2016 EVENT SNAP SHOT

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John Greer
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1 2016 EVENT SNAP SHOT

16 EVENT SNAP SHOT The data points selected for this year-end snapshot are meant to demonstrate the significant value and power that Interbike continues to brings to its exhibitors.

2 16 EVENT SNAP SHOT The data points selected for this year-end snapshot are meant to demonstrate the significant value and power that Interbike continues to brings to its exhibitors. It s interesting that when Interbike shows a dip in attendance, which is simply a reflection of an industry dip in sales, that many want to claim that the show is no longer relevant. The facts just simply don t support that way of thinking and I suspect you will see that in the numbers the show attracts, and the engagement we consistently generate. Interbike has faced many challenges over its rich 35-year history, and it has withstood most of those hurdles by continuing to deliver fresh, innovative content for all of its constituency. From its very first days as a business, Interbike has always put the retailers first and foremost and today that remains our primary objective. Many suppliers have rushed to introduce new products in the middle of the retail sales cycle only to frustrate their retailers and we re now seeing the damage from that behavior. Margins continue to erode on both sides of the ledger and finally the two largest companies in our industry are now leading the way and pushing back their private events to the appropriate and desired time of year. We applaud these moves and we implore others to consider following the swing of this pendulum back to the September/October window. At the end of the day, we hope you find value in the numbers and facts presented in this snapshot. Our goal is to provide you with mathematical support for exhibiting at the show, but we also know that much of what makes the show relevant and valuable are the intangible opportunities we provide. This is a relationshipbased industry and Interbike has long been the leader in creating, building and strengthening both personal and business relationships. Please don t lose sight of this huge value that most often gets ignored when evaluating the value of a show. Where would we be in this industry without those relationships, many of which originated at the Show? Think about that for a minute and I think it will come back to you as to why we all NEED to gather once a year. Thank you for your time and consideration, Pat Hus Vice President, Interbike TABLE OF CONTENTS AT A GLANCE...3 BUYING POWER...4 KEY STORES...5 EXPERIENCE...6 OBJECTIVES...8 LEARNING...9 CONNECTION...10 GIVING BACK...11 MEDIA IMPACT...12 SOCIAL MEDIA/MOBILE APP...13 UPCOMING 2017 EVENTS...14 CONTACT

3 16 AT A GLANCE We believe in a marketplace without boundaries that inspires creativity, transparency and inclusivity. We believe in sharing and cultivating passion for cycling. Above all else, we believe that the future strength of the cycling industry lies in specialty retail. We also believe in a simple formula for success: right time, right place, right stuff. The power of Interbike comes from its unity, from everyone gathering together to share ideas and move forward together. And Interbike delivered! What follows is our scorecard for the industry, letting you know who came, where they came from, what they came for and what they did while they were here. Please let us know if you have any questions and we look forward to seeing you in 2017! Watch Interbike 2016 Show Video here. Watch OutDoor Demo & Marketplace 2016 Demo Video here. 3

4 16 BUYING POWER After 35 years, Interbike remains the leading event for retailers. From specialty bicycle dealers to sporting good stores to mass merchants, retailers of all shapes and sizes view Interbike as the go-to place to stock their stores with the products their customers want. 6,523 Retail Buyers 3,174 Stores 895 New Stores (did not attend last 2 years) 1,112 Importers/Distributors 3,022 New Retailers (all retail staff) and Importers/Distributors attended Interbike 2016 (did not attend last 2 years) 63% of attendee audience are Specialty Bicycle Retailers 19% of attendees were International 50 States 62 Countries represented Download the complete Interbike 2016 Store List here. 4

