Unparalleled Coverage & Authority

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2018 MEDIA KIT Unparalleled Coverage & Authority For More Than 35 Years PLUS: NL WEST TOP 10 PROSPECTS AND ALL OF OUR AWARDS MINOR LEAGU E ALL-STARS TOP 10 COLLE GE

PAT O'C N AMERICA LEAGUE L CENTRA 10 P TO PROSPECTS D R A F T C O L L E G E H I G H S C H O O L M A J O R S I N T E R N AT I O N A L OF THE M I N O R S THE D R A F T C O L

LIVELIER BASEBALLS ON SALE THROUGH DECEMBER 22, 2017 ISSUE NO.

2% NEARLY IN HALF TEN WOULD PREFER CALLS MADE BY A COMPUTER INSTEAD OF A HUMAN UMP ARE IN FAVOR OF MORE TEAMS I00% 902 SEPT. 22 OCT.

12 26, LE NOT FOR RESA ISSUE NO. 1726 1801/171201 DEC. 8 22, 2017 ISSUE NO. 1803/18 01.

1 2018 MEDIA KIT Unparalleled Coverage & Authority For More Than 35 Years PLUS: NL WEST TOP 10 PROSPECTS AND ALL OF OUR AWARDS MINOR LEAGU E ALL-STARS TOP 10 COLLE GE RECRUITING CLASSES M I N O R S D R A F T H I G H S C H O O L I O N A L I N T E R N AT STATE M A J O R S PL US IVE AN EXCLUS W WITH INTERVIE GUE MINOR LEA NT IDE PRES ONNER PAT O'C N AMERICA LEAGUE L CENTRA 10 P TO PROSPECTS D R A F T C O L L E G E H I G H S C H O O L M A J O R S I N T E R N AT I O N A L OF THE M I N O R S THE D R A F T C O L L E G E l I N T E R N AT I O N A L PRODIGY BRAVES PHENOMTEEN RONALD ACUNA IS OUR MINOR LEAGU PLAYEREOF THE YEAR HOME RUNS OF FANS THINK THE HOMER EXPLOSION IS BECAUSE OF LIVELIER BASEBALLS ON SALE THROUGH DECEMBER 22, 2017 ISSUE NO / PRINTED IN USA COMPLIMENTS OF NETTING OF FANS SAY EXPANDED NETTING WOULD MAKE THEM LESS LIKELY TO ATTEND GAMES ONE I.2% NEARLY IN HALF TEN WOULD PREFER CALLS MADE BY A COMPUTER INSTEAD OF A HUMAN UMP ARE IN FAVOR OF MORE TEAMS I00% 902 SEPT. 22 OCT. MORE SURPRISING & INTERESTING RESULTS, PAGE 8 *Conducted by the Seton Hall Sports Poll 6, AM 01.indd 1 12/28/17 11:34 28% ROBO-UMPS ISSUE NO. 1721/ JAN , LE NOT FOR RESA ISSUE NO / DEC. 8 22, 2017 ISSUE NO. 1803/18 01.indd 1 OF FANS WEIGH IN ABOUT THE SPORT AND POTENTIAL CHANGES IS ROYCE LEW GOES FROME NO. 1 IN TTH TO AF DR E NO. 1 IN THM TWINS' SYSTE COM PLIM ENTS M I N O R S GAME ROYCE LLS RO 26, 2018 UGH JNAUARY ON SALE THRO ISSUE NO. 1803/ USA PRINTED IN EXPANSION ROUGHLY M A J O R S C O L L E G E NOT FOR RESALE 11/21/17 3:28 PM ON SALE THRO UGH OCTOBER ISSUE NO. 1721/ 6, PRINT 2017 ED IN USA COM PLIM ENTS OF NOT FOR RESA LE 01.indd 1 9/6/17 12:45 PM

2 What We Represent Mission Statement Baseball America identifies future stars of the game today.

scouts-level of expertise and insight to our readers.

Credibility Baseball America is the standard in our industry.

Nobody covers the game of baseball with as much passion as Baseball America does. Frank Coonelly - Pittsburgh Pirates ISSUE NO.

