Welcome to Swedens leading fishing media! Advertisement

Transcription

1 Welcome to Swedens leading fishing media! Advertisement Pricelist & Info 2018

2 We have made it easy for you to place adverts that reach Swedens keenest anglers. With us you will reach the enthusiastic readers of the two market leading sport fishing magazines Fiskejournalen and Allt om Flugfiske. On top of that we offer you the possibility to reach the readers that every week read Swedens most popular and frequently read sport fishing news site. The leading site for fishermen This is your information highway, straight into the homes of Swedens sport fishing community. Your news and information reach your target group fast, straight to their smartphones, tablets and computers. For most anglers it is part of the daily routine to take part of the digital world that we provide. The interest and curiosity about record breaking catches, fishing, environmental news and new gear is limitless. Thru our social media outlets and newsletters you will reach a large percentage of new customers -a somewhat younger group that encouragingly enough consist of about 25% female readers. FISKEJOURNALEN - for sport fishermen of every persuasion Ever since the first issue of Fiskejournalen in 1974 the magazine has kept it s position as Swedens largest and most read independent fishing magazine. Our recipe for a magazine that reach the largest part of the angling community has been a success for more than 43 years. This makes us the natural choice for both readers and advertisers. Thru smartphones and tablets we join our readers on their fishing trips, we are there for them, with news and views even at the waters edge. Two new specialized magazines! In 2016 we launched the speciality magazine GÄDDA (PIKE), with the large group of pike anglers in the country as the target group. The magazine was such a success that during 2017 we published both another issue of GÄDDA and a brand new magazine called ABBORRE (PERCH). During 2018 you will have two great where you can pinpoint your ad s to these fast growing group of anglers. ALLT OM FLUGFISKE -specialization for everyone Swedens biggest and leading fly fishing magazine Allt om Flugfiske is now even better and stronger. In 2016 we stepped up to 6 issues per year, something that proved to be a success with both readers and advertisers. This is were you will reach both the larger numbers of fly fishers and the real enthusiasts, the ones that always will want something extra. Allt om Flugfiske is also a natural part of their readers online fishing experience thru smartphones and tablets. Welcome with your ad bookings Below you will find information about formats, publication schedules and prices, both for print and webb. Please discuss your advertising needs with our advertisement manager Håkan Otterberg, who, with his 29 years in this business, will help you with his solid knowledge about an ever changing market. He will make sure that you get the best possible reach for your ads and that they get to your preferred target groups. Tight lines! Martin Falklind, Editor in chief, Fiskejournalen

3 SWEDENS LARGEST AND MOST POPULAR INDEPENDENT SPORT FISHING MAGAZINE Editor in chief: Martin Falklind THE MAGAZINE FISKEJOURNALEN recently celebrated 40 years by joining the magazine Fiske för Alla and we now reach even more readers - dedicated anglers - than ever. With even more dedication, and the best writers in Sweden, we are now not only the largest and the most frequently read independent sports fishing magazine. We will also be able to focus even more on involving our readers with competitions, events and other activities. Fiskejournalen is so much more than a magazine! With a total of nine issues a year, including the two special issues GÄDDA (PIKE) and ABBORRE (PERCH) and one of Sweden s largest and fastest growing sports fishing sites, we are a loyal fishing buddy!

4 SIZES & PRICES We are continously making new and precise reader surveys. They show us, among other things, that among the first thing they read are texts about new gear and the latest news in fishing. After that they read everything else and they actually read an astonishing 88% of the magazine. Our readers also go back and reread the magazine an average of 4,5 times and 80% of them save it. These are sensational figures when it comes to magazines and it s a sign that we ve succeded to make interesting content. This is also the reason the we can promise our advertiser a large exposure of their ads. Now available as e-magazine. SPREAD 450 x 297 mm (+ 5 mm bleed) kr FULL PAGE 225 x 297 mm (+ 5 mm utfall runt om) kr Do not forget 5mm bleed on all sidesl! BACK COVER 225 x 270 mm (+ 5 mm bleed) kr HALF PAGE 225 x 145 mm el. 112 x 297 mm (+ 5 mm bleed) kr No text closer than 10 mm from papers edge! Prices are based on print ready files! All prices are excl. VAT. Appendix on request- FURTHER INFORMATION We need your ad in PDF-format. Picture resolution should be 300 dpi and colors should be in CMYK. For more technical specification see: We need you print ready PDF material no later than the date specified for each issue. The fastest way to send your complete material is at: In the event of any problem with the adress above, send to: hakan.otterberg@svenskamedia.se