5 16 KEY STORES Interbike is a reflection of the industry. When times are good, retailers can afford to send more staff members to the show. When times are tough, which is the environment we re currently living in, budgets for travel are cut back to ensure that lights can stay on, and bills get paid on-time. But retailers know the importance of Interbike, and still attend but with fewer team members. Our registration data proves this, as more owners/buyers attended, and fewer managers & sales employees made the trip. From a quality standpoint, top dealers (like those examples listed below) made the trip and saw the value in face-to-face interaction with exhibitors. KEY RETAILERS: Huckeberry Bicycles, San Francisco, CA Goodale s Bike Shop, Nashua, NH Cahaba Cycles, Birmingham, AL Bicycle Ranch, Scottsdale, AZ REI, Kent, WA Landis Cyclery, Phoenix, AZ Helen s Cycles, Santa Monica, CA Mike s Bikes, San Rafael, CA Rock N Road Cyclery, Irvine, CA Sports Basement, San Francisco, CA Trek Bicycle Superstore, San Diego, CA Nytro Multisport, San Diego, CA Big Ring Cycles, Golden, CO Bicycle Village, Boulder, CO Zanes Cycles, Branford, CT Eastern Mountain Sports, CT Revolution Cycles, D.C. Bike America, FT. Lauderdale, FL Orange Cycle, Orlando, FL Free Flite Bicycles, Atlanta, GA All3Sports, Atlanta, GA Bicycle Garage of Indianapolis, Indianapolis, IN Bike Doctor, Arnold, MD Landry s Bicycles, Natick, MA Erik s Bike Shop, St. Paul, MN NOW Sports, Minneapolis, MN Las Vegas Cyclery, Las Vegas, NV Cycle Craft, Parsippany, NJ Knapp s Cyclery, Trenton, NJ Strictly Bicycles, Ft. Lee, NJ Bicycle Planet, Syosset, NY Bicycle Habitat, New York, NY Paragon Sports, New York, NY Tom s Pro Bike, Lancaster, NY The Bike Gallery, Portland, OR Keswick Cycles, Glenside, PA Bicycle Sport Shop, Austin, TX Richardson Bike Mart, Richardson, TX Retail Concepts, Houston, TX Conte s Bike Shop, Virginia Beach, VA Spokes ETC, Vienna, VA Boulder Cycle Sport, Boulder, CO McCully Bicycle & Sporting Goods, Honolulu, HI Kozys Cyclery, Chicago, IL Village Cycle Center, Chicago, IL Download the complete Interbike 2016 Store List here. 5

6 16 EXPERIENCE OutDoor Demo continues to be the one place shop employees can get quality face time with brand executives, test the latest products, then return and talk about their experience all with the goal of making shop employees smarter about the brands they sell and don t sell. It s a place where media gather to report on product after a test ride, and where buyers go to ride before they buy. OutDoor Demo is the ultimate product testing location for the IBD network. 4,150 Total Attendance 2,300 Retail Buyers 147 Media Attendance 111 Exhibiting Brands Thousands of test rides delivered, even more smiles generated. I attend Interbike every year because its the best way to keep my finger on the pulse of the industry and to reconnect with friends and business partners that I don t get to see during the year. Having such a wide array of bike industry influencers in one place gives a great return on investment of time and money and is a don t miss event. Hill Abell, Owner, Bicycle Sport Shop, Austin, TX 6

7 16 EXPERIENCE (CONT.) Fall CycloFest was launched to satisfy the needs of brands and retailers alike: to create a demo event (East of the Mississippi River) that offers retailer-specific education and brand interaction for IBD s only, to allow direct consumer interaction in a festival-like environment all at an epic location with heart-stirring singletrack, rolling country pavement, racing, and southern hospitality. Fall CycloFest is developing into one of the top cycling-specific events that ever hit the East coast. 3,780 Total Attendance 2,635 Retail Customers 476 Retail Buyers 29 States Represented 75% of attendees were from the South Atlantic region 11% of attendees were from the Mid-Atlantic region 25 Media 11 Distributors/Importers 7

16 OBJECTIVES Retailers from around the globe come to Interbike in search of new suppliers, innovative products, hands-on testing and face-toface interaction.