2 2 What We Represent Mission Statement Baseball America identifies future stars of the game today. With an editorial staff of experts at every level of the game (from high school to college to international to minor leagues) we deliver a scouts-level of expertise and insight to our readers. The Bible of Baseball We cover baseball at every level, around the world, with a focus on finding the stars of tomorrow before anyone else has heard of them. We ve been doing it since 1981, growing from a tiny independent publication to one of the most respected voices in the game. Credibility Baseball America is the standard in our industry. Nobody covers the game of baseball from top to bottom the entire game like Baseball America. Nobody covers the game of baseball with as much passion as Baseball America does. Frank Coonelly - Pittsburgh Pirates ISSUE NO. 1724/ NOV. 3 17, 2017 NATIONAL LEAGUE EAST TOP 10 PROSPECTS NCAA CHANGES COULD BRING FREE AGENCY BACK TO COLLEGE GAME M A J O R S M I N O R S D R A F T C O L L E G E H I G H S C H O O L I N T E R N A T I O N A L VICTOR ROBLES GIVES D.C. ANOTHER POTENTIAL HOMEGROWN SUPERSTAR National Treasure Authenticity Read in all 30 MLB clubhouses. Read in all 30 MLB front offices. Read by nearly every MiLB team. Read by 100+ Travel team/academies. In the spring of 2015 the Atlanta Braves coaching staff was seen using our products in the dugout in a game.

ISSUE NO. 1721/170902 SEPT. 22 OCT. 6, 2017 ON SALE THROUGH OCTOBER 6, 2017 ISSUE NO.

We work together with our partners to develop strategic plans to increase your presence and awareness with key decision makers, baseball professionals, players and fans.

3 ISSUE NO. 1721/ SEPT. 22 OCT. 6, 2017 ON SALE THROUGH OCTOBER 6, 2017 ISSUE NO. 1721/ PRINTED IN USA Multi-Platform Brand 3 PRINT DIGITAL SOCIAL MEDIA PODCAST Diverse Audience Our readers are diverse, passionate and loyal to our coverage every single day of the year. We work together with our partners to develop strategic plans to increase your presence and awareness with key decision makers, baseball professionals, players and fans. Your campaign will encompass several channels to reach your target audience at every point in their purchasing cycle. Print plays an important role in your customer s research, often as their first point of contact with your brand. In today s world we acknowledge the consumer wants the ability to access our content anytime, anywhere and with convenience on any device. Our robust digital & social channels give our readers the ability to share, interact and be captivated by the experience. Because our content is so unique and authentic we continue to grow print, premium digital content and newsletters subscribers each day along with new followers joining the masses on social media. MINOR LEAGUE ALL-STARS TOP 10 COLLEGE RECRUITING CLASSES M A J O R S M I N O R S D R A F T C O L L E G E l I N T E R N A T I O N A L THE PRODIGY BRAVES TEEN PHENOM RONALD ACUNA IS OUR MINOR LEAGUE PLAYER OF THE YEAR ISSUE NO. 1721/ SEPT. 22 OCT. 6, 2017 ON SALE THROUGH OCTOBER 6, 2017 ISSUE NO. 1721/ PRINTED IN USA COMPLIMENTS OF NOT FOR RESALE NOT FOR RESALE COMPLIMENTS OF 2018 MEDIA KIT

