2018 Media Kit. The Ultimate Sportfishing Authority in The Northeast

Transcription

1 2018 Media Kit The Ultimate Sportfishing Authority in The Northeast 1

2 Mission Statement: Sportsmen in Northeast and Mid-Atlantic regions have an obsession with fishing. For 50 years it s The Fisherman that s educated, informed, entertained and connected with more fishing participants than any other source. Whether through our three regional magazine editions of The Fisherman, TheFisherman.com, our twice weekly enewsletters, social media channels, or unmatched involvement with fishing events, we provide anglers of all levels, from beginners to the most avid with comprehensive fishing reports down to the most granular geographic level, fishing instructions, news, extraordinary images of the people, places and the sportfish they crave. It s The Fisherman that s achieved the exclusive position as the ultimate sportfishing authority in this region, which is why readers have more confidence in the products and services advertised and why the region s most motivated consumers are found in The Fisherman. 2

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4 NO ONE COVERS THE NORTHEAST LIKE 26 WEEKLY ISSUES New England New Jersey & Delaware Long Island, Metro, NY 4

5 SEE INSIDE FOR DETAILS SEE INSIDE FOR DETAILS SEE INSIDE FOR DETAILS 12 MONTHLY ISSUES NOVEMBER 2017 LOCAL FISHING REPORTS WIN THIS BOAT! 2017 DREAM BOAT CHALLENGE LOCAL FISHING REPORTS WIN THIS BOAT! 2017 DREAM BOAT CHALLENGE LOCAL FISHING REPORTS WIN THIS BOAT! 2017 DREAM BOAT CHALLENGE SEPTEMBER 2017 OCTOBER 2017 JIGGING FOR HUMPBACKS BECOME A BETTER BUCKTAILER 8 ESSENTIAL PLUGS CHUNK A TROPHY FALL 17 RUN IS ON! LATE SEASON STRIPER HOTSPOT $ 3.50 BAITING FOR TOG TIME TO WINTERIZE $ 3.50 SEA BASS SECRETS $ 3.50 STRIPER TACTICS - TUBE & WORM - DEEP CHUNKING PLUS NEW SHARK REGULATIONS 5

6 The Ultimage Sportfishing Consumer. The Fisherman s Reader base has the financial power to impact your business! 6

7 $156,790 Average Annual Income 62% of readers spend over $1,000/year on fishing tackle Average number of rod/reel outfits owned % own a boat 92% of all readers have more confidence in a product if it s seen in The Fisherman. Average age 51 ACTIVE CONSUMERS! Percentage of Subscribers Planning Purchases in the next 12 months 8% are planning to purchase a new boat 13% are planning to purchase a new outboard motor 31% are planning to purchase marine electronics 62% are planning to purchase a fishing reel 59% are planning to purchase a fishing rod 89% are planning to purchase lures 86% are planning to purchase line 86% are planning to purchase hooks 45% have been on a charter or party boat in the last 12 months. 7

8 Exclusive Readership: We Stand Alone PERCENTAGE OF FISHERMAN SUBSCRIBERS THAT DON'T SUBSCRIBE TO THESE PUBLICATIONS: 72 % ON THE WATER 94% SURF CASTERS JOURNAL 99% NEW ENGLAND BOATING 98% COASTAL ANGLER 72% SALTWATER SPORTSMAN 88% SPORT FISHING 8

9 BRAND LOAYLTY Plan to renew current subscription 94% Readers say a subscription is a good value for the money 97.7% Trust what they read in The Fisherman 91% Subscribed for 10 years or more 52% Doesn't subscribe to any other fishing magazine 43% Percent of readers who have more confidence in a brand or service if seen advertised in The Fisherman 66% Percent of readers who have made an unplanned purchase as a result of seeing an ad 65% Percent of readers who say cover images have improved 79% Percent of readers who say features have improved 61% 9