8 16 OBJECTIVES Retailers from around the globe come to Interbike in search of new suppliers, innovative products, hands-on testing and face-toface interaction. Interbike is often the starting point for long term relationships between exhibitors and dealers, ultimately leading to sales on both sides. $1.7 Million: Average planned spend with exhibitors in the coming year. Top product categories attendees are shopping: parts & accessories, mountain bikes, road bikes, apparel and helmets. Categories looking to grow in 2017: e-bikes and wearable/tech. 85% of attendees have a buying role. 84% of attendees found new products. After the big supplier/dealer events, Interbike offers the opportunity to see the new product offerings and speak to the suppliers of product who do not have individual events. We go to Interbike to see clothing and accessories as the traveling sales reps aren t able to show us the breadth of their product lines. Our customers come to our store to see, in person, the products that we have found at Interbike. Retail analysts say that if you add the element of treasure hunting to your brick and mortar store, customers will come into shop. Interbike gives us the opportunity to find treasure hunt products for our store. Howard Larlee, Orange Cycle, Orlando, FL 8

16 LEARNING No other event in North America offers the vast array of free educational content specifically designed to help independent bicycle retailers grow their businesses.

9 16 LEARNING No other event in North America offers the vast array of free educational content specifically designed to help independent bicycle retailers grow their businesses. From technical seminars for mechanics, to higherlevel business shaping topics for owners and everything in-between, Interbike continues to be the number one provider of education for all levels of workers at the IBD level. Our partnerships with the National Bicycle Dealers Association, The Mann Group, Medicine of Cycling and more, help ensure that we re covering the latest trends and topics that bike shops need to stay ahead of the game. 8 Hours of Mann U Sessions 18 NBDA Super Seminars Plus Sessions 11 Electric Theatre Sessions 38 Tech Clinics 7 Suppliers Series Sessions 6 Fit Symposium Sessions Interbike continues to be valuable to us in many ways, said Ken Woody Smith of Richardson Bike Mart. The seminars are great for relevant concerns or trends in our business, the networking with other dealers is so important from a peerlearning aspect and meeting with vendors to create or strengthen relationships and/or take advantage of show specials or discounts is a top goal for us. There s a new synergy that we have after leaving each show, and it allows us to reset our batteries and look at our business differently from outside of the shop. Ken "Woody" Smith, General Manager, Richardson Bike Mart, Richardson, TX 9

16 CONNECTION There s no denying the fact that Interbike is the industry champion of face-toface interaction, and the connections that occur every single year have value for life.

It even happens just walking the show floor - we hear it all the time, I bumped into a retailer friend in the hall today and was able to get some great ideas (or perspective) that I can bring back to

4,150 attendees, including 2,300 buyers gathered at OutDoor Demo in Bootleg Canyon to get hands-on testing of bikes, accessories and more.

10 16 CONNECTION There s no denying the fact that Interbike is the industry champion of face-toface interaction, and the connections that occur every single year have value for life. We create numerous opportunities to connect through new events like the Mechanics Challenge, veteran event partnerships like Cross Vegas and meeting old and new friends at the Industry Breakfast. It even happens just walking the show floor - we hear it all the time, I bumped into a retailer friend in the hall today and was able to get some great ideas (or perspective) that I can bring back to my business today. Some connections just can t be done on a laptop or smartphone. 4,150 attendees, including 2,300 buyers gathered at OutDoor Demo in Bootleg Canyon to get hands-on testing of bikes, accessories and more. 100 mechanics competed in the Mechanics Challenge on the show floor to claim the title of Interbike Master Wrench. 600 honored our industry s finest at the Interbike Awards Night Gala 700 attended the Industry Breakfast, where the topic was Why Pro Bike Racing Matters to the Future of Bicycling. 1,704 took 15,336 test rides at The Circuit, the indoor e-bike test track. 12,000 + spectators watched racers from 20 countries compete in CrossVegas, the biggest cyclocross race in the country. 10

assist as many and as often as possible.

