers mention they were motivated to do the walk after reading it. Lucy Langman, Marketing Manager- Ngāi Tahu Tourism I ve just received my copy of the June July issue of Great Walks and wanted to pass on how happy we were with the fantastic Hollyford article and ad placement. Thanks very much for this.

4 Our Audience, Your Customer Great Walks readers consists of Australia s most active and dedicated walkers and hikers. They think of walking as more than just a hobby, but a lifestyle, and spend large on their past time of choice, through the media the consume, the gear they buy and the holidays they take. The typical Great Walks customer... Is a serious walker, going on walks at least monthly (69%) Goes on an overnight or multi-day walk annually (79%) Visits at least once a week (36%) Is receiving the Great Walks weekly enewsletter (87%) Has been encouraged to do a walk after reading an article in the magazine (88%) Has been encouraged to buy new gear after reading a review in Great Walks (81%) Spends more than $250 a year on new outdoor gear (74%) Has gone on a guided walking tour (56%), or is considering going on a guided walking tour (79%)

5 BRENT MCKEAN

6 The Great Walks Portfolio We deliver content across all media platforms, when and how our audience wants it. Magazine Each issue of Great Walks is filled with lush photos, detailed track maps, guiding notes, aspirational walking destinations, reviews of the latest gear and products, nutrition and fitness content, and lifestyle articles. Published 7 times a year, Great Walks is staffed by an experienced team of writers who all share a passion for walking and hiking. Website (greatwalks.com.au) Updated daily, the Great Walks website, is the walker s ultimate online resource and the focal point of our online activity. It features the latest news, photo competitions and galleries, how-to s and gear guides, plus much more. There s always something new for our audience to experience, and ample opportunities for us to showcase your products. e-direct (enewsletter + edm) All the best content from greatwalks.com.au is presented in an easy-to-digest format, keeping our audience engaged and driving them to the website. The enewsletter is growing and offers a more direct access route for advertisers looking for immediate return on investment. Subscribers: 6,200 (December 2016) Digital edition Readers can now experience and interact with brands via hotlinks from ads to websites and videos through the Great Walks digital edition. Individual digital issues and digital subscriptions are available to download from Zinio to any Android, Apple or PC device. Social Our social media presence allows us to engage our audience with a personal touch, giving them insights into, and a connection with, the people behind Great Walks, strengthening their connection with the brand, and enhancing their trust. Facebook likes: 11,100 (December 2016)

7 Great Walks Marketing Solutions By partnering with Great Walks we deliver to you an engaged and highly targeted, niche audience of Australia s most active walkers and hikers. You ll have access to a trusted integrated marketing-communications platform, offering you innovative channels and endless creative advertising and marketing solutions. In conjunction with the Yaffa Custom Content department, Great Walks can develop and deliver a tailored marketing package to help your brand achieve its specific strategic objectives, featuring elements including: Advertising (off- and online) Event partnership Direct marketing Native advertising Social Inserts and covers Video Custom events White papers and educational tools Profiles (organisations and people) Reviews Opinion pieces

8 Rate card and material specifications 2017 Magazine Rates Size Casual 3 6 DPS $5080 $4690 $4280 Full page $2830 $2570 $2390 ½ page $1550 $1430 $1320 ¹ ³ page $1080 $1000 $920 ¼ page $860 $780 $580 RATES EXCLUDE 10% GST. PREFERRED POSITION LOADING: OBC +30%, IFC +20%. Material Specifications Size Width Height DPS (trimmed) FP (trimmed) ½ page vertical ½ page horizontal ¹ ³ page vertical ¹ ³ page horizontal ¼ page horizontal ¼ page square ¹ 6 page (directory) ALL SPECS ARE IN MM. PLEASE INCLUDE 5MM BLEED ON FP AND DPS ADS. Deadlines Issue Booking Material Publication Feb/Mar 2 Dec 9 Dec 26 Jan Apr/May 14 Feb 21 Feb 24 Mar Jun/Jul 13 Apr 20 Apr 23 May Aug/Sep 14 Jun 21 Jun 21 Jul Oct/Nov 14 Aug 21 Aug 22 Sep Annual 11 Sep 18 Sep 20 Oct Dec/Jan 13 Oct 20 Oct 21 Nov Website Rates Section Size Weekly Monthly Exclusive positioning Run of site Rails (x2)* $950 N/A Billboard* $950 N/A Extended Leaderboard N/A $1400 Leaderboard N/A $990 MREC N/A $720 SREC N/A $350 Background Skin* $1100 N/A Pop-up $1100 N/A Video $1350 N/A Leaderboard $695 N/A MREC $500 N/A SREC $245 N/A * DOES NOT DISPLAY ON MOBILE SITE. RATES EXCLUDE 10% GST. PLEASE CONTACT THE SALES MANAGER FOR FURTHER DIGITAL OPTIONS. Material Specifications Size Width Height Background Skin Rails (x2) Pop-up (desktop) Pop-up (mobile) Billboard Extended Leaderboard Leaderboard MREC SREC Video ALL SPECS ARE IN PIXELS 16:9 aspect ratio enewsletter Rates edm Size Weekly $1495 (per broadcast) Banner $1200 MREC $785 RATES EXCLUDE 10% GST. PLEASE CONTACT THE SALES MANAGER FOR FURTHER DIGITAL OPTIONS. Material Specifications Size Width Height edm Banner MREC ALL SPECS ARE IN PIXELS. Deadlines Website and enewsletter online material deadline is 7 days prior to publishing. edm broadcast material deadline is 14 days prior to publishing. Bobby Butler, National Sales Manager P: M: E: bobbybutler@yaffa.com.au Content Marketing Custom content/advertorial options are available for all print and digital platforms. Card rates apply with a 30% production fee loading if Yaffa creates the content. Contact your sales manager for customised packages. ½ PAGE VERTICAL ¹ ³ PAGE VERTICAL ¹ 4 PAGE VERTICAL ¹ 4 PAGE SQUARE RAILS EXT. LEADERBOARD LEADERBOARD BILLBOARD MREC RAILS BANNER MEDIUM BANNER SREC MREC SREC ½ PAGE HORIZONTAL ¹ ³ PAGE HORIZONTAL ¹ 4 PAGE HORIZONTAL

9 LOUISE FAIRFAX

10 Contact Bobby Butler National Sales Manager P: M: E: Brent McKean Editor P: E: Great Walks is published by Yaffa Media Pty Ltd Bellevue Street, Surry Hills NSW 2010 P: F:

Media Kit 2017 Delivering you an audience of engaged competitive sailors.

Media Kit 2017 Delivering you an audience of engaged competitive sailors. Australian Sailing Australian Sailing is the southern-hemisphere s premier performance-sailing media brand, servicing the dynamic