4 4 Digital Web Mobile Tablet AUDIENCE BREAKDOWN: Average Age: 37 68% of digital audience is male demographic Digital Sessions: 1.6+million on average per month 3.3+ million page views per month Video Views: 474,000+ in Subscribers: 165, % of traffic is generated via mobile 39% of traffic is generated via desktop 6% of traffic is generated via tablet 65.8% of our readers visit our site on a weekly basis 60.8% of our visitors spend 15+ hours online each week Targeting: Players, coaches, parents, fans and industry professionals 12,000+ Digital Subscribers: One of the few media outlets with a proven digital subscription model in Social Media Social has become a force in the marketing world, and is a great medium to reach your target audience. We can help with strategy, targeting, messaging, product, conversions, displaying product through video and grow your social presence. SOCIAL MEDIA AUDIENCE BREAKDOWN: Combined Social Network: 929,200 Facebook: 202,000+ friends Twitter: 224,000+ followers Instagram: 116,000+ followers LinkedIn: 5,200+ followers Google +: 377,000+ followers YouTube: 5,000+ followers Podcast Be a better fan and be informed with our weekly podcast series. Whether our staff is talking about prospects rankings, trades, high school or college our audience is totally immersed in our audio content. Sponsorship audio reads are available to promote your products or services in the opening and close of the podcasts. Podcast: 947,500+ downloads Average Download Per Episode: 5,000 7,500

Digital 5 Smartphone Banner Ad: 320 x 50 Digital Opportunities As the leading source of baseball content for the industry and fans it is evident that Baseball America digital properties are trusted

If you are a business or agency looking to target audiences with display, video, or mobile advertising our dedicated team of experts can help you build a strategy and enact a plan of action.

5 Digital 5 Smartphone Banner Ad: 320 x 50 Digital Opportunities As the leading source of baseball content for the industry and fans it is evident that Baseball America digital properties are trusted to deliver each day. Our highly affluent and engaged audience provides advertisers an ideal way to reach consumers on all media platforms. If you are a business or agency looking to target audiences with display, video, or mobile advertising our dedicated team of experts can help you build a strategy and enact a plan of action. OPPORTUNITIES AVAILABLE INCLUDE: Marquee Sponsorships: Draft, International, Trade Deadline, Top 100 Prospect Rankings & more Section Sponsorship: Homepage, Minors, International, High School, Draft, College, Business, Gear Video: (linear and non-linear, in-banner opportunities) Page Takeover/Roadblocks Newsletter Sponsorships Custom s: To Players, Coaches, Parents and Fans database Native Advertising Podcast Sponsorships Social Integration & Opportunities Programmatic Advertising LEAN/Flex Ads: Coming in June MEDIA KIT

6 6 Digital Ad Spaces Digital Ad Rates Size CPM 970x250 $20 CPM 300x250 $10 CPM 320x50 $6 CPM Pre-Roll $35 CPM 970 X X X 50 * New website to launch in Q1 of 2018, new rates/specs

the best in the game, with outfielder Eloy Jimenez, righthander Michael Kopech and Cuban import Luis Robert

.. Direct Email: Stand alone email to targeted databases Coaches List: 11,000+ subscribers $1,200 per send

$1,000 per send White Sox Top 10 Prospects Chat Josh Norris talks the rejuvenated Chicago White Sox system

7 Marketing 7 E-Newsletters: Features, articles and promotions Weekly: 3x per week Reach: 39,000+ subscribers Cost: $3,000 per month White Sox Top 10 Prospects By Josh Norris The top of the system is among the best in the game, with outfielder Eloy Jimenez, righthander Michael Kopech and Cuban import Luis Robert each having extremely high ceilings. Read more... Direct Stand alone to targeted databases Coaches List: 11,000+ subscribers $1,200 per send Players & Parents List: 85,000+ subscribers $3,500 per send Fans & Promotions List: 30,000+ subscribers $1,000 per send White Sox Top 10 Prospects Chat Josh Norris talks the rejuvenated Chicago White Sox system today at 2 p.m. EST. Ask him a question here: Read more... Open Rates Newsletters: 36 40% Coaches: 22-28% Players & Parents: 19 22% Fans & Promotions: 14-17% 2018 MEDIA KIT