5 FISKEBODEN SMALL ADS THAT REACH MANY READERS If you want to get the most out of an ad in a smaller format Fiskboden is your perfect option! Here we help our readers find guides, camps, cottages, practical fishing gear, travel etc... The more entries you book within a twelve month period, the better the price will be. (For more technical specifications and delivery, please see next page.) SIZES & PRICES 1/4 1/8 All prices are excl. VAT! 1/2 (Vertical) 1/2 (Horisontal) Prices are based on print ready files! 1/8 PAGE 1/4 PAGE 1/2 PAGE (H) 1/2 PAGE (V) 98,5 x 58 mm 98,5 x 122 mm 203 x 122 mm 98,5 x 250 mm kr/nr (when bokning 3 issues) kr/nr (when bokning 3 issues) kr/nr (when bokning 3 issues) kr/nr (when bokning 3 issues) kr/nr (when bokning 6 issues) kr/nr (when bokning 6 issues) kr/nr (when bokning 6 issues) kr/nr (when bokning 6 issues) kr/nr (when bokning 9 issues) kr/nr (when bokning 9 issues) kr/nr (when bokning 9 issues) kr/nr (when bokning 9 issues)

6 PUBLICATION SCHEDULE 2018 FISKEJOURNALEN Here you can see when Fiskejournalen reacher our - and your- customers during 2018, and when we need to get your print-ready ads. In order to be published in your preffered issue (see column deadline). The deadline applies to print-ready material, sent to specification. If you, for any reason, are unsure if your print ready material is up to specs, please get in touch with us well in advance of publication dates. ISSUE IN STORE DEADLINE NOTES 1 Jan/Feb 21/ / Mars/April 20/2 26/1 BOAT FISHING SPECIAL WHERE TO FISH, NORWAY 3 GÄDDA 27/3 16/2 SPECIAL ISSUE GÄDDA (PIKE) (In shops for two months) 4 May 24/4 16/3 WHERE TO FISH, SWEDEN 5 ABBORRE 12/6 3/5 SPECIAL ISSUE ABBORRE (PERCH) (In shops for two months) 6 July/Aug 5/7 20/6 7 September 6/9 31/7 8 Oct/Nov 16/10 10/9 9 December 21/11 15/10

7 REACH FOR FISKEJOURNALEN (ORVESTO) Fiskejournalen Räckviddsutveckling ORVESTO Konsument Mätning för mätning Antal läsare i tusental :3 09:1 09:2 09:3 10:1 10:2 10:3 11:1 11:2 11:3 12:1 12:2 12:3 13:1 13:2 13:3 14:1 14:2 14:3 15:1 15:2 15:3 16:1* 16:2 16:3 17:1 17:2 Källa: ORVESTO Konsument *Från 2016:1 inkluderas även e-tidningsläsande i printräckvidden 185 WHAT DO YOU ASSOCIATE FISKEJOURNALEN WITH?

8 Editor in chief: Johan Klingberg THE OBVIOUS CHOICE FOR ALL FLY FISHERS Allt om Flugfiske have established its position as the leading magazine for the growing numbers of fly fishers and fly tiers in Sweden. We have created a complete fly fishing magazine that caters to every fly fisher, whether they are beginners or seasoned fishers. Six issues every year packed with the best articles from the leading writers, photographers and artists. With a very comprehensive fly tying section, presided over by internationally well known fly tier and fly fisher Johan Klingberg, Allt om Flugfiske is a complete experience, for the intellect, eyes and your fly tying fingers. Allt om Flugfiske 100% fly fishing!

9 SIZES & PRICES Do not forget 5 mm bleed! SPREAD 420 x 282 mm (+ 5 mm bleed) kr FULL PAGE 210 x 282 mm (+ 5 mm bleed) kr BACK COVER 210 x 257 mm (+ 5 mm bleed) kr HALF PAGE 210 x 137 mm el. 100 x 282 mm (+ 5 mm bleed) kr No text closer than 10 mm from papers edge! 1/4 PAGE 210 x 68 mm el. 100 x 137 mm (+ 5 mm bleed) kr Prices are based on print ready files! All prices are excl. VAT. Appendix on request- FURTHER INFORMATION We need your ad in PDF-format. Picture resolution should be 300 dpi and colors should be in CMYK. For more technical specification see: We need you print ready PDF material no later than the date specified for each issue. The fastest way to send your complete material is at: In the event of any problem with the adress above, send to: hakan.otterberg@svenskamedia.se