10 2018 Issue and Bonus Distribution Calendar Issue # *Topic On Sale Date Ad Closing 1 Jan. Monthly 2018 Boat & Motor Buyer's Guide Bonus Distribution: 10,000 NY Boat Show Garden State Outdoor Sports Show, NJ New England Fishing Expo December 28, 2017 Glossy 11/30/17 Local Sections 12/7/17 2 Feb. Monthly Marine Electronics Buyer s Guide Bonus Distribution: 15,000 New Jersey Boat Sale & Expo Boston Boat Show Providence Boat Show, RI Surf Day, NJ CMTA Hartford Boat Show NY Sport Fishing Federation Show Springfield Sportsman Show, MA New Jersey Boat Sale & Expo January 25, 2018 Glossy 12/28/18 Local Sections 1/04/18 3 March Monthly The Ultimate Fish Boat Modifications Tackle Feature: Dissecting a Quality Spinning Reel Bonus Distribution: 15,000 Atlantic City Boat Show, NJ World Fishing & Outdoor Expo, NY Greater Philadelphia Boat Show at Oaks, PA Rhode Island Saltwater Fishing Expo Asbury Park Fishing Show, NJ Ward Melville High School Fishing Show Mass. Striped Bass Association Show Long Island Boat Show, NY February 22, 2018 Glossy 01/25/18 Local Sections 2/01/18 4 April Monthly Early Season Saltwater Outlook Plus Freshwater Feature Focus Boat Prep Guide Northeast Fishing & Hunting Expo, CT March 29, 2018 Glossy 3/02/18 Local Sections 3/08/18

11 Issue # *Topic On Sale Date Ad Closing 5 -Weekly Issue April 5, /22/18 6- Weekly Issue April 12, /29/18 7- Weekly Issue April 19, /05/18 8-May Monthly 2018 Season Opener MEGA ISSUE Free Digital Edition Online Multiple ASAC Tournaments, NJ April 5, 2018 Glossy 3/29/18 Local Sections 4/12/ Weekly Issue May 3, /19/ Weekly Issue May 10, /26/ Weekly Issue May 17, /03/ Weekly Issue May 24, /10/18 13 June Monthly Inshore Special Issue Shark Tournament Guide & Distribution: 8,000 Star Island Shark Tournament, NY Mako Mania, NJ South Jersey Marina Shark Tournament Warriors for Warriors Tournament, NJ Junior Anglers Day, NY Pt. Lookout Shark Tournament, NY Freeport Hudson Anglers Shark Tourn, NY Molnars Landing Shark Tournament, NY Suffolk Marine Striper Tournament, NY Moriches Anglers Shark Tournament, NY Fluke Til Ya Puke Tournament, RI May 31, Weekly Issue June 7, /24/ Weekly Issue June 14, /31/ Weekly Issue June 21, /07/18 Glossy 05/03/18 Local Sections 5/17/18

12 Issue # *Topic On Sale Date Ad Closing 17 - July Monthly 18 - Weekly Issue July 5, /21/ Weekly Issue July 12, /28/ Weekly Issue July 19, /05/18 21 Aug. Monthly 12 Offshore Special Issue Bonus Distribution: 6,000 ASAC Tournament, NJ Sterling Harbor's Duke of Fluke Tournament, NJ South Jersey Tournaments - Jr. Angler Offshore Point Pleasant Elk's Fluke Tournament, NJ The Ike Foundations's Pro Am, NJ Bay Shore Mako Tournament Woodcleft Shark Tournament, NY Great Gun Anglers Shark Tourn, NY Combs Duke of Fluke Tournament, NY Freeport Hudson Anglers Fluke Tourn, NY Tri-State Shootout, RI Hampton Bays FD Fluke Tournament, NY Captree B&T Tournament, NY Surf Rats Ball, NY LI Marlin & Tuna Tournament, NY Wreck and Bottom Fishing Play Book Outfitting a Light Tackle Super Boat Bonus Distribution: 5,500 Marina Max Offshore Shootout, NY Babylon Tuna Tournament, NY Molnars Fluke Tournament, NY LIBBA Jamboree, NY Hampton Invitational Marlin Tourn, NY Star Island Mako Tournament, NY Moriches Anglers Fluke Tournament, NY South Jersey Tournaments - Mid-Atlantic SWABC Fluke Tournament, NJ Friendly Sons of Shillelagh Fluke Tournament Multiple ASAC Tournaments June 28, 2018 July 26, Weekly Issue August 2, /19/ Weekly Issue August 9, /26/ Weekly Issue August 16, /02/ Weekly Issue August 23, /09/18 Glossy 05/31/18 Local Sections 6/14/18 Glossy 06/28/18 Local Sections 7/12/18