11 16 GIVING BACK Interbike is proud to have strong partnerships with numerous organizations within our industry. From smaller non-profit organizations that have limited funds to exhibit, to larger associations that need help getting their message across, we work hard to assist as many and as often as possible. Interbike is currently the largest contributor to PeopleForBikes, and also supports the National Bicycle Dealers Association, the International Mountain Bike Association, the Bicycle Product Suppliers Association, Trips for Kids, and many more. PARTNERSHIPS: NON-PROFITS: Complimentary booth space and marketing support provided to: 11

12 16 MEDIA IMPACT Brands can t ignore the value of media presence at Interbike. With more than 400 endemic and non-endemic journalists attending each year from around the globe, exhibitors have the ultimate opportunity to get valuable media coverage at Interbike. Whether it s participating in the popular Interbike Media Preview, using the media list to set appointments with journalists or just having a beer with an editor you don t see often, Interbike provides a platform for you to achieve coverage as part of your investment in the show. WORKING MEDIA IN ATTENDANCE: 434 TOTAL VOLUME OF CLIPS: 5,000* TOTAL COMPANY MENTIONS: 5,723* TOTAL CIRCULATION (PRINT): 1,148,544* *Source: Cision TOTAL UNIQUE VISITORS (ONLINE): 4,230,210,925* TOTAL AD VALUE (PRINT & ONLINE): $1,738,043* media were on hand at the Media Preview to get a sneak peek of the new products offered by the 40 participating brands. All three of our publications get a great deal of value from attending Interbike and OutDoor Demo. The combination of face-toface meetings and putting our hands on the latest products from companies large and small makes Interbike a can t miss event. Dave House, Publisher of H3 Publications (ROAD, DECLINE, ebike Buyers Guide) Interbike has long been the grand finale to the bike season, and is one of the best opportunities to see what s coming down the pike for the next year. It s also a great chance to network with industry friends of all kinds. It gives us a unique opportunity to reach out to dealers and riders that we would typically not hear from. Mike Wirth, Editor, Mountain Bike Action I started attending Interbike a few years ago, and I continue to find products that fit perfectly for our segments year-after-year, said Michael Sommer, Producer for Fox National News. The media event the night before Interbike was most helpful as I would not have found some of the exhibitors in the large exhibit hall during the show. Michael Sommer, Producer, Fox National News ENDEMIC MEDIA NON-ENDEMIC MEDIA INTERNATIONAL MEDIA 12

13 16 SOCIAL MEDIA/MOBILE APP Interbike continues to grow its social media reach on Facebook, Twitter, Instagram and Flickr with content before, during and after the event. Our mobile app is also quickly becoming a tool that attendees are leaning on from on-site navigation of the show floor, to keeping up with scheduled events and educational content, to finding products by category and more. MOBILE APP STATS: 5,835 Total Users. SOCIAL MEDIA 24,582 FOLLOWERS By Platform: 3,811 Total ios 1,209 Total Android Number of clicks on banner ads: ,190 dashboard visits. 28,600 FOLLOWERS Number of clicks on exhibitors: 70,036 Number of times exhibitors were bookmarked: 27,645 Number of times exhibitors were located on a map: 10,393 9,442 FOLLOWERS 13

14 16 UPCOMING 2017 EVENTS BOOK YOUR SPACE FOR INTERBIKE 2017 TODAY! OutDoor Demo & Marketplace September 18-19, 2017 Bootleg Canyon Boulder City, Nevada Interbike September 20-22, 2017 Mandalay Bay Convention Center Las Vegas, Nevada Fall CycloFest October 19-22, 2017 U.S. National Whitewater Center Charlotte, North Carolina 14

16 CONTACT MEET THE TEAM: Pat Hus Vice President (949) 226-5781 pat.hus@interbike.com Justin Gottlieb Communications and PR Director (949) 226-5754 justin.gottlieb@interbike.

15 16 CONTACT MEET THE TEAM: Pat Hus Vice President (949) Justin Gottlieb Communications and PR Director (949) Andria Klinger Sales Director (949) Gina Rosselle Account Executive (949) Katie Weber Account Executive (949) Nikki Puckett Marketing Director (949) Andy Buckner Senior Art Director (949)

passion community expertise values nbda.com

passion community expertise values nbda.com For 70 years the NBDA has taken the lead in supporting the professional bicycle retailer. Make your voice be heard. Join the NBDA now to ensure success for the