8 Print Next Generation BA Magazine redesigned August 2017 Modern, bolder &

National newsstand distribution In all Major and Minor League clubhouses in

3, 2017 JOSE ALTUVE WINS MAJOR LEAGUE PLAYER OF THE YEAR M A J O R S M I N

Yankees slugger Aaron Judge Rewrites the Record Book to become our Rookie

Targeted bonus distribution: Varies by issue Total distribution: 25,000+

million page views annually Demographics Average Age: 44 Male: 93% Annual

8 8 Print Next Generation BA Magazine redesigned August 2017 Modern, bolder & richer design layout More exclusive features each month 24 issues per year National newsstand distribution In all Major and Minor League clubhouses in season ISSUE NO. 1723/ OCT. 20 NOV. 3, 2017 JOSE ALTUVE WINS MAJOR LEAGUE PLAYER OF THE YEAR M A J O R S M I N O R S D R A F T C O L L E G E H I G H S C H O O L I N T E R N A T I O N A L Yankees slugger Aaron Judge Rewrites the Record Book to become our Rookie of the YEAR TOP 10 PROSPECTS FOR ALL SIX SHORT-SEASON LEAGUES Distribution Targeted bonus distribution: Varies by issue Total distribution: 25,000+ per issue Total print audience: 125,000 Digital Editions: More than 1 million page views annually Demographics Average Age: 44 Male: 93% Annual HHI: $93,000 Education: 65% have college or graduate degrees Engagement: Readers spend more than an hour with each issue

9 Print Rates 9 Bleed Ad Configurations Bleed adds.125 to all outside edges and should not include critical elements. Display Advertising Rates BLEED TRIM SAFETY SPREAD FULL PAGE 1/4 PAGE X X X X X X X X X 13 No Bleed Ad Configurations Non-Bleed ads float within full-page safety area,.25 from trim. SIZE OPEN 2-5x 6-11x 12-17x 18-23x 24+x Cover Wrap Cover 4 Cover 2 Cover 3 Full Page Jr. Page 1/2 Page 1/4 Page 1/8 Page $20,000 $8,000 $7,500 $7,000 $6,000 $5,000 $5,000 $3,000 $1,600 $6,200 $6,000 $5,500 $5,000 $3,800 $3,800 $2,200 $1,200 $5,500 $5,300 $4,900 $4,400 $3,000 $3,000 $1,800 $950 $4,900 $4,700 $4,400 $3,900 $2,500 $2,500 $1,500 $850 $4,400 $4,200 $3,900 $3,500 $2,200 $2,200 $1,300 $700 $3,900 $3,700 $3,500 $3,100 $2,000 $2,000 $1,175 $650 For other guaranteed placement, call your Baseball America representative. Inserts, etc. are available please call for information. 1/2 PAGE JR PAGE 1/4 PAGE 1/4 VERT 1/8 VERT 1/8 HORIZ 9.75 X X X X X X MEDIA KIT

10 10 Editorial Calendar 2018 editorial calendar 2018 Editorial Calendar ISSUE AD MATERIALS MAIL ON EDITORIAL SPECIAL NUMBER CLOSE DUE DATE SALE HIGHLIGHTS DISTRIBUTION * (1726/1801) 11/6/17 11/10/17 11/28/17 12/08/17 NL WEST TOP 10s/END OF SEASON AWARDS WINTER MEETINGS (1802) 11/27/17 12/01/17 12/15/17 12/22/17 AL EAST TOP 10s/WINTER MEETINGS WRAP ABCA (1803) 12/11/17 12/15/17 12/29/17 1/12/18 AL CENTRAL TOP 10 PROSPECTS (1804) 12/26/17 12/29/17 1/12/18 1/26/18 AL WEST TOP 10s/SPRING TRAINING GUIDE (1805) 1/08/18 1/12/18 1/26/18 2/09/18 COLLEGE PREVIEW COLLEGE COACHES (1806) 1/22/18 1/26/18 2/09/18 2/23/18 TOP 100 PROSPECTS/HIGH SCHOOL PREVIEW SPRING TRAINING (1807) 2/05/18 2/09/18 2/23/18 3/09/18 MAJOR LEAGUE/PREVIEW SPRING TRAINING (1808) 2/19/18 2/23/18 3/09/18 3/23/18 MAJOR LEAGUE/ROOKIES PREVIEW NATL. HIGH SCHOOL INVITATIONAL (1809) 3/05/18 3/09/18 3/23/18 4/06/18 MINOR LEAGUE PREVIEW/TALENT RANKINGS MAJOR LEAGUE CLUBHOUSES (1810) 3/19/18 3/23/18 4/06/18 4/20/18 OPENING DAY MINOR LEAGUE CLUBHOUSES (1811) 4/02/18 4/06/18 4/20/18 5/04/18 BALLPARK EXTRAVAGANZA (1812) 4/16/18 4/20/18 5/04/18 5/18/18 TECHNOLOGY IN BASEBALL (1813) 4/30/18 5/04/18 5/18/18 6/01/18 DRAFT PREVIEW MLB DRAFT (1814) 5/14/18 5/18/18 6/01/18 6/15/18 COLLEGE PLAYER OF THE YEAR COVERAGE COLLEGE WORLD SERIES/OMAHA