13 Issue # *Topic On Sale Date Ad Closing 26 Sept. Monthly Surf Fishing *The Ultimate Surf Fishing Gear Guide *The Fisherman s BEST OF SHOW *ICAST 2018 Outboard Motor Buyer s Guide Bonus Distribution: 17,000 Norwalk Boat Show, CT Tobay Boat Show,CT Jersey Shore Boat Sale & Expo, NJ Multiple ASAC Tournaments, NJ NJBBA Children's Surf Tournament, NJ The Fisherman s Surf Show, NY Montauk Surf Classic, NY South Shore Surf Classic, NY Jones Beach Surf Classic, NY White Water Marine Fishing Challenge, NY Marine Max Shootout, NY Martha s Vineyard Striped Bass Derby, MA The Nantucket Inshore Classic, MA August 30, Weekly Issue September 6, /23/ Weekly Issue September 13, /30/ Weekly Issue October 11, /27/ Weekly Issue October 18, /04/18 Glossy 08/02/18 Local Sections 8/16/ Weekly Issue September 20, /06/18 The Striped Bass Issue 30 - Oct. Monthly Fall Run Success Guide Glossy 8/30/18 LBI Surf Classic, NJ September 27, 2018 Local Sections 9/13/18 Multiple ASAC Tournaments, NJ 31 - Weekly Issue October 4, /20/ Nov. Monthly Reef and Wreck Fishing Source Book Multiple ASAC Tournaments, NJ October 25, Weekly Issue November 1, /18/ Weekly Issue November 8, /25/18 Glossy 09/27/18 Local Sections 10/11/18 37 Weekly Issue November 15, /01/ Dec. Monthly Black Friday- Holiday Gift Guide Charlie's B&T Turkey Surf Tournament, NJ November 22, 2018 Glossy 10/25/18 Local Sections 11/08/18 13

14 Feature Section Mechanical Requirements - Feature And Report Section FULL PAGE Live: x 10 Bleed: x11 Trim: x /3 PAGE VERTICAL 4.5 x 10 2/3 PAGE HORIZONTAL x /2 PAGE VER- TICAL x 10 1/2 PAGE HORIZONTAL x /3 PAGE HORIZONTAL x /3 PAGE VER- TICAL x 10 Report Section 1/4 PAGE 4.5 x /4 PAGE HORIZONTAL x /6 PAGE HORIZONTAL 4.5 x /6 PAGE VERT- ICAL x INCH 4.5 x 2 4 INCH x 4 3 INCH x 1 3 INCH 4.5 x INCH x 3 1/3 PAGE SQUARE 4.5 x /6 PAGE HORIZONTAL 4.5 x /4 PAGE x /6 PAGE VERTICAL x INCH 4.5 x 1 2 INCH x INCH 4.5 x INCH x INCH x 1 Ad File Format PDF (Portable Document Format) All fonts must be embedded. All image/vector objects must be CMYK for color ads. Image resolution at least 266 dpi. Maximum ink density is 240% (e.g., C:20, M:20, Y:20, K:100 = 160% ink density)

15 Monthly Glossy Paper Feature Section Full Run (New England, Long Island and New Jersey/DE Bay Editions) Size 1-3X 4-6X 10-12X 1 Page $5,525 $5,250 $3,450 2/3 Page $3,830 $3,640 $3, Advertising Rate Card Note: All Rates Are Net 1/2 Page $2,985 $2,835 $2,685 1/3 Page $2,060 $1,960 $1,856 1/4 Page $1,600 $1,520 $1,440 1/6 Page $1,100 $1,050 $995 Covers Second Third Fourth New England Edition Feature Section Size 1-12X 13-26X 27-38X Full Page $1,108 $1,025 $942 2/3 Page $768 $711 $653 1/2 Page $598 $553 $509 1/3 Page $414 $383 $351 1/4 Page $321 $298 $273 1/6 Page $221 $205 $188 Covers Second Third Fourth New England Edition Fishing Report Section $1,164 $1,136 $1,220 Size 12X 26X 38X Full Page $906 $838 $770 2/3 Page $628 $581 $534 1/2 Page $489 $453 $416 1/3 Page $339 $318 $287 1/4 Page $263 $243 $224 1/6 Page $181 $168 $153 4 Inch $145 $134 $123 3 Inch $108 $101 $ Inch $92 $85 $79 2 Inch $73 $68 $ Inch $56 $50 $47 1 Inch $37 $35 $31 Long Island Edition Feature Section Size 1-12X 13-26X 27-38X Full Page $1,775 $1,686 $1,509 2/3 Page $1,231 $1,169 $ 1,045 1/2 Page $958 $911 $815 1/3 Page $662 $629 $563 1/4 Page $515 $489 $438 1/6 Page $355 $337 $302 Covers Second Third Fourth Long Island Edition Fishing Report Section $1,863 $1,819 $1,952 Size 12X 26X 38X Full Page $1,451 $1,342 $1,234 2/3 Page $1,005 $930 $855 1/2 Page $784 $724 $666 1/3 Page $542 $501 $460 1/4 Page $421 $389 $357 1/6 Page $290 $269 $247 4 Inch $233 $214 $198 3 Inch $174 $162 $ Inch $148 $137 $126 2 Inch $117 $109 $ Inch $89 $82 $76 1 Inch $60 $56 $51 $5,802 $5,664 $6,078 New Jersey Edition Feature Section Size 1-12X 13-26X 27-38X Full Page $1,522 $1,446 $1,294 2/3 Page $1,056 $1,003 $897 1/2 Page $822 $781 $698 1/3 Page $569 $540 $483 1/4 Page $442 $419 $375 1/6 Page $305 $ 289 $259 Covers Second Third Fourth $1,599 $1,560 $1,675 New Jersey Edition Fishing Report Section Size 12X 26X 38X Full Page $1,244 $1,152 $1,058 2/3 Page $862 $798 $ 733 1/2 Page $672 $622 $571 1/3 Page $465 $430 $394 1/4 Page $361 $334 $307 1/6 Page $249 $231 $211 4 Inch $200 $184 $170 3 Inch $149 $138 $ Inch $127 $117 $108 2 Inch $102 $94 $ Inch $76 $67 $65 1 Inch $51 $47 $44 15

16 - The Premier Fishing Resource TheFisherman.com has built the largest collection of fishing information on the web, inviting users to discover the latest news, fishing reports, images events, regulations and tournaments. With the largest collection of resource information it s also the most in-depth fishing tool available to anglers for information, inspiration, and planning whether at home, or in the field. It s no wonder the site has increased total visits 52% this year. Traffic Google Analytics % increase Total Unique Visits 138, % Total Page Views 622, % Total Visits 215, % 3.8 Total Pages per session Demographics Median Age: 51 Female: 10.5% Male: 89.5% 16

17 Average Weekly Content Load: 60,000 Words Per Week 4 Videos Per Week 3 New Digital Magazines Per Week Comprehensive Event Listing Breaking Fishing News Coverage 15 Fishing Report Blogs from local hotsports throughout the Northeast 17

18 Digital Advertising Opportunities The Fisherman s enewsletter Our enewsletter is sent out every Monday and Thursday to roughly 33,000 subscribers 3 regional edition versions. Highlights fishing news, fishing features, fishing reports and our unique video fishing forecast. Open rate of 32%, delivery rate 99%+ Ad size 650 x 90, or 750 x90 - $125/week/regional edition Full Run - $375 E-Blasts Send an with your content to our audience of 33,000 avid angler subscribers Pricing $500 Social Media Create targeted campaigns to our social media audience Reach our highly engaged followers through The Fisherman s trusted social media channels Social Media Mention: One Facebook post, one Instagram Post - $250 Non-traditional/Custom Content Campaign Sponsored Marketing Surveys with retargeting opportunities Social media Contests Special Events Sponsorships Custom Videos / Webinar production Branded Content - Your product positioned by Fisherman staff in a relevant, high impact and engaging fashion. Branded content to be published on TheFisherman.com homepage and included as a feature in our enewsletter. Customer contest is promoted in The Fisherman Magazine, Facebook, Instgram, Twitter, YouTube. We also accept content that you produce for consideration. Call for custom quote 18

19 TheFisherman.com Home Page Advertising Positions Run Of Site 19

20 20 The Ultimate Fishing Authority! Dale Nicholson New England Advertising Sales Manager P: (203) E: Bob Blessee Long Island Advertising Sales Manager P: (631) John DeBona New Jersey/Delaware Bay Advertising Sales Manager P: (732) E: Rich Dunn New Jersey/Delaware Bay Advertising & Retail Sales Manager P: (732) E: Corporate Office 14 Ramsey Road, Shirley, NY P: (631) Contact For print and online display advertising rates, please call your local advertising sales manager. Michael Caruso Publisher 14 Ramsey Road, Shirley, NY P: (631) ext. 204 E: Advertising Contract Terms and Conditions 1) Advertisements are accepted upon the representation that an advertiser and its agency have the right to publish the contents thereof. In consideration of such publication, advertiser and its agency agree to indemnify and hold publisher harmless against any expense or loss by reason of any claims arising out of publication. 2) All contents of advertisements are subject to publisher s approval. Publisher reserves the right to reject or cancel any advertisement, insertion order, space reservation, or position commitment at any time. Advertisements sent Editorial Style must be identified Advertisement to meet postal requirements. 3) Cancellations or changes in orders may not be made by the advertiser or its agency after the closing date. 4) Publisher shall not be liable for any cost/damage if for any reason it fails to publish an advertisement. 5) Publisher shall have the right to hold advertiser and/or its agency jointly and severally liable for such monies as are due and payable to publisher for advertising which advertiser or its agent ordered and which advertising was published. 6) No conditions other than those set forth in this rate card shall be binding on the publisher unless specifically agreed to in writing by the publisher. Publisher will not be bound by conditions printed or appearing on order blanks or copy instructions which conflict with provisions of this rate card. 7) Publisher is not liable for delays in delivery and/or non-delivery in the event of acts of God, fire, flood, insurrection, riot, explosion, embargo, strikes, labor or material shortages, transportation interruption of any kind, or any condition beyond the control of publisher affecting production or delivery in any manner. 8) No contract will be accepted for a period longer than one year. Advance orders will be billed at prevailing rates when advertising is published. 9) All orders are subject to final acceptance at The Fisherman Corporate Headquarters. 10) The Fisherman makes no guarantee or representation as to the quantity and/or quality of visits, impressions, circulation, or other usage of The Fisherman magazine. thefisherman.com web site, Enewsletters, or s or of the advertisement unless The Fisherman expressly agrees otherwise in writing. 11) All issues relating to advertising will be governed by the laws of the State of New York applicable to contracts to be performed entirely therein.