fueling the journey of an active life

Transcription

1 fueling the journey of an active life

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3 contents who we are 2 engaging the active lifestyle consumer 5 running 7 cycling 23 triathlon 31 active lifestyle platforms 40

4 who we are Competitor Group Inc. (CGI) is the leading global media and event entertainment company dedicated to promoting the active lifestyle. Our core purpose is to inspire and empower people to lead a healthier and more active life. At our core are 70+ world-class events that include the Rock n Roll Marathon Series, the TriRock Series and the Events DC Nation s Triathlon. CGI also provides multiplatform media offerings that include national publications, Competitor, Triathlete, Velo and Women s Running and an active lifestyle digital network, the Competitor Endurance Sports Network. CGI s network also captures active individuals at the point of committment through RaceIt, a leading event registration platform.

5 our audience Competitor Group delivers the core of the active lifestyle audience through more than 1.2 billion impressions annually in events, print, online, mobile, social media and radio. This audience not only participates in the sport, but it also champions engagement. Our audience encourages and motivates communities to lead healthy and active lifestyles. Our consumers are attractive because they engage with health, fitness and training activities on a daily basis with the purpose of achieving their performance goals. They are loyal to the brands that help them achieve these goals. They become as emotionally connected to these brands as they are to the lifestyle. an affluent group of consumers Sources: 2014 U.S. Census Bureau, 2014 GFK MRI Doublebase (Competitor Prototype) 2014 Triathlete magazine reader study, 2014 Velo magazine reader study $136,000 $156,804 $102,220 $51,336 In addition, this active lifestyle audience is composed of affluent, educated men and women with enormous buying power. competitor group who we are 3

6 events print web

7 engaging the active consumer Competitor Group provides custom marketing and impactful media solutions through events, print, online, mobile, social and retail platforms. We assemble these assets to deliver true impact marketing for our partners. EVENTS 36+ events 550,000+ participants Millions of friends, family and spectators PRINT 19 million+ annual print impressions DIGITAL 2.5 million+ unique website visitors per month Mobile: athlete tracking and race results, mobile websites and mobile applications Social media: 2.9 million+ social followers GRASSROOTS COMMUNITY OUTREACH Grassroots outreach to active consumers competitor group who we are 5

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10 AUDIENCE Gender: Male: 40%, Female: 60% Average age: 39 HHI: $112,000 Source: 2014 Participant Registration Report ANNUAL ATTENDANCE* Participants: 520,000+ Expo attendees: 600,000+ Source: 2014 Participant Registration Report, projected for 2015 AT A GLANCE We revolutionized the running industry in 1998 with the launch of the Rock n Roll Marathon Series, combining entertainment with running. After the race is the finishline festival, where runners can party with their family and friends, and then comes the headliner concert! If that s not enough, a two-day expo fills the whole Rock n Roll Marathon weekend with exciting activities for the runners and their supporters. HISTORY OF SUCCESS Since its debut in 1998, the Rock n Roll Marathon Series has continued to expand its wildly successful event series to other key cities in the U.S. Now, the Rock n Roll Marathon Series is the WORLD S LARGEST RUNNING SERIES, covering 24 major markets in North America and six international races engaging more than 500,000+ participants! CHARITY With charity partners raising more than $300 million (net) at Competitor s events, the Rock n Roll Marathon Series has quickly become one of the most successful charity fundraising events in the world. ECONOMIC IMPACT Las Vegas $212.7 million (2014) Arizona $39 million (2014) San Diego $54.4 million (2014) Nashville $39.8 million (2014) New Orleans $36.9 million (2014) Source: Studies from George Washington University, SDSU, Elite Sport Marketing, Sports Economics , 2012 RACE DAY 26.2-mile foot race 13.1-mile foot race Half Marathon relay 10K and 5K foot races Elite athlete invitational Finish line festivals Finish line headliner concert HEALTH AND FITNESS EXPO 2-day expo Retail sales Clinics Sampling opportunities

11 the largest running series in the world INTERNATIONAL MARKETS Madrid Liverpool Mexico City Merida Portugal (3 races) Dublin competitor group running 9

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15 the world s fastest 5k ATTENDANCE Participants: 8,000+ Volunteers: 2,000 RACE DAY 3.1-Mile Foot Race All-day 20K Elite Athlete/Wheelchair Invitational Party by the Sea JUNIOR CARLSBAD A running event for kids ages 12 and under THE EVENT The Carlsbad 5000 is now a Rock n Roll Marathon Series Signature Event and is celebrating its 30th anniversary in With 16 world records and the loudest finish crowds in road racing, the Carlsbad 5000 continues to be the most prestigious 5K road race in America. In conjunction with the Carlsbad 5000 is the Junior Carlsbad, which is California s largest running event for children. ENTERTAINMENT The event wraps up with a Party by the Sea in the heart of Carlsbad Village! The party begins as soon as runners finish the first race, with live music and fun for all ages. competitor group running 13

16 THE EVENT KiDS ROCK is a nationwide campaign of road races and training programs for kids under the umbrella of the Rock n Roll Marathon Series. This kids-focused race motivates amd empowers the youth in the U.S. to lead a more active lifestyle. RACE DAY 1-Mile Foot Race Fun Kid-Friendly Finish Line Festival FINISH LINE CELEBRATION KiDS ROCK provides a positive, family-friendly event with a lively Finish Line Festival to celebration each participant s significant achievement.

17 kids-only running series KIDS ROCK TRAINING Four-, six- or eight-week Official KiDS ROCK Training Programs in conjunction with participating schools Kid participants accumulate 25 or 12 miles across the program and then run their last mile at the official KiDS ROCK race MARKETING AND MEDIA CAMPAIGN Each KiDS ROCK event will be promoted nationally and locally through print, digital and grassroots media and PR. In addition, KiDS ROCK will continue to pursue successful relationships with celebrities to boost the visibility of the KiDS ROCK mission to encourage an active and healthy lifestyle. competitor group running AUDIENCE The KiDS ROCK Series is created for all children from kindergarten to 7th grade. EVENT MARKETS Arizona Nashville Savannah San Antonio Additional Kids Events Montréal Markets subject to change PRESIDENT S CHALLENGE ADVOCATE KiDS ROCK is teaming up with the President s Challenge to reach as many kids as possible across the nation. The President s Challenge mission is to promote physical activity that is fun and that you can do on your own, with friends or family members. Participants in KiDS ROCK earn awards for staying active and track progress along with other kids across America. 15

18 running websites INTRODUCTION The Competitor Group running websites are engaging, educational and interactive destinations for runners of all levels. Every day, runners visit the sites for training plans, nutrition tips, reviews of latest running gear and expert analysis on the major running events around the world. In addition, runners visit the Competitor Group running websites to learn more about and register for their favorite marathon and half marathon races, mud runs, 5Ks and more! UNIQUE MONTHLY VISITORS 1.7 million+ Source: Q Google Analytics

19 competitor.com runrocknroll.com womensrunning.com RunRocknRoll.com AUDIENCE Gender: Male: 49%, Female: 51% HHI: $102,220 94% of the audience runs 83% of the audience participates in at least one 5K each year 79% of the audience participates in at least one 10K per year 81% of the audience participates in at least one half-marathon per year 51% of the audience participates in at least one marathon per year Source: 2014 Competitor.com Audience Study Competitor.com WomensRunning.com competitor group running 17

20 Competitor is the world s leading authority of the modern running boom. Running continues to experience whitehot participation growth, but plenty has changed in the 21st century. Running shoes are lighter and trail running, ultrarunning and destination races are on the rise. Competitor provides insightful expert advice about all types of running, cross-training, injury prevention, nutrition and hydration. STRATEGIC FOCUS ON PASSION POINTS Competitor delivers the most qualified group of runners. Through a targeted distribution at specialty retailers, sporting good retailers, outdoor retailers, colleges, health clubs and other healthy lifestyle locations, Competitor reaches runners and the active lifestyle audience when they are engaged. With a pick-up rate of over 90%, Competitor proves to be a vital part of this consumer s health and fitness routine. Reaching readers when they are engaged in activities that align with their passion points provides a deeper, more meaningful association with the magazine and its partners. OUR READER 89% have taken action after seeing an ad in the magazine 70% have visited an advertiser s website Spent an average of $1,884 on travel Average spent on all endurance sportsrelated product in the past year: $2,029 92% of readers run 3x or more per week 88% of readers participate in at least one 5K annually 97% of readers purchased athletic shoes in the past year Source: 2014 Competitor Readership Study CIRCULATION Circulation: 500,000 Readership: 1,250,000 Frequency: 12 times per year CVC audited AUDIENCE Gender: Male: 49%, Female: 51% Average Age: 39 Average HHI: $102,220 Education: 80% have a Bachelor s degree or higher Source: 2014 Competitor Readership Study

21 the leading magazine for runners ISSUE January February March April May June July August September October November December 2016 editorial plan EDITORIAL Run the World: International Running Destinations and Running Culture USA XC Championships 2016 Buyer s Guide: The Best Shoes, Gear, Tech and Accessories Boston Marathon Icons Issue: Legends of Running and Their Influence on Running Culture MUT (Mountain, Ultra, Trail) Running Body Issue: Celebrating the Runner s Form IAAF World Track and Field Championships High School XC New York City Marathon 2016 Runner s Gift Guide Best of the US competitor group running *subject to change, contact your sales rep for the most current 2016 editorial plan ebook opportunities available 19

22 INTERESTED IN ADVERTISING 87% have taken action (visited website, retailer, etc.) as a result of seeing an ad in the magazine 86% regularly give advice on endurance sports-related products, issues and/or events As the only women s specific running magazine, Women s Running was created to serve a rapidly growing community of female runners. This community continues to explode in size and evolve in its preferences, and Women s Running leads the charge in empowering these women to run more and lead healthy and active lifestyles. In doing so, we capture the attention of eager female consumers in a way that mainstream women s fitness magazines and co-ed sports verticals cannot. ACTIVE The Women s Running reader runs an average of 4 days per week 98% engage in exercise/physical activity 3+ times every week Percentage of Women s Running readers who participate in at least one of the following events annually: 5K - 92% 10K - 77% Half marathon - 81% Marathon - 53% SPENDING HABITS* Spent an average of $1,917 on endurance sports-related purchases Spent an average of $1,608 on endurance sports-related travel or vacations Spent an average of $348 on sports clothing/athletic apparel Spent an average of $286 on athletic shoes Average monthly expenditure on credit card purchases: $815 Spent an average of $414 on tech and consumer electronics products *In the last 12 months AUDIENCE Median Age: 42 Median HHI: $118,408 91% have attended college

23 the only women-specific running magazine AT A GLANCE Circulation: 45,000 Readership: 135,000* (Barnes & Noble) Frequency: 10x * Publisher s estimate DISTRIBUTION IN 7,000+ RETAIL OUTLETS INCLUDING: Target Wal-Mart Barnes & Nobles Source: Women s Running Reader Study 2014, Running USA National Runner Study editorial plan ISSUE Jan/Feb March April May June July August September EDITORIAL Best of the Year: Top 10 moments, athletes and gear from last year and looking forward Spring Forward: Bosom Buddy Awards: the best sports bras for every size Marathon Special: Boston Marathon feature package Mother s Day: Running moms who inspire Beginner s Guide to Running: Essential gear for starting out, 10 best races for beginners Hydration Special: Fuel Up Awards: the top new drinks, chews and gels for runners Travel Issue: Best cities for runners in the U.S., Tips for traveling runners Trail Issue: Best off-road shoes, gear and apparel, Our favorite trail races October Pink Issue: Breast Cancer special issue, 20 Most Powerful Women in Running 2016 Nov/Dec Holiday Gift Guide: The best gifts for runners *subject to change, contact your sales rep for the most current 2016 editorial plan ebook opportunities available competitor group running 21

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26 INTRODUCTION VeloNews.com provides the best cycling destination on the Web. With the breaking cycling news and event coverage, helpful training and nutrition advice, the latest in gear and products and in-depth athlete profiles, VeloNews.com is visited daily by cycling enthusiasts. MAJOR EVENT COVERAGE VeloCenter covers all the major events in the cycling world, including the Vuelta a España, The Tour of California and cycling s biggest race of the year the TOUR DE FRANCE. UNIQUE MONTHLY VISITORS 1 Million PAGE VIEWS 15.6 Million Source: Q Google Analytics

27 velonews.com VeloNews.com competitor group cycling AUDIENCE Gender: Male: 91%, Female: 9% HHI: $120, % of the audience participates in cycling 95% of the audience gives advice about cycling, training and nutrition to their family and friends 69% of the audience participates in at least one bike race per year 62% has participated or intends to participate in charity events this year Source: 2014 VeloNews.com Audience Study VELONEWS.COM MOBILE SITE Delivering all the breaking news in cycling right at your fingertips! 25

28 INTRODUCTION Velo reveals the bikes, racing and passion that define the sport of cycling. With 40+ years dedicated to offering authentic and authoritative coverage of pro bike racing, Velo celebrates the rich heritage of cycling while building on to the legacy of the sport. OUR READER Active: 99% own road bikes; 72% own mountain bikes; ride their bikes an average of 9 hours per week Influential: 87% gave advice in the past year on cycling-related purchases to an average 11+ people Responsive: 82% visited advertiser website after seeing ad in the magazine 98% of the audience rides at least once a week 95% took action as a result of seeing an ad or article 50% bought a Velo-advertised product or service in a shop 52% bought a Velo-advertised product or service online 88% of the audience is interested in the advertising that appears on the site AT A GLANCE Audience: The most influential cyclists in North America, bike shop owners employees and industry leaders. Circulation: 27,000 paid Readership: 62,100 (2.3 readers per copy) Frequency: 14x, including two special issues: Buyer s Guide, Official Guide to the Tour de France AUDIENCE Gender: Male: 93%, Female: 7% Median Age: 50 HHI: $156,804 Education: 96% attended college, 36% have post-graduate degrees or studies Source: 2014 Velo Readership Study

29 revealing the bikes, racing and passion that define the sport of cycling EACH MONTH Gear and training tips: Dedicated Tech and Training section showcases the latest trends provided with expert guidance (our tech editors have 40+ years experience) Insider analysis: We break down the decisive moves within a race, the pivotal riders within teams and the key undercurrents driving the daily news World s best race photography: Graham Watson is the first name in professional race imagery; Casey B. Gibson and our own Brad Kaminski shoot the American scene ISSUE January February Special Issue March April May June Special Issue July August September October November December 2016 editorial plan EDITORIAL Annual Personalities Issue Crossroads Issue The Buyer s Guide Season Preview Issue The Gray Areas Issue Destinations: Giro d Italia Guide Spring Classics Tour de France Guide Giro d Italia, Amgen Tour of California The Rivalries Issue USAPC Guide Tour de France USAPC, Utah, Faces of the Future, Cyclocross Preview Worlds, Vuelta a España Annual Awards Issue competitor group cycling *subject to change, contact your sales rep for the most current 2016 editorial plan ebook opportunities available 27

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31 veloswap THE EVENT VeloSwap is the world s largest consumer bicycle and sports expo and a fantastic celebration of all things cycling. This cultural cycling event is a not-to-be-missed experience: It is the place to feel the pulse of the cycling community and rub elbows with like-minded cyclists. In two different event locations, attendees have the opportunity to see, swap, buy and sell every imaginable bike, component and cycling accessory, new and used. Additionally, the event features cycling clinics hosted by cycling celebrities and industry experts, family events, product sampling and the all-new EcoVillage. competitor group cycling THE JOURNEY TO SUSTAINABILITY Reaching thousands of cyclists each year, VeloSwap tunes into energy consciousness and recycling. Organizers will incorporate an EcoVillage into the show to capture and promote the underlying current of VeloSwap, recycling and bicycling energy efficiency! 29

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34 THE EVENT The TriRock Series is a fast, fun and family-friendly race series featuring premier production quality unparalleled in the world of triathlon events. The TriRock Series celebrates the sport of triathlon, catering to those rocking their way to a first triathlon finish or those striving to reach a new PR! Each event features on-course tunes for participants to rock out to while they race, post-swim rinse stations, red carpet finish, a beer garden featuring live music, post-race meal and other premier features. With a focus on growing the sport of triathlon, the TriRock Series provides sponsors with the unique opportunity to interact with an audience that is new to the sport of triathlon unlike the experienced veteran, this is an audience that is interested in exploring new products and is still looking for the gear they need to participate in the sport. Sponsors interaction with participants throughout the training journey will yield a responsive group.

35 trirock triathlon series AUDIENCE Gender: Male: 63%, Female: 37% Average Age: 38 High Average Income: $137,100 Source: TriRock Participant Study 2014 PARTICIPATION Estimated 12,000+ participants across the series plus thousands of supporters EVENT MARKETS 5 key markets across the U.S. Philadelphia, PA Austin, TX San Diego, CA Lake Geneva, WI Clearwater, FL *Markets subject to change competitor group triathlon 33

36 AT A GLANCE The Events DC Nation s Triathlon to Benefit the Leukemia & Lymphoma Society is Washington, DC s premiere triathlon event. It features a course that winds through Washington, DC s monument corridor in the shadow of the nation s best-known memorials and national treasures. This international distance triathlon, sanctioned by USAT, includes a 1.5K swim in the Potomac River, 40K bike course through DC, and a 10K run through Washington, DC s historical landmarks with a spectacular finish! HIGHLIGHTS Currently holds the Guinness World Record for the most participants in a single triathlon race of international distance! Unique races within a race create an additional element of fun! Participants can compete against each other in several different challenges, including: Congressional Challenge: Federal Agency employees Military Challenge: Armed services First Responders Challenge: Active duty police officers, fire fighters, emergency medical personnel, etc. Commander-In-Chief Challenge: Military Academy cadets

37 nation s triathlon EVENT DETAILS Two-day Sports & Fitness Expo Race Day: Olympic 1.5K Swim, 40K Bike and 10K Run Sprint 750M Swim, 26.5K Bike and 5K Run Finish Line Festival with a wide range of activities and services Date: September 13, 2015 Location: Washington, DC Participants: 4,400+ AUDIENCE Gender: Male: 61%, Female: 39% Largest age group: year olds Average HHI: $148,000 68% of participants are from Washington, DC, Maryland and Virginia Over 50% of participants are avid triathletes and USA Triathlon (USAT) members racing in at least four triathlons each year Source: 2014 Registration Report/Post-Race Survey competitor group triathlon 35

38 INTRODUCTION The Competitor Group Triathlon websites provide a great way to reach triathletes on the Web with Triathlete.com and the event websites for two of the country s most popular triathlon events, the TriRock Series, and the Nation s Triathlon. triathlon websites UNIQUE MONTHLY VISITORS 500,000+ Source: Q Google Analytics *does not include nationstri.com

39 nationstri.com triathlete.com trirockseries.com Triathlete.com AUDIENCE Gender: Male: 69%, Female: 31% Median HHI: $129,135 84% of the audience runs 99% of the audience participates in cycling 81% of the audience swims 70% of the audience participates in at least one sprint triathlon per year 60% of the audience participates in at least one half-ironman per year 96% of the audience gives advice about endurance sports, training and nutrition to family and friends Source: 2014 Triathlete.com Audience Study TriRock.com competitor group triathlon NationsTri.com 37

40 AT A GLANCE Circulation: 37,000 paid and verified Readership: 74,000 Frequency: 15x, including bonus issues AUDIENCE Gender: Male: 69%, Female: 31% Median Age: 42 Median HHI: $129,035 Education: 83% have a B achelor s degree or higher Source: 2014 Triathlete Readership Study INTRODUCTION Covering one of the fastest growing sports on the planet, Triathlete is the category leader for multisport athletes and enthusiasts nationwide. Triathlete strives to inspire the rapidly growing community of triathletes across the country and around the world. With an editorial mix that offers training tips, travel advice, event coverage and news, Triathlete celebrates and captures the essence of the triathlon lifestyle. OUR READER 97% have taken action after seeing an ad in the magazine 92% of readers have visited an advertiser s website after seeing an ad in the magazine 71% of readers ride 3x or more days per week Average of 5.5 days spent on multisport training 81% of readers run 3x or more per week 95% of readers swim at least 1x per week 99% engage in a regular exercise program 90% of readers participate in 1 or more sprint triathlons annually Source: 2014 Triathlete Readership Study

41 the largest triathlon magazine in the world 2016 editorial plan ISSUE January February March Special Issue April May June July August September October November December EDITORIAL New Year, New You Beginner s Special Nutrition Special Buyer s Guide The Everyman Issue The Body Issue Injury Prevention and Recovery Special Swim Special Olympics Preview Issue Speed Issue Kona Special The Racing Issue Kona Wrap-Up Issue competitor group triathlon *subject to change, contact your sales rep for the most current 2016 editorial plan ebook opportunities available 39

42 RACEIT MISSION Improve participant experience and lower the cost of operations for organizations Support our clients with the highest level of customer service Make race technology easy, intuitive and customizable A HISTORY OF SUCCESS Over 10 years of industry experience Over 4 million registrations per year 30,000 total events supported since RaceIt s launch Over 11,000 clients AT A GLANCE RaceIt is one of the leading race registration platforms in the country. With a focus on delivering the best experience for our clients, RaceIt prides itself on providing exceptional customer service and the most customizable online registration platform for the endurance event industry. THE RACEIT DIFFERENCE Technology: Empowering race directors and participants to effortlessly manage registration Customer Service: We provide assigned customer service representatives. We answer the phone! Development and Support: All support and development efforts are provided within the U.S. and focused on the endurance sports industry Features: Valuable capabilities including discount codes, real time changes to registration form, team and relay registration, transfers, deferrals, participant editing and reservation codes provided at no additional cost Reporting: Summary accounting, year to year comparison, ad hoc

43 competitor group social media OVERVIEW CGI s social media platforms engage a passionate and influential group of runners, cyclists, triathletes and active lifestyle enthusiasts who interact with their favorite CGI brands and each other daily. Each CGI brand has it s own dedicated social media community, which allows for either targeted communication by CGI brand or sport or across the entire CGI social media offering. social media SOCIAL MEDIA PLATFORMS Facebook YouTube Twitter Pinterest Instagram AUDIENCE 2.9 Million+ combined total followers across all social media platforms and growing OPPORTUNITIES Sponsored posts Access to CGI social media insiders Custom Facebook tabs Custom sweepstakes and programs Growing your own social media platforms within the active lifestyle space 41

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45 velopress VeloPress is Competitor Group s book publishing division focused on endurance sports titles. VeloPress authors are trusted experts on training, gear, and nutrition, and provide training books that help both serious athletes and beginners build skills and fitness. VeloPress also publishes historical and biographical books that take a closer look at the celebrated athletes and personalities of our sports. CUSTOM GUIDES, MAGAZINES AND PRINT UNITS Competitor Group has partnered with its clients on numerous custom publishing projects over the last 20 years. These range from stand-alone publications, inserts and pull-out sections to postcards, pace cards and packing checklists. Our talented team of designers will work with your brand to deliver agency-quality collateral at a great value. competitor group active lifestyle platforms 43

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48 Headquartered in San Diego, Competitor Group, Inc. (CGI) is the leading global media and event entertainment company dedicated to promoting the active lifestyle. CGI owns and operates events around the world, including the Rock n Roll Marathon Series, the TriRock Series and Events DC Nation s Triathlon. CGI s best-in-class print titles include, Velo, Triathlete, Competitor magazine and Women s Running. CGI hosts a captive active lifestyle community across its digital properties Competitor.com, Triathlete.com, VeloNews.com and WomensRunning.com and delivers one of the leading event registration platforms with Raceit.com Waples Street, Suite 150, San Diego, CA I I leads@competitorgroup.com CompetitorGroup.com