11 Editorial Calendar editorial calendar 2018 Editorial Calendar Continued ISSUE AD MATERIALS MAIL ON EDITORIAL SPECIAL NUMBER CLOSE DUE DATE SALE HIGHLIGHTS DISTRIBUTION (1815) 5/29/18 6/01/18 6/15/18 6/29/18 DRAFT RECAP/HIGH SCHOOL AWARDS ALL-STAR GAMES/SUMMER LEAGUES (1816) 6/11/18 6/15/18 6/29/18 7/13/18 MIDSEASON PROSPECT UPDATE HALL OF FAME/FUTURES GAME (1817) 6/25/18 6/29/18 7/13/18 8/03/18 FUTURES/DRAFT SIGNING WRAP AREA CODE GAMES * ( ) 7/09/18 7/13/18 8/03/18 8/24/18 BEST TOOLS HS ALL-AMERICA GAMES (1820) 7/30/18 8/03/18 8/24/18 9/07/18 SUMMER AMATEUR BLOWOUT (1821) 8/20/18 8/24/18 9/07/18 9/21/18 MINOR LEAGUE POY/COLLEGE RECRUITING MILB PROMO SEMINAR (1822) 9/04/18 9/07/18 9/21/18 10/05/18 MINOR LEAGUE TOP 10 PROSPECTS (1823) 9/17/18 9/21/18 10/05/18 10/19/18 MINOR LEAGUE TOP 10 PROSPECTS/MLB AWARDS (1824) 10/01/18 10/05/18 10/19/18 11/02/18 AL EAST TOP 10s/TRAINING AND NUTRITION (1825) 10/15/18 10/19/18 11/02/18 11/16/18 AL CENTRAL TOP 10 PROSPECTS * (1826/1901) 10/29/18 11/02/18 11/16/18 12/07/18 AL WEST TOP 10S/END OF SEASON AWARDS WINTER MEETINGS (1902) 11/13/18 11/16/18 12/07/18 12/21/18 NL EAST TOP 10S/WINTER MEETINGS WRAP ABCA (1903) 12/03/18 12/07/18 12/21/18 1/04/19 NL CENTRAL TOP 10 PROSPECTS (1904) 12/17/18 12/21/18 1/04/19 1/18/19 NL WEST TOP 10s/SPRING TRAINING GUIDE 2018 MEDIA KIT

12 2018 MEDIA KIT Contact Us EDITOR & PUBLISHER B.J. Schecter EXECUTIVE EDITORS J.J. Cooper Matt Eddy DESIGN & PRODUCTION DIRECTOR Sara Hiatt McDaniel DIRECTOR OF BUSINESS DEVELOPMENT Ben Leigh ADVERTISING DIRECTOR George Shelton DIGITAL SALES MANAGER Larry Sarzyniak SOURCES Jan 2017 Dec 2017: Google Analytics, comscore/mri Fusion, USPS Statement, PEW Research, Omniture, Facebook, Twitter, Google+, OVP TEN Video, Blubrry

MEDIA KIT 2017 THE INDUSTRY STANDARD FOR MORE THAN 35 YEARS

MEDIA KIT 2017 THE INDUSTRY STANDARD FOR MORE THAN 35 YEARS TOMASSO DeROSA WHO WE ARE Look on any desktop or any bookshelf of anyone who works in baseball, and you ll find Baseball America. During a spring