cycling adven- Media Kit 2015 Photo: cass gilbert

Transcription

1 your everyday cycling adven- Media Kit 2015 Photo: cass gilbert

2 About Bicycle Times FAT A N o ur goal is to unify, inspire, and integrate cycling culture into everyday life. We ll do this by providing an entertaining and informative resource that achieves the highest journalistic and artistic standards. Our readers are fun-loving explorers who wear suits, pants, baggies, Lycra, skinny jeans, wool, and sundresses to pedal through life. bicycle times is the Voice of the D P RO CYCLIN G AUSTTHROUGH R BAROS SA WIN A L I A S E COU WREN C HING IN H AVA NA manual generation: work or play, Day or night, Dirt or road, its all part of our everyday cycling adventure! I M NO T WHITE, I M BEL GIAN Bicycle Times Readers don t just ride bikes they also enjoy; hiking, backpacking, photography, car camping, paddle sports, running, fishing and more. UD: WH +N E W! YIN & YANG: LEG SH ROLLIN AVING G A FA?! TTY: W ELECT ORK & RIC AV PLAY ENUE: THE G E= BIKE² RIND: ST EAMBO DRINK AT SPR S WITH INGS : RAPH WOMEN A S EM WHO R MA GR IDE: AM EEN ANDA EICHST AEDT NTRY Y P LU S - S IZ E D B IK E S RU L E! #29

3 The Bicycle Times Community Demographics snapshot: years of age: 68% Male: 89% Female: 11% Married: 48% Have 1-3 Kids: 63% College degree: 69% Share their copy with 1-4 people: 50% Pass their copy along to women: 42% Buying Habits: Will spend $500-$1000 in 2015: 43% Will spend $1000+ in 2015: 30% Plan to take a cycling related trip in 2015: 54% Circulation: Rate Base: 30,000 Subs Print: 12,000 Subs Digital: 8,000 Newsstand: 7,000 Events: 3,000 Partnership: League of American Cyclists Household Income: 30-59k: 21% 60-89k: 22% 90k+: 49% West 28% Midwest 32% North East 20% Riding Habits: Ride 3-6 days a week: 63% Own 3-5 bikes: 42% Own 6+ bikes: 39% Wears cycling specific apparel: 44% Wears casual style cycling apparel: 56% Top 5 types of riding: Recreational Road, Commuting, Utility riding, Rails to Trails & Touring Canada: 4% South 17% Top Selling Retailers: Barnes & Nobles, Books-a-Million, Meijers & Kroger

4 Editorial Calendar issue number (sea otter) testing theme $1,000 bikes For Work & Play bikepacking (offroad) (interbike) speed commuting touring (road) clothing editorial theme music Friends movies art Fuel Family extras road drivetrains with disc brakes Frame bags, tents, cooking gear helmets, gloves, shorts cargo bikes, locks, tires, saddles Maps, gps, books, tools 38 editor s choice awards on sale Date Feb. 17 apr. 7 Jun. 2 Jul. 28 sept. 22 nov. 17 material Due Date Jan. 1 Feb. 19 apr. 16 Jun. 11 aug. 6 oct. 1 recurring Departments s-car-go as more urban and suburban riders ditch their cars, cargo bikes are rising to the top of transportation vehicles. s-car-go will highlight the news, reviews and spews. electric avenue We love bicycles in all shapes and sizes, and the e-bike movement is quickening, so we asked industry expert Paul Willerton to be our correspondent for electric avenue. an in-depth look at electric assist and pedelec bicycles. the grind New section focusing on the gravel all surface segment, with news, events, reviews and industry highlights here. made New feature combining words and images of how something is made, from concept to consumer. interviews with designers, fabricators, and factory workers. the simpler the better: handlebars, saddles, shoes, lights, tires, hubs, cranks....and they ride regular column highlighting folks with interesting careers/backgrounds who also ride; could be celebrities, regular Joes or Janes, just people who love what they do and love to ride when they can. the bar New feature highlighting obscure and popular watering holes, including beer joints, wine bars, coffee shops. Where it is, what makes it unique, and how to get there. Photo: JasoN boucher

5 Rate Card 4 color 1X 3X 6X 13X** Discount 10% 20% 30% Full Page $3,500 $3,150 $2,800 $2,450 2/3 Page $2,750 $2,475 $2,200 $1,925 1/2 $1,975 $1,778 $1,580 $1,383 1/3 $1,625 $1,463 $1,300 $1,138 1/4 $1,370 $1,233 $1,096 $959 premium positions 1X 3X 6X 13X** Page one spread $6,250 $5,625 $5,000 $4,375 spread $5,800 $5,220 $4,640 $4,060 back cover $4,400 $3,960 $3,520 $3,080 inside back cover $4,000 $3,600 $3,200 $2,800 Junior spread $3,800 $3,420 $3,040 $2,660 editorial openers $3,800 $3,420 $3,040 $2,660 Digital edition* Digital spread $800 embedded Video $600 * Bicycle Times magazine is available on all major platforms and all print ads are in our digital edition. **Additional discounts available with our sister publication, Dirt Rag magazine. Please contact your sales representative for more information, or call Photo: russ roca

6 Multi-Media Opportunities & Rates monthly web traffic: Visitors: 76,000 Unique Visitors: 38,000 Page Views: 93,000 e-newsletter subscribers: 11,670+ social network influencers: 31,000+ Facebook followers 9,000+ twitter followers 1,250+ instagram followers (as of 08/30/2014) opportunities: Website advertising is available in 728x90, 300 x 250 & wallpaper Website takeovers; own the 728x90 & wallpaper for a month Newsletter advertising Promotional blast Facebook sweepstakes & Promoted Posts instagram contest Year end Mega raffle: in print and on Facebook. Contact us for pricing. rates: Website takeover: 728 x 90 + Wallpaper $3,250 Wallpaper layout: 768 x 1024 left & right sides $2,000 leaderboard: 728 x 90 $15/cpm Medium rectangle: 300 x 250 $10/cpm Medium rectangle (geo targeted): 300 x 250 $13/cpm e-news banner: 600 x 75 $400 e-news Promotional blast: $1,725 Facebook sweepstakes: $1,500 Facebook Promoted Post: $800 instagram contest: $1,500 FYI- Our E-news has a 42% open rate and 14% click rate. Well above the national average. Photo: JUstiN steiner

7 Print Specs Size width height 2 Page Spread (Trim Size) (Bleed Size) Junior Spread (Trim Size) (Bleed Size) Full Page (Trim Size) (Bleed Size) /3 Page (Trim Size) (Bleed Size) /2 Page Horizontal (Trim Size) (Bleed Size) /2 Page Vertical (Trim Size) (Bleed Size) Size width height 1/3 Page Vertical /3 Page Horizontal /4 Page Vertical /6 Page Vertical /6 Page Horizontal /12 Page File Stuff Please make sure your files are built to spec at print quality resolution of 300dpi, or the resampled equivalent. Name your file with your company name, magazine name and issue number. Example: YourCompanyName_BicycleTimes_35.pdf. Allow.125 bleed when appropriate. Remember to keep all important information away from the trim line! File Transfer Send files to stephen@bicycletimesmag.com FTP: Upload files to ftp.dirtragmag.com un: advertiser@dirtragmag.com pw: sillycar Questions: stephen@bicycletimesmag.com

8 Events title events DIRT FEST MAY 2015 Dirt Fest is Dirt rag Magazine s own mountain bike festival. it is held each spring at raystown lake in central Pennsylvania. 3,000 riders and their families gathered in 2014 to celebrate spring on some of the finest trails in the country. brands and exhibitors from across the country are invited to show their wares and interact with customers face-toface, plus have a really great time on the trails and around the campfire. ADVENTURE FEST OCT 2015 bicycle times magazine is planning to promote the Mid-atlantic region s largest bicycle adventure festival. Join us for a weekend of choose-your-own-adventure-style riding, demo bicycles, live music, free beer, and camaraderie. brands and exhibitors from across the country are invited to show their wares and interact with customers face-to-face, plus enjoy some road and mixed surface riding in the natural beauty of the appalachian Fall season by the lake. Sponsorships and Expo spaces go quickly! Don t miss out! Contact your rep today to book your sponsorship and booth. Photo: adam NeWMaN