10 FLUGFISKEBODEN SMALL ADS THAT REACH MANY READERS If you want to get the most out of an ad in a smaller format Fiskboden is your perfect option! Here we help our readers find guides, camps, cottages, practical fishing gear, travel etc... The more entries you book within a twelve month period, the better the price will be. SIZES & PRICES 1/4 1/8 All prices are excl. VAT! 1/2 (Vertical) 1/2 (Horisontal) Prices are based on print ready files! 1/8 PAGE 1/4 PAGE 1/2 PAGE (H) 1/2 PAGE (V) 90 x 56 mm 90 x 117 mm 186 x 117 mm 90 x 235 mm kr/nr (when bokning 3 issues) kr/nr (when bokning 3 issues) kr/nr (when bokning 3 issues) kr/nr (when bokning 3 issues) kr/nr (when bokning 6 issues) kr/nr (when bokning 6 issues) kr/nr (when bokning 6 issues) kr/nr (when bokning 6 issues)

11 PUBLICATION SCHEDULE 2018 ALLT OM FLUGFISKE Here you can see when Fiskejournalen reacher our - and your- customers during 2018, and when we need to get your print-ready ads. In order to be published in your preffered issue (see column deadline). The deadline applies to print-ready material, sent to specification. If you, for any reason, are unsure if your print ready material is up to specs, please get in touch with us well in advance of publication dates. ISSUE IN STORE DEADLINE NOTES 1 4/1 17/ /3 18/1 3 26/4 14/3 4 21/6 13/5 5 28/8 10/7 6 30/10 11/9

12 REACH FOR ALLT OM FLUGFISKE (ORVESTO) Allt om Flugfiske Räckviddsutveckling ORVESTO Konsument Mätning för mätning Antal läsare i tusental :3 09:1 09:2 09:3 10:1 10:2 10:3 11:1 11:2 11:3 12:1 12:2 12:3 13:1 13:2 13:3 14:1 14:2 14:3 15:1 15:2 15:3 16:1* 16:2 16:3 17:1 17:2 Källa: ORVESTO Konsument *Från 2016:1 inkluderas även e-tidningsläsande i printräckvidden 174 WHAT DO YOU ASSOCIATE ALLT OM FLUGFISKE WITH?

13 .SE FISKEJOURNALEN.SE - SPORTFISKEFORUM.SE - ALLTOMFLUGFISKE.SE SWEDENS BIGGEST DIGITAL MEGAPHONE FOR THE DEDICA- TED SPORTS FISHER unique visitors / week Average between 1/1 28/ page views / week Content without reach like a party without guests Fiskejournalen Allt om Flugfiske , recieves the newsletter every week Even awesome, relevant and well produced content needs a strategi to draw traffic purchased reach. Quote from Carl Wåreus, CEO på Forsberg & Co, ad agency. Consumers don t hate ads, they just hate irrelevant, poorly made, poorly placed ads.

14 .SE SPORTFISKEFORUM.SE - ALLTOMFLUGFISKE.SE A banner with us is always published at fiskejournalen. se, sportfiskeforum.se and alltomflugfiske.se both on frontpages and all sub pages. SIZES & PRICES PANORAMA 980 x 240 px kr/monthly MODUL 468 x 240 px kr/monthly TWS 250 x 360 px kr/mån MOBILE 320 x 320 px Included in all formats. These are placed randomly in every third article and on pages. Mobile version of the panorama is allways placed on top. 5 WALLPAPER Background ad Contact us for more info info kr/vecka Prices based on ready to publish material! BANNER - NEWS LETTER A banner in our news letter reach approximately purchase eager fishers every week during web prime time. Format: 468 x 240 pixels Price: 8 000:- / week HOW TO SEND YOUR DIGITAL AD: We accept the following formats: jpg, gif, script och HTML. Maximum size: 100 kb Send to hakan.otterberg@svenskamedia.se alternatively annons@svenskamedia.se. Write fiskejournalen.se in the subject field.

15 SPONSORED MATERIAL On our sites you can publish sponsored/native articles, i.e articles that are clearly marked as advertising and with content payed for by the advertiser. Native adverts can be produced either by the advertiser or by us, please contact us about cost. The article is shown and marketed in the following manner: The article is locked in as the third article on the startpage of the site for a week. After that it will be moved further down on the page. It will remain on the site and fully searcheable. The material will be published at fiskejournalen.se and alltomflugfiske.se (only for fly fishing related material) we will also push the material in all our social media and in our newsletter for one booked week. A sponsored article can consist of text, pictures, slideshows, movie clips and links. Price: :- + help with producing material.

16 KONTAKT ADVERTISEMENT SELLER Hans Engblom Fiskejournalen, Allt om Flugfiske and Fiskejournalen.se Phone: Mobile: E-post: ADVERTISEMENT MANAGER Håkan Otterberg Fiskejournalen, Allt om Flugfiske and Fiskejournalen.se Phone: Mobile: WHERE TO FISH 2018 Made in Jämtland Production team for the project Where to Fish 2018 in Fiskejournalen and Allt om Flugfiske. Jerker Jämthagen Phone: Erik Hermansson Phone: