Recent Trends in Organic Tree Fruit Production: 2001

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1 Recent Trends in Organic Tree Fruit Production: 2001 David Granatstein Center for Sustaining Agriculture and Natural Resources, Wenatchee, WA Organic pears near Chelan, WA Organic & Integrated

2 Which half of the world will starve if we switch to organic farming? Earl Butz, former US Secretary of Agriculture

3 Encouraging Trends Consumer trends around wellness Increased organic food sales and availability More public interest in food system, ecosystem services, role of ag in society More public and private support for organic farming More regulatory certainty (USDA National Organic Standard) Organic = GMO free

4 Organic food sales in the US US Organic Food Sales (billion $) Source: Organic Trade Association

5 Segments of total population by environmental attitude (%) TN NGM AH YR OV UC TN = True Naturals AH = Alternative Healers OV = Overwhelmed UC = Unconcerned NGM = New Green YR = Young Recyclers Mainstream (Hartman, 1996)

6 Concerns More tree fruit growers and acres, domestic and foreign - More supply than demand right now? Industrial organic More scrutiny and criticism of organic Convergence of conventional and organic on the farm

7 Estimated World Organic Apple and Pear Acreage Certified Acres Apple Pear U.S. 17,572 2,798 Canada Europe* 8,675 3,665 South America 1, New Zealand 2, Total 31,005 7,618 China?? *Europe data from 2000

8 U.S. Organic Tree Fruit Acreage Apple Pear Cherry All fruit WA CA AZ CO ID OR Others Total US 17, ,735 WA trans

9 Organic Tree Fruit Acreage in WA Cert. Trans. Total Apples Pears Cherries Apricots Peaches Nectarines Plums Total

10 Organic Apple Acreage in Washington State Acres Alar Pheromone MD Certified Transitional

11 Organic Pear and Stone Fruit Acreage in Washington State Pear Stonefruit

12 Organic Pear Acreage in Washington State Acres Certified Transitional

13 Organic Cherry Acreage in Washington State Acres Certified Transitional

14 Annual Changes in Organic Apple Acreage Washington State Acres

15 Organic Orchard Acreage as a Percent of Total Washington Orchards Apple Pear (C+T) Based on USDA-National Agricultural Statistics for bearing acreage

16 California Organic Tree Fruit Trends Acres * Apple Pear Stonefruit * Data source changed to CDFA

17 WA Organic Apple Acreage by Variety 2001 Red Delicious Granny Smith Gala Golden Delicious Fuji Other Braeburn Cameo Pink Lady Golden Types Certified Transitional

18 WA Organic Red Delicious Acreage Certified Transitional

19 WA Organic Pear Acreage by Variety 2001 Anjou Bosc Bartlett Asian Red Anjou Red Bartlett Concord Other Certified Transitional

20 WA Organic Apple Prices ($ per box FOB) $40 $30 $20 $10 $0 Red Delicious Golden Delicious Granny Smith Fuji Gala Source: Washington Growers Clearinghouse

21 WA Organic Apple Prices ($ per box FOB) $50 $40 $30 $20 $10 $0 Braeburn Jonagold Red Rome Cameo Pink Lady Source: Washington Growers Clearinghouse

22 Price Trends Red Delicious $/box FOB $30 $20 $10 $0 Org Org Conv Conv organic conventional $40 Golden Delicious $/box FOB $30 $20 $10 $ organic conventional

23 Price Trends Granny Smith $/box FOB $40 $30 $20 $10 $0 Price $/box FOB $35.00 $30.00 $25.00 $20.00 $15.00 $10.00 Org Conv $5.00 $ organic conventional Braeburn $/box FOB $50 $40 $30 $20 $10 $0 Price $/box FOB $45.00 $40.00 $35.00 $30.00 $25.00 $20.00 $15.00 $10.00 $5.00 $ organic conventional

24 Price Trends Fuji $/box FOB $40 $30 $20 $10 $0 Price $/box FOB $35.00 $30.00 $25.00 $20.00 $15.00 Org Conv Org Conv $10.00 $ $ organic conventional $40 Gala $/box FOB $30 $20 $10 $0 Price $/box FOB $35.00 $30.00 $25.00 $20.00 $15.00 $10.00 $5.00 $ organic conventional

25 WA Organic Pear Prices ($/box FOB) $55 $45 $35 $25 $15 Bartlett Red Bartlett D'Anjou Bosc Source: Washington Growers Clearinghouse

26 Price Trends Bartlett $/box FOB $50 $40 $30 $20 $10 $ organic conventional D Anjou $/box FOB $50 $40 $30 $20 $10 $ organic conventional

27 Price Trends Bosc $/box FOB $50 $40 $30 $20 $10 $ organic conventional

28 Organic Tree Fruit Research Needs Semi-arid regions (western North America, Argentina) weed control, insect pests, fruit thinning, fertility, replant disease Humid regions (Michigan, NY, Europe) scab, insect pests, weed control, fruit thinning, fertility

29 Research Response in PNW Pheromone mating disruption for codling moth New biorational pest control tools (Spinosad, kaolin, oils, repellents) Mulching systems for weed control Cover crops Biocontrol of replant disease Compost, soil quality Natural thinners Organic tree fruit statistics

31 Looking Ahead Organic: is on the leading edge of sustainable agriculture; not the endpoint. doesn t guarantee no spray, no chemicals, no residues, no synthetics, tastier, healthier, family farm, local. cannot remain static and must continually improve.

32 Keep Your Eye on the Consumer More interest in food and farm attributes outside the organic rule (labor, wildlife, food miles, energy ). Beyond Organic or Organic Plus Organic fruit and wellness apples and antioxidants. Pre-sliced organic apples as a snack food alternative? Taste, face and place. Where is there more consumer loyalty local, fresh, non-organic vs. imported organic Chilean fruit?

33 Take care of the soil and it will take care of you.

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